Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk最新文献

{"title":"Means of Archival Internet Communication in the Aspect of Social Network Development","authors":"D. Vasylenko","doi":"10.31866/2616-7654.9.2022.259191","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259191","url":null,"abstract":"The maximum use of Internet communication by archival institutions can ensure two-way interaction between the archive and users of its services. In this Internet ecosystem, the archive will have a timely relationship with the society, and through the prism of this relationship, the archival institution will have the opportunity to self-promote, create a new image among the Internet audience and attract potential donors. This effectiveness can be achieved through its own, unique content on online platforms that are part of the network Internet communication system of the archival institution.\u0000The aim of the article is to determine effective means of archival Internet communication through the prism of social network accounts.\u0000The research methodology is based on the use of general scientific methods, namely synthesis, description, explanation, analysis, and comparison.\u0000Scientific novelty. The study describes the content of social network accounts of Ukrainian archival institutions, and provides recommendations for its improvement to advance archival Internet communication. The study is based on the social network accounts of the archives (Facebook, Instagram, Twitter, YouTube) as a source of archival Internet communication. The network activity of 9 central state archives, 24 state regional archives, and the State Archive of Kyiv is analysed. For comparison, the article provides an analysis of the social networks of the US National Archives through which network Internet communication is carried out. The study showed that 9 central archives, 24 regional archives, and the State Archive of Kyiv had Facebook accounts, there are 16 archival institutions on Instagram, 17 on YouTube, and 2 on Twitter.\u0000Conclusions. Thus, archival institutions can accumulate their potential to produce quality, interesting, and most importantly unique content in one of the social networks to achieve maximum results in promoting their page on the social network. It is proposed to actively promote Facebook accounts, as the starting data of profiles of this social network are the highest given the number of subscribers and the experience of page administration.","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44266341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kyiv National University of Culture and Arts Scientific Library in the System of Publications’ Scientometric Assessment","authors":"Y. Horban, Yuliia Kulish, Anna Rybka","doi":"10.31866/2616-7654.9.2022.259156","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259156","url":null,"abstract":"The aim of the article is to investigate ways to assess the effectiveness of scientific research, conduct a comprehensive analysis and characterise the publications of research and teaching staff of the Kyiv National University of Culture and Arts.\u0000The research methodology is based on the application of a systematic approach and a number of methods: analytical, observation, comparison, and the method of theoretical generalisation. The classification method is to organise data by volume and quantity. The authors have revealed the transformation of the structure of scientific research through the dialectical method taking into account the development of scientometric indicators.\u0000The scientific novelty consists in processing and covering the results of publication activity of research and teaching staff of the Kyiv National University of Culture and Arts in international scientometric databases. The article describes the work of the Scientific Library to provide access to full-text databases, user training, monitor publication activity, and identify scientific papers in international databases.\u0000Conclusions. The significance of publications as a scientometric indicator is that this indicator assesses the effectiveness of both individual scientists and research teams and facilities. Publications in academic journals indexed in Scopus and Web of Science contribute to the growth of the rating in the scientific community, guarantee the successful defence of scientific work, increase the chance of receiving grants, and contribute to an excellent start to publishing activities in world-class scientific journals, and so on. The creation and active work of the bibliometric and scientometric sector of the Scientific Library, which provides information and analytical support for the publication activity of higher education institutions, contributed to the increase in the level of publication activity, scientometric and bibliometric indicators of research and teaching staff of the Kyiv National University of Culture and Arts.","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44548419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Operational (Online) Analytics: New Technologies and Opportunities","authors":"Volodymyr Varenko","doi":"10.31866/2616-7654.9.2022.259140","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259140","url":null,"abstract":"The aim of the article is to systematise and generalise new knowledge on operational ana­lytics and consider specific automated information systems in terms of the present and prospects for its development.\u0000The research methodology was based on the general scientific principles of unity of theory and practice, systematics, complexity, and comprehensiveness of knowledge. The use of general scientific (description, analysis, synthesis, comparison, generalisation) and special (bibliograph­ic, sample observation, grouping, content analysis) methods at the empirical and theoretical lev­els of research contributed to achieving this goal.\u0000The scientific novelty of the study is to generalise and systematise new and available knowledge on operational analytics in terms of present and prospects for its development within one study.