JKG Jurnal Komunikasi Global最新文献

{"title":"Dispersi Wacana Ruang Publik di Harian Umum Kompas","authors":"Septian Saputra, H. R. Dhona","doi":"10.24815/jkg.v11i2.25486","DOIUrl":"https://doi.org/10.24815/jkg.v11i2.25486","url":null,"abstract":"Sarjana komunikasi umumnya sering menganggap institusi media sebagai ruang publik. Artikel ini menganalisis bagaimana aturan pernyataan ruang publik di Harian Umum Kompas dan bagaimana pengetahuan yang mendasari aturan wacana tersebut melalui teks-teks yang mereka produksi. Dengan menggunakan analisis isi kualitatif pada teks Kompas di seputar reformasi, penelitian ini menemukan bahwa pembicaraan Kompas mengenai ruang publik mengalami pemisahan (dispersi). Pada 1995 hingga reformasi, perbincangan ruang publik di Kompas selalu menyertakan istilah rakyat dan terfokus pada masalah akses rakyat terhadap ruang publik yang dibatasi oleh negara. Kritik di tahun ini adalah pada komodifikasi dan komersialisasi ruang publik. Pengetahuan ruang publik masa ini dibangun oleh konsep public sphere. Pada tahun 2000an awal, perbincangan ruang publik di Kompas meninggalkan istilah rakyat dan digantikan publik atau warga. Meski wacana ruang publik di Kompas terlihat lebih kompleks, ia disempitkan pada hanya masalah warga kota. Aturan ini diturunkan dari konsep public space yang menjadi dasar pengetahuan memahami ruang publik.Indonesian communication scholars often consider mass media institutions as a manifestation of the public sphere. This article analyzes Kompas Daily Newspaper’s rule of the statement on the public sphere and their knowledge that regulate how they produced the public sphere texts. Using qualitative content analysis of Kompas’ texts on the public sphere about the Indonesian Reformation, this study found the dispersion in the rule of Kompas’ statement and their knowledge of the public sphere. From 1995 to the reformation, the discussions of the public sphere in Kompas always included the term citizen and focused on the issue of people's access to the public sphere limited by the state. This year's criticism was on the commodification and commercialization of public space. Today's knowledge of public space was built on the concept of the public sphere. In the early 2000s, the discussion of the public sphere in Kompas no longer used the term citizen and was replaced by the term public or residents. Even though it looks more complex, it is limited only to the problems of the townspeople. This rule is derived from the concept of public space, which is the basis for understanding the public sphere. ","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77113262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Akomodasi Komunikasi Etnis Tionghoa di Kota Banda Aceh","authors":"Safriandi Safriandi, Muhammad Balia, Evi Sri Rahayu, Arief Fadhillah, Ade Oktiviyari, Febri Nurrahmi","doi":"10.24815/jkg.v11i2.29040","DOIUrl":"https://doi.org/10.24815/jkg.v11i2.29040","url":null,"abstract":"Etnis Tionghoa adalah etnis minoritas di Kota Banda Aceh yang banyak berjualan di pasar Peunayong. Penelitian ini bertujuan untuk melihat akomodasi komunikasi etnis Tionghoa di kota Banda Aceh saat melakukan transaksi dagang dengan masyarakat Aceh. Data penelitian diperoleh melalui wawancara mendalam dan observasi terhadap empat informan beretnis Tionghoa yang berjualan di pasar pagi Peunayong. Hasil penelitian menunjukkan bahwa etnis Tionghoa melakukan akomodasi komunikasi dalam berdagang. Mereka melakukan konvergensi dengan menggunakan bahasa yang sama dengan lawan bicara. Selain itu, peneliti juga menemukan divergensi karena ketidakmampuan menggunakan bahasa yang sama. Kemampuan multibahasa yang dimiliki oleh etnis Tionghoa ini yang menjadi kunci dari proses akomodasi komunikasi yang mereka lakukan.The Chinese ethnic in Banda Aceh City are ethnic minorities in Banda Aceh City who are predominant merchants at the Peunayong market. This study aims to look at the communication accommodation of ethnic Chinese in the city of Banda Aceh when conducting trade transactions with the people of Aceh. The research data were obtained through in-depth interviews and observation of four ethnic Chinese prticipants selling at the Peunayong morning market. The results of the study showed that the Chinese ethnic used communication accommodations in trading. They did convergence done by using the same language as the other person. In addition, researchers also found divergence in given the inability to use the same language. The multilingual ability possessed by the Chinese ethnic is the key to the process of accommodating their communication.