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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian pada Toko Pertanian Ganesha 营销包对甘尼萨农庄的购买决定的影响
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-10-21 DOI: 10.19184/jsb.v10i2.32748
Ivan Farisul Wicaksono, Yuslinda Dwi Handini, E. Wahyudi
{"title":"Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian pada Toko Pertanian Ganesha","authors":"Ivan Farisul Wicaksono, Yuslinda Dwi Handini, E. Wahyudi","doi":"10.19184/jsb.v10i2.32748","DOIUrl":"https://doi.org/10.19184/jsb.v10i2.32748","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian pada Toko Pertanian Ganesha. Toko Ganesha terletak di Desa Gumelar, Kecamatan Balung, Kabupaten Jember, Provinsi Jawa Timur. Toko Ganesha telah berdiri sejak tahun 2012, serta saat ini menjadi Toko Pertanian terbesar di Kecamatan Balung, Kabupaten Jember. Pendekatan penelitian yang digunakan adalah kuantitatif. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan teknik insidental sampling dengan jumlah sampel sebanyak 105 responden. Metode analisis yang digunakan yaitu analisis regresi linier berganda. Berdasarkan hasil penelitian ini, aspek Product menjadi pertimbangan tertinggi bagi konsumen untuk melakukan keputusan pembelian, aspek Price menjadi pertimbangan tertinggi kedua, Promotion menjadi pertimbangan tertinggi ketiga, sedangkan Place tidak dianggap penting bagi konsumen dalam melakukan keputusan pembelian. ; Bauran Pemasaran secara simultan berpengaruh terhadap keputusan pembelian (Y) sehingga dapat disimpulkan bahwa Bauran pemasaran secara simultan berpengaruh terhadap keputusan pembelian konsumen pada Toko Pertanian Ganesha.","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"2017 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73243282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengendalian Kualitas Produk pada Rezti's Batik di Tegalsari Jember Rezti's蜡染在Tegalsari Jember的产品质量控制
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-10-21 DOI: 10.19184/jsb.v10i2.34181
Nur Haliza Romadhona, I. K. Mastika, Suhartono Suhartono
{"title":"Pengendalian Kualitas Produk pada Rezti's Batik di Tegalsari Jember","authors":"Nur Haliza Romadhona, I. K. Mastika, Suhartono Suhartono","doi":"10.19184/jsb.v10i2.34181","DOIUrl":"https://doi.org/10.19184/jsb.v10i2.34181","url":null,"abstract":"Batik menjadi salah satu produk yang banyak digemari oleh masyarakat pada saat ini. Industri batik harus memperhitungkan proses produksi yang dilakukan dengan tujuan menghasilkan kualitas produk yang baik sehingga dapat bersaing di pasaran. Batik Jember sudah sangat berkembang mengikuti industri yang semakin modern, salah satunya adalah Rezti’s Batik. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengendalian kualitas produk dengan melalui peran karyawan dari mulai tahapan input, transformasi, sampai dengan output untuk menciptakan kreativitas dan inovasi yang terus berkembang. Penelitian ini menggunakan analisis domain dan analisis taksonomi dengan pengumpulan data melalui observasi, wawancara, dokumentasi, dan triangulasi. Hasil penelitian ini menunjukkan bahwa pengendalian kualitas produk pada Rezti’s Batik dilakukan pada setiap proses produksi dari mulai tahapan input, transformasi sampai dengan output.  \u0000Kata Kunci: Produksi, Pengendalian Kualitas, Batik","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88242637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Country of Origin, Citra Merek, dan Worldmindedness Terhadap Keputusan Pembelian Produk KFC di Kabupaten Jember
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-10-21 DOI: 10.19184/jsb.v10i2.32000
Cindy Anastasia Tarigan, D. Julianto, Hari Karyadi
{"title":"Pengaruh Country of Origin, Citra Merek, dan Worldmindedness Terhadap Keputusan Pembelian Produk KFC di Kabupaten Jember","authors":"Cindy Anastasia Tarigan, D. Julianto, Hari Karyadi","doi":"10.19184/jsb.v10i2.32000","DOIUrl":"https://doi.org/10.19184/jsb.v10i2.32000","url":null,"abstract":"This study aims to determine the effect of Country of Origin, Brand Image, and Worldmindedness on the Purchase Decision of KFC Products in Jember Regency. This type of research is quantitative. Primary data from this study was obtained directly through the distribution of questionnaires distributed to respondents who had made purchases at KFC Jember. The population in this study are consumers of KFC Jember products whose numbers are not known for certain because the number is not limited. The number of samples in this study were 104 respondents who were selected using accidental sampling. The results of this study indicate that the coefficient value of the Country of Origin variable is a positive value of 0.210. Additionally, the brand image variable's coefficient value is positive 0.222. Whereasthe coefficient value of the Worldmindness variable is positive 0.543. These three variables proved to have a significant effect on purchasing decisions at KFC Jember. \u0000Keywords: Country of Origin; Brand Image; Worldmindedness; Purcashe Decision","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77710838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Determinan Employee Engagement Generasi Millenial Karyawan BUMN 确定员工敬业度——千禧一代Karyawan humn
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-07-30 DOI: 10.14710/jbs.31.1.14-28
I. Djastuti, S. Suharnomo, Lela Lestari, R. R. Sugiharti
