Jurnal Ilmiah Ecobuss最新文献_第4页

Pengaruh Persepsi dan Kualitas Pelayanan terhadap Kepuasan Pasca Pembelian Pengguna Aplikasi Online Shop 感知和服务质量对在线应用程序用户购买后满意度的影响

Jurnal Ilmiah Ecobuss Pub Date : 2022-03-30 DOI: 10.51747/ecobuss.v10i1.859

Muhammad Anasrullah, M. Sri W. H, Farida Nurhana

{"title":"Pengaruh Persepsi dan Kualitas Pelayanan terhadap Kepuasan Pasca Pembelian Pengguna Aplikasi Online Shop","authors":"Muhammad Anasrullah, M. Sri W. H, Farida Nurhana","doi":"10.51747/ecobuss.v10i1.859","DOIUrl":"https://doi.org/10.51747/ecobuss.v10i1.859","url":null,"abstract":"This study aims to determine: (1) The Effect of Perception on Post-Purchase Satisfaction of Online Shop Application Users, (2) The Effect of Service Quality on Post-Purchase Satisfaction of Online Shop Application Users, (3) The Effect of Perception and Service Quality on Post-Purchase Satisfaction of Online Application Users. Shop (At Bhinneka PGRI University Students). The type of research used in this research is a non-experimental quantitative regression research. The population in this study were students of the Bhinneka PGRI University with a total of 1.110 students. The sampling technique used is probability sampling method with simple random sampling with a total sample of 92 students. The data analysis technique used is simple linear regression, multiple linear regression, t test and F test. The results of this study indicate that there is a positive effect of Perception on Post Purchase Satisfaction. There is a positive effect of Service Quality on Post-Purchase Satisfaction While the results of the F test show that there is a simultaneous influence of Perception and Service Quality on Post-purchase Satisfaction. \u0000Keywords : Perception, Service Quality, Post-Purchase Satisfaction.","PeriodicalId":330135,"journal":{"name":"Jurnal Ilmiah Ecobuss","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134124866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Faktor-Faktor Yang Mempengaruhi Minat Beli Online 影响网上购买兴趣的因素

Jurnal Ilmiah Ecobuss Pub Date : 2021-09-30 DOI: 10.51747/ecobuss.v9i2.848

D. Hermawan

引用次数: 2

Pengaruh Strategi STP (Segmenting, Targeting, Positioning) Terhadap Keputusan Pembelian STP策略(细分、目标、确定)对购买决策的影响

Jurnal Ilmiah Ecobuss Pub Date : 2021-09-28 DOI: 10.51747/ecobuss.v9i2.842

T. Tumini, J. Hendra, Sentris Ranjanis

{"title":"Pengaruh Strategi STP (Segmenting, Targeting, Positioning) Terhadap Keputusan Pembelian","authors":"T. Tumini, J. Hendra, Sentris Ranjanis","doi":"10.51747/ecobuss.v9i2.842","DOIUrl":"https://doi.org/10.51747/ecobuss.v9i2.842","url":null,"abstract":"This research was conducted in the District of Kanigaran, Probolinggo City with the aim to determine the effect of Segmenting, Targetting, Posisioning (STP) on the purchase decision of automatic motorcycles in the District of Kanigaran, Probolinggo, both simultaneously and partially, and to find out which variable between segmentation, targeting and positioning had the dominant influence on decision to buy an automatic motorcycle.This type of research is quantitative research with causal associative relationships. The variables used consist of independent variables namely STP and the dependent variable is the purchase decision. The sample used was 97 respondents. Data analysis methods used are validity test, reliability test, classic assumption test, multiple regression analysis, F test, t test and dominant.The results of this study indicate that segmentation, targeting and positioning have a significant effect on purchasing decisions of automatic motorbikes.,with the results of the hypothesis testing simultaneously which proves that there is a significant simultaneous effect between on the purchase decision of automatic motorcycles in KanigaranSubdistrict, Probolinggo City. \u0000Keywords: Segmenting, Targeting, Positioning, Buying Decision","PeriodicalId":330135,"journal":{"name":"Jurnal Ilmiah Ecobuss","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126719081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Petani Padi Di Kabupaten Lamongan 分析影响低地水稻农民收入的因素

Jurnal Ilmiah Ecobuss Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.811

Fajar Annas, Sri Muljaningsih, Kiky Asmara

{"title":"Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Petani Padi Di Kabupaten Lamongan","authors":"Fajar Annas, Sri Muljaningsih, Kiky Asmara","doi":"10.51747/ecobuss.v9i2.811","DOIUrl":"https://doi.org/10.51747/ecobuss.v9i2.811","url":null,"abstract":"Pendapatan merupakan suatu hal yang sangat penting dalam menentukan laba atau rugi dari suatu usaha, laba atau rugi tersebut diperoleh dengan melakukan perbandingan antara pendapatan biaya yang dikeluarkan atas pendapatan tersebut. Salah satu indikator utama ekonomi untuk mengukur kemampuan ekonomi masyarakat adalah tingkat pendapatan masyarakat. Perkembangan pertanian di Indonesia jika dilihat dari waktu ke waktu mengalami pasang surut, jika dilihat pendapatan petani saat ini merupakan masalah yang sangat serius karena pendapatan yang di peroleh petani selalu berubah-ubah yang di sebabkan oleh berbagai faktor. Penelitian ini mengunakan pendekatan deskriptif kuantitatif. Sumber data penelitian ini berasal dari observasi, wawancarra, studi kepustakaan, lembar pengumpulan data (kuiseoner) dan BPS Kabupaten Lamongan. Hasil penelitian menunjukkan bahwa secara simultan variabel luas lahan melalui hasil produksi, biaya produksi dan harga jual berpengaruh signifikan dan berhubungan positif terhadap pendapatan petani. Dan secara parsial luas lahan melalui hasil produksi, biaya produksi dan harga jual berpengaruh signifikan dan berhubungan positif terhadap pendapatan petani di Desa Bakalrejo Kecamatan Sugio Kabupaten Lamongan.","PeriodicalId":330135,"journal":{"name":"Jurnal Ilmiah Ecobuss","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117284364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Produk dan Iklan Terhadap Keputusan Pembelian Yamaha Jupiter MX 产品和广告对雅马哈木星MX的购买决定的影响