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81888831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Survey of Millennial and Generation Z Response to Native Advertising Trends in Online News Portal","authors":"Saufika Enggar Garini, Z. M. Z. Monggilo","doi":"10.24815/jkg.v11i2.28416","DOIUrl":"https://doi.org/10.24815/jkg.v11i2.28416","url":null,"abstract":"Native advertising is a commercial message wrapped in an informative article that borrows the credibility of the newsroom, which is a crucial issue in the realm of journalism and advertising. This research aims to determine the trend of audience response in the Millennial generation and Z generation in responding to native advertising content on online news portals. Using the Persuasion Knowledge Model theory, this study used a quantitative approach by surveying 401 respondents. The research results show that the audience response is positive towards native advertising, with a percentage of 76.16%. In addition, respondents also provided support for native advertising as an innovation in the field of advertising to continue to develop in Indonesia.Native advertising adalah pesan komersial dibalut artikel informatif yang meminjam kredibilitas ruang redaksi yang menjadi isu krusial dalam ranah jurnalisme dan periklanan. Tujuan penelitian ini adalah untuk mengetahui kecenderungan respons audiens pada generasi Milenial dan generasi Z dalam menanggapi konten native advertising di portal berita daring. Dengan menggunakan teori Model Pengetahuan Persuasi, penelitian ini menggunakan pendekatan kuantitatif dengan melakukan survei kepada 401 responden. Hasil penelitian menunjukkan bahwa respons audiens positif terhadap native advertising dengan persentase sebesar 76,16%. Selain itu, responden turut memberi dukungan bagi native advertising sebagai inovasi dalam bidang periklanan untuk terus berkembang di Indonesia.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"148 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74907775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Evaluasi Pelaksanaan Strategi Komunikasi dalam Melestarikan Ondel-ondel di Jakarta","authors":"Amsal Salomo, Dorien Kartikawangi, M.Si.","doi":"10.24815/jkg.v11i2.26539","DOIUrl":"https://doi.org/10.24815/jkg.v11i2.26539","url":null,"abstract":"Ondel-ondel merupakan salah satu budaya Betawi dan kelestariannya merupakan tanggung jawab Dinas Kebudayaan DKI Jakarta. Tujuan dari penelitian ini adalah untuk mengetahui evaluasi strategi dan implementasi komunikasi Dinas Kebudayaan DKI Jakarta dalam memperbaiki dan melestarikan budaya ondel-ondel ini. Teori yang menjadi landasan dalam penelitian ini meliputi strategi, implementasi dan evaluasi program komunikasi. Metode penelitian pada penelitian ini menggunakan metode kualitatif deskriptif dengan wawancara dan studi dokumentasi. Hasil penelitian menunjukkan bahwa strategi dan implementasi yang dilaksanakan oleh Dinas Kebudayaan DKI Jakarta dalam upaya memperbaiki dan melestarikan citra budaya ondel-ondel melalui program dan kebijakan yang diambil sudah cukup baik. Namun, Dinas Kebudayaan DKI Jakarta diharapkan untuk membuat kebijakan serta program yang dapat memberdayakan para pengrajin ondel-ondel, agar para pengamen agar ondel-ondel agar tetap mendapatkan penghasilan dengan tetap memperhatikan fungsi ondel-ondel sebagai ikon budaya. Ondel-ondel is part of the Betawi culture and its preservation is the duty of the Jakarta Culture Agency. This study aims to find out and evaluate the communication strategy and implementation of the Jakarta Culture Agency in improving and preserving the image of the ondel-ondel culture. Theories used in this study include communication strategy, implementation, and evaluation. This study used a qualitative descriptive approach method using interviews and documentation. The results showed that the strategy and implementation implemented by the Jakarta Culture Agency to improve and preserve the image of ondel-ondel through the programs and policies were relatively effective. However, the Jakarta Culture Agency is expected to launch policies and programs that can empower ondel-ondel craftsmen so that buskers can still earn income and pay attention to the function of ondel-ondel as a cultural icon.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79632388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interaksi Sosial Fandom Army di Media Sosial Weverse","authors":"Novia Indriani, Rina Sari Kusuma","doi":"10.24815/jkg.v11i2.25397","DOIUrl":"https://doi.org/10.24815/jkg.v11i2.25397","url":null,"abstract":"Weverse merupakan media sosial resmi khusus untuk meng-hosting konten media dan komunikasi antara penggemar dan idola secara langsung sehingga Weverse digunakan oleh para fandom ARMY untuk melakukan interaksi sosial. Tujuan dari penelitian ini untuk mengetahui proses interaksi sosial yang terjadi antara sesama fandom ARMY melalui media sosial Weverse. