Journal of Radio Studies最新文献

{"title":"Comparative Effectiveness of 30- versus 60-Second Radio Commercials on Recall and Rate","authors":"David Allan","doi":"10.1080/10955040701583262","DOIUrl":"https://doi.org/10.1080/10955040701583262","url":null,"abstract":"Can less really be more? This study is designed to provide the radio and advertising industries with an objective, theoretical foundation to what is being called “Less Is More.” Specifically, this study compares the effectiveness of 30-second and 60-second radio commercials on unaided recall. The results indicate that the brand recall as well as the message and proven recall of advertising from 60-second commercials are significantly greater than from 30-second commercials. The results also indicate that the first or second commercial in the commercial set will be better recalled. Based on these results, this study suggests a possible pricing model for 30-second commercials and a premium for first or second in-pod placement. This study was sponsored by the National Association of Broadcasters 2005 Grants for Research in Broadcasting Program.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127289026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Factors Affecting Radio Format Diversity After the Telecommunications Act of 1996: Ownership Concentration, Stations and Audience","authors":"Heather Polinsky","doi":"10.1080/10955040701583205","DOIUrl":"https://doi.org/10.1080/10955040701583205","url":null,"abstract":"The passage of the Telecommunication Act of 1996 eliminated national radio station ownership limits and considerably relaxed local station ownership caps compared to previous ownership restrictions. Media policymakers have been concerned that increases in media ownership concentration not decrease market format diversity. However, recent format diversity research on the radio industry has not directly considered other factors beyond ownership concentration that may affect format diversity. This study replicates Rogers and Woodbury's (1996) and found the number of programming formats broadcasting in a market (format diversity) is positively related to the number of radio stations serving the market. The percentage of market population listening to radio is positively related to the number of market stations and is not statistically related to the number of formats. This study also found increases in radio ownership concentration do not affect the number of market formats; however increases in ownership concentration may negatively affect the size of a market's radio audience.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121088705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Values in Predicting Talk Radio Listening: A Model of Value Equivalence","authors":"Thomas B. Christie","doi":"10.1080/10955040701301755","DOIUrl":"https://doi.org/10.1080/10955040701301755","url":null,"abstract":"Nontraditional sources of news, such as talk radio and the Internet, complement and sometimes replace traditional mainstream news sources. Using discriminant function analysis, this study reveals the role of values in predicting listening to political talk and religious radio programs. A model using the construct of “value equivalence” explains value differences between user and media that may affect whether or not news from nontraditional sources will be sought and used. Research questions are answered using data from the 2004 Pew Research Center Biennial Consumption Survey. Using selected independent variables (including value-based variables) to predict listening to the Rush Limbaugh program, 59% of all cases in this study were correctly classified. Using the same set of value-based variables to predict listening to religious radio shows yielded nearly 74% correctly classified cases. An earlier version of this manuscript was awarded first place, debut category, broadcast and Internet radio division competition, and presented at the 49th Annual Convention of the Broadcast Education Association, Las Vegas, NV, April 2004.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"234 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114541692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Right-Wing Pirate Radio Broadcasting in Israel: The Political Discourse About Channel 7, 1993–2003","authors":"Mira Moshe","doi":"10.1080/10955040701301870","DOIUrl":"https://doi.org/10.1080/10955040701301870","url":null,"abstract":"This study examines an Israeli right-wing pirate radio station, Channel 7. Channel 7 was established in 1988 as a sea-based pirate radio station of the right-wing block in the religious-Zionist movement. Three questions were posed in the research: (a) What is the social representation of right-wing pirate radio station in the Knesset (Israeli parliament) discussions? (b) Did Yitzhak Rabin (Israeli Prime Minister) assassination influence the social representation of Channel 7 in the Knesset discussions? and (c) How does right-wing Knesset Members' social representation of Channel 7 differ from that of left-wing Knesset Members? An analysis of 115 parliamentary debates held in Israel between 1993 and 2003 referring to Channel 7 suggests the Knesset tended to affirm right-wing argumentation, Rabin's assassination strengthened right-wing as well as left-wing contentions, both right-wing and left-wing MKs tended to preserve the status quo and avoid changes, and right-wingers turned down left-wing demands for regulation.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130079951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Editor's Remarks","authors":"Douglas A. Ferguson","doi":"10.1080/10955040701301706","DOIUrl":"https://doi.org/10.1080/10955040701301706","url":null,"abstract":"","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126291350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Community Radio Stations as Community Technology Centers: An Evaluation of the Development Impact of Technological Hybridization on Stakeholder Communities in South Africa","authors":"E. Megwa","doi":"10.1080/10955040701301847","DOIUrl":"https://doi.org/10.1080/10955040701301847","url":null,"abstract":"This study investigated the impact of using community radio stations to extend information and communication technology (ICT) benefits to poor communities in South Africa. Six community radio stations in six rural South African communities were studied, using face-to-face interviews, community conversations, and observation method. The study found these radio stations have ICT presence, but because of a lack of resources they are only able to allow their stakeholder communities' indirect access to these technologies. It concludes that for these stations to realize their full development potential of extending ICTs to poor rural communities in South Africa, collaborative innovative strategies will have to be instituted. The author thanks Andy Alali and several anonymous reviewers for their assistance and suggestions. An earlier version of this work was presented as a top research paper to the Human Information Technology Division at the 97th annual meeting of the Eastern Communication Association in Philadelphia, April 2006","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117256803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bob Lochte, Christian Radio: The Growth of a