MIX Jurnal Ilmiah Manajemen最新文献

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The Impact of Financial Literacy and Financial Inclusion towards the Saving Behavior of the Students 金融素养和普惠金融对学生储蓄行为的影响
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-06-29 DOI: 10.22441/jurnal_mix.2023.v13i2.012
Irfan Irfan, Cut Nasyalia, Muhyarsyah Muhyarsyah, Syafrida Hani, Maya Sari
{"title":"The Impact of Financial Literacy and Financial Inclusion towards the Saving Behavior of the Students","authors":"Irfan Irfan, Cut Nasyalia, Muhyarsyah Muhyarsyah, Syafrida Hani, Maya Sari","doi":"10.22441/jurnal_mix.2023.v13i2.012","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i2.012","url":null,"abstract":"Objectives: The purpose of this study was to assess and analyze the impact of Financial Literacy and Financial Inclusion on Saving Behavior using Self-Control as a moderator variable at the Department of Accounting, Faculty of Economics and Business, Private Islamic University in Medan City.Methodology: This study takes an associative method. This survey included 3747 students from the Department of Accounting, Faculty of Economics and Business, Private Islamic University in Medan City. The Slovin algorithm was used to sample 97 students from the Department of Accounting, Faculty of Economics and Business, Private Islamic University in Medan City. Data for this study were gathered through observation and questionnaires. This study's data processing processes used a quantitative approach with statistical analysis using the PLS (Partial Least Square) software tool.Findings: The findings of this study show that financial literacy and financial inclusion have a significant effect on saving behavior and that self-control does not moderate the effect of financial literacy and financial inclusion on saving behavior of Department of Accounting students, Faculty of Economics and Business, Private Islamic University in Medan City.Conclusion: This study examines how financial literacy and financial inclusion affect student saving behavior and self-control as a moderating variable. Students are the right generation to implement financial education because students are agents of change with the hope of bringing change in a better direction than before.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89987728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Decisions in Intervening Website Quality, e-Promotion, and e-Trust towards e-Repurchase Intention on e-Commerce 决策干预网站质量、电子促销和电子信任对电子商务电子回购意愿的作用
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-06-29 DOI: 10.22441/jurnal_mix.2023.v13i2.007
Hamdan Hamdan, E. S. Imaningsih, Sonny Indrajaya, I. Raharja, Tine Yuliantini
{"title":"The Role of Decisions in Intervening Website Quality, e-Promotion, and e-Trust towards e-Repurchase Intention on e-Commerce","authors":"Hamdan Hamdan, E. S. Imaningsih, Sonny Indrajaya, I. Raharja, Tine Yuliantini","doi":"10.22441/jurnal_mix.2023.v13i2.007","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i2.007","url":null,"abstract":"Objectives: This study aims to analyze decisions as a mediating factor of website quality, e-promotion, and e-trust on the e-repurchase intention at Shopee online shop. An important occurrence to be studied during the pandemic is the phenomenon of online shopping behavior. Methodology: The analysis method used in this study is a quantitative approach with the PLS-SEM data analysis method because it is predictive and able to produce a model with a good test level. The population of this research are consumers in Jakarta through the selection of purposive sampling. The sample obtained according to the criteria is 262 respondents who are accepted and eligible for testing.Finding: Online shopping decisions affect repurchase intentions while website quality does not but decision acts as a mediator. Promotion does not affect the decision and repurchase intention and decisions do not act as a mediator. Trust affects decisions and repurchase intentions, and decisions can act as mediators, although trust has a stronger influence on repurchase intentions directly. Conclusion: Decisions give the best role in intervening with website quality and repurchase intentions, but directly website quality does not result in the repurchase. Although the decision does not provide the best role as a promotional mediator with direct or indirect repurchase intentions. In contrast, decisions as a trusted mediator ensure the occurrence of very strong repurchase intentions either directly or indirectly. In addition, this model contributes to e-commerce players, information system developers, and managers as a consideration in implementing strategic decision-making. The differences in the findings and shortcomings of this study are gaps that will become an important study in the context of online shopping behavior, especially the study of promotion which is inversely related to trust and research phenomena","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84231047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Determinants of Intellectual Capital Disclosure on Firm Value: The Evidence on the Financial Companies in Indonesia 智力资本披露对企业价值的决定因素:基于印尼金融公司的证据
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-06-29 DOI: 10.22441/jurnal_mix.2023.v13i2.001
U. Nasution, Eddy Iskandar, Sahnan Rangkuti, Idris Idris
