Proceedings of the 2020 The 6th International Conference on E-Business and Applications最新文献

Website Attributes' Influence on Customer Loyalty and Travel Service Purchase: A Case of Online Virtual Community 网站属性对顾客忠诚度和旅游服务购买的影响——以网络虚拟社区为例

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387290

L. Putit, Amirah Ahmad Suki, N. A. Ibrahim, Afiqah Mazlan, Nurul Afiif Abdul Manan, Nurul Amirah Mohd Nafiah

{"title":"Website Attributes' Influence on Customer Loyalty and Travel Service Purchase: A Case of Online Virtual Community","authors":"L. Putit, Amirah Ahmad Suki, N. A. Ibrahim, Afiqah Mazlan, Nurul Afiif Abdul Manan, Nurul Amirah Mohd Nafiah","doi":"10.1145/3387263.3387290","DOIUrl":"https://doi.org/10.1145/3387263.3387290","url":null,"abstract":"This study aims to investigate the relationship between website attributes, customer loyalty and online purchase behaviour. Specifically, it attempts to examine the influence of website attributes such as membership, influence and relatedness, needs' reinforcement, shared emotional connection as well as website presence's on customer loyalty and online travel purchase behaviour. The target respondents consist of online virtual communities interested to purchase travel related services. Using purposive sampling technique, a total of 350 respondents were surveyed via an online travel booking site. Only 202 usable questionnaires were received and further analysed using SPSS Version 23.0 and Smart PLS 3.0 statistical software. Findings revealed that website attributes of social emotional attachment and website presence had significantly influenced customer loyalty. Website presence proved to be the most significant predictive factor. Customer loyalty in turn, had a significant effect on travel purchase behaviour. Several implications were further elaborated.","PeriodicalId":346592,"journal":{"name":"Proceedings of the 2020 The 6th International Conference on E-Business and Applications","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124477310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

An Empirical Study of E-Marketplace Acceptance in MSMEs under the Constructs of Effort Expectancy, Social Influence and Facilitating Condition Factors 努力期望、社会影响和促进条件因素下中小微企业接受电子市场的实证研究

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387288

Nyoman Sri Subawa, Ni Wayan Widhiasthini, Caren Angellina Mimaki

{"title":"An Empirical Study of E-Marketplace Acceptance in MSMEs under the Constructs of Effort Expectancy, Social Influence and Facilitating Condition Factors","authors":"Nyoman Sri Subawa, Ni Wayan Widhiasthini, Caren Angellina Mimaki","doi":"10.1145/3387263.3387288","DOIUrl":"https://doi.org/10.1145/3387263.3387288","url":null,"abstract":"MSME is one of the important parts of a country's economy, because MSME has a very important role in improving the speed of community economic development. The development of ICT has brought about revolutionary changes in human lifestyles and the workplace. The spread of ICTs will bridge the gap by reducing economic distances and providing instant and economic access to information. Thus, this study used online questionnaire survey to gather the primary data to determine the acceptance in MSMEs under the constructs of effort expectancy, social influence and facilitating condition. This study is conducted in Bali, Indonesia focuses at Badung Regency, Gianyar Regency, and Denpasar Regency. The population of this study is chosen through non-probability sampling, and about 100 participants had successfully completed the provided questionnaire questions. This study used IBM SPSS Statistic 25 and SmartPLS 3.0 program to analyses the collected data for descriptive analysis as well as hypotheses testing. The obtained result indicated that the effort expectancy has a positive relationship with behavioral intention to use e-marketplace, while other constructs such as social influence and facilitating condition do not have a positive relationship with behavioral intention to use e-marketplace.","PeriodicalId":346592,"journal":{"name":"Proceedings of the 2020 The 6th International Conference on E-Business and Applications","volume":"378 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127587921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Hedonic Motivation and Price Value Factor Empirical Study in Acceptance of E-Marketplace for MSMEs 中小微企业接受电子市场的享乐动机与价格价值因素实证研究

