Journal of Community Service and Empowerment最新文献_第3页

SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today 日惹《今日艺术音乐》加强数字营销的 SOSTAC 框架分析

Journal of Community Service and Empowerment Pub Date : 2024-02-01 DOI: 10.22219/jcse.v5i1.30521

Novi Anggraeni, Tussi Sulistyowati, Nur Elfi Husda

{"title":"SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today","authors":"Novi Anggraeni, Tussi Sulistyowati, Nur Elfi Husda","doi":"10.22219/jcse.v5i1.30521","DOIUrl":"https://doi.org/10.22219/jcse.v5i1.30521","url":null,"abstract":"This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are set using the 5s Framework, focusing on digital marketing elements like online sales optimization and user experience. The Strategy phase emphasizes STP marketing, presenting AMT as a tailored music information center. Tactics, guided by the 7P framework, include product diversification and pricing strategies, contributing to an enhanced user experience. An 18-month action plan, depicted in a Gantt chart, guides implementation from content creation to streamlined processes. The Control phase involves monitoring with Google Analytics and social media evaluation. Through leveraging strengths and addressing weaknesses, AMT positions itself for growth in the digital landscape, using the SOSTAC model as a robust framework for digital marketing excellence. As a suggestion, through a proactive approach to leveraging inherent strengths and addressing weaknesses, AMT aims for significant growth in the dynamic digital environment. Aligning its digital marketing efforts with the SOSTAC model, which covers Situational Analysis, Objectives, Strategy, Tactics, Action, and Control, ensures a comprehensive understanding of current market dynamics. This strategic alignment establishes the foundation for a well-defined and actionable digital marketing strategy.","PeriodicalId":34657,"journal":{"name":"Journal of Community Service and Empowerment","volume":"424 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140464792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Processing snakehead fish as a high-protein modern healthy food product in the snakehead fish farmers' group 乌鳢养殖户将乌鳢加工成高蛋白现代健康食品

Journal of Community Service and Empowerment Pub Date : 2024-01-31 DOI: 10.22219/jcse.v5i1.30159

A. M. R. Anjeli, Riski Dwi Prameswari, Anisaul Hasanah

引用次数: 0

Implementation of scouting techniques material on first aid for accidents in scouts of Gudep Bumi Bahari 在 Gudep Bumi Bahari 童子军中实施关于意外急救的童子军技术材料

Journal of Community Service and Empowerment Pub Date : 2024-01-27 DOI: 10.22219/jcse.v5i1.30145

Muh. Khaerul Ummah BK, H. Hamna, Karmila Risa Rahmawati, Syaiful Hidayat, Ananda Amelia

{"title":"Implementation of scouting techniques material on first aid for accidents in scouts of Gudep Bumi Bahari","authors":"Muh. Khaerul Ummah BK, H. Hamna, Karmila Risa Rahmawati, Syaiful Hidayat, Ananda Amelia","doi":"10.22219/jcse.v5i1.30145","DOIUrl":"https://doi.org/10.22219/jcse.v5i1.30145","url":null,"abstract":"Scouting is one of the activities of forming discipline, morals, character, and mental development with a learning process outside the school environment and outside the family environment which is packaged in an interesting and fun way carried out in the open air. There are two kinds of scout learning material, namely knowledge learning and scouting techniques. In scouting activities there are several scouting techniques that are often used for example camping, exploration, terrain orientation, and mountain climbing. Therefore, it is necessary to implement the scouting technique of scout first aid material for scouts through a Community Service program that is integrated with lecture activities at the project location to implement the scouting technique of scout first aid material for scouts in Gudep Bumi Bahari so that scouts in Gudep Bumi Bahari can know and apply every step in performing first aid in accidents during scouting activities. The purpose of this service is to increase the knowledge and skills of the first aid of the Cub Scouts, because the knowledge of first aid in the accident of the Cub Scouts of Gudep Bumi Bahari is still lacking. The method used in this community service is lecture-based coaching, practice and educational games, interviews are conducted as a final evaluation. The service program carried out with the project implementation team can be carried out according to targets such as increasing the understanding and skills of Scouts related to first aid material at Gudep Bumi Bumi Bahari in SD Negeri Pulias Abaling.","PeriodicalId":34657,"journal":{"name":"Journal of Community Service and Empowerment","volume":"169 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140492813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tri Hita Karana for environmental resilience: Enhancing coral reef conservation and sustainable practices in Mengiat Beach Bali Tri Hita Karana 促进环境复原力：加强巴厘岛 Mengiat 海滩的珊瑚礁保护和可持续做法

Journal of Community Service and Empowerment Pub Date : 2024-01-27 DOI: 10.22219/jcse.v5i1.29858

