Ho Chi Minh City Open University Journal of Science Economics and Business Administration最新文献_第4页

Delineation of city-region boundary in Vietnam: The empirical case of ‘Can Tho City-region’ 越南城市-区域边界的划分——以“芹苴城市-区域”为例

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-07-29 DOI: 10.46223/hcmcoujs.econ.en.13.1.2121.2023

Lenée Son

{"title":"Delineation of city-region boundary in Vietnam: The empirical case of ‘Can Tho City-region’","authors":"Lenée Son","doi":"10.46223/hcmcoujs.econ.en.13.1.2121.2023","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.13.1.2121.2023","url":null,"abstract":"In recent years, city-regional development has received increasing attention from the media, policymakers as well as the academic spheres but yet ‘city-region’ remains a relatively understudied subject in Vietnamese literature. Contemporary works have appealed to how city-regions are functional economic areas, but the development of Vietnamese city-regions has been rather normative and politically guided. More empirical works are much needed so that city-regional policies are more evidence-backed and, therefore ultimately, more effective. With particular scope into the delineation of city-regional boundary, this paper contributes to that growing body of literature in two ways: (1) to provide an overview of methodology to define boundaries of polarized regions - of which city-region is a special form - and (2) to present an original attempt to empirically delineate city-regional boundary in Vietnam, with ‘Can Tho City-region’ as a case study. The article is both empirical and experimental which, the author hopes, would ignite further interest in this growing field.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75898534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Review of agricultural value chain analysis 农业价值链分析综述

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-07-29 DOI: 10.46223/hcmcoujs.econ.en.12.1.1963.2022

Nguyen Thi Tuoi, Nguyen Phu Son

引用次数: 1

Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald's fast food restaurant chain 企业声誉在企业社会责任与回购意愿关系中的中介作用——以麦当劳连锁快餐店为例

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-06-28 DOI: 10.46223/hcmcoujs.econ.en.13.2.2259.2023

Nguyen Minh Ha, LeQuoc Phong, T. Thang, Huynh Luong Tam, T. H. Dang, Nguyen Thi Thai Hoa

{"title":"Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald's fast food restaurant chain","authors":"Nguyen Minh Ha, LeQuoc Phong, T. Thang, Huynh Luong Tam, T. H. Dang, Nguyen Thi Thai Hoa","doi":"10.46223/hcmcoujs.econ.en.13.2.2259.2023","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.13.2.2259.2023","url":null,"abstract":"This study builds on a strong theoretical background to investigate the relationship between corporate social responsibility (CSR) and consumer repurchase intention through corporate reputation for McDonald’s distribution channel in Viet Nam. The study was carried out using two methods, qualitative and quantitative research. Qualitative research was conducted using deep interviews with twelve respondents. After being added from qualitative research, the official scale with twenty-one observed variables is used in quantitative research. A quantitative research approach with 279 valid samples was conducted to test the scale and theoretical model. Collected data were analyzed by using SPSS and AMOS softwares. The results demonstrated a positive impact of CSR on the corporate reputation and repurchase intention. This study adds to the existing literature on the role of CSR in marketing by finding that a good corporate reputation along with relevant and integrated CSR activities has a much stronger impact to the repurchase intention of consumers. Findings from research have shown that inappropriate CSR practices can negatively impact the behavior of certain consumers. In the short term, McDonald's CSR activities may convince consumers to repurchase, but it may not be very convincing and there is no guarantee that this repurchasing behavior will last, as only continuous CSR activities contribute to sustainable behaviour. Therefore, the theoretical contribution of this study is to introduce corporate reputation as a long-term benefit to the relationship between CSR and consumer repurchase intention.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77832688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Impact of knowledge sharing on public sector accounting innovation performance in Vietnam 知识共享对越南公共部门会计创新绩效的影响

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-06-24 DOI: 10.46223/hcmcoujs.econ.en.12.2.2007.2022

