Korea Association Of Cultural Economics最新文献

{"title":"A study on the utilization of OTT platforms for ‘Sustainable Korean wave’ - Focusing on the Indonesian market","authors":"Young-Eun Park","doi":"10.36234/kace.2023.26.1.35","DOIUrl":"https://doi.org/10.36234/kace.2023.26.1.35","url":null,"abstract":"Korean Wave (also known as Hallyu), which started from cultural content, has become a phenomenon and trend familiar to people worldwide. At the same time, Hallyu content is settling down as a major genre in the global market. In particular, as the ‘Corona-19’ pandemic period that put the world in crisis has passed, Korean Wave content is in the limelight as the most adaptable cultural content in the non-face-to-face era using the OTT platform. At this time, research on utilizing the OTT platform is essential in connection with the sustainability of the Korean wave. In this regard, through a case study, this study investigates how the OTT platform was used in the Indonesian market for the globalization of Korean Wave content and sustainable Korean Wave. In particular, through the two cases of and , two Korean dramas that achieved the most tremendous success in the Indonesian market, it can compare how the platforms on which dramas were distributed before and after COVID-19 have changed. Therefore, this study suggests important and valuable insights into what kind of global strategies are needed in the areas of entertainment & media companies, governments, and consumption to create a sustainable Hallyu in the future.","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126260917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Policy Suggestions on the Sociocultural System for the Vulnerable Tourists under Tourism Inequality* - The Perception on Tourism Activities of People with Disabilities, Pregnant Women and Women in Charge of Rearing Children -","authors":"Woong-ki Min","doi":"10.36234/kace.2023.26.1.87","DOIUrl":"https://doi.org/10.36234/kace.2023.26.1.87","url":null,"abstract":"This study aims to help overcome the asymmetrical sociocultural system that causes various constraints and inequality to the socially underprivileged in tourism. In-depth interviews were conducted to explore the perception of the two groups; people with disabilities, and women who are pregnant and/or in charge of rearing children. The factors that hinder them from tourism were divided into three categories of deficiency, inequality, and culture, and each category was divided into its own theme clusters respectively. The category of Deficiency is into three theme clusters of intrinsic, personal, and structural constraints, inequality into two of time and space, and culture into two of personal engagement and group communication. The policy supports to overcome the above system are divided into two categories of material resources and immaterial benefits. The category of material resources is into two theme clusters of ownership and the use, and immaterial benefits into two conveniences and normativity. Now, all members of society should pay attention to securing the living and cultural rights of vulnerable tourists, developing public tourism resources that enhance existential value as human beings, and implementing tourism policies that satisfy public values.","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123792099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of One-person Media Content Creator Attributes on Relationship Quality, Relationship Solidarity, and Purchase Intention","authors":"HwaHaeng Lee","doi":"10.36234/kace.2023.26.1.3","DOIUrl":"https://doi.org/10.36234/kace.2023.26.1.3","url":null,"abstract":"The purpose of this study is to provide theoretical and practical basic data on one-person media marketing by empirically analyzing the relationship between the attributes of one-person media content creators on relationship quality, relationship solidarity, and purchase intention. \u0000To this end, 291 final copies of data were collected through convenience sampling for viewers who had experience using one-person media content. The collected data were used to test hypotheses through frequency analysis, validity analysis, reliability analysis, descriptive statistics analysis, correlation and structural equation modeling as follows. First, it was found that reliability, professionalism, and sincerity, which are sub-factors of one-person media content creator attributes, had a positive (+) effect on relationship trust, which was a sub-factor of relationship quality, but had no effect on awareness. In addition, reliability and professionalism had a positive (+) effect on relationship commitment, but awareness and sincerity did not. Second, relationship trust was found to have a positive (+) effect on relationship commitment. Third, it was found that relationship trust and relationship commitment had a positive (+) effect on relationship solidarity, and it was analyzed that relationship trust had a greater impact than relationship commitment. Fourth, it was found that relationship trust and relationship commitment had a positive (+) effect on purchase intention. Fifth, it was found that relationship solidarity has a positive (+) effect on purchase intention. Therefore, one-person media content creators should strive to build reliability, improve professionalism, and produce authentic media, increase the quality of relationships such as relationship trust and relationship immersion, and promote solid relationship solidarity. And through this, it should be able to have a positive effect on purchase intention. This study provides academic implications by presenting a structural model of the relationship quality, relationship bonding, and purchase intention between one-person media content creators, thereby increasing understanding of consumer behavior. It also provides practical implications in that it suggests the direction of content creation by one-person media content creators.","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129549773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Exploratory Study on the Responsive Strategy of Cultural Product - A Case of Slam Dunk","authors":"Moon-Ja Park, Jay Kim","doi":"10.36234/kace.2023.26.1.67","DOIUrl":"https://doi.org/10.36234/kace.2023.26.1.67","url":null,"abstract":"This