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fenomenologi. Pengumpulan data melalui wawancara dengan lima narasumber yang dipilih dengan teknik purposive sampling dan dokumentasi dari penggunaan Weverse oleh fandom ARMY. Hasil analisis interaksi sosial di Weverse menunjukkan bahwa penggemar tertentu menjadi gatekeeper digital bagi penggemar yang lain. Interaksi tidak hanya untuk memberikan dukungan yang bersifat asosiatif (positif) tetapi juga berfungsi sebagai penyaring pesan dari perilaku disosiatif (negatif) penggemar lain. Weverse is the official social media specifically for hosting media content and direct communication between fans and idols, so Weverse is used by ARMY fandoms for social interaction. This study aims to determine the social interaction process between fellow ARMY fandoms through Weverse. This research used a qualitative descriptive approach using phenomenology. Data were collected through interviews with five participants selected using a purposive sampling technique and documentation of the use of Weverse by the ARMY fandom. The analysis of social interaction in Weverse showed that some fans became digital gatekeepers for other fans. Interactions were not only to provide associative (positive) support but also functioned as message filters for other fans from dissociative (negative) behaviors.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"81 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81624239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tipologi Hate Speech di Twitter Terkait Kebijakan Pemerintah Selama Pandemi COVID-19","authors":"Dian Rousta Febryanti, Zaki Khudzaifi Mahmud, Santika Vania Putri, Fira Magfira Ovalia, Yashinta Sekarwangi","doi":"10.24815/jkg.v11i2.26733","DOIUrl":"https://doi.org/10.24815/jkg.v11i2.26733","url":null,"abstract":"Kebijakan yang dibuat oleh pemerintah selama pandemi COVID-19 telah memicu kritik dari banyak pihak dalam bentuk ujaran kebencian. Penelitian ini bertujuan untuk memetakan tipologi atau tema dari ujaran kebencian di Twitter yang ditujukan kepada pemerintah Indonesia mengenai kebijakan yang dibuat selama pandemi COVID-19, sekaligus frekuensi dan pola dari ujaran kebencian yang muncul pada periode Mei – Juli 2020. Penelitian ini menggunakan metode analisis isi dengan data berupa Tweet berbahasa Indonesia di Twitter. Analisis didasarkan pada kata kunci yang didapat secara deduktif dari dataset Indonesian Abusive and Hate Speech Twitter Text. Analisis komputasional menggunakan Python menghasilkan sebanyak 1.042 cuitan bernada ujaran kebencian. Analisis manual menghasilkan 94 cuitan dengan empat tipologi hate speech yang dominan, yaitu personal attack, dehumanisasi, provokasi, dan stereotip negatif. Sasaran hate speech kepada pemerintah ditemukan ditujukan kepada tiga golongan, yakni presiden Joko Widodo, pemerintah pusat, dan pemerintah daerah secara umum. The policies established by the government during the COVID-19 pandemic have sparked criticism from the public in the form of hate speech. This research aims to map the typology and theme of hate speech towards the Indonesian government regarding the policies made during the COVID-19 pandemic as well as the frequencies and patterns of hate speech during May-July 2020. This research conducted a content analysis of tweets in Indonesian on Twitter. The analysis was based on keywords obtained deductively from the Indonesian Abusive and Hate Speech Twitter Text Dataset. The first computational analysis using Phyton obtained 1,042 tweets containing hate speech. The second manual analysis resulted in 94 tweets with four typologies of hate speech: personal attack, dehumanization, provocation, and negative stereotype. This research also found that hate speech mainly targeted three parties, President Joko Widodo, the central government, and the regional government.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"97 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86239005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Karakter Animasi Kecerdasan Emosional sebagai Media Komunikasi Interaksionisme Simbolik","authors":"Prima Virginia","doi":"10.24815/jkg.v11i1.24717","DOIUrl":"https://doi.org/10.24815/jkg.v11i1.24717","url":null,"abstract":"Animasi tidak lagi sekedar menampilkan karikatur lucu berteknologi 3D, tapi juga karakter yang biasanya sulit dilihat kasat mata, yakni Emotional Intelligence atau kecerdasan emosional yang digambarkan di film animasi Inside Out dan drama Korea Selatan Yumi’s Cells. Karakter animasi kecerdasan emosional yang menghuni otak manusia mampu divisualisasikan saling berkomunikasi dan berinteraksi sehingga merepresentasikan konsep teori Interaksionisme Simbolik. Penelitian kualitatif dengan pendekatan analisis percakapan ini menawarkan hal baru tentang hubungan dan urutan proses terbentuknya komunikasi interaksionisme simbolik dari tiga konsep dalam teori interaksionisme simbolik dari dua versi yakni George Herbert Mead dan Herbert Blummer melalui interaksi karakter animasi dalam film Inside Out dan