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Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2021-05-31 DOI: 10.31289/JKBM.V7I2.4505
Henky Hendrawan
{"title":"Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary","authors":"Henky Hendrawan","doi":"10.31289/JKBM.V7I2.4505","DOIUrl":"https://doi.org/10.31289/JKBM.V7I2.4505","url":null,"abstract":"The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"40 1","pages":"127-138"},"PeriodicalIF":0.0,"publicationDate":"2021-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89628412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Pendekatan Clustering Budaya Organisasi dalam Upaya Peningkatan Kinerja Karyawan 组织文化对提高员工绩效的方法
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2019-11-30 DOI: 10.31289/jkbm.v6i1.2662
Nurvi Oktiani, Camelia Putri Utami, Kartika Yuliantari
{"title":"Pendekatan Clustering Budaya Organisasi dalam Upaya Peningkatan Kinerja Karyawan","authors":"Nurvi Oktiani, Camelia Putri Utami, Kartika Yuliantari","doi":"10.31289/jkbm.v6i1.2662","DOIUrl":"https://doi.org/10.31289/jkbm.v6i1.2662","url":null,"abstract":"Organization culture is a concept with multidimensional characteristic which consists of belief, values, and behavior pattern an assumption, that can be spread to organization, in other hand organization culture is one of element with have specific characteristic that can be improved quality and change in process management of organization performance, the research uses qualitative and qualitative design, data have been collected by observation, interview, and questionnaire. Data Analytic Technique uses factor analytic with other calculation, for other calculation, this research uses some indicator in organization culture, and it has been classified for some cluster consist of Constructive Cluster, Passive or Defensive cluster, and Aggressive cluster. The Result of research can be described some indicator of organization culture are constructive cluster consist of innovation, Information, and technology benefits, new methods, loyalty and belief, transparent and openness, in other hands passive or defensive cluster, consists of evaluation and controlling, monitoring system, opportunities for increased performance, change, and service of organization and aggressive cluster consist of opportunities for  carrier development, self -  improvement, empathy","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86419867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Marketing Mix (4P) terhadap Loyalitas Konsumen pada Mini market Indomaret dan Alfamart di Kota Pematangsiantar Mix (4P)对消费者忠诚度消费者的影响，影响消费者对过渡城市Indomaret Mini和Alfamart的忠诚
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2178
Dedi Suhendro
{"title":"Pengaruh Marketing Mix (4P) terhadap Loyalitas Konsumen pada Mini market Indomaret dan Alfamart di Kota Pematangsiantar","authors":"Dedi Suhendro","doi":"10.31289/JKBM.V5I2.2178","DOIUrl":"https://doi.org/10.31289/JKBM.V5I2.2178","url":null,"abstract":"This study aims to determine the effect of independent variables both simultaneously and partially on the dependentt variable. The research population of the population of Pematangsiantar has a population of 247,411 people. From the Slovin formula, the sample used in this study was purposive sampling selected with terms and criteria to be sampled. Whereas the selection that does not meet the requirements and criteria is not sampled. The research sample was 100 people. Research data was processed using SPSS. The hypothesis results prove that the independent variables of Marketing Mix (Product Location, Promotion and Price) simultaneously have no significant effect on the dependentt variable (Consumer Loyalty) on the Indomaret and Alfamart Mini market in Pematangsiantar City. While partially the product does not affect consumer loyalty. Location does not affect consumer loyalty. Promotion does not affect consumer loyalty and price does not affect consumer loyalty at the Indomaret and Alfamart mini markets in Pematangsiantar City.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72747243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Perputaran Modal Kerja, Operating Leverage dan Financial Leverage terhadap Profitabilitas Perusahaan Sektor Retail di Bursa Efek Indonesia 资本周转、杠杆和金融杠杆对印尼证券交易所零售企业盈利能力的影响
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2206
M. Fuad, Oyami Sara, M. Daud
{"title":"Pengaruh Perputaran Modal Kerja, Operating Leverage dan Financial Leverage terhadap Profitabilitas Perusahaan Sektor Retail di Bursa Efek Indonesia","authors":"M. Fuad, Oyami Sara, M. Daud","doi":"10.31289/JKBM.V5I2.2206","DOIUrl":"https://doi.org/10.31289/JKBM.V5I2.2206","url":null,"abstract":"This study aims to analyze the influence of working capital turnover, operating leverage and financial leverage on profitability. The research object is thirteen retail sector companies listed on the Indonesia Stock Exchange (IDX) which are selected based on certain criteria. Secondary data are in the form of financial statements from each company in the period 2013 to 2017, and analyzed using multiple linear regression methods. The results obtained state that each working capital turnover, operating leverage and financial leverage have a positive influence on the profitability of retail sector companies on the IDX. However, the results of the partial test prove that only financial leverage has a significant influence on profitability; while working capital turnover and operating leverage proved to be insignificant. Simultaneously, the three independent variables analyzed have a significant influence on the profitability of retail sector companies on the IDX.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77968579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Strategi Pengembangan Klaster UKM Keripik Gadung di Kabupaten Tulungagung 图伦加贡摄政中小片开发战略发展战略