study explored the phenomenal success of the theatrical animation of Slam Dunk, which was initially translated and equally successful as manga in 1992. This exploratory study deals with the process by which Slam Dunk's original cartoon and then the theatrical animation, led to the success of both media, including books and theater sales. This study applies the macro framework of global integration and local adaptation in international business discipline, and the standardization versus localization debate at a micro level. As this paper is concerned with the adaptation, more specifically translation, of a cultural product, we utilized the Skopos theory of translation. In the process of translating Slam Dunk, not all components of the product were localized. Yet, the key elements, notably character names and school names, were successfully localized, thus reducing the psychic distance between readers and characters. Such perceived psychological proximity enhanced reality, thus leading to the success of the theatrical animation and the renaissance of the original manga. Young readers in the 1990s who cheered for Kang Baek-ho and the Buksan basketball team have matured into parenthood. These mature readers in the 2020s cheered Kang Baek-ho and Buksan Basketball Team again with a feeling of nostalgia by demonstrating their affection for the characters. The current younger generation has become attracted to culturally universal theme of overcoming hardships without succumbing to it. Building on the attractive narrative, Slam Dunk is a notable example of a successful local adaptation including culturally acceptable translation and localization of main and sub characters.","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127828642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Post-purchase Behavior and Repeated Consumption of Forest Health Care - Based on Grounded Theory","authors":"Kaihua Yang, Yeonggil Kim","doi":"10.36234/kace.2023.26.1.167","DOIUrl":"https://doi.org/10.36234/kace.2023.26.1.167","url":null,"abstract":"Kangyang tourism is the innovative development mode of China’s health industry reform and the emerging industry of the national tourism development strategy. \u0000The post-purchase behavior of tourism is an important factor that influences the repeated consumption behavior of recreational tourism consumers.Based on the method of rooting theory, the influencing factors and mechanisms of post-purchase behavior of forest recreation consumers were systematically explored.It is found that there are two factors that affect the consumer satisfaction and the willingness to repeat consumption: the superiority of objective environmental conditions and the subjective perception.Subjective perception is an intrinsic psychological factor that influences the consumer satisfaction of forest recreation consumers and their willingness to repeat consumption.The superiority of objective environmental conditions influences consumers' satisfaction with forest conservation consumption and their subsequent consumption intention through subjective perception.The main contribution of this study lies in innovating the research methods and perspectives of forest conservation, and it is helpful for forest conservation enterprises to make scientific development plans and plans.","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131731070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on Learner Awareness Survey for Adult Learners Customized Curriculum - Focusing on the Case of D University","authors":"Jieun Lee, Seung-an Jung","doi":"10.36234/kace.2023.26.1.145","DOIUrl":"https://doi.org/10.36234/kace.2023.26.1.145","url":null,"abstract":"This study is a study on the results of educational satisfaction surveyed on adult learners at universities that operate customized curricula for adult learners. The demand survey conducted on adult learners at D University analyzed the qualitative survey FGI and the quantitative survey questionnaire education satisfaction survey. The research results of qualitative data analysis were obtained as follows. The research results of quantitative data analysis were obtained as follows. \u0000First, in the case of the lower grades of adult learners who have entered the regular four-year regular course, it is necessary to focus on supporting them to adapt to school life at the adult learning center. Senior students need community management. In particular, it is necessary to ensure that adult learners do not give up and study is sustainable with social support, material support, information support, and emotional support. Second, the results of the change through the educational satisfaction survey of adult learners are as follows. The results of the three year satisfaction level were continuously reflected. High positive results were found in all questions. \u0000Through continuous system improvement and communication, it can be seen from the results of satisfaction with students that the university dedicated to adult learners is also gradually improving its constitution as a venue for adult learner education. Third, the results of changes in the satisfaction of comparative programs are as follows. High average results were found because it helped improve content benefits and learning ability. Finally, in the question of the educational effects felt by each adult learning, the changes in their competencies were the highest in the order of self-management, development, and organizational understanding in response to satisfaction with the effects of the curriculum and experience of the department to which adult","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126348618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Conceptual elements and perception patterns of lived culture among local cultural policy actors in Busan","authors":"Minkyun Kim, Sehyun Kim","doi":"10.36234/kace.2023.26.1.119","DOIUrl":"https://doi.org/10.36234/kace.2023.26.1.119","url":null,"abstract":"The conceptual ambiguity and abstractness of legally defined lived culture have been critically discussed, while various policy studies and programs are implemented in South Korea. However, there have been fewer studies paying attention to empirically examining a constructed understanding of lived culture based on the perceptions