drama Yumi’s Cells. Hasil penelitian menunjukkan bahwa karakter animasi sel kecerdasan emosional yang digambarkan pada film Inside Out dan drama Yumi’s Cells mampu mendominasi representasi konsep interaksionis simbolik dengan memberikan visualisasi perasan dan emosi.Animation is not only about the presentation of 3D caricatures but also about something beyond the scope of aesthetics, such as Emotional Intelligence which is portrayed in the animated film Inside Out and South Korean drama series Yumi’s Cells. The animated emotional intelligence characters who ‘lives inside the human brain’ are visualized as communicating and interacting with each other, representing the concept of Symbolic Interactionism Theory. This qualitative research, with a conversation analysis approach, offered a new point about the relationship and sequence process in the formation of three concepts in symbolic interactionism theory from George Herbert Mead and Herbert Blummer through the interactions of the animated characters in the film Inside Out and drama Yumi’s Cells. The results of the study showed that the characters of animated cells with emotional intelligence in the animated films Inside Out and Yumi's Cells could dominate the representation of the symbolic interactionist concepts by visualizing emotions and feelings.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87512113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Participatory Fandom Harries Indonesia Pada Penulisan Fanfiction di Wattpad","authors":"Dyah Tristiya Dewi, Kimberly Batsheva Lasut, Santa Teresia Manungkalit, Maharani Bening Khatulistiwa","doi":"10.24815/jkg.v11i1.24038","DOIUrl":"https://doi.org/10.24815/jkg.v11i1.24038","url":null,"abstract":"Aktivitas fandom menjadi komunitas yang sedang populer di kalangan anak muda pada saat ini. Fandom adalah sebuah kelompok yang terbentuk karena adanya ketertarikan dan minat yang sama akan suatu objek yang sama. Fandom merupakan bentuk dari budaya populer di mana aktivitas yang dilakukan oleh para penggemar menjadi bagian dari bentuk budaya partisipasi. Selain mengonsumsi produk budaya populer, beberapa penggemar juga mengekspresikan diri melalui fanfiction. Peneliti mencoba menganalisis fenomena fanfiction yang digunakan sebagai bentuk budaya partisipasi oleh penggemar Harry Styles di Indonesia. Penelitian ini menggunakan metode penelitian grounded theory melalui wawancara online kepada lima informan yang merupakan penulis fanfiction Harry Styles di Wattpad. Hasil dari penelitian ini menunjukkan bahwa kelima informan menjadikan kegiatan untuk menulis fanfiction sebagai bentuk dari penyaluran hobi dan pengisi waktu luang. Budaya artistic expression juga berperan dalam diri mereka sehingga mendukung mereka untuk menciptakan sebuah karya dan kreativitas ke dalam pengalaman yang lebih luas. Dari penelitian ini juga bisa dilihat bahwa mayoritas fanfiction Harry Styles memiliki genre romance dengan happy ending. Jenis fanfiction dengan unsur sexual menjadi lebih diminati oleh pembaca yang rata-rata merupakan anak muda. Fandom activities are becoming a popular community among youth currently. A fandom is a group formed because of the same interest and interest in the same object. A fandom is a popular culture where activities carried out by fans are part of a form of participatory culture. Besides consuming popular culture products, some fans also express themselves through fanfiction. This research analyzed the fanfiction phenomenon used by Harry Styles fans in Indonesia as participatory culture. This study used grounded theory research methods through online interviews. We interviewed five informants who are writers of Harry Styles fanfiction on Wattpad. The results of this study indicated that all five informants viewed their activities in writing fanfiction as a form of channeling their hobbies and filling their spare time. Artistic expression culture also plays a role, supporting them in creating work and creativity into a broader experience. From this study, it could also be seen that most of Harry Styles’s fanfiction has a romance genre with a happy ending. Types of fanfictions with sexual elements are becoming more attractive to readers, primarily young people.