{"title":"The Determinants of Intellectual Capital Disclosure on Firm Value: The Evidence on the Financial Companies in Indonesia","authors":"U. Nasution, Eddy Iskandar, Sahnan Rangkuti, Idris Idris","doi":"10.22441/jurnal_mix.2023.v13i2.001","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i2.001","url":null,"abstract":"Objectives: Firm value is the price of the firm that can be sold with a price agreement that will be paid by the buyer. A high stock price will increase the value of the company and increase the prosperity of the investors. Therefore, to attract the attention of buyers of company shares, companies must provide the best and most detailed financial information possible. As for information that can be disclosed in financial reports, namely intellectual capital. The presence of PSAK No. 19 concerning intangible assets marked the beginning of the phenomenon of intellectual capital in Indonesia. It turns out that although Intellectual Capital Disclosure has started to grow in Indonesia, the growth is still very small. Companies in Indonesia should be required to disclose their intellectual property, particularly in the financial industry. This is because the financial services sector which is highly dependent on information uses more intellectual capital in its operations than the industrial sector which relies more on tangible assets. As it is known, the disclosure of intellectual capital can provide an attraction for investors to increase the value of the company. This study aims to find out how factors such as firm age, leverage, profitability, and independent commissioners affect firm value through the disclosure of intellectual capital.Methodology: This study uses a sample of financial sector companies listed on the Indonesia Stock Exchange in 2020-2021 with a total population of 105 companies and a total sample of 83 companies. This research uses panel data.Finding: According to the findings of this study, business size, profitability, age, independent commissioners, and disclosure of intellectual capital have a beneficial impact on firm value of about 43%. However, leverage does not affect firm value. Furthermore, the mediation test results show that disclosure of intellectual capital is not able to mediate the relationship between the effect of firm size, leverage, profitability, and firm age on firm value. Only the influence of independent commissioners mediates firm value.Conclusion: For future researchers, it is expected to increase the research period and add other factors that influence the disclosure of intellectual capital.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"109 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80573656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Customer Satisfaction as an Antecedent of Purchase Decision in the Post Pandemic Era 大流行后时代顾客满意度对购买决策的影响
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-06-29 DOI: 10.22441/jurnal_mix.2023.v13i2.010
Putu N. Madiawati, N. Pardede
{"title":"The Customer Satisfaction as an Antecedent of Purchase Decision in the Post Pandemic Era","authors":"Putu N. Madiawati, N. Pardede","doi":"10.22441/jurnal_mix.2023.v13i2.010","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i2.010","url":null,"abstract":"Objectives: People's consumption habits have changed because of the pandemic which has been ongoing for about a year. The government's execution of the PSBB strategy has had a significant negative impact on local economic activity, particularly the food industry. Regional food and souvenirs are among the most potential industries that may grow following the COVID-19 pandemic. people visit one of these places since it has its own distinctive qualities and to remember, people bring home some souvenirs. The goal of this study is to determine whether consumer satisfaction can affect buying choices following the Covid-19 epidemic. Methodology: The study's quantitative approach makes use of purposive sampling of 100 participants and structural equation modeling (SEM) analysis methods with SmartPLS 3.0 software.Finding: The findings of the study indicate that product quality, brand image, and sales promotion significantly impact purchasing decisions. This suggests that these factors play a crucial role in shaping consumer choices. Additionally, the study reveals that purchasing decisions significantly influence consumer satisfaction. The level of consumer satisfaction with a product positively correlates with the likelihood of choosing to buy Tebing Tinggi's souvenir items. These findings highlight the importance of consumer happiness in influencing buying decisions, particularly in the post-Covid-19 epidemic environment. Conclusion: This study demonstrates that consumer satisfaction can indeed affect buying choices following the Covid-19 epidemic. The results emphasize the significance of product quality, brand image, and sales promotion in shaping purchasing decisions. Moreover, the study underscores the importance of consumer satisfaction as a determinant of buying behavior. These findings have implications for businesses operating in the post-pandemic environment, highlighting the need to prioritize factors that contribute to consumer happiness in order to drive sales and improve overall customer satisfaction.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84898582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Gratitude and Self-Image Congruency Can Affect the Satisfaction, Trust and Affective Commitment? 感恩和自我形象一致性如何影响满意度、信任和情感承诺?