Jurnal Ilmiah Ecobuss Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.822

River Diego Mardjiono

{"title":"Pengaruh Produk dan Iklan Terhadap Keputusan Pembelian Yamaha Jupiter MX","authors":"River Diego Mardjiono","doi":"10.51747/ecobuss.v9i2.822","DOIUrl":"https://doi.org/10.51747/ecobuss.v9i2.822","url":null,"abstract":"The purpose of this study was to determine the simultaneous and partial influence of products and advertisements and the most dominant variables on the purchase decision of Yamaha Jupiter MX motorcycles. The type of research used is explanatory research. The population is JMC Community (Jupiter MX Club) Surabaya as many as 56 people who know the Jupiter MX ad version of 'Bridge Collapse'. Saturated sampling technique is the entire population. The analysis technique used is multiple regressions with significant tests of F and t. The results of the analysis showed that products and advertisements simultaneously had a significant effect on purchasing decisions. While the results of the analysis partially, it was concluded that: (1) The product has a significant effect on purchasing decisions. (2) Advertising has a significant effect on purchasing decisions. Product variables have a dominant effect on purchasing decisions. Based on the findings of this study, Yamaha manufacturers should still pay attention to product variables and advertising because it is proven to have a large influence on consumer purchasing decisions. As per the lowest score, then the quality of Jupiter MX products needs to be improved. \u0000 Keyword: Product, Advertisement, Buying Decision.","PeriodicalId":330135,"journal":{"name":"Jurnal Ilmiah Ecobuss","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126445772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Pemasaran Industri Konveksi Menggunakan Analisis “SWOT” 使用SWOT分析对流行业的销售策略

Jurnal Ilmiah Ecobuss Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.784

Ikhwan Yunus

引用次数: 2

Analisis Dampak Rasio Profitabilitas dan Rasio Solvabilitas terhadap Harga Saham pada Sub Sektor Jasa Asuransi 分析盈利能力比和偿付能力比对保险业子股价的影响

Jurnal Ilmiah Ecobuss Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.838

Umi Rahma Dhany, M. Yusuf, J. Hendra

引用次数: 2

Pengaruh EPS, PER, dan DER Terhadap Harga Saham Pada Perusahaan Rokok yang Terdaftar di Bursa Efek Indonesia EPS、PER和DER对印尼证券交易所上市烟草公司股价的影响

Jurnal Ilmiah Ecobuss Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.812

Seger Priantono, Elok Dwi Vidiyastutik, Y. Yuliati

引用次数: 1

Aspek Yang Berpengaruh Terhadap Struktur Modal Pada Industri Makanan Dan Minuman Yang Tercatat Di Bursa Efek Indonesia Periode 2016-2018 2014 -2018年印尼证券交易所记录的资本结构对食品和饮料行业的影响方面

Jurnal Ilmiah Ecobuss Pub Date : 2021-03-29 DOI: 10.51747/ECOBUSS.V9I1.742

Umi Rahma Dhany, Febri Suaida Rosalinawati, J. Hendra

引用次数: 0

Pengaruh Biaya Produksi Dan Laba Yang Diinginkan Terhadap Harga Jual Pada UMKM Dua Putri Beton 生产成本和预期利润对混凝土女儿UMKM的销售影响

Jurnal Ilmiah Ecobuss Pub Date : 2020-09-30 DOI: 10.51747/ECOBUSS.V8I2.607

Dewi Intan Sari, Mitha Otik Wiraswati

{"title":"Pengaruh Biaya Produksi Dan Laba Yang Diinginkan Terhadap Harga Jual Pada UMKM Dua Putri Beton","authors":"Dewi Intan Sari, Mitha Otik Wiraswati","doi":"10.51747/ECOBUSS.V8I2.607","DOIUrl":"https://doi.org/10.51747/ECOBUSS.V8I2.607","url":null,"abstract":"Business actors must determine the selling price of a product appropriately in order to provide benefits for their business. The purpose of this research is to find out the desired production costs and profits whether they have an influence on the selling price at UMKM Dua Putri Beton Wringinom Gresik with a descriptive analysis method with a quantitative approach based on primary data. Observation, documentation, and interviews are data collection techniques from this research. The results showed that there was a significant influence on production costs and desired profit on the selling price of concrete buis products at UMKM Dua Putri Beton Wringinom Gresik, as evidenced by the results of the SPSS 21 for windows test, it is known that production costs have a positive effect on selling prices because production costs determine the high or low level of the selling price specified in a product. The desired profit has a positive effect on the selling price because if you want a large profit, the selling price for each set product must be high. The coefficient of determination (r2) is 98.6%. The calculation of production costs and the desired profit has a simultaneous effect on the selling price of concrete buis products at UMKM Dua Putri Beton Wringinom Gresik. \u0000Keywords: Production Costs, Desired Profits, Selling Prices","PeriodicalId":330135,"journal":{"name":"Jurnal Ilmiah Ecobuss","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114708166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2