Ekonomika rozvitku最新文献_第7页

Main tools of integrated marketing communications of banks 银行整合营销传播的主要工具

Ekonomika rozvitku Pub Date : 2020-12-14 DOI: 10.21511/ed.19(3).2020.05

M. Demko, Yuliya Zintso

{"title":"Main tools of integrated marketing communications of banks","authors":"M. Demko, Yuliya Zintso","doi":"10.21511/ed.19(3).2020.05","DOIUrl":"https://doi.org/10.21511/ed.19(3).2020.05","url":null,"abstract":"The question of the essence of the main tools of integrated marketing communications in the activity of banks of Ukraine is investigated. Their introduction in the management of Ukrainian banks is becoming relevant nowadays. Influence of such factors as intensification of competition; penetration of foreign banks into the Ukrainian market; expansion of the scope of banks’ activities determine the search for effective tools of integrated marketing communications. The purpose of the study is to substantiate and systematize theoretical and methodological approaches to the application of the main tools of integrated marketing communications of banks. The object of research is main tools of integrated marketing communications in the activities of banks. The theoretical basis of the study is the theories and marketing concepts of scientists. The results of the study allowed to determine the essence of such concepts as «marketing tools», «tools», «tools of marketing communications». The main tools of integrated marketing communications of banks as the most effective tools in modern market conditions are highlighted. Their use plays an important role in forming a positive image of the bank. Features of application of the main tools of integrated marketing communications for promotion of banking products and provision of banking services are considered.","PeriodicalId":33449,"journal":{"name":"Ekonomika rozvitku","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47134101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing the FDI dynamics and the investment climate impacting the economic development of BSEC FDI动态及投资环境对BSEC经济发展的影响分析

Ekonomika rozvitku Pub Date : 2020-12-01 DOI: 10.21511/ed.19(3).2020.04

E. Siskos, Konstantia Darvidou

{"title":"Analyzing the FDI dynamics and the investment climate impacting the economic development of BSEC","authors":"E. Siskos, Konstantia Darvidou","doi":"10.21511/ed.19(3).2020.04","DOIUrl":"https://doi.org/10.21511/ed.19(3).2020.04","url":null,"abstract":"The paper concentrates on the analysis of inward and outward FDI in the BSEC countries, their structuring by countries of origin and destination, and how the investment climate (in particular economic freedom and economic development) affects the actual FDI influx in the region. The BSEC countries became considerably attractive for FDI at the beginning of the 2000s, and now they receive about 4% of the world FDI. All the BSEC countries are net recipients of FDI, but some of them also actively invest abroad. Most FDI to the region originates in Europe. FDI is the most important for several small BSEC economies, especially in some periods when they made a significant contribution to capital formation. Despite a temporary increase in imports, FDI also helped to stabilize the balance of payments. Most BSEC countries usually outperform average countries worldwide by trade freedom, low tax burden, fiscal health, financial freedom, property rights, and low inflation. However, this group of countries is quite diverse by particular indicators. Corruption and excessive regulations often act as the drawbacks for the investment climate. The overall economic freedom and low tax burden are the strongest determinants of inward FDI to the BSEC countries. Improving the overall economic freedom, protecting property rights, and better control over government spending are the most crucial for stimulating economic growth. Economic growth and trade freedom are less important factors for FDI.","PeriodicalId":33449,"journal":{"name":"Ekonomika rozvitku","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41579028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Applying the LASSO method to predict the impact of tariff reductions on customs revenues in Vietnam 运用LASSO方法预测越南关税削减对海关收入的影响

