Demiurg ideyi tekhnologiyi perspektivi dizainu最新文献

{"title":"Creative Resistance to Russian Aggression as a Socially Responsible Initiative of Graphic Designers of Ukraine","authors":"Natalia Udris-Borodavko","doi":"10.31866/2617-7951.5.2.2022.266899","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266899","url":null,"abstract":"ІНФОРМАЦІЙНИЙ \u0000The purpose of the article is to highlight the results of the half-year activity of the Department of Graphic Design of KNUKiM (KNUC&A) in the informational struggle against Russian aggression. The experience of creative resistance as a creative mission of students and teachers of the department in the period from February 24 to August 24, 2022, is analyzed from the standpoint of the concept of the “socially responsible initiative” of a graphic designer introduced by the author of the article. The purpose is also to compile pedagogical activities for the training of socially responsible graphic design professionals. Research methods. The empirical method, method of analysis, and synthesis were used. Numerous scholarly and journalistic materials on the social responsibility of the graphic designer were analysed. In addition, the methodological basis for the article was the review and systematisation of empirical material regarding the results of the activities carried out. Scientific novelty. Based on consideration of the “social responsibility” concepts from the management sphere and “initiative” from the pedagogy sphere in the context of a modern graphic designer activity, a new notion of “socially responsible initiative” is introduced. It is interpreted as one of the signifiers of professionalism. The author shows that the vectors of realization of the socially responsible initiative directly depend on the state of the society where the designer practices. On the example of the activities of the Graphic Design Department of KNUKiM, the manifestation of this professional characteristic in the conditions of full-scale Russian aggression in Ukraine is reflected. Coverage of collective creative activity of teachers and students is shown in the context of a pedagogical experiment that passed the self-organization stage and the organizational stage. \u0000Conclusions. Modern visual communication is an area of constant interaction between different social groups of society, which graphic designers provide with their projects. The Department of Graphic Design of KNUKiM once again showed its creativity and progressiveness in the process of training design professionals. The team, made up of teachers and students, has made and continues to make a powerful contribution to the information front in Ukraine during the active phase of Russia’s war in Ukraine: more than 200 exhibition posters have been designed, and participation in international projects has been accepted, around 30 exhibitions have been organised and held in Ukraine and abroad. At the level of professional design communities, we organise landmark exhibitions in which the created works not only present a sharp reaction to the present but also model the future with their verbal and non-verbal codes.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46441625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Immersive Technologies in Book Design: Design Principles","authors":"N. Skliarenko, Ivanna Bukharina","doi":"10.31866/2617-7951.5.2.2022.266919","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266919","url":null,"abstract":"Purpose of the article. The paper reflects the peculiarities of using immersive technologies in the design of book products, aimed at acquiring the experience of immersion through the activation of feelings, as the problem of intensive development of digital technologies encourages designers to rethink the ways of design in this area. The research methodology is based on the system approach to design and methods of the structural-compositional, functional and artistic analysis. The interdisciplinary nature of design helps deepen communicative experience of readers. The scientifical novelty is that the book design is rethought in the context of immersive technology, which is the most effective design instrument for the creation of the comfortable communication of readers and characters. The dynamical nature of the visualization activates the world cognition due to the immersive technology. We proved that the experiments with the creation of virtual communication can be the instrument to receive a personalized experience. The scientific novelty lies in the fact that the book design is rethought in the context of immersive technologies, which are the most effective design tool for creating convenient communication between readers and book characters. The dynamic nature of the visualization activates the cognition of the surrounding world. We proved that the experiments with the creation of virtual communication could be the instrument to receive a personalized experience. Conclusions. In the study, we have formulated the principles of imitation, layering, flow and personalization that correspond to the specifics of virtual, augmented, mixed and extended reality. We have emphasized that means of immersive book environment design help to solve problems connected with the search for new ways for readers to communicate with the environment. The transformation of the visual and communicative processes under the influence of innovative technology is the base of the alternative book design that integrates the features of the real and virtual worlds. We have attracted attention to the possibility of the visual communicative environment creation with the possibility of gaining personalized experience due to the implementation of the immersive technologies into the design process. This study forms a theoretical basis for the development of dynamic communications in the context of the practice of visual systems’ integral design.