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387289

Nyoman Sri Subawa, Ni Wayan Widhiasthini, Caren Angellina Mimaki

{"title":"Hedonic Motivation and Price Value Factor Empirical Study in Acceptance of E-Marketplace for MSMEs","authors":"Nyoman Sri Subawa, Ni Wayan Widhiasthini, Caren Angellina Mimaki","doi":"10.1145/3387263.3387289","DOIUrl":"https://doi.org/10.1145/3387263.3387289","url":null,"abstract":"The speed of globalization and the development of information and communication technology are the most powerful forces affecting the world economy and commerce, which can be seen in the rapid rise of the electronic market that is reshaping the business world. Many large companies use e-commerce called e-marketplace when developing their businesses, so they can compete in global markets. Therefore, this study identifies the e-marketplace acceptance in MSMEs under the constructs of hedonic motivation and price value. This study is conducted through online questionnaire survey to collect the data from the participants located at Badung Regency, Gianyar Regency, and Denpasar Regency, Bali, Indonesia. The participants of this study are selected with non-probability sampling technique, and about 100 participants from the three regencies had well completed the survey question. The collected data were statically analyses through IBM SPSS Statistic 25 and SmartPLS 3.0 software for descriptive analysis. The developed hypotheses were also been tested based on the significant of P-Value. The result obtained shows both constructs of hedonic motivation and price value have a positive relationship with behavioral intention to use e-marketplace.","PeriodicalId":346592,"journal":{"name":"Proceedings of the 2020 The 6th International Conference on E-Business and Applications","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131719601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Online Shopping: The Influence of Attitude, Subjective Norm and Perceived Behavioral Control on Purchase Intention 网络购物:态度、主观规范和感知行为控制对购买意愿的影响

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387266

Norlina Mohamed Noor, Shereen Noranee, Muhammad Fared Zakaria, Norseha Unin, Mohamad Atheef Hannan M. Suaee

{"title":"Online Shopping: The Influence of Attitude, Subjective Norm and Perceived Behavioral Control on Purchase Intention","authors":"Norlina Mohamed Noor, Shereen Noranee, Muhammad Fared Zakaria, Norseha Unin, Mohamad Atheef Hannan M. Suaee","doi":"10.1145/3387263.3387266","DOIUrl":"https://doi.org/10.1145/3387263.3387266","url":null,"abstract":"The study investigates the dimension of Theory of Planned Behavior (TPB) and the influence on consumers' purchase intention of online products. TPB dimensions consist of attitude, subjective norm and perceived behavioral control. Multiple Regression were performed to analyze the data, in order to investigate the influence of attitude, subjective norm and perceived behavioral control on consumer's purchase intention.300 questionnaires were distributed to postgraduate students from the Faculty Business and Management, Uitm Shah Alam. 270 surveys were returned which are considered usable. A preliminary analysis was performed to check for the assumptions such as normality, multicollinearity and homoscedasticity before further inferential analyses were generated. The preliminary analysis results show that the residuals are normally distributed, no multicollinearity exists and the data are not homoscedastic. A reliability test was also executed and the results show that all the cronbach's alpha for the dimensions to be measured are reliable. For the inferential analysis, multiple regressions were employed. The results revealed that both the subjective norm and perceived behavioral control have an influence on the purchase intention of respondents. However, the dimension of attitudes did not have any impact on the purchase intention for online products. As such, future studies may probe further on the importance of the subjective norm and perceived behavior control in affecting consumers' purchase behavior.","PeriodicalId":346592,"journal":{"name":"Proceedings of the 2020 The 6th International Conference on E-Business and Applications","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123212619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

The Electronic Services and Efficiency for Banks in Taiwan 台湾银行的电子服务与效率

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387278

C. Liao

引用次数: 0

Attractiveness of Online Marketing in the Age of Industry 4.0 工业4.0时代网络营销的吸引力

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387264

Huynh Tan Hoi

引用次数: 4

XGBoost Based Strategic Consumers Classification Model on E-commerce Platform 基于XGBoost的电子商务平台战略消费者分类模型

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387284

Mengjin Du, Zhuchao Yu, Teng Wang, Xueying Wang, Xihao Jiang

{"title":"XGBoost Based Strategic Consumers Classification Model on E-commerce Platform","authors":"Mengjin Du, Zhuchao Yu, Teng Wang, Xueying Wang, Xihao Jiang","doi":"10.1145/3387263.3387284","DOIUrl":"https://doi.org/10.1145/3387263.3387284","url":null,"abstract":"The strategic consumption behavior that manifests as \"holding money and delaying the purchase\" is an important factor affecting the profits of e-commerce platforms. Studies have shown that ignoring the strategic consumption behavior of users will bring up the losses that are equal to 30% profits. After selecting strategic consumers, companies can make targeted pricing and marketing for this particular group of people, thereby reducing the waiting time for strategic consumers. Therefore, this paper proposes a strategic consumers classification model for e-commerce platforms based on the XGBoost model. After through effective processing of JD Mall user behavior data, we build characteristics consistent with strategic consumer behaviors and use XGBoost to train and tune. The accuracy of the classification model reached 89.59%. The effect of XGBoost has achieved a better classification result than that of other classification models, thus this model can provide references for personalized recommendations and precise marketing in practical applications and increase corporate's profits.","PeriodicalId":346592,"journal":{"name":"Proceedings of the 2020 The 6th International Conference on E-Business and Applications","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124725804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A Store Management System for the Improvement of Shopping Process of Omni-shoppers of Fast Fashion Brand 一种改善快时尚品牌全消费者购物流程的店铺管理系统