Ekonomika rozvitku Pub Date : 2020-12-01 DOI: 10.21511/ed.19(3).2020.03

L. Tuyết

{"title":"Applying the LASSO method to predict the impact of tariff reductions on customs revenues in Vietnam","authors":"L. Tuyết","doi":"10.21511/ed.19(3).2020.03","DOIUrl":"https://doi.org/10.21511/ed.19(3).2020.03","url":null,"abstract":"The study assesses the impact of tariff reductions on fluctuations in customs revenues in Vietnam. The collection of research data was based on the official sources, namely the Government’s Web Portal and the World Bank’s website, and took place between 2002 and 2017. This paper uses the LASSO (Least Absolute Shrinkage and Selection Operator) linear regression model to estimate and predict the relationship of data series, thereby drawing a regression equation to consider the impact of various factors on customs revenues. The results have proven that tariff reductions have no negative impact on customs revenues. When tariffs are reduced, import turnover increases, the level of compliance with tax laws by import-export enterprises increases, and smuggling and trade fraud decrease. Based on these conclusions, the paper proposes several policies aimed at ensuring future customs revenues in Vietnam. As follows from the findings provided below, in order to ensure customs revenues, the Vietnamese Government should introduce appropriate policies to improve the efficiency of customs management in Vietnam; envisage accurate planning and reasonable investment for the customs office in terms of facilities and human resources; establish reasonable non-tariff barriers to prevent fraud and abuse causing losses in customs revenues.","PeriodicalId":33449,"journal":{"name":"Ekonomika rozvitku","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48818291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MSMEs – a mainstay for the developing economy 中小微企业——发展中经济的支柱

Ekonomika rozvitku Pub Date : 2020-11-16 DOI: 10.21511/ed.19(3).2020.02

M. Kakkar, Amith Kumar

引用次数: 0

Controlling mechanisms to ensure the financial security of instrument-making enterprises 确保仪器制造企业财务安全的控制机制

Ekonomika rozvitku Pub Date : 2020-09-30 DOI: 10.21511/ED.19(3).2020.01

P. Pronoza, T. Kuzenko, N. Sablina

{"title":"Controlling mechanisms to ensure the financial security of instrument-making enterprises","authors":"P. Pronoza, T. Kuzenko, N. Sablina","doi":"10.21511/ED.19(3).2020.01","DOIUrl":"https://doi.org/10.21511/ED.19(3).2020.01","url":null,"abstract":"The unpredictability of the development of the Ukrainian economy in the world economic space requires continuous improvement of the financial security management policy of business entities. The use of controlling mechanisms to ensure the necessary level of financial security enables the stable development and competitiveness of enterprises. The article highlights the conceptual aspects of ensuring the enterprise’s financial security using controlling mechanisms. The concept of control¬ling within the enterprise’s financial security is considered. An assessment of the enterprise’s financial security in the instrument-making industry of the engineering complex of Ukraine was made using an integrated safety indicator using taxonomic analysis techniques. It is noted that to ensure stable functioning and development of the enterprise, it is necessary to identify factors (threats) that lead to the loss of the proper level of enterprise’s financial security. To assess the impact of financial condi¬tion indicators on the level of effectiveness of financial safety management in engineering enterprises, a multivariate statistical analysis of correlation relationships was carried out and factor loads were calculated. It is proposed to organize the formation of a controlling system with an emphasis on ensuring an adequate level of enterprise’s financial security. The use of the proposed developments in the activities of the enterprises of the instrument-making industry allows increasing the efficiency of their functioning and to put the existing system of ensuring financial security to a new level.","PeriodicalId":33449,"journal":{"name":"Ekonomika rozvitku","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41314824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Simulation of the capital structure of an enterprise taking into account the dynamics of parameters of the external environment 考虑外部环境参数动态变化的企业资本结构模拟

