Ho Chi Minh City Open University Journal of Science Economics and Business Administration最新文献

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The antecedents and outcomes of export market orientation: A bibliometric review 出口市场导向的前因与结果:文献计量学回顾
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-06-03 DOI: 10.46223/hcmcoujs.econ.en.12.2.2143.2022
P. Nguyen, Tuan Dinh, Anh Dang, T. Tran
{"title":"The antecedents and outcomes of export market orientation: A bibliometric review","authors":"P. Nguyen, Tuan Dinh, Anh Dang, T. Tran","doi":"10.46223/hcmcoujs.econ.en.12.2.2143.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.2.2143.2022","url":null,"abstract":"Export market orientation has always been a central issue in the study of international business and marketing. Therefore, it is essential to put effort into understanding the concept and its application in real-life business. Following in-depth studies and critical review papers in previous years, this research paper focuses on synthesizing and analyzing empirical studies in the period from 2015 to 2021, revolving around theoretical issues, context, the main features of the object, and the methodology. Within a predetermined time frame, twenty critical papers on export market orientation were selected and analyzed. The result reveals in detail that there are sixteen antecedents and five outcomes of export market orientation, as well as the total of eight moderators and seven mediators influencing their relationships. Findings have indicated that in recent years, models and theories of earlier eras have been developed and many of them have reached maturity.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78226366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors affecting employee commitment of office staff in Ho Chi Minh City 胡志明市办公人员员工承诺的影响因素
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.2022.2022
N. Cuong, Vo Thuc Uyen, N. Nhan
{"title":"Factors affecting employee commitment of office staff in Ho Chi Minh City","authors":"N. Cuong, Vo Thuc Uyen, N. Nhan","doi":"10.46223/hcmcoujs.econ.en.12.1.2022.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.2022.2022","url":null,"abstract":"This paper examined the factors affecting the commitment of office staff in Ho Chi Minh City (HCMC). The data is collected through questionnaires from 253 office staff; the SPSS software is used to analyse data through Cronbach’s Alpha reliability testing method, Exploratory Factor Analysis (EFA), and regression analysis. The research results revealed that training and development opportunities, salary and bonuses, and employee benefits are three critical factors that positively affect the commitment of office staff to the enterprise. The study provides implications or strategies for managers to improve their human resource management and enhance long-term employee commitment. Besides, the study also provides recommendations for future research.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88711840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam 名人代言与购买意向:以丰田Vios在越南市场为例
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.2165.2022
H. Tri
{"title":"Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam","authors":"H. Tri","doi":"10.46223/hcmcoujs.econ.en.12.1.2165.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.2165.2022","url":null,"abstract":"This study investigates how celebrity characteristics (including credibility, attractiveness, product-image match), personal characteristics (including self - satisfaction and expression power), and social characteristics (including peer influence) influence consumer purchasing behavior via imitation behavior in the case Toyota Vios brand. A questionnaire-based survey of 306 respondents across Vietnam was conducted using convenience and snowball sampling methods. Online and face-to-face interviews were conducted. A structural equation modelling approach was used to analyze the data. The results show that the three celebrity characteristics, personal characteristics, and social characteristics have a significant impact on the consumer’s intention to purchase through imitation behavior. Practical implications were provided to assist companies in improving their performance.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76295599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Study the impact of labor outsourcing on the financial performance of small and medium enterprises in Mekong Delta, Vietnam 研究劳务外包对越南湄公河三角洲中小企业财务绩效的影响
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1415.2022
Dinh Cong Thanh, Le Tan Nghiem, Nguyen Hong Gam, Pham Thi Hong Nhung
{"title":"Study the impact of labor outsourcing on the financial performance of small and medium enterprises in Mekong Delta, Vietnam","authors":"Dinh Cong Thanh, Le Tan Nghiem, Nguyen Hong Gam, Pham Thi Hong Nhung","doi":"10.46223/hcmcoujs.econ.en.12.1.1415.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.1415.2022","url":null,"abstract":"The study aims to identify factors influencing labor outsourcing and analyze the impact of outsourced resources on small and medium enterprises’ financial performance in the Mekong Delta. Based on theories (including TCE, CCT, RT, and SCT theory), previous studies, and expert interviews, this research model has been developed and tested in SMEs in the Mekong Delta. The study collected data from administrators at 409 SMEs who used outsourced labor services in the last two years. Analytical methods are used, including Cronbach’s Alpha test, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). The research results show that outsourcing depends on the functional characteristics of enterprises, risk control, managers’ attitude, and relationships in outsourcing. The study also confirms that labor outsourcing positively affects financial performance. However, the relationship between the use of outsourced resources and enterprises’ financial performance is very modest. Based on the research results, the authors also suggest managerial implications to improve SMEs’ performance through outsourcing.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77358740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The influence of memorable tourism experience to revisit intention of domestic tourists: A case study for Danang City, Vietnam 难忘旅游体验对国内游客重游意愿的影响——以越南岘港市为例
