MASSIVE: Jurnal Ilmu Komunikasi最新文献

{"title":"Efektivitas Webinar dalam Membangun Pola Komunikasi di Tengah Pandemi","authors":"Aldilla Evriyana, Suharjo Nugroho, Ludwig Suparmo","doi":"10.35842/massive.v1i1.13","DOIUrl":"https://doi.org/10.35842/massive.v1i1.13","url":null,"abstract":"Pandemi yang bermula di bulan Februari 2020 menimbulkan gagasan untuk menyelenggarakan penelitian Webinar dengan aplikasi Zoom di bulan Mei, 2020 sebagai studi kasus suatu penelitian terhadap dampak significant perubahan pola kegiatan komunikasi yang dapat dijadikan suatu prototype pola komunikasi. Cara biasanya bertemu tatap muka dan menyelenggarakan event gathering harus diubah dengan cara online atau virtual. Beradaptasi dengan perubahan, merupakan tantangan dan cara kerja dengan memanfaatkan teknologi digital, melalui Webinar atau Zoom Meeting. Tujuan penelitian diharapkan memberikan manfaat dalam: Memahami perubahan pola komunikasi di tengah pandemi melalui Webinar dengan aplikasi Zoom. Juga untuk memahami efektivitas Webinar atau Zoom Meeting sebagai acuan penyelenggaraan virtual event di tengah pandemi. Penelitian menggunakan metode penelitian gabungan (mix method) yaitu melalui metodologi kuntitatif dan kualitatif agar temuan penelitian dapat memperkuat kebenaran. Perlu dicari dan dikumpulkan bukti, informasi, dan data yang berkaitan dengan permasalahan yang dikaji. Hasil analisis merupakan kesimpulan untuk ditindak lanjuti demi kemajuan pola komunikasi berbasis virtual digital. Penelitian ini mencakup peserta Webinar sebagai responden dengan latar belakang pendidikan dan profesi yang beragam yang bertempat tinggal di berbagai wilayah di Indonesia, menjadikan penelitian ini suatu survey studi kasus yang istimewa.","PeriodicalId":341955,"journal":{"name":"MASSIVE: Jurnal Ilmu Komunikasi","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114482798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19","authors":"Wulan Muhariani","doi":"10.35842/massive.v1i1.10","DOIUrl":"https://doi.org/10.35842/massive.v1i1.10","url":null,"abstract":"ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi","PeriodicalId":341955,"journal":{"name":"MASSIVE: Jurnal Ilmu Komunikasi","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127847947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS IKLIM KOMUNIKASI PADA PEGAWAI DINAS KEARSIPAN DAN PERPUSTAKAAN KABUPATEN KUNINGAN","authors":"A. Jaelani, Ririn Risnawati","doi":"10.35842/massive.v1i1.14","DOIUrl":"https://doi.org/10.35842/massive.v1i1.14","url":null,"abstract":"ABSTRACTOrganizational communication climate is one thing that really needs to be considered in an organization because after all the organizational communication climate has an influence on the sustainability of an organization, in order to make an organization that is in accordance with what is expected and aspired by the organization and includes members in it. Therefore, the researcher took the title \"Analysis of Communication Climate in Employees (Quantitative Descriptive Survey on Employees of the Archives and Library Office of Kuningan Regency)\". This research was conducted using a quantitative descriptive method. The population in this study were employees of the Department of Archives and Libraries of Kuningan Regency, amounting to 42 people. Data was collected by distributing questionnaires, interviews and documentation. The data analysis technique used is descriptive quantitative. The results showed that the overall communication climate went well, as seen from the 16 items dominated by the number 4 scale with 11 items and the number 3 scale with 5 items. Then it can be seen from the interval class test which is divided into 5 interval classes in the \"good\" class because there are 36 (85.7%) who are in the interval class range from 55 to 67 who fall into the \"good\" class and are one class level that is the highest is \"very good\". The research also shows that there is a good level of closeness between employees. The results of other studies were found on the values of participatory decision making which were seen as lacking. This is because all employees are not involved in decision making, especially when it comes to the top.Keywords: Communication Climate, Organization, Survey, Quantitative Descriptive  ABSTRAKIklim komunikasi organisasi merupakan salah satu hal yang sangat perlu diperhatikan pada sebuah organisasi karena bagaimanapun juga iklim komunikasi organisasi memberikan pengaruh terhadap keberlangsungan sebuah organisasi, guna menjadikan suatu organisasi yang sesuai apa yang diharapkan dan dicita-citakan oleh organisasi dan termasuk anggota di dalamnya. Oleh karena itu peneliti mengambil judul “Analisis Iklim Komunikasi Pada Pegawai (Survey Deskriptif Kuantitatif Pada Pegawai Dinas Kearsipan Dan Perpustakaan Kabupaten Kuningan)”. Penelitian yang dilaksanakan ini menggunakan metode deskriptif kuantitatif. Populasi dalam penelitian ini adalah pegawai Dinas Kearsipan dan Perpustakan Kabupaten Kuningan yang berjumlah 42 orang. Pengumpulan data dilakukan dari penyebaran kuesioner, wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah deskriptif kuantitatif. Hasil penelitian menunjukan