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2201
Siti Asmaul Mustaniroh, Oni Zakiyah, Retno Astuti
{"title":"Strategi Pengembangan Klaster UKM Keripik Gadung di Kabupaten Tulungagung","authors":"Siti Asmaul Mustaniroh, Oni Zakiyah, Retno Astuti","doi":"10.31289/JKBM.V5I2.2201","DOIUrl":"https://doi.org/10.31289/JKBM.V5I2.2201","url":null,"abstract":"The research objective was to determine the cluster development strategy based on product performance and quality and analyze the elements in the institutional cluster of gadung chips in Tulungagung Regency. The superior product of gadung chips in Tulungagung Regency is currently being developed in connection with the government's efforts to improve the regional economy through the application of the One Village One Product (OVOP) concept. The center of the gadung chips industry in Kalidawir Subdistrict, which is still active, produces 25 SMEs. The problems faced by SMEs in developing businesses, individuals, lack of communication and cooperation among SMEs with the Government, limited marketing and technology activities and low product quality. The method used is K-means cluster and FAHP. The results showed that the grouping of SMEs gadung chips based on the performance and quality of the products produced 2 clusters. Cluster 1st consists of 11 small-scale members and cluster 2nd consists of 14 micro business scale. Development strategy of cluster 1st by increasing innovation on product features and cluster 2nd through increased access to capital. The institutions consist of several parties involved including core industries, supporting industries, suppliers, supporting institutions and buyers. The success of the development of the gadung chips industry cluster is highly dependent on inter-institutional cooperation relationships.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87494394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Peningkatan Kapabilitas Karyawan dan Penerapan Budaya Baru Perusahaan dalam Mewujudkan Daya Saing 提高员工能力和企业新的文化应用，实现竞争力
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2274
Iwan Sudirlan, M. Maarif, Joko Affandi, Yandra Arkeman
{"title":"Peningkatan Kapabilitas Karyawan dan Penerapan Budaya Baru Perusahaan dalam Mewujudkan Daya Saing","authors":"Iwan Sudirlan, M. Maarif, Joko Affandi, Yandra Arkeman","doi":"10.31289/JKBM.V5I2.2274","DOIUrl":"https://doi.org/10.31289/JKBM.V5I2.2274","url":null,"abstract":"The rapidly changing world environment requires companies to adjust to existing conditions. Environmental changes that occur include technology, information systems, economic and political causes of the emergence of new regulations and derivatives so that industry and industry players in the implementation can run well. One telecommunication company in Indonesia in maintaining revenue and profit growth improves employee capability and application of new corporate culture in realizing competitiveness. A vision and mission change with complete comprehensive transformation with a strategy embodied in employee-driven programs based on company values. The company in transformation years periode from 2011 until 2016 hold engagement survey with main result the majority of opinions like the changes that occur. Researcher use survey method questionnaires to gather information after reborn launched from Indosat Ooredoo employees as respondents that distributed to a level of staff, managers, division heads and group heads. Descriptive statistical analysis methodology is used to analyze information that has been collected. The results data analysis of the questionnaire showed that 7 (seven) variables assessing the improvement of employee capabilities and the application of the company's new culture in realizing competitiveness showed that the seven variables affected the level of security and comfort of employees and middle management.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"99 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86920594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analisis Faktor yang Mendorong Konsumen Memilih Hotel Melalui Situs Traveloka.com 分析促使消费者通过Traveloka.com网站选择酒店的因素
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2074
M. Ashoer, M. Hamzah, Fahrina Mustafa
