MIX Jurnal Ilmiah Manajemen最新文献

{"title":"The Impact of COVID-19 Pandemic on Homestays and Optimism in Kepulauan Seribu on Tourism Future through Smart Tourism","authors":"Ervan Ismail, S. Sumardjo, Djuara P. Lubis, Rilus A. Kinseng","doi":"10.22441/jurnal_mix.2022.v12i2.008","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i2.008","url":null,"abstract":"Tourism stakeholders must seek out innovative tactics to survive and thrive in the face of adversity. Switching to digital media and developing new digital inventions is thought to be the best option (Heliany, 2019; Irwan & Novianti, 2021). Based on this, we consider it important to see the impact of the COVID-19 pandemic on Kepulauan Seribu tourism and its relation to digital communication as an effort to minimize the impact of the pandemic which aims to see the optimism of homestay owners. This article provides an overview of the COVID-19 pandemic impact on tourism business owners of homestays in Kepulauan Seribu until 2021Objectives: This article provides an overview of the COVID-19 pandemic impact on tourism business owners of homestays in Kepulauan Seribu until 2021. This study aims to measure the awareness level of health protocols and the decline in income for homestay owners. This study also aims to describe the future recovery opportunities through the readiness of digital communication towards smart-tourism in Kepulauan Seribu and the optimism of homestay owners in developing their homestays in the future.Methodology: This study uses a quantitative descriptive approach. The collection of questionnaire data uses cluster sampling starting on June 23, 2021 until October 7, 2021 with a total of 308 respondents based on collected questionnaires. The study was carried out on 9 islands during the COVID-19 pandemic and under the policy of Restrictions towards Community Activities (abbreviated to PPKM) by Indonesia’s government. The presentation of descriptive data analysis uses SPSS Version 24. To strengthen the analysis, in-depth interviews were carried out with key informants.Finding: The results of data analysis show a 60% decrease in homestay income and the number of tourists during the COVID-19 pandemic. The biggest use of digital marketing is for imaging activity, followed by digital transaction activity, marketing, and receiving criticism and suggestions as only less than 50% of homestay owners have attended training. Although affected by the COVID-19 pandemic, homestay owners are optimistic to continue to develop the capacity of their homestay in the future.Conclusion: The availability of infrastructure to support smart tourism is sufficient. The readiness of human resources in the form of skills in maximizing the use of digital communication for tourism still needs to be supported through continuous digital communication training programs and assistance by tourism-aware groups. Keywords: COVID-19 pandemic; digital communication; Kepulauan Seribu; smart-tourism ","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87772157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Importance of Work Motivation and the Culture of the Company to Improve Organizational Citizenship Behavior","authors":"M. Hamzah, M. Nasir, M. Hamid, Mujahid Mujahid","doi":"10.22441/jurnal_mix.2022.v12i2.006","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i2.006","url":null,"abstract":"Objectives: The research aims to find out if job motivation and organizational culture affect the development of organizational citizen behaviors (OCBs) through employee performance.Methodology: The research was conducted in one of Gorontalo Province’s, with a population of 2,262 employees, and questionnaires were distributed to 260 employees in various departments who volunteered to be respondents; sampling was based on Slovins Formula. Processing data with Structural Equation Model (SEM) and AMOS.Finding: The findings indicated that motivation affected employee performance, organizational culture did not affect performance, motivation had no effect on OCB, organizational culture had no effect on OCB, and employee performance had no effect on organizational culture's influence on OCB.Conclusion: These findings can be explained by the fact that the work incentive used thus far is intrinsic, providing encouragement and inspiration for all employees to improve performance. Organizational culture has not affected employee performance, indicating that the organizational culture employed thus far has been result-oriented and ineffectively applied.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90645117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Multidimensional Model of Planned Behavior Theory and Its Prediction on Entrepreneurial Intention","authors":"M. K. Mawardi, S. Sujarwoto, Rindi Ardika Melsalasa Sahputri","doi":"10.22441/jurnal_mix.2022.v12i2.011","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i2.011","url":null,"abstract":"It is widely believed that entrepreneurial intention is a central concept within entrepreneurial education. Students who have entrepreneurial intentions tend to be self-employed and were not likely to be job seekers. Therefore, in the domain of entrepreneurial research, entrepreneurial intention is a critical issue in studying entrepreneurship.Objectives: The study examines the multidimensional model of theory of planned behavior and its prediction on entrepreneurial intention among university students. The premise of this theory is that individual attitude and behavior are complex processes in which multiple factors determine effectiveness. This study investigates whether this theory will be best described with a multidimensional construct or a single construct and how the relationship path of each dimension.Methodology: The study used a cross-sectional design. Data was distributed to 583 university students in the vocational program at Brawijaya University Indonesia. Data was analyzed using multi-group structural equation modeling in two steps: measurement model test and structural model test. The measurement model was used to test and validated the instrument at the latent variable level while Confirmatory Factor Analysis (CFA) was used to test the model.Finding: The study found entrepreneurial intention was established by a continuum construct: choice intention, commitment to entrepreneurship, and nascent entrepreneurship. Attitude toward entrepreneurship consists of two dimensions, affective and instrumental attitude. Perceived behavioral control comprises of self-efficacy and perceived controllability. Every dimension of entrepreneurial intention has a different relationship with the dimensions of attitude and perceived behavioral control with self-efficacy and affective attitude as the stronger predictor of entrepreneurial intention than instrumental attitude and perceived controllability. The association of choice intention on commitment and the effect of commitment on nascent entrepreneurship is larger among males rather than females.Conclusion: The study answered the necessity to conduct and test an empirical model of the multidimensional construct of planned behavior theory and entrepreneurship intention. By treating the model as multiple models, we proposed a new perspective of the best model that describes entrepreneurial behavior. Using structural equation modeling, this study reveals the different relationship paths of each dimension.