Ekonomika rozvitku Pub Date : 2020-07-09 DOI: 10.21511/ed.19(2).2020.05

I. Medvedieva, Mariia Ahapova

{"title":"Simulation of the capital structure of an enterprise taking into account the dynamics of parameters of the external environment","authors":"I. Medvedieva, Mariia Ahapova","doi":"10.21511/ed.19(2).2020.05","DOIUrl":"https://doi.org/10.21511/ed.19(2).2020.05","url":null,"abstract":"Information technology is an effective tool for substantiating management decisions in any field of activity, including the economy. One of the most important characteristics of the functioning of economic agents in a market is the structure of their capital because the interest of foreign investors in the business entity depends directly on the balance of this structure. Therefore, the process of managing the capital structure of a business unit needs special attention both in terms of sustainable development and during the crisis. Given the mentioned above, the object of the study is the process of managing the enterprise capital structure. The study aims to improve the methodological support of the process of managing the enterprise capital structure taking into account the dynamics of the parameters of the external environment of its operation. As for the results of the research, the EPC diagram of the optimization process of the enterprise capital structure was developed. Due to the use of the vector graphic editor MS Visio, this model allows visually displaying the scenario of a financial manager’s activity during performance of his duties on the modeled subject area; the methodical approach to assessing the sustainability of capital structure management based on the building of Shewhart quality maps was suggested. Such maps enable to identify typical (optimal, preventive and control) values of the components of the capital structure of an entrepreneurial unit; methodical recommendations for operative management on an enterprise capital structure at the innovation and investment stage of its development were developed. They are based on the use of a method of linear programming. They allow defining possible deviations of capital structure indicators while retaining the control of the chosen strategy of its development.","PeriodicalId":33449,"journal":{"name":"Ekonomika rozvitku","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47906972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Gender specifics of emotional intelligence as a resource for successful HR- management 情商作为人力资源管理成功资源的性别特征

Ekonomika rozvitku Pub Date : 2020-07-06 DOI: 10.21511/ed.19(2).2020.04

N. Lysytsia, Yuliya Byelikova, M. Martynenko

{"title":"Gender specifics of emotional intelligence as a resource for successful HR- management","authors":"N. Lysytsia, Yuliya Byelikova, M. Martynenko","doi":"10.21511/ed.19(2).2020.04","DOIUrl":"https://doi.org/10.21511/ed.19(2).2020.04","url":null,"abstract":"Competitive advantage of any successful company is qualified personnel and intellectual capital. Thus, the work of HR-management specialists significantly affects the formation of human resources potential and hence the competitiveness of modern enterprises. In conditions of information economics, information about HR managers is in demand. Together with professional competences HR managers should use emotional intelligence which can help them to achieve success. Gender specifics of economic specialty students emotional intelligence is not studied enough that substantiates the topicality of the article. In connection with the above mentioned, research related to the study of key professional competencies and emotional intelligence of HR- managers is of particular importance. New technologies for managing behavior of employees appear every decade. As a result, new models of managerial behavior are becoming necessary, which would contribute to the development of new mechanisms for managing people. The aim of the article is to identify gender specifics of the emotional intelligence of economic specialty students as potential workers in the field of HR- management. The object of the research is phenomenon of emotional intelligence in the process of HR management. Hall’s methodology was used to assess students’ emotional intelligence. Results of emotional intelligence research conducted by Hall’s methodology allowed the authors to determine practical value of gender specifics of emotional intelligence in HR management. Gender specifics of such components of emotional intelligence (EI) as emotional awareness, management of own emotions, self-motivation, empathy, management of others’ emotions, general emotional intelligence have been analyzed. Cluster analysis has been made and allowed the authors to reveal groups of clusters among students with gender specifics of EI which may be regarded as resource for successful HR- management.","PeriodicalId":33449,"journal":{"name":"Ekonomika rozvitku","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41993721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The innovative activity of enterprises and national economy growth: Ukraine, Poland 企业创新活动与国民经济增长：乌克兰、波兰

Ekonomika rozvitku Pub Date : 2020-06-19 DOI: 10.21511/ed.19(2).2020.03

V. Tomakh, Hanna Veretennykova

{"title":"The innovative activity of enterprises and national economy growth: Ukraine, Poland","authors":"V. Tomakh, Hanna Veretennykova","doi":"10.21511/ed.19(2).2020.03","DOIUrl":"https://doi.org/10.21511/ed.19(2).2020.03","url":null,"abstract":"In the contemporary world, the sustainable development of national economies is impossible without the timely and high-quality implementation of innovation. The prompt use of innovations is considered to be the key to obtaining and maintaining both new and existing competitive advantages of both individual enterprises and the economy in general. This study aims to determine the dependence of national economic growth (based on the example of Ukraine and Poland) on the innovative activities of enterprises and innovative policies of governments, as well as the development of the improvement offers concerning the innovative policy of Ukraine based on international experience. The impact of innovation indicators on the level of GDP per capita in Ukraine and Poland over the period from 2000 to 2018 has been studied in the article. The most important factors of influence on the GDP per capita, through multivariate statistical analysis and regression analysis, were identified from the list of indicators of innovation activity, and the regression equation was constructed. For Ukraine, such factors are the “innovativeness of enterprises” (that explains the 34.19% of total dispersion), the “innovative inputs” (that explains the 17.11% of dispersion) factors and factor of “financing and implementation of innovations” (that explains 27.8% of the total dispersion). For Poland, the factor of “innovative activity” explains 44.35% of dispersion, and the factor of “innovative actions” explains 38.47% of total dispersion. Moreover, the suggestions involving innovation policy development of Ukraine are provided.","PeriodicalId":33449,"journal":{"name":"Ekonomika rozvitku","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43496794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The impact of environmental PR on product consumption 环境公关对产品消费的影响

