Advanced International Journal of Business, Entrepreneurship and SMEs最新文献_第6页

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-06-15 DOI: 10.35631/aijbes.38002

Ronnie Pangan, J. Shim

{"title":"CAUSE-RELATED MARKETING AND CAUSE SPONSORSHIP’S COMPANY-CAUSE FIT AND eWOM: SPREADING CSR ON FACEBOOK","authors":"Ronnie Pangan, J. Shim","doi":"10.35631/aijbes.38002","DOIUrl":"https://doi.org/10.35631/aijbes.38002","url":null,"abstract":"Businesses should utilize Corporate Social Responsibility (CSR) marketing communications to show genuine support for stakeholders affected by the Covid19 pandemic. This study focuses on two forms of CSR marketing communications: cause-related marketing (CRM) and cause sponsorship (CS). This research would look into how CRM and CS’s company cause fit will affect eWOM (electronic word-of-mouth), a type of consumer response. A survey-based within-subjects trial of CRM and CS x 2 company-cause fit will be conducted on active Facebook users aged 18 to 64 years old. Ten (10) pre-selected firms from the Philippines' Top 30 Businesses were selected. These companies posted both CRM and CS Facebook messages. The CRM posts will be shown to half of the sample size (N=272), while the CS posts will be shown to the other half (N=272) and graded via a questionnaire. The research concluded that there were positive relationships between CRM and CS’s company-cause fit and eWOM. Between the two, CRM had a greater effect on eWOM as compared to CS. This was also evident in the models. The higher the company-cause fit, the higher the eWOM response. The suggestion to companies was to concentrate on CRM FB posts with the high company-cause fit so that the occurrence of eWOM would be higher especially during periods of crisis like the Covid19 pandemic. For future researchers, other forms of CSR marketing communications and consumer responses may be studied to further increase the effectiveness of Facebook CSR posts.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134312055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CONTRIBUTING FACTORS TO SMEs SUCCESS AMONG YOUTH 中小企业在青年中成功的因素

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-06-15 DOI: 10.35631/aijbes.38001

Norazirah Ayob, Intan Suria Hamzah, Anis Izzati Romly, Nur Idayuni Mohd Asri, Mohd Amar Aziz, N. Ayob

{"title":"CONTRIBUTING FACTORS TO SMEs SUCCESS AMONG YOUTH","authors":"Norazirah Ayob, Intan Suria Hamzah, Anis Izzati Romly, Nur Idayuni Mohd Asri, Mohd Amar Aziz, N. Ayob","doi":"10.35631/aijbes.38001","DOIUrl":"https://doi.org/10.35631/aijbes.38001","url":null,"abstract":"Youth unemployment is one of the major global challenges for decades to come. While bound up with the overall employment situation, this challenge has its own dimensions and therefore requires specific responses. Unemployment or job difficulties have always been problems, especially for youth as they need to face it once they graduate. The government invents a lot of activities to cope with the unemployment issue in the country by cultivating entrepreneurship in society with a focus on students and youth to transform them to be an entrepreneur. So that this could lessen the problem at an early stage. Therefore, this study aims to identify the factors that contribute to the success of youth in entrepreneurship including business plan, business support program, and risk-taking, and how each of these influences’ youth entrepreneurship. The significance of this study is especially for youths include those who may leave their education and started their first jobs. Youth could expose the factors that lead to the effectiveness of the program. Even the youth may come from different fields, this could help them find the job if the current job mismatch with their field or being unemployed. A total of 200 youth respondents were collected from the youths who have become entrepreneurs and youth entrepreneurship has never been to obtain relevant data. The data collected, analyzed using IBM SPSS Statistics. using Non-Probability Sampling and the sample size by Roscoe. Results from this study revealed that all the listed factors contribute to the successfulness of youth to become entrepreneurs and the most contributing factor to the success of youth in entrepreneurship is Business Support Program.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131184597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE AFFECTING FACTORS ON ONLINE CLOTHING PURCHASE: A CONCEPTUAL MODEL 网上服装购买的影响因素:一个概念模型

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-06-15 DOI: 10.35631/aijbes.38006

A. Purwaningtyas, R. A. Rahadi

引用次数: 3

PROPOSED MODELS FOR CSR MARKETING COMMUNICATIONS ON FACEBOOK BASED ON COMPANY-CAUSE FIT AND CONSUMER RESPONSES 基于公司原因匹配和消费者反应，提出了facebook上企业社会责任营销传播的模型

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-06-15 DOI: 10.35631/aijbes.38007