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-06-29 DOI: 10.22441/jurnal_mix.2023.v13i2.003
Siska Wiganda, Endy Gunanto Marsasi
{"title":"How Gratitude and Self-Image Congruency Can Affect the Satisfaction, Trust and Affective Commitment?","authors":"Siska Wiganda, Endy Gunanto Marsasi","doi":"10.22441/jurnal_mix.2023.v13i2.003","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i2.003","url":null,"abstract":"Objectives: This study aims to determine the effect of perceived relationship marketing investments, self-image congruency, and customer gratitude on satisfaction, trust, and affective commitment perceived by-product customers who are associated with local brands. Methodology: This study uses a quantitative approach by distributing questionnaires. Hypothesis testing was carried out using SEM (Structural Equation Model) analysis technique on AMOS 24.0 software. The object used is the brand of consumer goods products. This research was conducted by surveying 305 Y and Z generation customers who have used or are currently using the product.Finding: The results of this study indicate that gratitude has a positive and significant effect on trust and affective commitment, and also has a negative and significant effect on overall satisfaction.Conclusion: This research shows that when the customer has felt the relationship marketing investment that a product or organization has made then from then positive feelings and a greater sense of gratitude will arise for the product or organization. Keywords: Affective Commitment; Customer Gratitude; Perceived Relationship Marketing Investment; Satisfaction; Self-Image Congruence; Trust.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90516850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Green Human Resources Management on Turnover Intentions Mediated by Work Environment Employees 绿色人力资源管理对工作环境员工离职意向的影响
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-02-27 DOI: 10.22441/jurnal_mix.2023.v13i1.014
A. N. Insan, Asnawar Asnawar, M. Nur, Masmarulan Masmarulan
{"title":"Green Human Resources Management on Turnover Intentions Mediated by Work Environment Employees","authors":"A. N. Insan, Asnawar Asnawar, M. Nur, Masmarulan Masmarulan","doi":"10.22441/jurnal_mix.2023.v13i1.014","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i1.014","url":null,"abstract":"Objectives: This research has the aim of knowing and analyzing the role of green human resources, including green recruitment and training, and the work environment that influences employee intention to leave. Employees at Sultan Hasanuddin International Airport Makassar.Methodology: In this study, 105 samples were used and samples were taken from employees at Sultan Hasanuddin International Airport, Makassar. PLS was the data analysis tool used.Finding: The results of this study are (1) There is a direct effect of recruitment on the employee's intention to leave; (2) green training has a direct influence on intention to leave; (3) there is a direct significant relationship between the work environment and the intention to leave; (4) work environment indirect relationship is capable of mediating green recruitment process with a significant intention to leave; and (5) an indirect relationship where the work environment significantly mediates green training with employees' desire to leave during this time.Conclusion: The results of this study state that recruitment and training have a positive and significant effect on employee intention to leave, both directly and indirectly on the work environment.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80847951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior 运用计划行为理论探讨购买行为的可持续性
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-02-27 DOI: 10.22441/jurnal_mix.2023.v13i1.002
Azura Rizkiatami, Y. Masnita, K. Kurniawati
{"title":"Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior","authors":"Azura Rizkiatami, Y. Masnita, K. Kurniawati","doi":"10.22441/jurnal_mix.2023.v13i1.002","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i1.002","url":null,"abstract":"Objectives: The purpose of this paper is to examine factors influencing consumer green purchase behavior towards international and local sustainable and slow-fashion brands in Indonesia. The fashion industry contributes 10% of total carbon emissions globally. Indonesia itself is a country ranked second in contributing water pollutant damage caused by textile production. The growth of fast fashion trends threatens the environment and the planet. But, public awareness of sustainable and slow fashion is beginning to rise. This study aims to further analyze factors influencing green purchase behavior. The theory of planned behavior was developed to examine consumer sustainable consumption behavioral intention. Methodology: Online questionnaires were distributed to people who had already purchased one of the sustainable brands in Indonesia at least once in their life. 283 data were collected but only 240 of which were able to fulfill the criteria of the study. Data analysis used Smart PLS 3.2.8.Finding: Environmental knowledge, eco-label, environmental advertisement, and green trust positively influence green purchase behavior. Environmental advertisement positively influences environmental knowledge, and environmental knowledge and advertisement positively influence eco-label. Green trust is not a mediating influence between environmental knowledge and green purchase behavior.Conclusion: This study's finding is that consumer awareness and recognition of sustainable fashion adoption is rising. People are starting to worry about textile production and consumption that harm the environment.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80759861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Store Layout and Purchase Intention: Unraveling a Complex Nexus on Indonesian Minimarket 店面布局与购买意向:解开印尼小市场的复杂关系
