Pengaruh Persepsi dan Kualitas Pelayanan terhadap Kepuasan Pasca Pembelian Pengguna Aplikasi Online Shop

Jurnal Ilmiah Ecobuss Pub Date : 2022-03-30 DOI:10.51747/ecobuss.v10i1.859

Muhammad Anasrullah, M. Sri W. H, Farida Nurhana

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引用次数: 2

Abstract

This study aims to determine: (1) The Effect of Perception on Post-Purchase Satisfaction of Online Shop Application Users, (2) The Effect of Service Quality on Post-Purchase Satisfaction of Online Shop Application Users, (3) The Effect of Perception and Service Quality on Post-Purchase Satisfaction of Online Application Users. Shop (At Bhinneka PGRI University Students). The type of research used in this research is a non-experimental quantitative regression research. The population in this study were students of the Bhinneka PGRI University with a total of 1.110 students. The sampling technique used is probability sampling method with simple random sampling with a total sample of 92 students. The data analysis technique used is simple linear regression, multiple linear regression, t test and F test. The results of this study indicate that there is a positive effect of Perception on Post Purchase Satisfaction. There is a positive effect of Service Quality on Post-Purchase Satisfaction While the results of the F test show that there is a simultaneous influence of Perception and Service Quality on Post-purchase Satisfaction. Keywords : Perception, Service Quality, Post-Purchase Satisfaction.

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感知和服务质量对在线应用程序用户购买后满意度的影响

本研究旨在确定:(1)感知对网店应用用户购后满意度的影响;(2)服务质量对网店应用用户购后满意度的影响;(3)感知和服务质量对网店应用用户购后满意度的影响。商店(在Bhinneka PGRI大学学生)。本研究采用的研究类型为非实验定量回归研究。本研究的人群为Bhinneka PGRI大学的学生，共1.110名学生。抽样技术采用简单随机抽样的概率抽样方法，共抽样92名学生。使用的数据分析技术有简单线性回归、多元线性回归、t检验和F检验。本研究结果显示，知觉对购后满意度有正向影响。服务质量对购后满意度有正向影响，F检验结果显示感知和服务质量对购后满意度有同步影响。关键词:感知，服务质量，购后满意度

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Jurnal Ilmiah Ecobuss

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