\u0000Conclusions. The case of the International Business Machines Corporation American elec­tronic corporation (pronounced IBM, also known as IBM or «Blue Giant»), one of the world’s largest manufacturers of all types of computers and software, one of the largest providers of global information networks, the author described and analysed the species diversity and fea­tures of the use of automated information and analytical systems based on artificial intelligence, which are available today to many users, and tomorrow will become a daily reality for any com­pany. The information systems and products that IBM now offers to the Ukrainian consumer are briefly described: systems designed for analytics by areas of application; Big Data analysts; data visualisation; policy analytics; data integration systems; advanced analytics products; in­formation systems of advanced analytics based on the Internet of Things; automated systems for forecasting analytics. Attention is focused on the features and benefits of operational analytics and its capabilities in the practical plane of use. The expediency of applying certain automated information systems according to the sphere of activity and stages of information analysis is substantiated. The advantages and prospects of operational (online) analytics development in data analytics are considered.","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48563783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Information Technology in Activities of the World’s Leading Libraries and Their Use under Modern Communications","authors":"I. Borodai, L. Tatarchuk, T. Pidhaina","doi":"10.31866/2616-7654.9.2022.259154","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259154","url":null,"abstract":"The aim of the article is to highlight the main trends in the development and implementation of information and communication technology in the library service system of the world’s leading countries.\u0000The research methodology is based on the integrated use of general scientific and structural-functional methods. To clarify the evolution of information and communication strategies in library practice, there is a social communication approach, special historical methods.\u0000The scientific novelty of the study lies in the comprehensive generalisation of new information and library services used in multiple countries.\u0000Conclusions. Among the priority tasks of foreign libraries, there is the creation of their e-products, development of search information strategies, solving problems of digitisation of documents, and introduction of innovative means of information. Leadership in the development of communication technologies belongs to US libraries, which in the 1970s implemented the first projects to inform the library process, digitise holdings and create e-libraries. Among European countries, information and communication technology is being intensively implemented in libraries of Germany, Sweden and Denmark. The concept of the machinery of information flows has developed rapidly in the East, especially in libraries in China, Japan and Korea. Ukraine is actively using international electronic databases to build its strategy for library informatisation. At this stage, the task is to create integrated global information resources based on corporate activities of libraries for the accumulation, storage and dissemination of information flows, and development of effective search engines and information services for users.","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42907828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovative Media Space of the Modern Library: Axiological Guidelines of Functioning","authors":"Svitlana Khrushch","doi":"10.31866/2616-7654.9.2022.259153","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259153","url":null,"abstract":"The aim of the research is to outline the axiological guidelines for the functioning of the innovative media space of a modern library.\u0000The research methodology is based on general scientific methods of generalisation, systematisation and forecasting. The hypothetical method made it possible to define the «innovative media space of a modern library» based on a value-based approach in library science.\u0000The scientific novelty of the research lies in the substantiation of the value approach to the creation and functioning of the innovative media space of a modern library. The author’s definition of the concept of «innovative media space of a modern library» is a set of technical, technology and software tools of library activities formed in the process of digital transformations of the library aimed at meeting the information and social and communicative needs of citizens, due to their professional, social activities, education, leisure, life, tasks of personal growth and communication.\u0000Conclusions. In the context of digital transformations of libraries, the issue of avoiding technology determinism and the need to adapt the humanistic function of the library to innovative shifts remains relevant. Technology and social-communicative components of innovative media space of modern libraries should be considered in the relationship and interaction following the axiological guidelines of the library, including the implementation of social, educational, value-oriented, moral and ethical, memorial, environmental recreational functions. The theory and methodology of research on the digital technology issues in libraries is a value approach, which consists of the joint study of humanitarian issues (library’s purpose) and technology issues (ways to implement the library’s purpose). From the point of view of the value approach, the innovative media space of a modern library is a set of technical, technology and software tools of library activity formed in the digital transformations of the library aimed at meeting the information and social and communicative needs of citizens, due to their professional, social activities, education, leisure, life, tasks of personal growth and communication.","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43067185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Mentoring as a Social and Educational Activity of a Librarian","authors":"Oksana Matvienko, Mykhailo Tsyvin","doi":"10.31866/2616-7654.9.2022.259145","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259145","url":null,"abstract":"The aim of the article is to characterise the socio-pedagogical content of the activity and the necessary competencies of a specialist in «digital mentoring» in the social and educational activities of libraries in the context of the digitalisation of society.\u0000The research methodology is based on a set of general scientific methods of generalisation, systematisation and forecasting. The hypothetical analysis made it possible to use the term «digital mentoring» as etymologically acceptable to outline the essence of the socio-educational activities of a librarian. The method of information diagnostics (express analysis) was used to study the state of educational and consulting activities of regional universal scientific libraries in the field of digital education of citizens.\u0000To outline ways to replenish the competencies of a librarian as a «digital curator», the method of information forecasting of the object was used, which allowed formulating the necessary and sufficient conditions for the formation of competencies, namely making changes required to the content of training future librarians by developing a special generalising discipline (or set of disciplines) under the conventional title «Educational Services in the Context of Digital Inequality», aimed at psychological, pedagogical, methodological and organisational aspects of educational and consulting activities in the field of digital technology.