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387280

Sunghyeon Lee, Younjeong Lim, Wongyu Lee, W. Kim, Jongsun Choi, Jaeyoung Choi

{"title":"A Store Management System for the Improvement of Shopping Process of Omni-shoppers of Fast Fashion Brand","authors":"Sunghyeon Lee, Younjeong Lim, Wongyu Lee, W. Kim, Jongsun Choi, Jaeyoung Choi","doi":"10.1145/3387263.3387280","DOIUrl":"https://doi.org/10.1145/3387263.3387280","url":null,"abstract":"'Omni-shopper' typically decides to buy after getting information through online channels and then visit offline stores to directly experience. Therefore, offline stores should be transformed into hands-on stores that fit the latest trends in user's buying pattern. The Fast Fashion brand requires a large store because there are various types of products, and omni-shopper finds the product they prefer, verify it in the store where various product lines are displayed and uses the fitting room to find the products they want. However, in the course of actual store use, the purchasing process is delayed due to the reasons such as environmental characteristics of large stores and the queues due to the lack of fitting rooms. To solve the above problems, a store management system is required to provide real-time information about the situation that may occur in offline stores to omni-shoppers as well as employees. In this paper, we propose a store management system for improving the shopping process of omni-shoppers of SPA brands. The proposed system provides information on inventory and display location of real-time products, as well as the fitting room reservation management for offline stores with WebApp. Through the proposed system, we can anticipate the effect of improving the entire shopping process by reducing queues at the fitting area, identifying the quantity of products to wear and reducing the shopping delay caused by congestion in the fitting area. To validate the proposed system, the experiment confirmed that Arena simulations improved the time required for the shopping process to 15.7% over the previous one.","PeriodicalId":346592,"journal":{"name":"Proceedings of the 2020 The 6th International Conference on E-Business and Applications","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129529167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Factors Influencing the Community's Intention to Participate in Public Services: The Perspective of the Ministry of Education and Culture 影响社区公共服务参与意愿的因素:基于教育文化部的视角

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387285

Aline Rogeleonick, B. Purwandari, Riri Satria, Mardiana Purwaningsih, Larastri Kumaralalita

{"title":"Factors Influencing the Community's Intention to Participate in Public Services: The Perspective of the Ministry of Education and Culture","authors":"Aline Rogeleonick, B. Purwandari, Riri Satria, Mardiana Purwaningsih, Larastri Kumaralalita","doi":"10.1145/3387263.3387285","DOIUrl":"https://doi.org/10.1145/3387263.3387285","url":null,"abstract":"The use of Instagram has significantly increased globally in the private and public sectors. Previous studies have shown Instagram is successful in enhancing users' involvement. It also applies to e-participation, which is harnessed by the government to better engage with the citizens. Hence, the Ministry of Education and Culture, the Republic of Indonesia, manages an Instagram account@kemdikbud.ri to accommodate two-way communications between the ministry and the public on current issues related to educational and cultural activities. Hence, a study to advance the interactions was conducted by investigating factors influencing people's intention to get involved with @kemdikbud.ri on Instagram. The research model was constructed from two theories---namely, the technology acceptance model, along with the uses and gratifications theory. It consisted of 8 variables and 30 indicators that created the questionnaire. There were 527 valid responses from the followers of @kemdikbud.ri. The data were analyzed with SmartPLS 3, which is a partial least squares-structural equation modeling tool. The results indicate Perceived Usefulness and Perceived Ease of Use positively affect Attitude toward Using Instagram. Furthermore, Attitude toward Using Instagram has a positive impact on Intention to Use Instagram for Citizen Participation. Besides, the intention is also positively influenced by Social Interaction and Information Acquired. These findings enrich the understanding of the public's plan to take part in e-participation on Instagram.","PeriodicalId":346592,"journal":{"name":"Proceedings of the 2020 The 6th International Conference on E-Business and Applications","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121799859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Gossips and Individuals in Organization: Drivers of Likelihood to Share Gossips 流言蜚语和组织中的个人:分享流言蜚语可能性的驱动因素

Proceedings of the 2020 The 6th International Conference on E-Business and Applications Pub Date : 2020-02-25 DOI: 10.1145/3387263.3387273

Adilla Anggraeni, Michael

引用次数: 0