bahwa iklim komunikasi secara keseluruhan berjalan dengan baik terlihat dari 16 item didominasi oleh skala angka 4 sebanyak 11 item dan skala angka 3 sebanyak 5 item. Kemudian terlihat dari uji kelas interval yang dibagi kedalam 5 kelas interval berada pada kelas “baik” karena terdapat 36 (85,7%) yang berada pada range kelas interval d","PeriodicalId":341955,"journal":{"name":"MASSIVE: Jurnal Ilmu Komunikasi","volume":"512 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133600805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KEBERLANJUTAN DISEMINASI INFORMASI PUBLIK DI ERA PANDEMI COVID-19","authors":"Doni Darmasetiadi","doi":"10.35842/massive.v1i1.17","DOIUrl":"https://doi.org/10.35842/massive.v1i1.17","url":null,"abstract":"ABSTRACTThe Covid-19 pandemic due to a novel virus yet infectious disease needs to be informed to the public. This process was implemented due to a gap in information from the public regarding knowledge of the Covid-19 pandemic. This very circumstance requires the continuity of public information dissemination in Indonesia.                                This study aims to examine the sustainability of public information dissemination in the era of the Covid-19 pandemic; to describe the meaning of the role of public information in the era of the Covid-19 pandemic. This study employs a literature study to determine concepts and discussions in the conditions of the Covid-19 pandemic.                                This study employs the concept of public information, dissemination, and principles of sustainable development. In addition, this study refers to a number of government regulations, namely: KMK-No.-HK.01.07 MENKES 413 2020 concerning Guidelines for the Prevention and Control of Covid-19, Law No. 14 of 2008 concerning Public Information Disclosure, and the Minister of Communication and Informatics Regulation Number 17/Per/M.Kominfo/03/2009 concerning National Information Dissemination by the Government, Provincial Governments and Regency/City Governments. Furthermore, the study is related to the condition of the Covid-19 pandemic. This study concludes that the sustainability of public information dissemination in the Covid-19 pandemic era can be implemented if it is applied with the concept and several applicable requirements, namely the quality of information, optimization of dissemination, and the adoption of the principle of sustainable development in the dissemination of public information.Keywords:  Covid-19 pandemic, information public, dissemination, sustainable development principle. ABSTRAKPandemi Covid-19 yang disebabkan oleh penyakit baru dan menular perlu diinformasikan kepada publik. Proses ini dilakukan karena adanya kesenjangan informasi dari publik terkait pengetahuan pandemi Covid-19. Kondisi ini memerlukan adanya keberlanjutan diseminasi informasi publik di Indonesia.Kajian ini bertujuan untuk untuk mengkaji keberlanjutan diseminasi informasi publik di era pandemi Covid-19; untuk menguraikan pemaknaan perana informasi publik di era pandemi Covid-19. Kajian ini menggunakan studi kepustakaan untuk menemukan konsep dan pembahasan dalam kondisi pandemi Covid-19.Kajian ini menggunakan konsep dari informasi publik, diseminasi, dan prinsip pembangunan berkelanjutan. Selain itu, kajian ini juga merujuk pada sejumlah peraturan pemerintah, yakni: KMK-No.-HK.01.07 MENKES 413 2020 tentang Pedoman Pencegahan dan Pengendalian Covid-19, Undang-Undang No. 14 Tahun 2008 tentang Keterbukaan Informasi Publik, dan Permen Kominfo Nomor 17/Per/M.Kominfo/03/2009 tentang Diseminasi Informasi Nasional oleh Pemerintah, Pemerintah Daerah Provinsi dan Pemerintah Daerah Kabupaten/Kota. Selanjutnya, kajian dikaitkan dengan kondisi pandemi Covid-19. Ka","PeriodicalId":341955,"journal":{"name":"MASSIVE: Jurnal Ilmu Komunikasi","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122134062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PEMANFAATAN INSTAGRAM SEBAGAI MEDIA BISNIS ONLINE AKUN @GWETNIC.ID MELALUI BAURAN PEMASARAN MENINGKATKAN PENJUALAN (DESEMBER 2018 – JANUARI 2019)","authors":"Yanus Purwansyah Sriyanto, D. Fatimah","doi":"10.35842/massive.v1i1.15","DOIUrl":"https://doi.org/10.35842/massive.v1i1.15","url":null,"abstract":"ABSTRACT This study examines the Utilization of Instagram as an Online Business Media (Qualitative Descriptive Study of the Use of Instagram as an Online Business Media on the @Gwetnic.Id Account Through the Marketing Mix in Increasing Sales for the December 2018-January 2019 Period). Instagram is one of the social media that is widely used by business people to do marketing. Instagram was chosen by Gwetnic because it is segmented by young people, and the features provided are very diverse and up-to-date. The purpose of this study is to find out and describe the use of Instagram as an online business medium on the Instagram @gwetnic.id account through the marketing mix in increasing sales for the period December 2018 to January 2019. In this study, researchers used the Message Compilation Model with the theory used was planning theory. The method used is descriptive qualitative analysis, where the method used is observation and