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Social Advertising as a Domain of Interest of Ukrainian Scientists 社会广告是乌克兰科学家感兴趣的领域
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2019-04-02 DOI: 10.31516/2410-5333.054.12
V. Osaula
{"title":"Social Advertising as a Domain of Interest of Ukrainian Scientists","authors":"V. Osaula","doi":"10.31516/2410-5333.054.12","DOIUrl":"https://doi.org/10.31516/2410-5333.054.12","url":null,"abstract":"Визначено та проаналізовано дисертаційні праці українських науковців, котрі концептуалізують уявлення про рекламу як про соціокомунікативний феномен. Дослідницькі розвідки систематизовано за галузями знань та основною тематикою наукового пошуку. Констатовано, що в українському науковому просторі бракує досліджень, присвячених рекламі, а соціальна реклама нині перебуває поза дослідницькою увагою. Це зумовлює важливість і перспективність подальших досліджень цієї теми, зокрема в межах і за допомогою методологічного інструментарію науки соціальних комунікацій.","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41661054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Journalistic Objectivity in the Process of Political Elections in the Conditions of Democracy 民主条件下政治选举过程中的新闻客观性
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2019-04-02 DOI: 10.31516/2410-5333.054.10
I. Kovalenko
{"title":"Journalistic Objectivity in the Process of Political Elections in the Conditions of Democracy","authors":"I. Kovalenko","doi":"10.31516/2410-5333.054.10","DOIUrl":"https://doi.org/10.31516/2410-5333.054.10","url":null,"abstract":"The article explores the problem of ensuring the objectivity of information in the process of political elections. The author argues that absolute objectivity does not exist, because journalistic activities are determined by the position of media owners and political preferences of journalists themselves. However, in a democracy, political and cultural pluralism brings about a variety of media attitudes in the election, which enables voters to make free choices based on understanding of their interests.","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46198863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Bibliotherapeutic Range of Tools for Modern Public Libraries 现代公共图书馆工具的书目治疗范围
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2019-04-02 DOI: 10.31516/2410-5333.054.04
N. Korzhyk
{"title":"Bibliotherapeutic Range of Tools for Modern Public Libraries","authors":"N. Korzhyk","doi":"10.31516/2410-5333.054.04","DOIUrl":"https://doi.org/10.31516/2410-5333.054.04","url":null,"abstract":"Досліджено діяльність сучасних українських бібліотечних установ щодо ефективності використання ними бібліотерапевтичного інструментарію, розглянуто сучасний бібліотерапевтичний інструментарій та його популярні напрями, проаналізовано діяльність бібліотек та проведені ними заходи, обґрунтовано основні напрями застосування бібліотерапії в обслуговуванні користувачів. Висновано, що бібліотека впевнено реалізує багатофункціональність бібліотерапії, але бібліотеки для дорослих ще не достатньо активно використовують увесь потенціал бібліотерапевтичного інструментарію та інших популярних напрямів терапії.","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44489092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Department of Travel Business of The Kharkiv State Academy of Culture in the First Five Years of Existence (2013–2018) 哈尔科夫国立文化学院旅游商科成立前五年(2013-2018)
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2019-04-02 DOI: 10.31516/2410-5333.054.15
S. I. Lyman, M. V. Fomin
{"title":"The Department of Travel Business of The Kharkiv State Academy of Culture in the First Five Years of Existence (2013–2018)","authors":"S. I. Lyman, M. V. Fomin","doi":"10.31516/2410-5333.054.15","DOIUrl":"https://doi.org/10.31516/2410-5333.054.15","url":null,"abstract":"Стисло проаналізовано основні напрями науково-педагогічної діяльності колективу кафедри туристичного бізнесу ХДАК. Показано, що протягом 2013–2018 рр. викладачі кафедри видали 188 наукових праць та навчальнометодичних посібників, здійснили перші випуски бакалаврів (2016 р.) і магістрів (2018 р.). Наголошено, що високий науковий рівень професорськовикладацького складу кафедри дозволяє готувати конкурентоспроможних фахівців для туристичної сфери.","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42466867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Legal Base of Activities of Clubs of Ukraine 乌克兰俱乐部活动的法律基础
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2019-04-02 DOI: 10.31516/2410-5333.054.02
N. I. Kuchyna