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47216097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Principles of the Flexible Office Concept in the Context of Co-working Center Design","authors":"Yurii Lehenkyi, O. Shkolna, Oleksii Dubovyi","doi":"10.31866/2617-7951.5.2.2022.266920","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266920","url":null,"abstract":"The article deals with the concept of the flexible office as a modern type of workspace designed to provide a variety of places and ways to work and identifies the main design techniques used to implement the concept and philosophy of \"flexibility” on the example of the interior design of the co-working centre. The purpose of the article is to define the specifics of implementing the flexible office concept in the context of the co-working center design. Research methodology. A complex of general scientific methods and methods of contemporary art history are applied: generalisation and systematisation of materials on the problems of flexible office design; the system analysis method, which facilitated the study of the characteristic features of the flexible office design as elements of a single whole; the method of structural and functional analysis, which revealed features of the flexible office as one of the most popular types of working space; classification method through which the basic principles of the flexible office concept are established and analysed through the prism of the co-working centre design. Scientific novelty. The main trends of flexible office design are theorised; the specifics of the design approach to the formation of co-working centre space are examined as an example of the embodiment of the basic principles of flexible office design. Conclusions. The study of design approaches for the co-working centre space formation proved their compliance with the main principles of flexible office design – smart space architecture, functional adequacy and ergonomic perfection of the furniture, inclusiveness, acoustics, air conditioning, natural components, maintaining the possibility of changing lighting level, colouring scheme aimed at maintaining and enhancing attention and ability to work. \u0000It is found that although the main planning type in the co-working centre is universal, combining open and cubicle types, their design suggests adherence to the concept of a flexible office. \u0000The key elements of flexible office design have a huge impact on the working atmosphere of the co-working center and are used by designers to support efficient work. Main design solutions to optimize the co-working center space in line with the flexible office philosophy, which includes adaptation to the residents’ needs and establishing communications, are the main driving force behind the workflow. \u0000The concept of the flexible office in the context of the specifics of a co-working center supports the trend towards the transformation of activities and behavior, provides the resident with the space that best meets his needs and the ability to choose where he wants to work and/or rest at any moment. \u0000The co-working center design forms a unique communicative space for inspiration, creativity, and reflection by creating interiors that inspire and reflect the visual trends of the socio-cultural space of the beginning of the 21st century. Stimulation of creati","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44476621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Female Portrayal in Disclosure of the Emotional Spectrum of Wartime Experiences","authors":"Ganna Golubnycha","doi":"10.31866/2617-7951.5.2.2022.266906","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266906","url":null,"abstract":"Purpose of the article. The purpose of the research is to reveal the artistic and psychological patterns that are inherent in female portrayals in visual communications nowadays, to compare the differences between visual feminine images in peacetime and wartime. Research methodology. Among the scientific methods of research, the following methods were used in this work: the methods of empirical research, namely analysis and synthesis, the historical method and the method of structural-semiotic analysis. Scientific novelty. The scientific novelty of this article lies in the identification of typological features of the feminine image in modern Ukrainian graphic design, the identification of visual trends in the representation of various images of women during the period of active military conflict. Conclusions. Feminine portrayal in various examples of visual communications can differ significantly, in recent years it is characterized by the presence of deviations from the idealized image, which corresponds to the minimization of the stereotypical female gender role. In today’s manifestations of communicative design, a woman gains the freedom to make her own choices, what life guidelines to follow, how to look and how to reveal her feminine beginning. On the examples of Ukrainian realities, in contrast to the socio-cultural variability of female images in peacetime, archetypal female images are revealed in the information field of the visual mode during the period of military operations. For modern Ukrainian graphic design of the war period, the symbiosis of national-ethnic identifiers as additional attributes to feminine figures is innovative, that is harmoniously combined with the postmodern international style of graphic performance. However, as shown by the socio-cultural trends in countries where there was a military conflict, gender equality may be violated in the post-war period, so there is a risk of a return to gender stereotypes, which may also manifest in the field of visual communications.