Ronnie Pangan, Jaehak Shim

{"title":"PROPOSED MODELS FOR CSR MARKETING COMMUNICATIONS ON FACEBOOK BASED ON COMPANY-CAUSE FIT AND CONSUMER RESPONSES","authors":"Ronnie Pangan, Jaehak Shim","doi":"10.35631/aijbes.38007","DOIUrl":"https://doi.org/10.35631/aijbes.38007","url":null,"abstract":"Businesses should use Corporate Social Responsibility (CSR) marketing communications to show genuine support for stakeholders affected by the Covid19 pandemic. Two forms of CSR marketing communications were focused on: cause-related marketing (CRM) and cause sponsorship (CS). This research looked into how CRM and CS impact customer responses to: a) like/join the company's Facebook page, b) exchange CSR activities through eWOM (electronic word-of-mouth), and c) intention to buy the company's products and services (purchase intention). The company-cause fit was the dependent variable that was tested against the three responses. A survey-based within-subjects experiment of CRM and CS x 2 (good fit / bad fit) was conducted on active Facebook users aged 18 to 64 years old. Ten (10) pre-selected firms from the Philippines' Top 30 Businesses were listed, These companies released both CRM and CS Facebook posts. The CRM posts were shown to half of the sample size (n=136), while the CS posts were shown to the other half (n=136) and rated by a questionnaire. This research suggested models based on regression analysis and modeling that would advise companies how to better conduct CRM and CS online operations in order to maximize investments, especially during periods of crisis like the Covid19 pandemic.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130699078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE ISSUES OF NIGERIAN SMALL AND MEDIUM-SCALE ENTERPRISES IN THE GLOBAL SUPPLY OF HALAL PRODUCTS 尼日利亚中小企业在全球清真产品供应中的问题

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-06-15 DOI: 10.35631/aijbes.38004

T. Adebayo, Jubril Salaudeen

引用次数: 0

COMPETING MARKET LEADER IN INDONESIA’S CONSTRUCTION INDUSTRY 印尼建筑行业的竞争市场领导者

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-06-15 DOI: 10.35631/aijbes.38005

Erika Yuono Putri

{"title":"COMPETING MARKET LEADER IN INDONESIA’S CONSTRUCTION INDUSTRY","authors":"Erika Yuono Putri","doi":"10.35631/aijbes.38005","DOIUrl":"https://doi.org/10.35631/aijbes.38005","url":null,"abstract":"The growth of the construction industry in Indonesia is constantly bearing straight to its economic growth and contributes by more than 10% to the country's gross domestic product in the period 2015-2020. The construction market share in Indonesia is dominated by large contractors who control 85% of the total projects even though they are only 0.96% of the total population, while the smaller contractors only control the remaining 15%. Smaller companies only select a project based on their experience and colleagues’ recommendations. It is getting worse because the decision-makers never consider any method to assist the decision-making process as they do not have sufficient knowledge, then they should face some losses which cost big amounts of money compared to their companies’ size The use of AHP on this research will help the smaller contractors to take better decision making yet minimizing their chance of failure and risk. The objectives of this research are to determine the factors that significantly influence project selection in the construction industry and to provide recommendations of the project selection for the construction industry. This research aims to support the smaller contractors to utilize their chance in project selection in order to compete with the big companies. The research will use focus group discussion between the directors of several construction companies as they have full responsibility in the company's decision-making process and are used to going straight to the field while also doing the bidding.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116932596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MILLENNIAL BREAKTHROUGH: THE EAGER TO LIVE A PROSPEROUS FUTURE 千禧年突破:渴望生活在一个繁荣的未来

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-06-15 DOI: 10.35631/aijbes.38003

Erika Yuono Putri, S. Damayanti

引用次数: 0

RELATIONSHIP BETWEEN COGNITIVE, AFFECTIVE AND BEHAVIORAL ATTITUDE WITH UNDERGRADUATE FINAL YEAR STUDENT'S ENTREPRENEURSHIP CAREER 认知态度、情感态度和行为态度与大学生创业生涯的关系

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-03-31 DOI: 10.35631/AIJBES.370010