{"title":"Legal Base of Activities of Clubs of Ukraine","authors":"N. I. Kuchyna","doi":"10.31516/2410-5333.054.02","DOIUrl":"https://doi.org/10.31516/2410-5333.054.02","url":null,"abstract":"The aim of the article is to analyze the current legal base of clubs in Ukraine. Research methodology. A set of such methods is used: analysis and synthesis of empirical material; systematization; comparison and generalization to determine the main features of the legal support of activities of clubs of Ukraine. Results. The activities of club-type cultural institutions take place in the legal field, the structure of which includes the Legislative acts and regulatory documents of the authorized law-making bodies of the country. Pointing to the importance of the development of culture as the basis of the spirituality of the nation and its future, the legislature has not developed a clear legal mechanism aimed at adapting and matching the activities of cultural institutions to new socio-economic realities. The diversity of legislative and normative support and the priorities of the cultural policy approved by the relevant ministries are more directed towards the implementation of the planned function (approval of plans and writing of reports). While the coordination component and liability issues are virtually omitted. Novelty. An analytical review of the current legal field of activities of club-type cultural institutions of state / communal / forms of ownership is carried out. An attempt is made to compare the current legislative framework with a legal mechanism aimed at adapting cultural institutions to new socio-economic realities. The practical significance. The results of the study can be used in the practical activities of club-type cultural institutions. The research can serve as the basis for creating highly specialized specialist courses.","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47370730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Intelligentsia and the Authorities During the Ukrainian Revolution of 1917–1921: Historiography of Definite Fields of Culture 1917–1921年乌克兰革命期间的知识分子和当局：特定文化领域的史学
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2019-04-02 DOI: 10.31516/2410-5333.054.14
V. Sheyko
{"title":"The Intelligentsia and the Authorities During the Ukrainian Revolution of 1917–1921: Historiography of Definite Fields of Culture","authors":"V. Sheyko","doi":"10.31516/2410-5333.054.14","DOIUrl":"https://doi.org/10.31516/2410-5333.054.14","url":null,"abstract":"on culturological and methods. is to comparative principles and methods to analyze detail the main works concerning the interrelations of the various groups of the old intelligentsia and the Soviet authorities during of the views of various groups of in relations of by Ukrainian culture, various groups of the old intelligentsia, Ukrainian revolution historiographical aspect, various groups","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46419312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Data Analytics Service as a Vector of Development of Modern Libraries 数据分析服务:现代图书馆发展的载体
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2019-04-02 DOI: 10.31516/2410-5333.054.06
А. M. Kobelev
{"title":"Data Analytics Service as a Vector of Development of Modern Libraries","authors":"А. M. Kobelev","doi":"10.31516/2410-5333.054.06","DOIUrl":"https://doi.org/10.31516/2410-5333.054.06","url":null,"abstract":"Інформаційно-аналітичний сервіс розглядається як провідний напрям діяльності сучасних бібліотек, який дозволяє значно підвищити їх конкурентоспроможність на інформаційному ринку. Зазначається, що нині ефективність бібліотечної діяльності дедалі більшою мірою залежить від упровадження активних форм роботи, пов’язаних з відбором необхідної для замовника інформації, підготовкою її для використання в найзручнішій для нього формі, виконанням змістового аналізу цієї інформації тощо. Доводиться, що найефективнішими для вирішення означеного комплексу завдань є інформаційно-аналітичні форми роботи.","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69943036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Electronic Circulation as a Means of Meeting Information Needs of Dniprovsk Region Users 电子流通是满足第聂伯罗夫斯克地区用户信息需求的一种手段
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2018-10-01 DOI: 10.31516/2410-5333.053.10
H. V. Koloskova
{"title":"Electronic Circulation as a Means of Meeting Information Needs of Dniprovsk Region Users","authors":"H. V. Koloskova","doi":"10.31516/2410-5333.053.10","DOIUrl":"https://doi.org/10.31516/2410-5333.053.10","url":null,"abstract":"","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45495377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Children-Millennials of the Beginning of the XXI cen 儿童——二十一世纪初的千禧一代
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2018-10-01 DOI: 10.31516/2410-5333.053.23
Y. Velikiy
{"title":"Children-Millennials of the Beginning of the XXI cen","authors":"Y. Velikiy","doi":"10.31516/2410-5333.053.23","DOIUrl":"https://doi.org/10.31516/2410-5333.053.23","url":null,"abstract":"","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49168316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Functions, Structure and Basic Principles of Shaping the image of Higher Educational Institutions 高校形象塑造的功能、结构与基本原则
Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi Pub Date : 2018-10-01 DOI: 10.31516/2410-5333.053.21
M. Zatserkivna
{"title":"Functions, Structure and Basic Principles of Shaping the image of Higher Educational Institutions","authors":"M. Zatserkivna","doi":"10.31516/2410-5333.053.21","DOIUrl":"https://doi.org/10.31516/2410-5333.053.21","url":null,"abstract":"","PeriodicalId":33813,"journal":{"name":"Visnik Kharkivs''koyi derzhavnoyi akademiyi kul''turi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43122285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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