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46666340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Colour Strategies in Modern Brand Design","authors":"O. Kostiuchenko, Rada Mykhailova","doi":"10.31866/2617-7951.5.2.2022.266909","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266909","url":null,"abstract":"The purpose of the article is to identify current trends in contemporary colour strategy in brand design. The research methodology is defined by analytical, structural, empirical methods and a systemic approach to justify the role of colour as a multicomplex phenomenon in brand design. The scientific novelty consists in deepening the understanding of the content-functional nature of the colour phenomenon and strategies for its application in brand design; empirical detection of colours not associated with the design-product consumption categories, in particular in the preference of youth as an active category of consumers. Conclusions. The role and place of colour in the system of elements that create the visual image of a fashion company/product, which is an important factor in the economic sector, including the production and sale of goods/ services, is justified. It has been found that the brand’s idea is concentrated in the options of colour combinations, which help designers to choose by using or not using a particular color. The following has been empirically revealed: psycho-physiological, socio-psychological, aesthetic-emotional influence of a colour gamut balance and an optimal compositional solution of the design task on brand formation taking into account the age, gender, status characteristics of consumers, historical and ethnic traditions, fashion trends, against the background of economic, ecological, cultural and socio-political phenomena.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48316697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Conceptual and Analytical Approaches to Design Activity Modeling","authors":"I. Bondar","doi":"10.31866/2617-7951.5.2.2022.266929","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266929","url":null,"abstract":"Purpose of the article. The article examines conceptual and analytical approaches to the modeling of design activities in the context of training future design specialists in cultural and artistic higher education institutions on the example of the Kyiv National University of Culture and Arts. Research methodology involves the usage of general scientific and special methods, including analysis, synthesis, description, comparison, generalization. Scientific novelty: conceptual approaches were analyzed and comprehensively considered during the preparation of the future design specialists to carry out design activities (on the example of Kyiv National University of Culture and Arts): geometric; organic; synergistic; metaphorical; energy information; technological; ethical; socionic; rationalist; situational; emotional; program. Conclusions. It was determined that modeling in the context of training future design specialists for the development of a professional career is based on the demands of society for the preparation of a complete personality with a conscious professional orientation, the originality of the individual style of design creativity. It was found that the training of future design specialists to carry out design activities should be based on the internal logic of education. The model of training future design specialists to carry out design activities is the main reference point in choosing the content of education and its nature, the applied methods and techniques of learning, therefore, in order for this model to become a reliable reference point for the effective organization of the educational process, it should include the specifics of the personality model future designer. The design-activity model of the future design specialist allows to determine the type and amount of necessary knowledge, the type and level of competence and skills that will enable him to successfully carry out this activity. It has been established that the following conceptual approaches will be used to prepare future design specialists for the implementation of design activities (on the example of the Kyiv National University of Culture and Arts): geometric; organic; synergistic; metaphorical; energy information; technological; ethical; socionic; rationalist; situational; emotional; program. It has been proven that the basis of the analytical approach to the modeling of design activities is the generation of ideas for fundamentally new projects in various directions of design and the formation of modern ideas about the main laws and achievements in the construction, modeling, constructive and artistic decoration of complex design objects and designs with the application skills of analytical, experimental and associative creativity. It was found that an important role in the professional training of future design specialists is played by the introduction and use of innovative technologies and training methods.