L. Yen, Le Van Tung

{"title":"Impact of knowledge sharing on public sector accounting innovation performance in Vietnam","authors":"L. Yen, Le Van Tung","doi":"10.46223/hcmcoujs.econ.en.12.2.2007.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2007.2022","url":null,"abstract":"Knowledge sharing is a relatively new issue in the public sector, but it is very important, as evidenced by many studies in the private sector that have studied the influence of knowledge sharing on the performance of innovation. The current public accounting, which is in the process of international integration and the accrual basis of accounting reform, is one of the innovations. With the aim of helping public sector organizations improve the performance of accounting innovation, many studies have shown the important role of knowledge sharing, however, with the specificity of public sector organizations, this issue has not been implemented and verified. The mixed-method (interviewing 06 experts and a quantitative survey of 266 samples from public sector organizations in Vietnam) has been applied. The results demonstrate that knowledge sharing has no impact on the performance of accounting innovation. Instead, the creativity and receptivity of accountants have a significant impact on the performance of accounting innovation. At the same time, the biggest influencing factor that stimulates accountants’ willingness to share accounting knowledge is the support of leaders, while organizational rewards and the use of information technology did not affect the knowledge sharing of accounting staff of the units. Key findings are discussed for public organizations in Vietnam to improve accounting innovation in the context of global integration. Besides, this study discusses the policy implications of the study and describes possible future research directions.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90727918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Combination of SCCT and TPB in explaining the social entrepreneurial intention SCCT与TPB结合解释社会创业意向

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-06-23 DOI: 10.46223/hcmcoujs.econ.en.12.2.2140.2022

Bui Ngoc Tuan Anh, P. Minh

引用次数: 2

Artificial intelligence adoption in supply chain risk management: Scale development and validation 人工智能在供应链风险管理中的应用:规模开发和验证

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-06-23 DOI: 10.46223/hcmcoujs.econ.en.12.2.2142.2022

Paul Souma Kanti, R. Sadia, Das Suchismita

{"title":"Artificial intelligence adoption in supply chain risk management: Scale development and validation","authors":"Paul Souma Kanti, R. Sadia, Das Suchismita","doi":"10.46223/hcmcoujs.econ.en.12.2.2142.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2142.2022","url":null,"abstract":"Artificial Intelligence (AI) can play an important role in the post-Covid-19 world to proactively enable the identification, assessment, and mitigation of supply chain risks as well as provide managerial insights for responding to those risks. There has been a growing interest among supply chain executives to adopt AI for Supply Chain Risk Management (SCRM). The purpose of this paper is to develop an instrument to assess and measure the factors influencing the adoption of AI in SCRM. The development of the instrument has been done in stages covering factor identification, item generation, pre-testing, pilot testing, and scale validation. Data has been collected through a survey of supply chain executives, risk professionals, and AI consultants across manufacturing, wholesale trade, retail trade, and services industries in India. The questionnaire has been pre-tested based on interviews with nine industry experts and two academicians. The scale has been assessed for reliability and validity using Confirmatory Factor Analysis. The scale generated consists of eight factors that are modeled as latent variables covering a total of twenty-eight items. The systematic approach followed resulted in a scale fulfilling a need for the creation of an empirically validated instrument for AI adoption studies in the field of SCRM. This instrument can be used by supply chain executives and researchers to examine and measure factors that influence the adoption of AI in SCRM for the selected industries.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89853220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Coordinating supply and demand applied Bass diffusion modelling 运用Bass扩散模型协调供需关系

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-06-23 DOI: 10.46223/hcmcoujs.econ.en.12.2.2148.2022

Nguyen Thi Huyen Tram

{"title":"Coordinating supply and demand applied Bass diffusion modelling","authors":"Nguyen Thi Huyen Tram","doi":"10.46223/hcmcoujs.econ.en.12.2.2148.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2148.2022","url":null,"abstract":"Demand management concerns what customers need and want, while supply management focuses on producing products/services to fulfill demand. It is challenging in coordinating demand and supply from both sides. Multi-method modeling, which is an interesting combination between system dynamics and agent-based models, is adapted to address this issue through the Bass diffusion model to replicate a non-competitive supply chain, including a retailer, a wholesaler, and a factory in this study. The research findings show that there is a bullwhip effect on the supply chain due to sudden changes in demand impacted by marketing efforts, namely advertising, words of mouth, and electronic words of mouth. It is recommended that in the process of sales and operations planning, businesses should implement, measure, and estimate marketing effectiveness corresponding with supply capabilities. Additionally, through the study, the strengths and weaknesses of the multi-method simulation in facilitating business research reflect through multiple scenarios running with cost and time efficiency, as well as the validity of the study findings associated with modelers’ decisions on the model’s level of simplicity and elaboration.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85623665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An investigation of factors impacting visitors to a botanic park: Factor analysis of push and pull framework 影响植物园游客的因素研究:推拉框架的因素分析