\u0000The scientific novelty of the study is that the concept of «digital mentoring as a type of social and educational activities in libraries» brings educational practice in line with the practice of libraries, as well as focuses on the need for further «digital mentoring» in libraries proposed measures on the formation of competencies of the modern librarian in the field of «digital» educational practices.\u0000Conclusions. Under the current condition, the function of the library in the social and educational dimension is to help overcome digital inequality through consulting and educational activities in digital technology.\u0000Digital mentoring is a type of social and educational activity of a librarian aimed at ensuring free access to information, overcoming digital inequality and digital literacy of citizens by organising and conducting events (including remotely) to advise users on the use of digital technology in different spheres of life and promoting the development of digital competencies of different groups.\u0000Implementation of educational functions of «digital mentoring» requires special necessary and sufficient knowledge of teaching methods and the organisation of the consultation process to implement the librarian’s role as a teacher-consultant in familiarising citizens with the required digital technology.\u0000It is advisable to develop a special generalising discipline (or set of disciplines) under the conventional title «Educational Services in Digital Inequality», aimed at psychological, pedagogical, methodological and organisational aspects of edu","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48748428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Foreign Experience and Practice of Ensuring the Confidentiality of Information and Creating Secure Conditions for the Functioning of Documents","authors":"Maryna Tsilyna","doi":"10.31866/2616-7654.9.2022.259142","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259142","url":null,"abstract":"The aim of the article is to find out the safest conditions for the functioning of documents, as well as to find the most effective ways to avoid potential risks and dangers in the domestic information space.\u0000The research methodology consisted of a set of general scientific and special methods of studying the issue. The review and analytical method was used to work on the professional and specialised literature and to determine the theoretical basis of the research, the systematic method proved to be effective in studying certain foreign practices of ensuring the confidentiality of information. The application of the induction method made it possible to generalise and draw a conclusion about the possibility of using the experience of other countries within the Ukrainian information space. Special methods, namely the method of researching document flows and the method of determining the information content of the document, were useful in considering the process of moving documents in the information field, the possibility/impossibility of damage or loss of information, and ways to prevent such undesirable situations.\u0000The scientific research was based on the principles of objectivity and integrity. The use of a set of scientific methods made it possible to study the special features of confidential document information that is processed abroad, and to identify the main threats to the violation of the integrity and accessibility of information.\u0000Scientific novelty. The latest practices of England, the European Union, and the United States in the field of document confidentiality are studied. The main recommendations for the protection of confidential information, and confidential agreements implemented abroad are considered. Features of secure use of document information are established. The article proposes a number of systematic measures against threats that arise in the process of working with confidential documents. \u0000Conclusions. The study allows us to conclude that the Ukrainian legislative and regulatory framework should be formed taking into account global legislative initiatives and implementations. Сompanies, organisations, institutions, as well as individuals, need to ensure the protection of confidentiality of information, and given the threats, appropriate steps should be taken to ensure safe operation. The rules of identification and authentication should not be neglected, and a strict password policy should be used. The issue of information protection could be solved only in a comprehensive way.","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42001527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Competence of Librarians as a Factor of Library Activity in the Context of Digital Transformation","authors":"Maryna Tolmach","doi":"10.31866/2616-7654.9.2022.259152","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259152","url":null,"abstract":"The aim of the research is to prove the role of digital competence as a factor of library activity in the context of digital transformation and the need to ensure the development of digital competence in the improvement of the content of educational programmes.\u0000The research methodology is based on general scientific principles of unity of theory and practice, consistency, complexity, and comprehensiveness of knowledge. The study applies system and content analysis methods, descriptive methods, methods of comparison and generalisation on topical issues of improving the training of library specialists and studying the level of digital competence.\u0000The scientific novelty of the study aims to identify new functions and activities of library professionals emerging in response to the challenges of digital transformation. The increasing importance of the virtual library space and the transformation of libraries into digital hubs lead to the emergence of new “digital” professions focused on supporting digital transformation processes, web content management and web communities that require a high level of digital competence. There are approaches to analyse the content of educational programmes using the digital competence framework for DigCompUA citizens and the national digital literacy test of digital programmes in the article, which will improve the content of educational programmes and further develop a specialised digital competence framework for librarians.\u0000Conclusions. In the context of digital transformation, significant changes are taking place in the activities of libraries, traditional functions are being enriched, and new ones are emerging, initiatives are being introduced to turn libraries into digital hubs, and the list of ways to interact with users is expanding. Strengthening the role of virtual space as a component of libraries implies the availability of both technical and human resources. One of the challenges for formal library education is the formation of digital competence, which should be considered in educational and advanced training programmes. The author has outlined the possible roles of librarians who require digital competence to perform certain tasks using the example of new types of professional activity.