Tjokorda Gde Agung Wijaya Kesuma Suryawan, Cokorda Istri Agung Vera Nindia Putri, Made Ayu Desy Geriadi, Anak Agung Istri Dwijayanthi, Riyana Miranti

{"title":"Tri Hita Karana for environmental resilience: Enhancing coral reef conservation and sustainable practices in Mengiat Beach Bali","authors":"Tjokorda Gde Agung Wijaya Kesuma Suryawan, Cokorda Istri Agung Vera Nindia Putri, Made Ayu Desy Geriadi, Anak Agung Istri Dwijayanthi, Riyana Miranti","doi":"10.22219/jcse.v5i1.29858","DOIUrl":"https://doi.org/10.22219/jcse.v5i1.29858","url":null,"abstract":"This collaborative international community service initiative applies the Tri Hita Karana philosophy to improve coral reef conservation at Bali''s Mengiat Beach. The collaboration between Universitas Ngurah Rai and the University of Canberra integrates traditional wisdom and innovative methods, promoting resilience, sustainable practices, and economic growth while adhering to Tri Hita Karana''s holistic principles. The initiative program combines Marine Protected Areas (MPAs) and the Mars Assisted Restoration System (MARRS) to safeguard coral ecosystems. Participatory Action Research (PAR) empowers communities, aligning with the holistic principles of Tri Hita Karana. The methodology encompasses preparation, education, hands-on training, beach clean-ups, and continuous evaluation, reinforcing coral preservation while promoting sustainable practices and ecological well-being. These strategies align with the Tri Hita Karana philosophy, promoting local engagement and resource management. The donation of Reef Stars by the universities to the Bali Coastal and Marine Biodiversity Foundation reflects a commitment to environmental well-being and long-term harmony. The Mengiat Beach collaboration by two universities and the Bali Coastal and Marine Biodiversity Foundation integrates traditional wisdom and modern methods within the Tri Hita Karana philosophy. Through education, training, and reef restoration, the initiative emphasizes community engagement and ecological resilience.","PeriodicalId":34657,"journal":{"name":"Journal of Community Service and Empowerment","volume":"41 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140492297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Corporate social responsibility program: Based on community development in the village 企业社会责任计划：以乡村社区发展为基础

Journal of Community Service and Empowerment Pub Date : 2024-01-27 DOI: 10.22219/jcse.v5i1.31445

Anggun Septiana Devi, Ana Kumalasari

{"title":"Corporate social responsibility program: Based on community development in the village","authors":"Anggun Septiana Devi, Ana Kumalasari","doi":"10.22219/jcse.v5i1.31445","DOIUrl":"https://doi.org/10.22219/jcse.v5i1.31445","url":null,"abstract":"Corporate Social Responsibility (CSR) is an action taken by a company as a form of social responsibility and the surrounding environment where the company operates. In this case, PT Pertamina Hulu Energi West Madura Offshore coordinates with Sidorukun Village to determine the fostered residents and beneficiaries of the CSR program. The purpose of this study to analyze/ explain the community empowerment-based CSR program in the village. This research uses a qualitative approach. Data collection techniques were carried out using observation, documentation and interviews. Researchers used purposive sampling and snowball sampling techniques to determine informants. The findings show that the implementation of CSR by PT Pertamina Hulu Energi West Madura Offshore is based on the CSR theory according to Sen and Bhattacharya, namely Community Support; Employee Support; Diversity; Environment; Non-US Operations; and Products, it can be concluded that the CSR of PT Pertamina Hulu Energi West Madura Offshore has met the theoretical criteria, starting from company policies that support education, health, and SME development programs. The implementation of nature conservation activities, innovation of processed products, and the company also provides employment opportunities for the community and pays attention to public safety and health during community empowerment activities.","PeriodicalId":34657,"journal":{"name":"Journal of Community Service and Empowerment","volume":"184 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140492377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Devising an impactful religious moderation workshop for teachers and principals: The practice of Ice Berg analysis and U theory perspective 为教师和校长设计一个有影响力的宗教调节研讨会：冰伯格分析实践和 U 理论视角

Journal of Community Service and Empowerment Pub Date : 2024-01-27 DOI: 10.22219/jcse.v5i1.30085

Yusuf Hanafi, Muhammad Saefi, M. Ikhsan, T. N. Diyana, F. Anam, Oktaviani A. Suciptaningsih