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87475274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Application of the Resource Sharing Innovation Model in Addressing the High Unemployment Rate in a Sustainable Way","authors":"B. Suseno, Furtasan Ali Yusuf, S. Hidayat, Dewi Surani","doi":"10.22441/jurnal_mix.2022.v12i2.010","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i2.010","url":null,"abstract":"Objectives: The current study tries to explore the novelty of the resource sharing innovation variable as a mediating variable to solve several contradictions regarding the correlation between vocational school graduates and industrial human competitiveness. Such exploration also aims to offer a new viewpoint regarding two variables namely the skill development center and training revolving fund.Methodology: The current study applied Research and Development (R&D) method which involved apprentice learners as the samples, who were selected from certain companies which were inviting apprentice learners who graduated from vocational schools. Further data processing was performed through the software of IBM AMOS 2.2.Finding: The study results were further analyzed in the form of triangulation for finding confirmation from certain officers who managed apprenticeship programs at the seven companies involved. The readiness toward Resource Sharing Innovation (RSI) was found to have a significant effect on the Industrial People Competitiveness.Conclusion: The study conclusion made based on study findings indicated evidence that the novelty of Resource Sharing Innovation (RSI) was able to support the industrial human competitiveness.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"463 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77960246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Family Support, Leader Support, and Work-Life Balance on Teacher Performance in Pringsewu Regency","authors":"Debby Anggriansyah, I. N. Qamari, N. Nuryakin","doi":"10.22441/jurnal_mix.2022.v12i1.006","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i1.006","url":null,"abstract":"Objectives: The purpose of this study was to determine the effect of family support, leader support, and work-life balance on teacher performance.Methodology: The sampling technique used is non-probability sampling and uses a purposive sampling technique. This study used a sample of 150 teachers in Sukoharjo District, Pringsewu Regency, Lampung. The analysis of this research used SEM with AMOS 24.0 software.Finding: The results showed that family support has a significant effect on teacher performance. Family support has a significant effect on the work-life balance of teachers. Leader support has a significant effect on the work life balance of teachers. Leader support has a significant effect on teacher performance. Work life balance has no significant effect on teacher performance.Conclusion: The conclusion of this study is that family support and leader support have a significant effect on teacher performance, family support and leader support have a significant effect on work-life balance, and work-life balance has no significant effect on teacher performance. In the process of achieving a balance between the \"work\" and \"non-work\" domains, various conflicts and problems will arise that must be faced by individuals with families. The application of work-life balance in each employee cannot improve the employee's performance in the organization. Employees who can balance their work with their lives may not necessarily improve the employee's performance.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75956720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Decision of Queuing Models and Layout Design at a Gas Station","authors":"I. N. Qamari, Salma Ayudhona Trizula","doi":"10.22441/jurnal_mix.2022.v12i1.0010","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i1.0010","url":null,"abstract":"Objectives: This study aims to analyze the accuracy of the queuing models and the application of layout design at the gas station in Ngasinan Wonosobo, Indonesia. Fuel service providers are encouraged to optimize service space as the number of motorized vehicle customers grows. The focus of attention in gas station management is not only on the queuing model, but also on the layout design that is acceptable and adequate for customers, particularly motorcycle riders who use Pertalite. This study will look at how to simulate a realistic gas station queue and provide a user-friendly layout design for anyone interested in gas stations.Methodology: The object of this study was a motorcyclist who was doing Pertalite refueling. The types of data used are quantitative and qualitative data, so this study is classified as mixed methods. Purposive sampling was utilized as the sampling method in this study, which is a non-probability sampling strategy. The analytical method used is descriptive analysis and analysis of the Multi-channel-Single phase (M/M/S) queuing model.Finding: The findings of this study indicate that long queues can interfere with the activities of other facility users for other customers at the gas station. This study identifies the need for a neat layout design for motorcycle queues by utilizing the service-scape gas station.Conclusion: Although the queue system performs well in the afternoon, the results of the queuing analysis show that the total length of vehicles in the system does not exceed the length of the line, ensuring that the queue does not obstruct other vehicle paths. Recommendations and study findings are explored as a queuing model and layout design in the future.