\u0000There is an analogy with the research on the digital skills of librarians in the European Union countries. The author has noted the need to study the level of digital competence of library specialists in Ukraine to assess the current state and further modernise the content of training programmes. To diagnose and determine the directions of development, it is proposed to use the digital competence framework for Ukrainian citizens based on European standards of digital literacy and digital literacy testing. It is advisable to develop a specialised framework for librarians.","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42157461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Place of Public Libraries of Ukraine in the Modern Information Space","authors":"Stanislav Denbnovetskyi","doi":"10.31866/2616-7654.9.2022.259148","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259148","url":null,"abstract":"The aim of the article is to reveal the current areas of representation of domestic public libraries on the Internet and social networks in the context of digitalisation.\u0000The research methodology of the article was based on the use of the optimal set of general and special research methods. In particular, the broad scientific principles of systematisation and comprehensiveness of knowledge, unity of theory and practice were used. The use of analysis, synthesis and generalisation also contributed to the achievement of this goal. The study of the information resource of the sites of regional universal scientific libraries was carried out from the point of view of the complexity of presenting the content of its generation, focused primarily on the needs of communities.\u0000The scientific novelty of the article is that the need to strengthen the representation of domestic public libraries on the Internet and social networks is justified, which complicates their organisational structure and diversification of non-traditional methods and forms of work. Current areas of Internet representation are represented in the example of the K. A. Timiryazev Vinnytsia Oblast Universal Scientific Library and D. I. Chizhevsky Oblast Universal Scientific Library, on the e-pages of which the developer has the opportunity to share information on Facebook, Twitter, Instagram and Google. It contributes to more effective dissemination of messages, popularisation of the book collection itself, the attraction of more users, formation of its positive image and ultimately accumulation of reputational capital.\u0000Conclusions. It is argued that today public libraries of Ukraine are actively involved in the process of digitisation of their funds, present digital copies on their websites and advertise this resource on social networks, adapting it to mobile devices. Domestic public libraries have digitised vast amounts of their holdings; the work was carried out according to their programmes, regardless of the plans of other libraries. The author has found that today the top public libraries of the country are authoritative institutions and powerful information centres that form and maintain multiple and high-quality information resources. The modern user has access to the world’s leading libraries and their information resources via the Internet, which constitute the world information space.","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45123664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Internet Marketing Specialist in Programme Subject Area \"Information, Library and Archival Studies\": Functions and Competences in Convergent Professional Practices","authors":"T. Novalska, N. Bachynska","doi":"10.31866/2616-7654.9.2022.259187","DOIUrl":"https://doi.org/10.31866/2616-7654.9.2022.259187","url":null,"abstract":"The aim of the article is to identify the Internet marketing specialist’s job functions and competencies in convergent professional practices, which are generalised and standardised in the Professional Standards of Related Activities.\u0000Such methods define the research methodology as information analysis of current Professional Standards, relevant to the activities of Internet marketing specialist; semantic analysis of the programme subject area, and semantic, logical and linguistic analysis of documents (e.g. educational and professional standards, training curriculum, professional scientific publications, Internet content); the pedagogical design is to integrate disciplines to the Internet marketing specialist educational and professional training curriculum.\u0000The scientific novelty of the study is in identifying functions and competencies of Internet marketing specialist in the programme subject area “Information, Library and Archival Studies”, in related professional activities, presented in the Professional Standards of Information Resources Specialist, Commodity Market Research Analyst and Advertiser; in implementing professionally-oriented disciplines, which form an educational model of training an Internet marketing specialist in the interaction and relationship of all its components together with other fields of professional and practical training.\u0000Conclusions. The uniqueness of the content of the “Management of Social and Communication Networks. Internet Marketing» curriculum within Information, Library and Archival Studies is determined by its subject orientation on digital means of work, convergence with curriculum in marketing and belonging to the subject field of information management, information-analytical and social-communicative activities following the theoretical content of the subject according to the standard of programme subject area 029 «Information, Library and Archival Studies».\u0000A comprehensive review of the functions of Internet marketing specialist in marketing and information-analytical professional practices and the use of social and communicative technology to position social actors in society (public relations, advertising, image-making, etc.) allows a systematic delineation of the competence of the specialist.\u0000The analysis of the Professional Standards of the Information Resource Specialist, Commodity Market Research Analyst, and Advertiser, as related to the activities of an Internet marketing specialist, made it possible to outline the competencies that should be included in the future specialist’s model to ensure its validity.\u0000The identified competencies allow to specify the educational and professional training curriculum and include generalised disciplines in the campus, which together with other professionally oriented disciplines, form an educational model of Internet marketing specialist training in the interaction and interconnection of all its components.","PeriodicalId":33414,"journal":{"name":"Ukrayins''kii zhurnal z bibliotekoznavstva ta informatsiinikh nauk","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45436870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}