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1941.2022
Pham Thi Lan Huong, Truong Thi Lan Anh, Truong Dinh Quoc Bao
{"title":"The influence of memorable tourism experience to revisit intention of domestic tourists: A case study for Danang City, Vietnam","authors":"Pham Thi Lan Huong, Truong Thi Lan Anh, Truong Dinh Quoc Bao","doi":"10.46223/hcmcoujs.econ.en.12.1.1941.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.1941.2022","url":null,"abstract":"The present study examines the effects of dimensions of Memorable Tourism Experience (MTE) scale on domestic tourists’ revisit intention to Danang tourist destination. An online survey of 309 tourists who has visited Danang for data analysis. The structural equation model is applied to investigate the relationships between MTE’s dimensions and tourist’s revisit intention. The results show that four dimensions of MTE (Novelty, Involvement, Hedonism, and Local Culture) have significant positive relationships with domestic tourists’ revisit intention. In contrast, Knowledge is found to affect tourists’ revisit intention negatively. Overall, the study contributes to the literature on memorable tourism experiences by offering theoretical and empirical evidence about interrelationships between the dimensions of memorable tourism experiences and tourists’ revisit intention. The results from this paper provide suggestions for enhancing memorable tourism experiences and encouraging tourists to return to Danang. Future studies should replicate the study in diverse samples such as geographic regions participants with different travel motives. Besides, future research should include destination attributes since tourists’ perceptions of the destination after the trip are based on on-site experiences and determine memorable tourism experiences.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79902021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Simulation modeling - An effective method in doing business and management research 仿真建模——进行商业和管理研究的有效方法
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1916.2022
Nguyen Thi Huyen Tram
{"title":"Simulation modeling - An effective method in doing business and management research","authors":"Nguyen Thi Huyen Tram","doi":"10.46223/hcmcoujs.econ.en.12.1.1916.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.1916.2022","url":null,"abstract":"Although simulation modeling is a popular method in doing scientific research for many disciplines, namely decision science, optimization, information technology. Social science disciplines, particularly business and management, still receive little attention in applying this method. The paper introduces simulation modeling as an effective method in doing business and management research using Dimensions database and comparative analysis to explore (1) suitability and contribution in general disciplines as well as business and management, (2) advantages and disadvantages, (3) common types of models, and (4) effective software that researchers could use for specific research problems. The findings of this study confirm that simulation modeling is an effective method in doing business and management research thanks to its abilities in dynamics reflecting the real world, abstracted illustration, and naturally accommodating more plausible behavioral assumptions. However, modelers need to be aware of computational possibilities, the model’s complexity, and validity which might impact the simulated research results. The objective of this study is a calling for more simulation-based research to tackle complicated study problems related to business organizations with advanced technology and powerful tools listed in the paper. Thus, modelers are served well by this work as a reference for basic knowledge related to simulation modeling in business and management research.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80662221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Unburnt building materials in the trend of sustainable development - Situation and solutions in the Mekong Delta, Vietnam 可持续发展趋势下的未燃烧建筑材料——越南湄公河三角洲的现状与解决方案
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1984.2022
Truong Thi Hoang Oanh, Duong Ngoc Thanh, Truong Thi Be Hai
{"title":"Unburnt building materials in the trend of sustainable development - Situation and solutions in the Mekong Delta, Vietnam","authors":"Truong Thi Hoang Oanh, Duong Ngoc Thanh, Truong Thi Be Hai","doi":"10.46223/hcmcoujs.econ.en.12.1.1984.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.1984.2022","url":null,"abstract":"The purpose of this article is to assess the current situation of production and consumption of Unburnt Building Materials (UBMs) in the Mekong Delta, thereby proposing solutions to promote the consumption of UBMs in the Mekong Delta in the coming time. Research results from the survey of producers and customers organized as well as discussions with local officials show that the whole Mekong Delta has more than 120 producers consuming through 02 main channels. Sales channels that direct customers are construction contractors - organizational customers (accounting for 90%) and through construction material trading companies (about 10%). In general, both the production and consumption of UBMs in the Mekong Delta face difficulties. Limited production capacity, limited capacity of UBMs, and low consumer confidence in UBM products are typical difficulties. Planning for the development of UBMs, organizing production to improve the innovation capacity of manufacturers and construction contractors, strengthening the link between manufacturers and UBMs consuming partners, promoting product branding products, enhancing sales promotion innovation activities, etc. are the main solutions to promote this industry to develop more in the Mekong Delta in the coming time.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85943517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The current situation and solutions of effective university governance in Vietnamese public higher education institutionsThe current situation and solutions of effective university governance in Vietnamese public higher education institutions 越南公立高等学校有效大学治理的现状与对策越南公立高等学校有效大学治理的现状与对策