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-06-23 DOI: 10.46223/hcmcoujs.econ.en.12.2.2156.2022

Nguyễn Hoàng Sinh, Hoàng Thị Hòa

{"title":"An investigation of factors impacting visitors to a botanic park: Factor analysis of push and pull framework","authors":"Nguyễn Hoàng Sinh, Hoàng Thị Hòa","doi":"10.46223/hcmcoujs.econ.en.12.2.2156.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2156.2022","url":null,"abstract":"The paper focuses on investigating factors impacting visitors’ loyal behaviour and factor analysis of push and pull motivations to a botanic park. To do so, the research is divided into two phases that are qualitative and quantitative. In the qualitative phase, in-depth interviews are used to gather initial insights into the visitors’ push and pull motivations to a botanic park. In the quantitative phase, a survey is taken to collect data then factor analysis is carried out to group similar variables of push and pull together for the identification of different market segments. \u0000Survey data is gathered from a sample size of 228 individuals and analyzed in SPSS. The analysis from the quantitative phase validated the insights/concepts deriving from the qualitative phase. As a result, results of factor analysis show that the total of 09 push variables have been combined into 02 factors (family/fun and thrill-seeking) and 12 pull variables into 03 factors (nature/resources, facilities/services, place/accessibility). By grouping these similar motivations together, it helps support park managers in enhancing and improving the park’s motives, features, and facilities in a way that satisfies visitors the most.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73880305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Organizational citizenship behavior and employee performance during the Covid-19 pandemic Covid-19大流行期间组织公民行为与员工绩效

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-06-23 DOI: 10.46223/hcmcoujs.econ.en.12.2.2141.2022

Bui Quang Hung, T. Thang, Trinh Thuy Anh

引用次数: 0

Anonymous online community, brand engagement and word-of-mouth in the higher education context 匿名在线社区、品牌参与和高等教育背景下的口碑

Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-06-20 DOI: 10.46223/hcmcoujs.econ.en.12.2.2151.2022

Le Dinh Minh Tri, Phan Vu Diem Quynh, Le Doan Kim Linh

{"title":"Anonymous online community, brand engagement and word-of-mouth in the higher education context","authors":"Le Dinh Minh Tri, Phan Vu Diem Quynh, Le Doan Kim Linh","doi":"10.46223/hcmcoujs.econ.en.12.2.2151.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2151.2022","url":null,"abstract":"This study examines the influences of Online Interaction Propensity in university confessions pages, Attitude toward participating in university confessions pages, and Higher Education involvement on the engagement of students with their university. The relational outcomes comprising student’s word-of-mouth activity and praise are also investigated. The quantitative online and offline surveys was conducted on 509 participants targeting university students and graduates who follow or interact with posts on universities’ confession pages. The collected data was then processed and employed SEM path analysis to empirically examine the proposed conceptual model. The results determine that both online interaction propensity and higher education involvement have significant impacts to the engagement of student to their university while the attitude of student toward participating in university confessions pages has no impact to this engagement. In addition, the influence of students’ engagement on their word-of-mouth is proved. The study shows a deep understanding on the drivers relating to the confession pages’ participation of students’ engagement with their university, and other way to generate positive student - university relationship outcomes. The results suggest universities should not overlook the impact of student's participation in university confession pages, then adopt feasible and practical approaches in managing their relationship with students to stimulate their word-of-mouth. The research provides the insights that have not been studied previously in the Vietnam higher education context. Although it is practically observed that student’s engagement is impacted by their participation in university confession pages, there is lack of intensive work on this issue.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84683136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0