{"title":"Analisis Faktor yang Mendorong Konsumen Memilih Hotel Melalui Situs Traveloka.com","authors":"M. Ashoer, M. Hamzah, Fahrina Mustafa","doi":"10.31289/JKBM.V5I2.2074","DOIUrl":"https://doi.org/10.31289/JKBM.V5I2.2074","url":null,"abstract":"Clutching rapid penetration, Indonesia has transformed onto the biggest digital economic market throughout the world, hence it is interesting to be studied in depth. This study aims to measure factors that are considered affecting consumer online purchasing decisions which are perceived usefulness, perceived ease of use, and perceived risk. The study was conducted upon the hotel consumers who have performed online transaction via Traveloka for at least once. The sampling method used purposive sampling technique (non-probability sampling) and the number of respondents that met the criterion was set by 106 respondents. The result shows perceived usefulness and perceived ease of use have positive and significant effect on e-commerce decision, whereas perceived risk has not significant effect. The founding implicates for the improvement of new insights and better understanding to e-commerce actors, especially Traveloka by developing effective strategies to increase profit","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85827207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kecukupan Modal, Efisiensi dan Likuiditas Terhadap Rentabilitas di Bank Syariah Milik Pemerintah Indonesia 资本、效率和流动性对印尼政府伊斯兰银行的盈利能力的影响
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2268
I. Sunarya
{"title":"Pengaruh Kecukupan Modal, Efisiensi dan Likuiditas Terhadap Rentabilitas di Bank Syariah Milik Pemerintah Indonesia","authors":"I. Sunarya","doi":"10.31289/JKBM.V5I2.2268","DOIUrl":"https://doi.org/10.31289/JKBM.V5I2.2268","url":null,"abstract":"The ratio of financial statements to Islamic banks is one of the determining factors in financial health within the bank itself. For this reason, it is necessary to analyze the influence of capital adequacy, efficiency and liquidity on profitability in the Indonesian state-owned Islamic banks from 2009-2017. This study aims to model the influence of capital adequacy (CAR), Efficiency (BOPO) and Liquidity (FDR) on Rentability (ROA), then analyze the model, and provide forecasting and structural analysis of the model. Therefore, the method used in this study is the analysis of Vector Error Correction Model which is applied to time series data from the level of CAR, BOPO, FDR to ROA. Based on the specification, estimation and examination of the model, the VECM (2) model was obtained as the best model. The results of the model analysis say that there is a long-term and short-term causality relationship between the levels of CAR, BOPO, FDR against ROA. Then, based on forecasting and structural analysis, it can be concluded that the results obtained are accurate.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"82 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80899371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Harga, Kualitas Pelayanan, dan Inovasi Desain Terhadap Loyalitas Pembelian Merk Minorfighters 价格、服务质量和设计创新对少数战士品牌购买忠诚的影响
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2295
R. Panjaitan
{"title":"Pengaruh Harga, Kualitas Pelayanan, dan Inovasi Desain Terhadap Loyalitas Pembelian Merk Minorfighters","authors":"R. Panjaitan","doi":"10.31289/JKBM.V5I2.2295","DOIUrl":"https://doi.org/10.31289/JKBM.V5I2.2295","url":null,"abstract":"The increasing growth of retail products in Indonesia has led to the increasing level of competition in the retail business faced by domestic products. The usefulness of this research is to detect the influence of price levels, service quality and design innovation on purchase loyalty that exists in the Minorfighters brand. The researcher took a sample of 87 respondents using the purposive sampling method. Data collection using questionnaires and interviews. Data is processed using validity test, reliability test, cross tabulation analysis, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test. The results showed that the existence of price factors, service quality and design innovations that positively influence purchase loyalty. Design innovation variables have a greater influence on purchase loyalty. This result is the initial hypothesis of the authors examined in this paper.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"2013 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74229926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Lingkungan, Disiplin dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Pati Sari Di Aceh Tamiang 环境、工作纪律和动机对亚齐市PT. Sari员工绩效的影响
JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2144
Syardiansah Syardiansah, M. Utami
{"title":"Pengaruh Lingkungan, Disiplin dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Pati Sari Di Aceh Tamiang","authors":"Syardiansah Syardiansah, M. Utami","doi":"10.31289/JKBM.V5I2.2144","DOIUrl":"https://doi.org/10.31289/JKBM.V5I2.2144","url":null,"abstract":"This study aims to determine the effect of environment, discipline and work motivation on employee performance at PT. Pati Sari Desa Selamat Kec. Tenggulun Kab. Aceh Tamiang. The number of samples as respondents used was 119 people. For data analysis used multiple linear regression analysis, t test, f test and test the coefficient of determination adjusted (R2). From the regression results for this study obtained an equation that is Y = 2.265 + 0.048 X1 + 0.340 X2 + 0.115 X3. Partially the work environment does not have a significant effect on employee performance. Work discipline has a significant effect on employee performance. Work motivation has a significant effect on employee performance. Work environment, work discipline and work motivation simultaneously have a significant effect on employee performance","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90709788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
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