{"title":"Devising an impactful religious moderation workshop for teachers and principals: The practice of Ice Berg analysis and U theory perspective","authors":"Yusuf Hanafi, Muhammad Saefi, M. Ikhsan, T. N. Diyana, F. Anam, Oktaviani A. Suciptaningsih","doi":"10.22219/jcse.v5i1.30085","DOIUrl":"https://doi.org/10.22219/jcse.v5i1.30085","url":null,"abstract":"\u0000In the academic setting, teachers and school principals are often faced with the problem of identifying and developing strategies to strengthen the atmosphere of religious moderation. Unfortunately, resources for training and support are scarce. Our study presents the design and assessment of a religious moderation workshop utilizing the problem-based discussion method, supported by Ice Berg and U theory perspective analysis. This two-session workshop aims to bolster religious moderation among school personnel. During the initial session, attendees were presented with strategies to empower religious moderation and state defense. In the subsequent meeting, attendees were encouraged to engage in problem-solving exercises focused on acts and behaviors of intolerance. Not to mention, the educators and administrators have acquired content and pedagogical expertise regarding religious moderation and state defense, which can be applied in classroom and school settings. Additionally, participants expressed a positive belief that the training effectively exemplified the integration of character-building subject matter, religious moderation, state defense, and instructional strategies. As a result, the workshop for teachers and school principals was deemed successful and effective.\u0000","PeriodicalId":34657,"journal":{"name":"Journal of Community Service and Empowerment","volume":"84 11-12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140491916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Assisting 10-week CLIL enrichment program for Islamic-affiliated primary school students 协助为有伊斯兰教信仰的小学生开展为期 10 周的 CLIL 增益计划

Journal of Community Service and Empowerment Pub Date : 2024-01-25 DOI: 10.22219/jcse.v5i1.29991

K. Khoiriyah, Rafika Rabba Farah, Puji Sumarsono

{"title":"Assisting 10-week CLIL enrichment program for Islamic-affiliated primary school students","authors":"K. Khoiriyah, Rafika Rabba Farah, Puji Sumarsono","doi":"10.22219/jcse.v5i1.29991","DOIUrl":"https://doi.org/10.22219/jcse.v5i1.29991","url":null,"abstract":"Teaching English to Young Learners starts to reach growth as parents want their children to be competent in one of the 21st-century skills, which is being communicative. Having the ability to communicate in one foreign language, particularly English, is considered important for many parents whose children study at Islamic-affiliated schools, other than Arabic skills. However, English teaching at the primary school level is still limited in terms of its teaching duration, they learn only for 90 minutes per week. Therefore, this community service aims to provide more opportunities for primary graders at SD Aisyiyah Kota Malang to learn English through the Content Language Integrated Learning (CLIL) enrichment program which was done in weekend classes that lasted for ten consecutive meetings. The methods implemented were analyzing students’ learning needs, designing science-based topics as teaching material, developing materials, implementing the learning design through 10-week teaching, and evaluating the program. Results show that the content of the subject at the school was taught in English. Some materials designed for this project were about science, thus, in this program students discussed the topic of science in English. Also, the content was designed by integrating Islamic elements, the topics were animals mentioned in the Quran such as camel, whale, bird, donkey, and crow. At the end of the session, this activity gained a positive response from students, the content teacher, the homeroom teacher, and the school principal. This indicates that the community service which was designed in the form of an enrichment program for weekend classes was effectively run.","PeriodicalId":34657,"journal":{"name":"Journal of Community Service and Empowerment","volume":"5 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140495541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

SHIFTING MOTIVATIONS AMONG STUDENTS WHILE INDUSTRIAL TRAINING: MAINTAINING STUDENTS' LEARNING OF MANDARIN 工业培训中学生动机的转变:维持学生的普通话学习

Journal of Community Service and Empowerment Pub Date : 2023-11-13 DOI: 10.56670/jcs.v5i2.159

Quinta Avenida, Dani Putri Septi K., Stephanie Phanata, Kristina Indah Setyo Rahayu

{"title":"SHIFTING MOTIVATIONS AMONG STUDENTS WHILE INDUSTRIAL TRAINING: MAINTAINING STUDENTS' LEARNING OF MANDARIN","authors":"Quinta Avenida, Dani Putri Septi K., Stephanie Phanata, Kristina Indah Setyo Rahayu","doi":"10.56670/jcs.v5i2.159","DOIUrl":"https://doi.org/10.56670/jcs.v5i2.159","url":null,"abstract":"This study, which was covered in the paper, looked at how Diploma in Mandarin students' motivation for learning Mandarin changed before and after they were relocated to China. In the investigation, we urged the 15 participants to keep reflective journals and interviewed them twice, once before and once after their industrial training experience at PT Formosa Bag Indonesia. The research showed that the majority of participants projected to maintain their trip-induced increases in desire for learning Mandarin in the future. The results show that the participants' motivations changed during their industrial training at PT Formosa Bag Indonesia, and that this change was prompted by their new educational environment and individual learning experiences. Because the learning and sociocultural environments are always interacting with the participants' L2 self-concepts in industry, the motivational boost evolved. These results provide novel insights into the dynamic motivation for learning the Mandarin language as well as the function of formal and informal learning environments. They imply that in order to increase international students' motivation for long-term Mandarin study, educational stakeholders must offer genuine communication chances and resources.","PeriodicalId":34657,"journal":{"name":"Journal of Community Service and Empowerment","volume":"51 13","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136281774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strengthening organizational capacity to enhance the sustainability of ornamental fish community cooperatives-based in Malang 加强组织能力，提高马朗观赏鱼社区合作社的可持续性

