{"title":"Representasi Kebahagiaan pada Film The Minimalists: Less is Now dengan Analisis Semiotika John Fiske","authors":"Anita Dewi Widya Putri, Yudiana Indriastuti","doi":"10.36914/jikb.v7i2.683","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.683","url":null,"abstract":"This study aims to determine the representation of happiness in the documentary film The Minimalist: less is now. Problem in this research is how represented of happiness in film The Minimalist: Less is Now. The research method used is qualitative with John Fiske's semiotic analysis. Collecting data obtained from observations through the film The Minimalist: Less is Now and the object of research is the film The Minimalists: less is now. The results showed that the representation of happiness from the film The minimalists less is now by using the code of reality, representation, and ideology semiotics by John Fiske. The film reveals that happiness in a minimalist lifestyle is happiness with a meaningful life.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132590513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Komunikasi Word-of-Mouth dalam Keputusan Pemilihan Perguruan Tinggi Swasta di Jakarta","authors":"F. Wirawan, Elsie Oktivera","doi":"10.36914/jikb.v7i2.557","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.557","url":null,"abstract":"This study aims to find out how word of mouth occurs and shapes consumer behavior in the decision-making process for choosing further studies in private universities, especially in Sekolah Tinggi Ilmu Komunikasi dan Sekretari (STIKS) Tarakanita. This study uses a qualitative method with in-depth interviews with 10 informants who are first-year students of the Batch 2021. The results of the study found that experiential word of mouth from parents and families provided a stimulus and formed buying decision behavior in choosing STIKS Tarakanita as a place to continue informants’ higher education. In addition, the word of mouth found to have the highest effect on purchasing decisions was intentional word of mouth formed from alumni and users.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132804341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Kearifan Lokal melalui Makna Nganggung Sepintu Sedulang sebagai City Branding Kabupaten Bangka","authors":"Agung Ferianda, Ferdiana Ferdiana, Herwan Herwan","doi":"10.36914/jikb.v7i2.669","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.669","url":null,"abstract":"A tradition owned by a region is potentially becoming a city branding. Bangka regency has a tradition named Nganggung Sepintu Sedulang, and it has been a motto of this region as well. The research on this tradition uses Barthes’s Semiotics and City Branding theory on revealing the local wisdom. The data is collected by qualitative descriptive method with observations, interviews, and documentation. This research reveals the value of Indonesian Gotong Royong (mutual assistance); the good relationship among Muslims; equality in social life; gratefulness; social interest; persistence, optimism, and kindness; conserving natural resources. Preserving the Nganggung Sepintu Sedulang is one of city branding of Bangka Regency. The government has been enacted local regulations to present this tradition in some annual cultural events in Sepintu Sedulang hall, Kenanga, Zed, and Air Anyir village. To strengthen this tradition as its city branding, the government must show the distinctive of local wisdom because every region in Bangka Belitung province has Nganggung as its tradition.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"244 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131604124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Semiotika Representasi Budaya Tionghoa dalam Film Crazy Rich Asians","authors":"Tjhing Tjhing, Yasinta Ariati","doi":"10.36914/jikb.v7i2.758","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.758","url":null,"abstract":"Film is a mass communication media that cannot be separated from the relationship between film and society. The Crazy Rich Asians movie directed by Jon M.Chu and writer by Kevin Kwan is not onlyfor the entertainment media of the audience but an education that provides insight and experience regarding the touch of history, culture, language, life of people of Chinese descent. For example about the inherent characteristics between the people of \"Overseas Chinese\" and \"Mainland China\". This research was conducted to determine the signs or symbols used as cultural representations in the film Crazy Rich Asians. The method used for this research is descriptive qualitative using Christian Metz's mise-en-scene. In the study, researchers used several relevant theories, namely:Intercultural Communication, Face Negotiation Theory, Semiotics, and Representations. Referring to the research objectives, the conclusion of this study is the representation ofculture in the Crazy Rich Asiansfilm is shown through scenes by Rachel Chu and Nick Young in Singapura and the use of language and kinds of customs andfamily culture for generations like the meaning of the choice of red, party of wijayakusuma flower blooms, the reason for making dumplings, the meaning ofa family and the mahjong strategy game. mengenai sentuhan kebudayaan, bahasa, kehidupan orang-orang keturunan Tionghoa. Penelitian dilakukan yang digunakan sebagai representasi budaya Rich ini menggunakan metode penelitian kualitatif deskriptif dengan teknik analisis semiotika mise-en-scene. penelitian, peneliti relevan, : Antarbudaya, Negosiasi Rich Asians ditampilkan arti","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126584416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cover, editorial team, table of contents","authors":"Editorial Team","doi":"10.36914/jikb.v7i2.773","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.773","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131715460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}