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88140294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Purchase Behavior of Millennial Female Generation (Gen-Z) on Halal Cosmetic Products in Semarang","authors":"Arif Afendi, Farida Indriani","doi":"10.22441/jurnal_mix.2022.v12i1.012","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i1.012","url":null,"abstract":"Objectives: The objective of this research is to analyze the impact of religious beliefs on attitude toward halal awareness and purchasing decisions behavior of halal cosmetic products. This was a quantitative study utilizing multiple linear regression. Methodology: The data for this study was obtained from primary interviews with 160 respondents in Semarang who use halal cosmetic products. The sampling technique was random sampling. Data is processed using SEM-PLS programs. Finding: The research shows a positive and significant effect of religious belief on attitude toward halal awareness. Religious belief has a positive and significant effect on purchasing decision behavior, and attitude toward halal awareness has a positive and significant effect on purchasing decision behavior. Religious belief has a positive and significant effect on purchasing decisions mediated by attitude toward halal awareness. Conclusion: The conclusion of this study shows that the level of a customer's religious beliefs will improve purchasing decision behavior. Furthermore, the higher the level of halal awareness a customer has, the more purchasing decision behavior will increase.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"64 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77936811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effectiveness of Social Media Advertisement in The Indonesian Sneakers Industry: Application of The Extended Advertising Value Model","authors":"Alvin Achmad, Antonius Indra Saputra, A. Ardiansyah, E. Hendriana","doi":"10.22441/jurnal_mix.2022.v12i1.001","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i1.001","url":null,"abstract":"Objectives: This study aims to examine the effect of social media advertising values on customer engagement and purchase intention. Despite the unique features of social media ads to generate customer engagement, there is not much research that combines the advertising value model and interactivity component to understand the effectiveness of social media ads.Methodology: Questionnaires were distributed to followers of sneaker brands’ Instagram official account in Greater Jakarta who had bought the sneakers. There were 314 responses analyzed by PLS-SEM to answer the research questions.Finding: The results showed that customer engagement was influenced by credibility, entertainment, and interactivity of the advertisement, which eventually led to purchase intention. Furthermore, entertainment and interactivity advertising values had a direct influence on purchase intention.Conclusion: Brands should create entertaining and interactive ads to trigger engagement with their followers and stimulate their desire to purchase the products. Practical insights are provided based on these research findings.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91145568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effectiveness of Village Fund in Encouraging Development and Reducing Poverty and Unemployment in Rural Area of Lampung Province","authors":"Irdham Riyanda, Elfindri Elfindri, H. Handra","doi":"10.22441/jurnal_mix.2022.v12i1.004","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i1.004","url":null,"abstract":"Objective: The objective of this research is to find out the existence of village funds which are crucial to the financial resources of villages to develop their own regions. However, the existence and the amount of village funds which are distributed is not always in line to achieve the certain level of village development, reduce poverty and unemployment. Village Development is the 3rd Nawacita of the government, as well as a commitment of the government to recognize the existence of indigenous peoples.Methodology: The methodology used in this study is paired sample t-test and independent sample t-test by comparing the period before and after the distribution of village funds, for the condition in Lampung Province.Finding: The results of this study concluded that the existence of village funds, generally, has an effect to encourage village development. Even though in some areas this effect has not yet been shown.Conclusion: Further results also conclude that the existence of village funds has no effect on reducing poverty and unemployment of rural people. It is expected for the future to allocate and spend the village fund on activities which may directly reduce poverty and employment. ","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74145094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of Content Marketing and Online Advertising on Brand Awareness for Halal Skincare Products Brands","authors":"Y. Hasanah, Fauzan Aziz","doi":"10.22441/jurnal_mix.2022.v12i1.007","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2022.v12i1.007","url":null,"abstract":"Objectives: Nowadays all companies utilize the development of information and communication technology to increase interaction with consumers because consumers can obtain information quickly through digital media. Therefore, all companies are competing to create marketing content and utilize all digital media to create online advertisements to help their brand can be recognized by consumers. So, this research aims to analyze the impact of content marketing and online advertising on brand awareness for halal skincare product brands in Indonesia.Methodology: This research uses descriptive causality research and three variables, namely content marketing, and online advertising, and brand awareness. The data in the research was collected using questionnaires with 385 respondents and processed using Partial Least Square (PLS). The hypothesis testing using the F-test and coefficient of determination.Finding: It found a positive impact of content marketing and online advertising on brand awareness, both partially and simultaneously. Furthermore, content marketing and online advertising have an impact of 91.20% on brand awareness.Conclusion: According to the findings content marketing and online advertising can increase brand awareness both particularly and simultaneously. ","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73953994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}