Anali Ekonomskog fakulteta u Subotici最新文献_第7页

The consequences of consolidating the votes of countries from Europe in the IMF's Executive Board 巩固欧洲国家在IMF执董会投票权的后果

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/ANEKSUB1941145G

Miloš Grujić, D. Popović

引用次数: 0

Creating brand market value 创造品牌市场价值

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/aneksub1942017b

Aleksandar Brzaković, T. Brzaković, Pavle Brzaković

引用次数: 3

Analysis of brand valuation based on a combination of valuation models 基于组合估值模型的品牌估值分析

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/aneksub1942033t

S. Terzić, Irena Đalić

引用次数: 1

The analysis of the key indicators of the Republic of Serbia banking sector 对塞尔维亚共和国银行业关键指标的分析

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/ANEKSUB1941081E

D. Ercegovac, Sanja Vlaović-Begović, S. Jovin

引用次数: 4

Cluster analysis of the frequency of use of spreadsheet functionalities 聚类分析电子表格功能的使用频率

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/ANEKSUB1941095R

Lazar Raković, M. Sakal, P. Matković

引用次数: 0

Toward systematization of organization theory of the XX century 走向二十世纪组织理论的系统化

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/ANEKSUB1941037B

Biljana Bogićević-Milikić

引用次数: 0

Coaching and its effects on individual and organizational performances in Central and Eastern Europe 中欧和东欧的教练及其对个人和组织绩效的影响

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/ANEKSUB1941067S

S. Szabó, Agneš Slavić, Nemanja Berber

引用次数: 14

Digital media, creativity, and marketing, within the scope of the contemporary instant culture 数字媒体，创意和营销，在当代即时文化的范围内

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/ANEKSUB1941131V

M. Vidakovic, Dario Vidaković

{"title":"Digital media, creativity, and marketing, within the scope of the contemporary instant culture","authors":"M. Vidakovic, Dario Vidaković","doi":"10.5937/ANEKSUB1941131V","DOIUrl":"https://doi.org/10.5937/ANEKSUB1941131V","url":null,"abstract":"Contemporary culture is often characterized as the ''instant culture'', in which new mobile technologies and social nature of Web 2.0 enable individuals' continual access to seemingly unlimited scope of information and media content, no matter where they are. This creates a channel through which these individuals become constantly available for interaction, therefore by creating digital content it is now possible to engage them, in such a way that this interaction will not disturb their everyday habits and behavior in using digital media. That is where content marketing is created: a tool which strives to engage individuals through media content that will create a certain value for the consumer. Since content marketing demands quality and creative content that also has certain marketing purpose, here arises the question of the integrity of such creative process. Marketing activity, journalism, and creativity must be driven by certain ethical codes, which will insure the truthfulness, honesty, and safety of the interaction between the consumers and the creators of media content. This paper strives to divulge ethical ambiguities in content marketing, emphasizing truthfulness and transparency as key factors of its success as a tool in digital marketing, while also accentuating the importance of creating valuable and quality content for further evolution of this variety of expression through digital media.","PeriodicalId":33873,"journal":{"name":"Anali Ekonomskog fakulteta u Subotici","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71197135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Comparative analysis of the liquidity ratios of the largest banks of Serbia: Indicator of performance measurement 塞尔维亚最大银行流动性比率的比较分析:绩效衡量指标

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/aneksub1942003v

Tamara Vesić, Nenad Ravić, Marija Đekić

{"title":"Comparative analysis of the liquidity ratios of the largest banks of Serbia: Indicator of performance measurement","authors":"Tamara Vesić, Nenad Ravić, Marija Đekić","doi":"10.5937/aneksub1942003v","DOIUrl":"https://doi.org/10.5937/aneksub1942003v","url":null,"abstract":"Under the influence of globalization, there are changes in regulation and liberalization of the movement of people and capital, the trend of modification and modernization of the way banks operate. In this paper we analyzed the liquidity of ten largest banks in the Republic of Serbia according to the balance sheet assets for the period from 2010 to 2017, with the aim to see why oscillations in liquidity indicators occur. The subject of research in this paper is a comparative analysis of the ratio of liquidity indicators, with a review of the movement of the reference interest rate and the movement of non-performing loans, and by means of publicly published regular annual reports of ten banks operating in the Republic of Serbia and quarterly reports of the National Bank of Serbia, in order to define the relationship between the movements of the listed components. As the participation of the 10 largest banks according to the criterion of the amount of the balance sheet assets is 44% to 77%, the average values of their performances largely approximate the performances of the entire banking system of the Republic of Serbia.","PeriodicalId":33873,"journal":{"name":"Anali Ekonomskog fakulteta u Subotici","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71197191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Scope of the arbitrage pricing theory 套利定价理论的适用范围

Anali Ekonomskog fakulteta u Subotici Pub Date : 2019-01-01 DOI: 10.5937/aneksub1942129l

M. Lekovič

{"title":"Scope of the arbitrage pricing theory","authors":"M. Lekovič","doi":"10.5937/aneksub1942129l","DOIUrl":"https://doi.org/10.5937/aneksub1942129l","url":null,"abstract":"An important element of the positive portfolio theory which in addition to the Capital Asset Pricing Model (CAPM) provides an important contribution in terms of understanding the relationship between return and risk and pricing of assets in the capital market is the Arbitrage Pricing Theory (APT). This theory has been in focus of the economists for decades and is gaining advantage over the CAPM model in theory; however, not in practical terms. The paper aims to search for an answer to the question whether, after the four decades since the APT model has been introduced, there is a consensus in the financial literature on the validity and feasibility of this model in practice. The method of qualitative economic analysis, which allows us to draw valid conclusions on the researched issue based on studying the relevant literature, was applied in this paper. The general conclusion of the research is that the consensus on the key factors of the systematic risk has not yet been reached among economic theorists, researchers and practitioners, which would have eliminated the main deficiency of the APT model, ensured its validity and improved the applicability in practice. The lack of consensus on the most important systematic risk factors has been identified, thus indicating the limited scope of the APT model, which at the same time represents the main result of the research.","PeriodicalId":33873,"journal":{"name":"Anali Ekonomskog fakulteta u Subotici","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71197450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0