Mainstream Broadcasting Force. Jefferson, NC: McFarland, 2006.","authors":"A. Clark","doi":"10.1080/10955040701301979","DOIUrl":"https://doi.org/10.1080/10955040701301979","url":null,"abstract":"","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114867203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Radio and Localism: Has the FCC Dropped the Ball?","authors":"Samuel J. Sauls, Danny Greer","doi":"10.1080/10955040701301771","DOIUrl":"https://doi.org/10.1080/10955040701301771","url":null,"abstract":"Although no news of the FCC task force initiative on localism came forth between 2004 and 2006, members of Congress have taken an interest in the effects of localism in radio broadcasting. This interest can be attributed to the view that radio consolidation has minimized local radio service. As well, satellite-delivered radio has begun to encroach on local radio as it now provides traffic and weather updates in selected metropolitan markets. This article investigates the status of radio and localism, an issue that affects listeners across the nation. The original version of this article was presented within the competitive paper session of the Radio & Audio Media Division at the Broadcast Education Association 2006 Annual Convention in Las Vegas, NV.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134023789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Timothy C. Campbell, Wireless Writing in the Age of Marconi. Minneapolis: University of Minnesota Press, 2000.","authors":"Bradley L. Nason","doi":"10.1080/10955040701301961","DOIUrl":"https://doi.org/10.1080/10955040701301961","url":null,"abstract":"Wireless Writing in the Age of Marconi is not for the faint of heart. Author Timothy C. Campbell’s interesting theory of Italian inventor Guglielmo Marconi’s impact on poetry, aesthetics, and writing at the turn of the 20th century can get lost in 170-plus pages of dense writing and analytical asides. This in no way is meant to slight the scholarly contribution of Campbell, an assistant professor of Italian at Cornell University, which is considerable. But if you are looking for a readable narrative along the lines of Tom Lewis’s 1991 Empire of the Air: The Men Who Made Radio, you will not find it here. In Wireless Writing in the Age of Marconi, Campbell argues that current media theory employing the term radio is too general. Instead, his intent “is to outline a possible media system to which the wireless belongs” (p. 70). The term wireless “is more precise to the degree it names not only the telegraph Marconi invented in 1895 but also the series of couplings and interfaces over a thirty-year arc” (p. xiv), the period that his analysis covers. The book contains five chapters, of which the first, “Marconi, Marconistra: The Birth of Radiotelegraphy,” offers the best historical grounding of the period. In this chapter, Campbell argues that “instead of interpreting the string of dots and dashes spit out by the telegraph’s Morse machine, the wireless operator hears a string of weak signals over a headset and determines which are meaningful” (pp. 2–3), a theme to which he returns frequently. Here he looks at Marconi biographies and how they present the “cultural reception afforded the invention” (p. 13) of the telegraph. The other four chapters are devoted to close readings of major figures and works of the era, including Italian poet Gabriele D’Annunzio (chapter 2), F. T. Marinetti’s Futurist manifestos (chapter 3), Ezra Pound’s Cantos (chapter 4), and Pound’s Radio Rome broadcasts (chapter 5). Although these chapters are rich in textual detail, that richness can also be a diversion, leading even the author to catch himself, for instance, with “But let’s return to entropy and the wireless” (p. 88) or “For reasons that will be clear shortly” (p. 44). In places, Campbell’s analysis is both clear and compelling. For instance, in his chapter on Marinetti’s Futurist manifestos he writes about","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124525501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Audio: The Movie [DVD]. York, PA: Tracer Technologies, 2006","authors":"David E. Reese","doi":"10.1080/10955040701301938","DOIUrl":"https://doi.org/10.1080/10955040701301938","url":null,"abstract":"If you teach audio production or a similar course, you might be interested in using Audio: The Movie, produced by Tracer Technologies, as supplementary material. Although the packaging states the DVD is a “college level course that will help you understand the principles of audio but bypasses most of the mathematics usually associated with such studies,” another statement on the DVD suggests it is “a course in audio theory for normal, average, every-day folks.” Finally, the www.tracertek.com Web site notes “this information is provided in easy to understand terms,” and for the most part, the viewer will find all these statements are fairly accurate. The first segment to Audio: The Movie, entitled “Getting Started,” takes a solid pedagogical approach and explains exactly what the DVD is about and what you will learn by watching it. Structured like a textbook, the DVD is divided into eight chapters of material. The introduction explains that the early chapters will present basic concepts, whereas the later chapters will offer more challenging and complex subjects, noting this is not unlike how information would be presented in a college course. The DVD comes with a 25-page “test booklet” designed to fit within the DVD package. The booklet provides a brief summary of the main points presented in each chapter, three multiple-choice test questions, and answers with an explanation of why a particular response is right or wrong. According to the booklet, “tests are designed not to determine how much you learned, but rather to help you think about the subject and learn even more.” There is some reliance on an “all of the above” approach with the questions, which probably allows for an expanded explanation section and references back to various segments of the DVD. Audio: The Movie content is presented with a narration track supplemented with ever-changing screen shots. Although the screens are mostly drawings or photos, animated screens are employed when it helps explain a concept. Some of the screens are full width, but many are various sizes that only fill a portion of the screen, and a few seem to have been resized to the point that they are distorted. Although the video is often static pictures, the pace is fast enough that there seems to be constant “action” with the result being that the viewer is not bored. Background music and sound effects are also used liberally to highlight a specific video screen or make a concept easier to grasp. For example, in a chapter 2 discussion of bandwidth, the viewer gets to both see onscreen and hear a comparison of 6 kHz bandwidth of human speech and the old 3 kHz bandwidth of telephone audio. The producers employ humor throughout the video, so the viewer might chuckle from time to time as he or she absorbs the factual content. In another chapter 2 discussion about the human range of hearing, they explain that a lack of high-frequency hearing explains why older folks hear words but find them hard to understand and","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132901245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}