of local cultural policy actors. \u0000This study classifies and characterizes local cultural policy actors’ perceptions of lived culture by identifying four major elements that construct the concept of lived culture in the context of cultural policy and applying latent profile analysis. The local cultural policy actors in this study refer to those who were engaged in mediating and supporting local residents’ grassroots creative activities in the city of Busan, including public officials, arts administrators, librarians, curators, artists, and activists. \u0000The analysis uncovers five latent profiles, which can be labeled as ‘higher group’, ‘medium group’, ‘lower group’, ‘social-impact-centered group’, and ‘cultural democracy-centered group’. \u0000It also confirms that each group is affected by the length of employment status, related work experience, and the types of affiliated organization. Based on the findings, this study argues for the need of training for local cultural policy actors to improve their conceptual understanding of lived culture in a broad sense and emphasizes to generate national-level statistical data on a regular basis. This can contribute to enhancing the local actors’ policy implementation capacities and establishing a foundation to operationally define the concept of lived culture at the on-the-ground-level.","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114080804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study of Determinants of SVOD OTT and the Effects of Original Contents","authors":"Seong-yeol Seo, Kyunghyun Kim","doi":"10.36234/kace.2022.25.3.3","DOIUrl":"https://doi.org/10.36234/kace.2022.25.3.3","url":null,"abstract":"The importance of original contents of OTT(Over-The-Top) services has increased as a way to strengthen their competitiveness. This paper estimates the consumer demand function for the SVOD(subscription VOD) OTT services considering that SVOD service is a differentiated goods and that consumer multi-homing behaviour exists. We find that consumers have different preferences for product attributes when selecting SVOD OTT services, and that there is heterogeneity of preferences depending on consumers’ demographic characteristics. This study also estimates the consumers’ WTP(willingness to pay) for the original contents of OTT services based on the estimated demand function and the change in the number of subscribers due to the increase in the number of original contents by domestic OTT firms. We find that consumers have a higher WTP for original contents than non-original contents and the increase rate of OTT selection in accordance with the increase in the number of original contents is also higher than that of non-original contents. The results provide that there is room for the SVOD OTT market to expand, if domestic SVOD OTT services increase the number of original contents, but the decline in the selection rate of Netflix, the leading service in the industry, is small.","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124579906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The View and Political Meaning of Happiness in the Happiness Index","authors":"Sang-jun Park, D. Won","doi":"10.36234/kace.2022.25.3.35","DOIUrl":"https://doi.org/10.36234/kace.2022.25.3.35","url":null,"abstract":"In this study aims to understand the changes in happinessism that the country aims for through the analysis of happiness indicators developed into national categories in Korea. In addition, the main implications derived through changes in happiness indicators in the national category developed during the presidency of Lee Myung-Bak, Moon Jae-In, and Park Geun-Hye can be summarized in two ways. \u0000First. The perspective of happiness that the state-oriented state-oriented happiness theory that the state-oriented relationship with social happiness theory, which has changed the relationship with social happiness theory.And this means that the direction of happiness that the direction of happiness that was considered as individual electricity of society.In particular, the standard of region structure may be seen as “social wealth” in the “social wealth” and horizontal network, reliability, reliability, reliability, and horizontal network. \u0000Second. The policy meaning of the happiness index carries out its institutional function as a state's role in community recovery. Recent indicators have extended the perception of the multi-dimensional concept of happiness by using happiness in the direct concept of the indicator, suggesting that interest in happiness has increased more than in previous times. \u0000And the indicator is that in the midst of misfortunes arising from social structural problems, the state is an alternative to protection for the maintenance and recovery of the community, which can be understood as the state's institutional management of community recovery.","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133380340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on the Determinants of YouTube Music User Satisfaction and Continuous Use Intention - Focusing on YouTube Premium Subscribers -","authors":"Min Tan, S. Limb","doi":"10.36234/kace.2022.25.3.135","DOIUrl":"https://doi.org/10.36234/kace.2022.25.3.135","url":null,"abstract":"In this study, the user’s selection factors (UGC service, content sufficiency, content diversity, pricing plan, personalization, system quality) were derived for the music streaming service ‘YouTube Music’, and their effect on satisfaction and continuous use intention was empirically investigated. To this end, a survey was conducted on 314 YouTube Premium subscribers who mainly listen to music through YouTube Music. As a result of the analysis, among the selection factors, only personalization, system quality, content sufficiency, and pricing plan had significant positive effects on the satisfaction and continued use intention of YouTube Music users, but UGC service and content diversity did not. The implications of YouTube Music and other domestic music streaming providers according to the study results were discussed.","PeriodicalId":344752,"journal":{"name":"Korea Association Of Cultural Economics","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124220377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}