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48886234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"European Exhibition Poster of the 1890s in the Context of the Development of Art Nouveau","authors":"I. Udris, Oleksandr Tsugorka, Аlla Hotsaliuk","doi":"10.31866/2617-7951.5.2.2022.266930","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266930","url":null,"abstract":"The purpose of the study is to highlight the specific features of the European poster of the 1890s. of the time of its formation on the example of the line of exhibition posters (art posters) of the leading directions of the Art Nouveau style. Methods of research. During the writing of the study, a historical and cultural approach was applied and a systematic approach was used for art-historical, stylistic, and comparative artistic analysis. The scientific novelty consists in conducting an overview art analysis of the exhibition posters of the leading European countries (Great Britain, Germany, Austria and Poland) in comparison with the generalized regularities of the French posters of the period of the 1890s. It was determined that the posters for author’s, personal and group art exhibitions have unique features, and it was outlined all distinctive features of this type of artistic production. The work of the «Glasgow Four» (C. R. Mackintosh, J. G. McNair, the Macdonald sisters) in the field of linear direction posters and the works of other authors were considered. Features of linear organization and individual floreal elements in the posters of German-Austrian Secession artists (F. von Stuck, L. von Hoffmann, P. Behrens, G. Klimt, K. Moser, J. Olbrich and others) were identified on the occasion of various level exhibitions in Munich, Berlin, Vienna in the 1890s. The parameters of the formation of the national and romantic trend in the exhibition poster of Polish artists F. Wygzywalski, Y. Mehoffer, J. Bukowski, and T. Aksentowicz were determined. Visualization techniques were analyzed, taking into account the specifics of the poster and general stylistic trends in the art of those years. Considerable attention was paid to highlighting the regional features of poster design in the specified countries, as well as the features of the authors’ individual style within these regional models. Conclusions. In the general cultural and historical context of the time, the exhibition poster was an important component of the formation of national trends in the artistic style of the time, primarily floreal, linear, national-romantic. Reflecting the stylistic guidelines of the time, the exhibition poster, aimed at a wide audience, contributed to the formation of a holistic artistic vision as a manifestation of the cultural and artistic guidelines of the specified period.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41542361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media Design: the Research of Terminology Base and Visual Stylistics","authors":"S. Pryshchenko, Yevhen Antonovych, T. Senchuk","doi":"10.31866/2617-7951.5.2.2022.266910","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266910","url":null,"abstract":"Technological changes of the late 20th and early 21st century dramatically influenced the development of the global communication space – all communication channels are rapidly changing to a digital format. The topicality of the article lies in the growing role of visual communications of various formats and computer technologies in modern society. There is an active movement toward digital presentations of the world’s cultural and artistic heritage, multimedia art museums, virtual exhibitions, and virtual tours are appearing, which also require advertising. Main objective of this study is to conduct a comparative analysis of the existing terminology and visual stylistics of the media. Methods. The research methodology is based on a multimodal approach. A number of scientific methods were used to achieve the set goal: system-structural, art historical, and comparative. The scientific novelty of this work consists in expanding and deepening ideas about the development of media as a component of design activity. The authors of the article emphasize that a fundamentally new type of communication – multi media – has acquired its own meanings, meanings and visual images. Modern visual advertising appeals should have a clear communicative structure, aesthetic level and stimulate the intellectual activity of the consumer. It is proposed to define colour graphics as a basic means of media design, and aesthetic dimensions (parameters) as cultural-aesthetic ones. Colour semantics and regional imagery are distinguished to provide the aesthetic evaluation of objects in ethnic style. Postmodernism has its own typological features: the use of any ready forms from art to utility, widespread of photography and computer special effects, deliberate violation of commensurable quantities of visual elements, borrowing the ideas from other types of art, remake, interpretation, combination, fragmentation, epatage, installation, collageness and replicability of the projects. Conclusions. The results of our comparative analysis of terminology and stylistic aspects of media resources are presented. It has been proven that visual media is not a constant, but rather a dynamic process aimed at enhancing the effectiveness of those ideas, products, services, companies, or individuals that are being promoted. Media design is defined as the design of a visual info space, an innovative stage of designing for the virtual world, and a qualitatively new stage of its development. In summary, we note that research materials allow its continuation and expansion in order to prepare a course of lectures for Masters in the specialties \"Design\", \"Management of sociocultural activities\", \"Advertising and PR\", \"Tourism\", etc.