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1900.2022
Bui Quang Hung, P. Huy, L. D. Thuan, Vu Minh Ha, Dao Thi Minh Huyen
{"title":"The current situation and solutions of effective university governance in Vietnamese public higher education institutionsThe current situation and solutions of effective university governance in Vietnamese public higher education institutions","authors":"Bui Quang Hung, P. Huy, L. D. Thuan, Vu Minh Ha, Dao Thi Minh Huyen","doi":"10.46223/hcmcoujs.econ.en.12.1.1900.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.1900.2022","url":null,"abstract":"The main research objective of this paper is to study the current situation and solutions of effective university governance in public Higher Education Institutions (PHEIs) in Vietnam in the direction of autonomy. The paper uses a method that combines qualitative and quantitative research to analyze theoretical basis and related background theories and assess the current state of university governance in Vietnam. With quantitative research, method is done in the form of online surveys through questionnaires. The topic of the questionnaire focuses on collecting comments on governance activities being carried out at the PHEIs of Vietnam in an autonomous direction. The research results have shown quite clearly the contents related to the issues of governance and administration in the PHEIs, the way of managing and evaluating the performance of the PHEIs. Since then, the authors have proposed a number of groups of solutions for effective university governance at Vietnam’s PHEIs in the direction of autonomy. The solutions and proposals will be the necessary and important practical foundation to innovate and develop policies to promote university autonomy for sustainable and efficient development.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72455795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Technological factors affecting green innovation: Evidence from the manufacturing sector in Vietnam 影响绿色创新的技术因素:来自越南制造业的证据
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.2099.2022
Nguyen Minh Ha, P. Nguyen, Nguyen Bach Hoang Phung
{"title":"Technological factors affecting green innovation: Evidence from the manufacturing sector in Vietnam","authors":"Nguyen Minh Ha, P. Nguyen, Nguyen Bach Hoang Phung","doi":"10.46223/hcmcoujs.econ.en.12.1.2099.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.2099.2022","url":null,"abstract":"Firms’ top priority is overcoming challenges to develop sustainably, generate profits, and gain a competitive advantage in the face of fierce market competition. Fostering technological innovation in the manufacturing process and investing in environmentally friendly manufacturing activities are important factors in eliminating waste and improving firm performance. This quantitative research had been examined in a sample of 400 manufacturing firms listed at industrial zones in Vietnam to determine the association between technological factors such as relative advantage, compatibility, simplicity, and green innovation. According to the research results, relative advantage, compatibility, and simplicity had a significant impact on green innovation in the manufacturing industry. From the result of this survey, manufacturing enterprises can adjust their business strategies properly to achieve better financial performance as well as a competitive advantage when implementing green innovation to develop their firms and protect the environment sustainably.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76766819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Overview of bribery giving behaviors: Determinants and influence on firm performance 贿赂行为综述:企业绩效的决定因素及其影响
Ho Chi Minh City Open University Journal of Science Economics and Business Administration Pub Date : 2022-02-22 DOI: 10.46223/hcmcoujs.econ.en.12.1.1953.2022
Vũ Hồng Nhung, Nguyen Thi Huong
{"title":"Overview of bribery giving behaviors: Determinants and influence on firm performance","authors":"Vũ Hồng Nhung, Nguyen Thi Huong","doi":"10.46223/hcmcoujs.econ.en.12.1.1953.2022","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.12.1.1953.2022","url":null,"abstract":"Using findings on existing literature from 1986 to 2020, this paper provides an overview on understanding the theories, the determinants to explain bribery offering behavior, and the influence of paying bribes on firm performance. Based on our knowledge, we have found that there are three common theories including principal agent, residual control right and bargaining power theories that researchers have used to understand the motivation of paying bribes. Extant studies have shown supportive evidence that alongside business environment, both firm factors and business owner and manager characteristics have significant effects on a decision of paying bribes. Firms with high vulnerable exposure, such as young firms, firms with small and medium sizes, firms depending much on public services, or service firms, are more likely to pay bribes than others. Previous studies show both positive and negative effects of paying bribes on firm performance. However, vulnerable firms seem not to get many benefits when employing bribe payments.","PeriodicalId":34725,"journal":{"name":"Ho Chi Minh City Open University Journal of Science Economics and Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87762601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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