Journal of Community Service and Empowerment Pub Date : 2023-11-11 DOI: 10.22219/jcse.v4i3.28416

Fadillah Putra, Mikchaell Alfanov Pardamean Panjaitan, Fajar Shodiq Ramadhan Ramdlan

{"title":"Strengthening organizational capacity to enhance the sustainability of ornamental fish community cooperatives-based in Malang","authors":"Fadillah Putra, Mikchaell Alfanov Pardamean Panjaitan, Fajar Shodiq Ramadhan Ramdlan","doi":"10.22219/jcse.v4i3.28416","DOIUrl":"https://doi.org/10.22219/jcse.v4i3.28416","url":null,"abstract":"Cooperatives play a crucial role in the Indonesian economy, cooperatives have high values in helping to improve the country's economic welfare. Therefore, the development of a cooperative-based Indonesian economy is urgently needed to help boost the economy. Partners in this service activity are the Nusantara Ornamental Fish Malang community. Institutional strengthening is very influential in developing cooperative-based community businesses. This is based on the problems found in the form of weak ornamental fish community institutional systems, more optimal ornamental fish production, limited access to capital, and limited access to ornamental fish marketing. This service activity aims to provide knowledge and assistance in strengthening cooperative-based community business institutions. Assistance provided in the form of cooperative training and procedures for its establishment, cooperative management, facilities for procuring ornamental fish seeds, and ornamental fish marketing galleries. The result is the formation of an ornamental fish production cooperative that can run well and it is hoped that it will be able to help cooperative members and fish farmers in dealing with various problems including access to capital and assistance from the government.","PeriodicalId":34657,"journal":{"name":"Journal of Community Service and Empowerment","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139280176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effectiveness of public service program related cocoa fermentation sop in increasing the knowledge of cocoa farmer 与可可发酵技术相关的公共服务项目在提高可可种植者知识水平方面的成效

Journal of Community Service and Empowerment Pub Date : 2023-11-08 DOI: 10.22219/jcse.v4i3.26038

Universitas Muhammadiyah Malang, East Java, Hanif Alamudin Mansur, Noor Harini, E. Saati, D. Damat, W. Warkoyo, S. Sukardi, Vritta Amroini, Rista Anggriani, D. D. Siskawardani, Afifah Husna, D. Putri, Nafidzah Nur, Ayu Lestari

{"title":"Effectiveness of public service program related cocoa fermentation sop in increasing the knowledge of cocoa farmer","authors":"Universitas Muhammadiyah Malang, East Java, Hanif Alamudin Mansur, Noor Harini, E. Saati, D. Damat, W. Warkoyo, S. Sukardi, Vritta Amroini, Rista Anggriani, D. D. Siskawardani, Afifah Husna, D. Putri, Nafidzah Nur, Ayu Lestari","doi":"10.22219/jcse.v4i3.26038","DOIUrl":"https://doi.org/10.22219/jcse.v4i3.26038","url":null,"abstract":"Cocoa farmers in this area were not familiar with post-harvest processing, usually, the cocoa bean was sold directly without any fermentation. This public service objective provides information on good quality control of cocoa plant beans, such as fermentation pH, sorting, and contained water content. Followed to improve the knowledge about fermented cocoa bean's characteristics, especially about fine flavor cocoa (FFC) which has a flavor profile and also several active compounds for healthy. Data collection was carried out by filling out questionnaires from 25 farmer respondents. The results of the service showed that as many as 52% of the respondents have been cocoa farmers for more than 5 years. Most of the cocoa farmers produced more than 500 kg/harvest. Many farmers do not ferment cocoa beans because the fermentation process takes a long time, while farmers want to sell cocoa beans quickly. This causes the selling price of cocoa beans to become low.","PeriodicalId":34657,"journal":{"name":"Journal of Community Service and Empowerment","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139282538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0