{"title":"A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY","authors":"","doi":"10.47263/jasem.6(1)05","DOIUrl":"https://doi.org/10.47263/jasem.6(1)05","url":null,"abstract":"The world is encountering various challenges and complexities. To many, successful operation in such an environment hinges upon being marketing oriented, which is also a challenge to many higher learning institutions (HLIs). This study intended to devise the best scale that can be used to measure and operationalize marketing orientation in HLIs contexts. A cross sectional survey design was adopted, and data were collected using a self-administered questionnaire from 739 respondents. Data were analysed by using Partial Least Square (PLS)-Structural Equation Modelling (SEM) with the assistance of SmartPLS 3.3.3. The analysis revealed the presence of necessary scale’s psychometric properties, hence confirming that Marketing Orientation Scale (MOS) is a relevant scale for utilization in the higher education context. This study recommends for HLIs to adopt MOS as an important stage in making them marketing-oriented. The adoption and use of MOS have the potentials of generating many benefits for successful operations of HLIs in the current era of many challenges.","PeriodicalId":33617,"journal":{"name":"Journal of Applied Structural Equation Modeling","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43974216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Francis Chuah, M. Memon, R. Thurasamy, J. Cheah, H. Ting, T. Cham
{"title":"PLS-SEM USING R: AN INTRODUCTION TO cSEM AND SEMinR","authors":"Francis Chuah, M. Memon, R. Thurasamy, J. Cheah, H. Ting, T. Cham","doi":"10.47263/jasem.5(2)01","DOIUrl":"https://doi.org/10.47263/jasem.5(2)01","url":null,"abstract":"","PeriodicalId":33617,"journal":{"name":"Journal of Applied Structural Equation Modeling","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44948950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INFORMAL HEALTH CARE PAYMENTS IN GREECE: A FLEXIBLE MIMIC MODEL ADAPTATION","authors":"","doi":"10.47263/jasem.5(2)02","DOIUrl":"https://doi.org/10.47263/jasem.5(2)02","url":null,"abstract":"","PeriodicalId":33617,"journal":{"name":"Journal of Applied Structural Equation Modeling","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45572818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"AGILE OR NOT? THE UPSURGE OF DIGCOMP AND SOCIAL MEDIA USAGE AMONG TEACHERS","authors":"","doi":"10.47263/jasem.5(2)04","DOIUrl":"https://doi.org/10.47263/jasem.5(2)04","url":null,"abstract":"","PeriodicalId":33617,"journal":{"name":"Journal of Applied Structural Equation Modeling","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49385265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"DO FEMALE TRAVELERS PERCEIVE MORE RISKS AND RESTRICTIONS THAN MALE TRAVELERS? A MULTIGROUP ANALYSIS","authors":"","doi":"10.47263/jasem.5(2)05","DOIUrl":"https://doi.org/10.47263/jasem.5(2)05","url":null,"abstract":"","PeriodicalId":33617,"journal":{"name":"Journal of Applied Structural Equation Modeling","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48107074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A moderated-mediation model of fear of illness and subjective psychological well-being during COVID-19 pandemic","authors":"Sarita Sood, Ananya Sharma","doi":"10.21203/rs.3.rs-100641/v1","DOIUrl":"https://doi.org/10.21203/rs.3.rs-100641/v1","url":null,"abstract":"\u0000 A sudden outbreak of diseases poses a serious threat to mental health. Relying on strengths might mitigate negative mental health outcomes and promote positive mental health. Prior research suggests a potential moderated mediation effect between fear of illness and subjective psychological well-being. Based on the Complete State Model and the Competence-Based Model of mental health, this study examined the relationship between fear of illness and subjective psychological well-being through perceived distress moderated by resilience in the context of COVID-19 pandemic. A cross-sectional survey using questionnaires was employed. Data were collected online from 384 participants ( 270 females and 114 males, age range= 15 to 29 years). The participants had indirect exposure to COVID-19 through information from the media. Results demonstrated that fear of illness significantly predicts subjective psychological well-being both directly and indirectly. In addition, the moderated mediation effect of resilience was confirmed. Resilience moderated the indirect effect between fear of illness and subjective psychological well-being through perceived distress. The magnitude of the indirect effect was contingent on resilience. Further, the effect of perceived distress on subjective psychological well-being is weakened as the level of resilience increases. This study contributes theoretically to a better understanding of the salutogenic effect of resilience on positive mental health during a pandemic. Based on the findings, implications and future directions are discussed.","PeriodicalId":33617,"journal":{"name":"Journal of Applied Structural Equation Modeling","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46079977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Relative importance analysis with multivariate models: Shifting