interviews, involving the owner of the Instagram account @gwetnic.id as key informants and Gwetnic customers as informants. The results of the research that researchers can describe are that in carrying out marketing activities as an effort to increase sales, Gwetnic uses Instagram features, namely Instagram Ads, Profile, Highlights, Posting, Instagram Story, Hashtag, Caption, Direct Massage and Like. Gwetnic also applies the 7P concept, namely: product, price, place, promotion, people, physical evidence and process.Keywords : Bussines Media, Instagram, Mix Marketingf, Promotion,   ABSTRAK  Penelitian ini mengkaji mengenai Pemanfaatan Instagram Sebagai Media Bisnis Online (Studi Deskriptif Kualitatif Pemanfaatan Instagram Sebagai Media Bisnis Online Pada Akun @Gwetnic.Id Melalui Bauran Pemasaran Dalam Meningkatkan Penjualan Periode Desember 2018-Januari 2019). Instagram merupakan salah satu media sosial yang banyak digunakan oleh pelaku bisnis untuk melakukan pemasaran. Instagram dipilih Gwetnic karena segmentasinya anak muda, serta fitur yang disediakan sangat beragam dan kekinian. Tujuan penelitian ini untuk mengetahui dan mendeskripsikan pemanfaatan Instagram sebagai media bisnis online pada akun Instagram @gwetnic.id melalui bauran pemasaran dalam meningkatkan penjualan periode Desember 2018 hingga Januari 2019. Dalam penelitian ini, peneliti menggunakan Model Penyusunan Pesan dengan teori yang digunakan adalah teori perencanaan. Metode yang digunakan adalah analisis deskriptif kualitatif, dimana metode yang digunakan adalah observasi dan wawancara, dengan melibatkan pemilik akun Instagram @gwetnic.id sebagai key informan serta pelanggan Gwetnic sebagai informan. Hasil penelitian yang dapat peneliti uraikan adalah bahwa dalam melakukan kegiatan pemasaran sebagai upaya untuk meningkatkan penjualan, Gwetnic menggunakan fitur-fitur Instagram, yaitu Instagram Ads, Profile, Highlight, Posting, Instagram Story, Hashtag, Caption, Direct Massage dan Like. Gwetnic juga menerapkan konsep 7P, yaitu: product, price, place, promoti","PeriodicalId":341955,"journal":{"name":"MASSIVE: Jurnal Ilmu Komunikasi","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126662316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FOTOGRAFI SEBAGAI MEDIA POLITIK DI INDONESIA","authors":"Mohammad Solihin","doi":"10.35842/massive.v1i1.18","DOIUrl":"https://doi.org/10.35842/massive.v1i1.18","url":null,"abstract":"ABSTRACTPhotography is one of the media used to introduce the character or self-image of politicians during regional head elections, or presidential elections. Among them are by displaying photos of faces or campaign activities for APK (Campaign Props) billboards, namely billboards or billboards installed on protocol roads that can be seen by the public, pamphlets, mass media, and etc. Visual media in the form of photos has a very big influence on public opinion. Photography has a visual power that is able to construct the authenticity of factual events. The purpose of this study is to find out how the process of making photography a political visual communication medium in Indonesia. The method used is descriptive qualitative with an approach through the literature study method. The results of this study can be concluded that the process of making photography a political medium of visual communication to the public is carried out in several ways, namely by recruiting special photographers themselves, designing them, and distributing them. The effect of the message generated from a photography with a good appearance is the effect of knowledge and effect of information.Keywords:  Photography, Political Media, Visual Communication, Message Effects, Political Communication.  ABSTRAKFotografi merupakan salah satu media yang digunakan untuk mengenalkan karakter atau citra diri politisi saat pemilihan kepala daerah, ataupun pemilihan presiden. Diantaranya dengan memajang foto-foto wajah atau kegiatan kampanye untuk baliho APK (Alat Peraga Kampanye) yakni papan reklame atau billboard yang dipasang di jalan-jalan protokol yang bisa dilihat oleh masyarakat luas, pamflet, media massa, dan sebagainya. Media visual berupa foto sangat besar pengaruhnya mempengaruhi opini publik. Fotografi memiliki kekuatan visual yang mampu mengkonstruksi keotentikan peristiwa faktual. Tujuan dari penelitian ini untuk mengetahui bagaimana proses menjadikan fotografi sebagai media komunikasi visual politik di Indonesia. Metode yang digunakan deskriptif kualitatif dengan pendekatan melalui metode studi literatur. Hasil dari penelitian ini dapat disimpulkan bahwa proses menjadikan fotografi sebagai media politik komunikasi visual kepada masyarakat dilakukan dengan beberapa cara, yakni dengan merekrut khusus fotografer sendiri, mendesainnya, dan menyebarkannya. Efek pesan yang ditimbulkan dari sebuah fotografi dengan tampilan yang baik adalah efek pengetahuan dan efek informasi.Kata Kunci: Fotografi, Media Politik, Komunikasi Visual, Efek Pesan, Komunikasi Politik.","PeriodicalId":341955,"journal":{"name":"MASSIVE: Jurnal Ilmu Komunikasi","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116558537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}