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90557922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Storytelling Home of Humans di Instagram","authors":"Saudah Saudah, A. Mariani, Putri Agna Amalia","doi":"10.24815/jkg.v11i1.25044","DOIUrl":"https://doi.org/10.24815/jkg.v11i1.25044","url":null,"abstract":"Home of Humans merupakan brand lokal baru dengan fokus produksi pada home fragrance. Dalam memasarkan produk dan menjalin hubungan serta komunikasi dengan pelanggan maupun calon pelanggan, Home of Humans menerapkan strategi humas pemasaran melalui Instagram dalam upaya meningkatkan customer engagement. Tujuan penelitian ini untuk mengetahui dan menjelaskan digital storytelling Home of Humans di Instagram untuk meningkatkan customer engagement ditinjau dari teori four steps public relations. Penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Metode pengumpulan data berupa wawancara dan analisis konten. Narasumber dalam penelitian ini ialah Managing Director, Social Media Specialist, dan Copywriter dari Home of Humans. Hasil penelitian menunjukkan bahwa digital storytelling sebagai salah satu bentuk strategi humas pemasaran yang diimplementasikan Home of Humans melalui Instagram dapat meningkatkan customers engagement. Dalam mengimplementasikan strategi marketing public relation, Home of Humans sangat berpedoman pada proses RPIE (Research, Planning, Implementation, dan Evaluation).Home of Humans is a new local brand focusing on home fragrance production. In marketing products and establishing relationships and communication with customers and potential customers, Home of Humans implements a marketing public relations strategy through Instagram to increase customer engagement. This study aims to identify and explain digital storytelling conducted by Home of Humans on Instagram to increase customer engagement based on four steps of public relations theory. This study is qualitative descriptive research. Data were collected using interviews and descriptive content analysis. The informants in this research are Managing Director, Social Media Specialist, and Copywriter from Home of Humans. The results revealed that digital storytelling as one of the marketing public relations strategies implemented by Home of Humans through Instagram increased customer engagement. In implementing the marketing public relations strategy, Home of Humans followed the RPIE (Research, Planning, Implementation, and Evaluation) process.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74212953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengungkapan Diri Selebgram Aceh melalui Instagram Story","authors":"Rizanna Rosemary, Novi Susilawati, A. Hanifah","doi":"10.24815/jkg.v11i1.24964","DOIUrl":"https://doi.org/10.24815/jkg.v11i1.24964","url":null,"abstract":"Fitur Instagram Story banyak digunakan oleh pengguna Instagram sebagai media pengungkapan diri kepada pengikutnya. Penelitian ini bertujuan mengetahui pengungkapan diri selebgram melalui Instagram Story yang dianalisis berdasarkan Teori Jendela Johari. Data penelitian diperoleh melalui wawancara dan pengamatan pengungkapan diri dengan memaparkan dan menjelaskan kegiatan atau interaksi selebgram Aceh, @Khalidamakmoer dan @Ririnputrianjani dengan pengikutnya di Instagram. Hasil penelitian menunjukkan bahwa pengungkapan diri selebgram dalam penelitian ini termasuk dalam kategori dua Jendela Johari, yaitu daerah terbuka dan daerah tersembunyi. Kedua selebgram melalui Instagram Story membagikan informasi terkait diri dan kegiatan sehari-hari mereka, hobi, pengalaman, pendidikan, pekerjaan, impian, perasaan, dan hal-hal yang disukai. Dampak positif yang dirasakan dari pengungkapan diri tersebut berupa pembentukan hubungan baru, peningkatan kualitas pertemanan, dan menjadi sumber penghasilan para selebgram melalui unggahan mereka di Instagram Story. Dampak negatif yang dirasakan dari pengungkapan diri tersebut adalah mendapatkan perlakuan yang kurang baik seperti komentar kebencian, hingga menjadi korban kejahatan pada media sosial di mana foto dan video yang mereka unggah dimanfaatkan oleh orang yang tidak bertanggung jawab untuk menipu orang lain. The feature of Instagram Story has been used widely by Instagram users as a medium of selfdisclosure to their followers. This study aims to explore self-disclosure of celebgrams through Instagram Story, analyzed based on the Johari Window Model. The research data was obtained through interviews and observations of Aceh celebgrams, @Khalidamakmoer and @Ririnputrianjani by describing and explaining their posts or interactions with their followers. The results showed that celebgram's self-disclosure in this study was included in the two Johari Window categories, namely open areas and hidden areas. Both celebgrams, through Instagram Stories, shared information regarding themselves and their daily activities, hobbies, experiences, education, work, dreams, feelings, and things they like. The positive impacts of the self-disclosure were forming new relationships, improving the quality of friendship, and becoming a source of income for celebgrams through their posts on Instagram Stories. Meanwhile, the negative impacts of self-disclosure were getting unfavourable experiences, such as hate comments, and becoming victims of crime on social media when irresponsible people use the photos and videos they uploaded to deceive others.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90390503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}