the focus from independent variables to parameter estimates","authors":"Joseph N. Luchman, Xue Lei, Seth A. Kaplan","doi":"10.47263/jasem.4(2)02","DOIUrl":"https://doi.org/10.47263/jasem.4(2)02","url":null,"abstract":"Conclusions regarding the relative importance of different independent variables in a statistical model have meaningful implications for theory and practice. However, methods for determining relative importance have yet to extend beyond statistical models with a single dependent variable and a limited set of multivariate models. To accommodate multivariate models, the current work proposes shifting away from the concept of independent variable relative importance toward that of parameter estimate relative importance (PERI). This paper illustrates the PERI approach by comparing it to the evaluation of regression slopes and independent variable relative importance (IVRI) statistics to show the interpretive and methodological advantages of the new concept and associated methods. PERI’s advantages above standardized slopes stem from the same fit metric that is used to compute PERI statistics; this makes them more comparable to one another than standardized slopes. PERI’s advantages over IVRI stem from situations where independent variables do not predict all dependent variables; hence, PERI permits importance determination in situations where independent variables are nested in dependent variables they predict. We also provide recommendations for implementing PERI using dominance analysis with statistical models that can be estimated with maximum likelihood estimation combined with a series of model constraints using two examples.","PeriodicalId":33617,"journal":{"name":"Journal of Applied Structural Equation Modeling","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45936659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A SUSTAINABLE PALM FRUIT VALUE CHAIN MODEL FOR SMALL-SCALE ACTORS IN NIGERIA","authors":"Ehiremen Clement Osunde","doi":"10.47263/jasem.4(1)07","DOIUrl":"https://doi.org/10.47263/jasem.4(1)07","url":null,"abstract":"This theory’s model was driven by the need to empirically establish the possibility of smallholder’s in the Nigerian palm fruit value chain to compete with large-scale actors. Thereby, capturing a share of the consumer income which would promote sustainability. To achieve it, a theory submitted. Within this model, nineteen conceptual relationships were proposed to be contributors in the palm fruit value addition chain. A PLS-SEM technique was used to investigate the validity of these relationships. The primary data used for the investigation was surveyed from extension agents in Edo South agro-ecological zone of Edo State Nigeria. First, the article introduced the term Value Chain Theory. Next, it briefly familiarizes the readers with what structural equation modeling is all about, as well as its applications. Subsequently, the document preview literature on the pathways towards modeling a sustainable smallholder’s palm fruit’s value chain. Afterward, the researcher creates the path model for the drive of the investigation. Following that, the author ensured that the methodological approaches adopted in achieving the investigation were clearly specified. After which the results from the analysis ran were serially outlined and discussed. Last, but not least, the implications for the use of this model was highlighted and conclusion for the study was drawn. Thus, the author commended the robustness of the theory and, afterward, proposed a confirmatory test for the model. It was concluded that the tool exhibits prospects for promoting sustainability in the palm fruit value supply chain if properly adopted.","PeriodicalId":33617,"journal":{"name":"Journal of Applied Structural Equation Modeling","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44384813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohd Ariffin SitiZubaidah, S. Ng, J. Ho, M. Sambasivan, X. Lim
{"title":"HOW DETRIMENTAL IS PSYCHOLOGICAL CONTRACT BREACH TO AIRLINES?","authors":"Mohd Ariffin SitiZubaidah, S. Ng, J. Ho, M. Sambasivan, X. Lim","doi":"10.47263/jasem.4(1)04","DOIUrl":"https://doi.org/10.47263/jasem.4(1)04","url":null,"abstract":"This study aims at understanding airline industry’s organizational changes conceptualized as psychological contract breach (PCB) among flight attendants, leading to dissatisfaction reflected in this study as counterproductive work behavior (CWB). PCB refers to organization’s inability in fulfilling obligations contained within the psychological contract, while CWB is defined as conducts that are harmful to organization. With 410 respondents, using Structural Equation Model (SEM), the results had shown that CWB increases as the PCB is heightened. This study adds value to the literature in three ways: PCB being tested among flight attendants; CWB being conceptualized using Hirschman’s Model of EVLN with an extension of acquiescent silence; and the application of Affective Events Theory (AET) in supporting the linkage between PCB and CWB in airline context.","PeriodicalId":33617,"journal":{"name":"Journal of Applied Structural Equation Modeling","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45868491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}