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41579181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Motives of Fine and Decorative Arts in the Design of Modern Accessories","authors":"O. Lavreniuk","doi":"10.31866/2617-7951.5.2.2022.266928","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266928","url":null,"abstract":"Research aim is to find out the use peculiarities of motifs of fine and decorative arts in modern accessories design. The article examines the Ukrainian brands’ products with special attention to the creative experiment of designers. Research methods. Methods of analysis, synthesis, observation, comparison, analogy, and generalization were used to determine modern trends and the main areas of work of accessory designers. Iconographic, figurative, and stylistic methods were used while studying creative approaches in the accessory’s creation. Scientific novelty consists of the analysis of modern accessories with figurative content and artistic-aesthetic load. Using the example of creative experiments of Ukrainian brands OLIZ, Gunia Project, My Scarf, Sokolova, the connection of accessory design with artistic processes in the fields of fine and traditional folk art was revealed. Methods of reproduction, citation, and creation of new compositions based on the motives of one or another work, as well as the author’s compositions are considered. For the first time, the creative experiments of the mentioned Ukrainian brands were introduced into the scientific context of art-historical research. Conclusions. As a result of the research, we conclude that the trend of applying motifs of fine and decorative arts in the design of modern accessories is aimed at satisfying the aesthetic needs of the modern consumer. The target audience for manufacturers of such accessories is people of all ages – art fans and professionals who, when creating their external image, strive to go beyond the ordinary, to bring out the connection with Ukrainian or world art, both fine and decorative. In turn, in this way, plots, compositions, color combinations, and the quality of works with motifs and plots of art encourage acquaintance with the work of artists and give the creations a \"second life\".","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44469033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Quotation of Stage Images of Hard Rock and Heavy Metal Musicians of the 1970-90s in Clothing Design of the 21st Century","authors":"Kateryna Kyselova, Olha Shandrenko, Tetiana Dementovych, A. Shcherbak","doi":"10.31866/2617-7951.5.2.2022.266925","DOIUrl":"https://doi.org/10.31866/2617-7951.5.2.2022.266925","url":null,"abstract":"Research aim. The article is devoted to the review of modern clothing design projects in the context of quoting the stage images of hard rock and heavy metal musicians of the 1970s-1990s. Research methods. The source analysis method was used to find out the level of scientific development of the problem. Collecting factual material method was used to search for visual information. To describe and process the visual information of stage images of musicians and shows of leading designers’ collections, the Art history methods, aesthetic and structural-compositional analysis, as well as the comparative method, were used. The theoretical generalization method was used to formulate the conclusions. Visual material is taken from printed publications and the Internet. Scientific novelty is in identifying the main stylistic features of the stage costume of performers of the hard rock and heavy metal musical genres in the 70s and 90s of the 20th century, as well as in comparing and finding quotes of stage images of musicians in modern catwalk clothing collections. Conclusions. The development of the stage costume design of hard rock and heavy metal genres with its wide influence on street fashion, as well as “official fashion”, was due to a significant spread of media technologies popularization at the end of the 20th century. Stage images of artists were imitated and introduced into an everyday wardrobe, firstly, by their fans; secondly, its distribution was facilitated by high-profile advertising companies promoting bands and performers; thirdly, it spread through the fashion industry and the work of talented designers who sensed the mood of society and were able to predict the commercial success of the new aesthetic. In the 21st century well-known brands and designers actively quote performers’ stage costumes. Ways of quoting are very diverse: from completely copying images or borrowing a separate assortment, copying forms and details of clothes to the imitation of cut, decoration, and trimming. The most popular quoting is the use of band mascots or logos to print and design materials, various patches, and stickers. Borrowing a characteristic combination of the assortment in creating a general image has recently become the most popular. From the general trends of today, we come to the conclusion that experiments with the form itself and its material components are significantly inferior to experiments with the emotional filling of images, which are successfully provided by quoting the stage costume with its hyperbolized spectacularity and expressiveness.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46505962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}