{"title":"Determinan Employee Engagement Generasi Millenial Karyawan BUMN","authors":"I. Djastuti, S. Suharnomo, Lela Lestari, R. R. Sugiharti","doi":"10.14710/jbs.31.1.14-28","DOIUrl":"https://doi.org/10.14710/jbs.31.1.14-28","url":null,"abstract":"Penelitian ini berfokus pada pembahasan mengenai employee engagement karyawan generasi millennial yang bekerja pada perusahaan BUMN. Penentuan sampel dilakukan menggunakan metode purposive sampling dan jumlah responden dalam penelitian ini adalah sebanyak 285 karyawan. Alat yang digunakan untuk mengolah data dalam penelitian ini adalah SEM (Structural Equation Model) yang dioperasikan melalui program AMOS (Analysis of Moment Structure). Studi ini menemukan keterlibatan karyawan dipengaruhi oleh kepemimpinan transformasional, komitmen organisasional, dan loyalitas. Namun, menunjukkan bahwa loyalitas karyawan tidak terbukti dapat memediasi hubungan antara kepemimpinan transformasional dengan employee engagement. Terakhir, studi ini bertujuan untuk memberikan kontribusi dalam konteks organisasi dan pembahasan yang lebih umum dengan topik employee engagement secara teoritis dan empiris.","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88612604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH DIKLAT, KOMPETENSI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI BALAI DIKLAT PENERBANGAN PALEMBANG 论文影响、工作能力和动力对帕伦邦航空公司职员绩效的影响
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-04-30 DOI: 10.52333/strategi.v12i01.950
Baidowie Abdhi, Sahyuni Sahyuni
{"title":"PENGARUH DIKLAT, KOMPETENSI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI BALAI DIKLAT PENERBANGAN PALEMBANG","authors":"Baidowie Abdhi, Sahyuni Sahyuni","doi":"10.52333/strategi.v12i01.950","DOIUrl":"https://doi.org/10.52333/strategi.v12i01.950","url":null,"abstract":"","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"89 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85538858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TINGKAT KEPUASAN MAHASISWA ATAS KINERJA DOSEN PADA SISTEM PERKULIAHAN ONLINE SELAMA MASA PANDEMI 学生对大流行期间网络大学教师表现的满意度
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-04-30 DOI: 10.52333/strategi.v12i01.907
Sasiska Rani, Aida Rakhmawati
{"title":"TINGKAT KEPUASAN MAHASISWA ATAS KINERJA DOSEN PADA SISTEM PERKULIAHAN ONLINE SELAMA MASA PANDEMI","authors":"Sasiska Rani, Aida Rakhmawati","doi":"10.52333/strategi.v12i01.907","DOIUrl":"https://doi.org/10.52333/strategi.v12i01.907","url":null,"abstract":"","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81731522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KARAKTERISTIK INDIVIDU DAN KARAKTERISTIK PEKERJAAN TERHADAP KINERJA KARYAWAN BAGIAN PENGANTONGAN PUPUK UREA-1 (PPU-1) PADA PT. PUPUK SRIWIDJAJA PALEMBANG 个体特征和职业特征对PT. SRIWIDJAJA PALEMBANG妇产科员工绩效的影响
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-04-30 DOI: 10.52333/strategi.v12i01.908
Muhammad Ridwan, Umi Hasanah
{"title":"PENGARUH KARAKTERISTIK INDIVIDU DAN KARAKTERISTIK PEKERJAAN TERHADAP KINERJA KARYAWAN BAGIAN PENGANTONGAN PUPUK UREA-1 (PPU-1) PADA PT. PUPUK SRIWIDJAJA PALEMBANG","authors":"Muhammad Ridwan, Umi Hasanah","doi":"10.52333/strategi.v12i01.908","DOIUrl":"https://doi.org/10.52333/strategi.v12i01.908","url":null,"abstract":"","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76506445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN TEAM WORK (KERJASAMA TIM) PADA PEGAWAI DINAS LINGKUNGAN HIDUP DAN KEBERSIHAN KOTA PALEMBANG 对环境服务人员和帕伦邦清洁城市的领导、工作纪律和团队合作的影响
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-04-30 DOI: 10.52333/strategi.v12i01.949
U. Amri, Kartawinata Kartawinata
{"title":"PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN TEAM WORK (KERJASAMA TIM) PADA PEGAWAI DINAS LINGKUNGAN HIDUP DAN KEBERSIHAN KOTA PALEMBANG","authors":"U. Amri, Kartawinata Kartawinata","doi":"10.52333/strategi.v12i01.949","DOIUrl":"https://doi.org/10.52333/strategi.v12i01.949","url":null,"abstract":"","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"118 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80304401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS SELF ACTUALIZATION, SOFT SKILL DAN IKLIM ORGANISASI TERHADAP MOTIVASI KERJA
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-04-30 DOI: 10.52333/strategi.v12i01.947
M. Pamudji, Dian Septianti
{"title":"ANALISIS SELF ACTUALIZATION, SOFT SKILL DAN IKLIM ORGANISASI TERHADAP MOTIVASI KERJA","authors":"M. Pamudji, Dian Septianti","doi":"10.52333/strategi.v12i01.947","DOIUrl":"https://doi.org/10.52333/strategi.v12i01.947","url":null,"abstract":"","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73769896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ANALISIS RANAH AFFECTIVE INDIVIDU WIRAUSAHA TERHADAP MAHASISWA POLITEKNIK ANIKA
Jurnal Perilaku dan Strategi Bisnis Pub Date : 2022-04-30 DOI: 10.52333/strategi.v12i01.948
Eni Cahyani
{"title":"ANALISIS RANAH AFFECTIVE INDIVIDU WIRAUSAHA TERHADAP MAHASISWA POLITEKNIK ANIKA","authors":"Eni Cahyani","doi":"10.52333/strategi.v12i01.948","DOIUrl":"https://doi.org/10.52333/strategi.v12i01.948","url":null,"abstract":"","PeriodicalId":33150,"journal":{"name":"Jurnal Perilaku dan Strategi Bisnis","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81420294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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