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-02-27 DOI: 10.22441/jurnal_mix.2023.v13i1.013
{"title":"Store Layout and Purchase Intention: Unraveling a Complex Nexus on Indonesian Minimarket","authors":"","doi":"10.22441/jurnal_mix.2023.v13i1.013","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i1.013","url":null,"abstract":"Objectives: The store layout in a minimarket is a strategy to encourage repeat purchases from customers. This study attempts to assess the layout design of the minimarket in Indonesia and comprehend its contribution to purchase intention.Methodology: This research observed two well-known minimarkets in Indonesia, namely Alfamart and Indomaret. A literature review associated with field findings was conducted to find their relationship to consumer purchase intention.Finding: Consumers' shopping behavior in minimarket retail stores in Indonesia does not show much difference from the behavior of consumers in other countries. Consumers will not linger in a store that is generally not too large. They come to minimarket retail stores not for \"window shopping\" but have planned beforehand on the products that they will buy.Conclusion: A grid design in the minimarket is effective to shape consumer behavior by directing their movement, shopping effectiveness, and control. However, it needs a product display management that arouses interest in buying that invokes the feeling of completion and diversity, but also does not look too full and messy.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90493364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Work-Life Balance, Work Discipline, and Work Environment on Job Satisfaction with Teacher Performance as an Intervening Variable 工作生活平衡、工作纪律、工作环境对工作满意度的影响,以教师绩效为中介变量
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-02-27 DOI: 10.22441/jurnal_mix.2023.v13i1.012
H. Prabowo, Dimas Juli Pratomo, Ika Indriasari
{"title":"The Effect of Work-Life Balance, Work Discipline, and Work Environment on Job Satisfaction with Teacher Performance as an Intervening Variable","authors":"H. Prabowo, Dimas Juli Pratomo, Ika Indriasari","doi":"10.22441/jurnal_mix.2023.v13i1.012","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i1.012","url":null,"abstract":"Objectives: Based on the previous statement, this study aims to examine and analyze the effect of work-life balance, work discipline, and work environment on teacher job satisfaction and teacher performance. The population of this study were elementary school teachers in Tegowanu District. The number of samples in total is 69 respondents. Methodology: The sampling technique used is simple random sampling. The data analysis technique used is PLS-SEM (Partial Least Square-Structural Equation Model) analysis. Research data processing using Smartpls 3.0 tools was conducted. Findings: In accordance with the results above, it shows the results of the direct influence test where the majority have a P-Values value of less than (0.05) meaning that it has the influence of endogenous variables on exogenous variables. However, some are not affected because they have a P-Values value greater than (0.05).Conclusion: Based on the results of the study, it was found that work-life balance had an effect on teacher performance with a P-Value of (0.03). Work discipline has no effect on teacher performance with a P-Value of (0.090). The work environment has an effect on teacher performance with a P-Values of (0.41). Teacher performance has an effect on job satisfaction with P-Values (0.000). Work-life balance has an effect on job satisfaction which is mediated by teacher performance with a P-Value of (0.014). Work discipline has no effect on job satisfaction which is mediated by teacher performance with a P-Value of (0.098)","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"08 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82266174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Omnichannel Fashion Retail in Indonesia: How it affects Marketing Performance? 印尼全渠道时尚零售:如何影响营销绩效?
MIX Jurnal Ilmiah Manajemen Pub Date : 2023-02-27 DOI: 10.22441/jurnal_mix.2023.v13i1.004
N. Hamdani, Arum Mutmainah, G. Maulani, S. Nugraha, I. Permana
{"title":"Omnichannel Fashion Retail in Indonesia: How it affects Marketing Performance?","authors":"N. Hamdani, Arum Mutmainah, G. Maulani, S. Nugraha, I. Permana","doi":"10.22441/jurnal_mix.2023.v13i1.004","DOIUrl":"https://doi.org/10.22441/jurnal_mix.2023.v13i1.004","url":null,"abstract":"Objectives: Mobile commerce is an appropriate omnichannel practice adoption for fashion retail. Omnichannel in the retail industry is currently becoming an innovation strategy to increase consumer interaction by integrating various sales channel services. Consumers' channel-switching behavior remains as one of the challenges in the retail industry. To deal with these challenges, providing multiple points of contact to interact with consumers that gain competitive advantage and improve marketing performance is required.Methodology: This study is a causal research with a 95% confidence interval in collecting and constructing the data structure to evaluate the cause-and-effect relationship of the variables. The primary data was obtained through a survey of 91 retail fashion consumers in Indonesia. Subsequently, the data was analyzed using structural equation modeling.Finding: Compared to the previous studies, the results of this study indicated that novelty, hedonic, and utilitarian motivations influence brand love through omnichannel customer experience. To improve brand love, companies need to improve customer experience.Conclusion: Based on the findings, the researchers felt one of the biggest flaws in the study was only collecting data on consumers of international clothing products whose physical stores have only been operating in Indonesia","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88504263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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