Ekonomika rozvitku Pub Date : 2020-06-19 DOI: 10.21511/ed.19(2).2020.02

O. Zyma, R. Stefański, M. Golub

{"title":"The impact of environmental PR on product consumption","authors":"O. Zyma, R. Stefański, M. Golub","doi":"10.21511/ed.19(2).2020.02","DOIUrl":"https://doi.org/10.21511/ed.19(2).2020.02","url":null,"abstract":"The article argues that modern media and public relations play a significant role in addressing environmental issues. It is shown that in order to create favorable conditions for the implementation of ecological PR, it is necessary to take into account the relations not only between the enterprises and their target audiences but also between the subjects of environmental PR. It is proved that carrying out environmental PR is possible with the use of РR-tools, which can be various, depending on measures, such as publications in mass media; events for journalists; environmental measures; social-environmental advertising. Based on generalized literature sources, it has been proved that modern market relations for the support of socially responsible businesses require the use of such aspects of motivation during environmental PR that shape the consumer with a caring attitude to the environment and their health. It is proved that along with the production of environmentally friendly products, the opposite phenomenon is observed – greenwashing. Therefore, examples of social responsibility of enterprises that carry out environmental PR and are responsible for ecological problems form social responsibility for environmental protection for all market participants.","PeriodicalId":33449,"journal":{"name":"Ekonomika rozvitku","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47389776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Financial factors for restraining the underground economy: case of Ukraine 制约地下经济的金融因素:以乌克兰为例

Ekonomika rozvitku Pub Date : 2020-06-16 DOI: 10.21511/ed.19(2).2020.01

O. Pidkhomnyi, M. Rubakha

{"title":"Financial factors for restraining the underground economy: case of Ukraine","authors":"O. Pidkhomnyi, M. Rubakha","doi":"10.21511/ed.19(2).2020.01","DOIUrl":"https://doi.org/10.21511/ed.19(2).2020.01","url":null,"abstract":"The underground economy in Ukraine is one of the major obstacles on the way to accelerative economic growth and European integration processes. The high level of undergrounding leads to the weakening of the regulatory impact of fiscal and monetary policy instruments on the development of the national economy. Against this background, the financial and economic processes undergrounding is a major challenge and a top priority problem for Ukraine today. The article aims to determine the financial levers to restrict economy’s undergrounding and justify measures to reduce the risk of undergrounding by certain monetary and budgetary parameters regulation. The research methodological basis is the methods of scientific abstraction, induction, deduction, generalization, logical method. For analytical calculations there are used coefficient analysis, mathematical methods, including correlation analysis, comparison and grouping methods, synthesis, tabular and graphical methods. The Ukraine underground economy is selected as the study object example with this methods’ system using. Therefore the study, based on the calculation of the Fechner correlation coefficient, has revealed the presence, closeness and direction of the relationship between monetary indicators (values of changes in monetary aggregates M0, M2 and M3, CPI, changes in the official hryvnia rate to the US dollar), budgetary parameters (changes in intergovernmental transfers, changes in external public debt, taking into account inflation) and the underground economy level. Thus, according to the results of the analysis, the main directions of the relevant regulatory bodies influence on the national economy unshadowing have been determined.","PeriodicalId":33449,"journal":{"name":"Ekonomika rozvitku","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44234647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0