Ashlynzia Bantial, R. A. Rahman

{"title":"RELATIONSHIP BETWEEN COGNITIVE, AFFECTIVE AND BEHAVIORAL ATTITUDE WITH UNDERGRADUATE FINAL YEAR STUDENT'S ENTREPRENEURSHIP CAREER","authors":"Ashlynzia Bantial, R. A. Rahman","doi":"10.35631/AIJBES.370010","DOIUrl":"https://doi.org/10.35631/AIJBES.370010","url":null,"abstract":"Entrepreneurship careers are increasingly widespread and well-suited for business as they contribute to the country's economic growth. However, studies show that most students think that the entrepreneurship field cannot provide a bright future and prefer to choose salary-based employment. Therefore, the study aimed to identify the relationship between cognitive, affective, and behavioral attitude with the entrepreneurship career choice among undergraduate final year students at Universiti Kebangsaan Malaysia (UKM). This study uses a quantitative approach and the survey method involved 336 undergraduate final year students from Bangi main campus and the questionnaire was used as a research instrument adapted from the previous study. Data were processed using Statistical Packages for Social Sciences (SPSS) 23.0 software which involved descriptive and inferential analysis. The results of the study show that the level of application of cognitive, affective, and behavioral attitudes as well as the level of the tendency of entrepreneurial career choice of final-year students is moderate and there is no difference in entrepreneurial career choice between male and female students. In addition, the study also shows that there is a strong relationship between cognitive, affective, and behavioral attitudes with entrepreneurial career choice and also found that cognitive, affective, and behavioral attitudes influence the entrepreneurial career choice of undergraduate final year students. The implication of this study shows that final year students have a moderate entrepreneurial career tendency and can be enhanced with an emphasis on developing a positive cognitive attitude, affective attitude, and behavioral attitude. Therefore, entrepreneurship educators should also be committed to exposing students to entrepreneurial activities and strengthening their entrepreneurial education.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121957705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FACTORS THAT AFFECT THE USAGE OF E-WALLET AMONG YOUTH: A STUDY AT A PUBLIC INSTITUTION OF HIGHER LEARNING IN SOUTH SARAWAK 影响年轻人使用电子钱包的因素:沙捞越南部一所公立高等学府的研究

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-03-01 DOI: 10.35631/AIJBES.37004

Hartyni Mastor

{"title":"FACTORS THAT AFFECT THE USAGE OF E-WALLET AMONG YOUTH: A STUDY AT A PUBLIC INSTITUTION OF HIGHER LEARNING IN SOUTH SARAWAK","authors":"Hartyni Mastor","doi":"10.35631/AIJBES.37004","DOIUrl":"https://doi.org/10.35631/AIJBES.37004","url":null,"abstract":"The advancement of finance technology in global marketing has given a big impact on the business ecosystem in this day of age. In the year 2003, around 25 million cell phone users had used their mobile devices to make purchases. However, the usage of e-Wallet still has not gained much interest by Malaysians during the business. In the first term of 2020, the world was hit by the Covid-19 pandemic that had changed the scenario of the global business ecosystem. The usage of e-Wallet has been the medium of the transaction when purchasing items for society since the start of the outbreak. The usage of e-Wallet is very popular among youth. Hence, a study has been conducted at a public institution of higher learning in south Sarawak to find out the factors that affect the usage of e-wallet among youth. The variables of this study are speed, security, social influence, and convenience. In total, 169 youth in the age range of 20-22 years old had participated in this study that was conducted online. The correlation has been analysed using Statistical Package for Social Science (SPSS) and Data Analysis for Excel. The finding shows that there is a significant relationship between all factors tested with the use of e-wallet. Overall, e-Wallet usage is moderate among youth.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125114978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

LEVEL OF ENTREPRENURIAL COMPETENCE AMONG SME FELDA ENTREPRENEURS OF NEGERI SEMBILAN 森美兰州中小农地企业家创业能力水平研究

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-03-01 DOI: 10.35631/AIJBES.37003

Raihan Wajihah Mohamad Poad, N. Othman

{"title":"LEVEL OF ENTREPRENURIAL COMPETENCE AMONG SME FELDA ENTREPRENEURS OF NEGERI SEMBILAN","authors":"Raihan Wajihah Mohamad Poad, N. Othman","doi":"10.35631/AIJBES.37003","DOIUrl":"https://doi.org/10.35631/AIJBES.37003","url":null,"abstract":"In the face of the challenges of the increasingly challenging economic downturn during the COVID-19 period, the economic growth rate was recorded lowest based on economic statistics 2020. Therefore, this study attempts to examine the level of entrepreneurial competence by using the entrepreneurial competency model which is opportunity competency, organizational competence, relationship competence, strategic competencies, commitment competencies, and conceptual competencies to explain some of the ways to improve business survival and success especially in the context of SMEs. This study uses a quantitative approach that is a survey method through the distribution of questionnaires. The study population is all SME entrepreneurs registered under FELDA throughout Malaysia. A total of 309 respondents were selected and sample selection through the simple random sample. The collected data were then analyzed using a 5-point Likert scale. The results show that the level of entrepreneurial competence among FELDA SME entrepreneurs is at a high level. This study illustrates that FELDA SME entrepreneurs have entrepreneurial competencies and this is the driver of their business success. The implications of the findings of this study are expected to help SME entrepreneurs maintaining competencies or skills in business. The findings of this study can also be used to assist SME entrepreneurs by adopting entrepreneurial features to manage the business to improve business performance for the future.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114898273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0