{"title":"Hétfői Hírek - substitute newspaper in the system of the Hungarian press","authors":"T. Y. Pynina","doi":"10.22363/2312-9220-2022-27-4-735-744","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-735-744","url":null,"abstract":"The weekly publication Hétföi Hírek , which played a significant role in the development of the Hungarian press system in 1957-1985, is considered and analyzed. The author introduces a new definition of “substitute newspaper” into scientific circulation in relation to this publication, the only media that was published on Monday, a day off for the Hungarian mass media. In addition to news content, the weekly, which had two issues (morning and evening), posted incident reports, advertisement, and announcements. The newspaper was distributed mainly through street sales, which is typical of Hungarian tabloid periodicals. The Hétföi Hírek edition had the characteristics of both a quality and mass edition, so we can talk about its mixed format. The analysis of the “substitute newspaper” is essential for understanding the features of the Hungarian media in their historical context, as well as for studying the activities of the media in the formation of a certain model of reality, managing information flows, motivation and behavior of society. The analysis of Hétföi Hírek is carried out for the first time, based mainly on research conducted by the author in Hungary, using archival sources and applying an interdisciplinary methodological framework.","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46633727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Russian and global game studies: ludology vs. narratology","authors":"A. Pugachev","doi":"10.22363/2312-9220-2022-27-4-823-832","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-823-832","url":null,"abstract":"The author reviews the past-to-present academic literature on game studies from the perspective of ludology and narratology. The academic study of video games has grown substantially since 2001 - the year Game Studies started publishing its first articles. Yet both ludology and narratology remain a particularly new field, especially in the Russian academic field, and many of its discussed themes have yet to attain widespread recognition. The academic articles published between 2017 and 2022 were reviewed to provide understanding of the current state of the research on ludology and narratology in various research areas. The corpus was gathered by searching publications in international database Scopus. Each article was categorized according to the type of database, period of time, the country of publication, the field of study and the frequency of citations. The applied method of quantitative research allows tracking the development of research within five years in the field of game studies. Several proposals for further research in this field were put forward. The main hypothesis of this work is that one type of methodology is more applicable than the other, considering the background. The author concludes that one type of methodology can prevail in research - depending on the region of the published article.","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44750990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"American youth slang in Russian media","authors":"E. Baranova, Karina A. Lavrova, V. V. Chebanenko","doi":"10.22363/2312-9220-2022-27-4-775-787","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-775-787","url":null,"abstract":"The formation of the global media space contributes to the active penetration of a different, non-Russian, culture in the domestic media, with one or another broadcast lifestyle having a great impact on the behaviour of young people, shaping, among other things, their oral and written speech through slang. Slang is a rather actively developing lexical layer, new slang units appear in the language every day, they reflect not only cultural values, priorities and aspirations of those who use them, but also demonstrate specific ways of shaping thinking. The study of American slang words and their influence on contemporary Russian youth is especially relevant in the context of information warfare. The authors examine slang words that are reflected in the Russian-language media and social networks, as well as the peculiarities of their influence on the cultural values of adolescents. The materials with slang words, posted from January 2019 to February 2022 in social networks TikTok, VKontakte, on the youth Internet portals QRU, Spletnik, Elle Girl were selected by the method of continuous sampling. The authors reveal their meaning in the context of the analysed publications and come to the conclusion that the active use of such slang units as, for example, crash, cheater, flex, ROFL indicates the priority of idleness in the leisure time of young people. At the same time, teenagers show a lack of interest in cultural leisure: there are no slang expressions for such activities as going to a museum, sightseeing, theatre, concert hall or library.","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48010375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Aerobatics in advertising: paradigms and paradoxes. Book review: Intartaglia, J. (2019). La pub qui cartonne! Les dessous des techniques publicitaires qui font vendre. De Boeck Superieur","authors":"Marina G. Shilina","doi":"10.22363/2312-9220-2022-27-4-845-849","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-845-849","url":null,"abstract":"In 2022, the new reality provokes an obvious bifurcation point for advertising: the collapse of old and the creation of new advertising alliances and agencies, fresh legislative initiatives in the field of online advertising are leading to a radical reconfiguration of the industrial landscape and professional competencies. At the same time, constant transformations exacerbate interest in the basic problems of advertising at the level of concepts and models. For the first time, the author solves (as a professional and researcher) a significant problem of interaction between a brand, a consumer and an advertising creator. The presented analysis of theory and practice seems to be the most accurate and convincing not only from the point of view of advertising technologies, but of social psychology, neuropsychology, cognitive science. It is quite natural, since Professor Intartaglia is one of the leading European researchers in the field of neurocommunication. The book is of undoubted interest for both theorists and practitioners of communication and advertising.","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47765238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Can Xue: the poetics of anti-aesthetics","authors":"Fang Tian","doi":"10.22363/2312-9220-2022-27-4-726-734","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-726-734","url":null,"abstract":"Can Xue is a representative of Chinese women's literature of the late 20th and early 21st centuries. Her works are one of the most interesting literary phenomena. The author discusses the poetics of the “anti-aesthetics” in Can Xue’s works, based on the violation of classical aesthetic norms. To achieve a new aesthetic impact, Can Xue employs such artistic means as fantasy, metaphor, symbol, synesthesia in a new way. Possessing a rich and unbridled imagination, the writer strives to depict something that exists “in the zone of non-existence.” Besides, Can Xue creates anti-aesthetic, ugly, incomprehensible, and metaphorical images, invents illogical dialogues, refers to the phenomena of the interweaving of dreams and reality, peeping, etc. It is concluded that Can Xue breaks the frame of traditional aesthetic, seeks ugly, irrational, and unacceptable to popular standards of beauty. But despite all the ugliness, she draws attention to the hidden depths of human consciousness and soul, shows another truth of life. An analysis of the poetics of Can Xue allows a deeper and more comprehensive understanding of the writings of Chinese authors of the late 20th and early 21st centuries.","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48482602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A man as a Buddhist imaginary in L. Yuzefovich's novel “Cranes and Dwarfs”","authors":"L. V. Dubakov","doi":"10.22363/2312-9220-2022-27-4-669-676","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-669-676","url":null,"abstract":"Buddhism finds a diverse reflection in the work of L. Yuzefovich for many decades. Buddhist ideas and motifs are present in his early book “The Autocrat of the desert. Baron R. Ungern von Sternberg and the world in which he lived,” in some of his other prose texts, in poetry. In the proposed work, within the framework of a large study devoted to the Buddhist text of modern Russian literature, the influence of Buddhism on Leonid Yuzefovich's novel “Cranes and Dwarfs” is analyzed. The Buddhist idea of the illusory nature of reality and man is reflected in the plot of the work and in the organization of the system of characters. The novel intrigue is based on the principle of repetition, realized in space, time and in human destinies. The heroes of “Cranes and Dwarfs,” according to one of the possible interpretations offered by the novel, represent one consciousness that changes its forms in Russian history. At the same time, the illusory nature of a separate human existence is perceived by the author not in a pessimistic way, but as evidence of the spiritual kinship of all living things. The author also draws parallels to a similar perception of reality and people in the novel “Prince of the Wind” and the story “Sand Riders” by Yuzefovich and the book by E. Limonov “The Old Man Travels.”","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47090763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Jack London and George P. Brett (Macmillan): economics and ethics of “one of the greatest publisher-writer duos”","authors":"Ekaterina V. Kesharpu","doi":"10.22363/2312-9220-2022-27-4-706-715","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-706-715","url":null,"abstract":"The research is devoted to the analysis of ethical and economic aspects of the relationship between Jack London and his major publisher, Macmillan President George P. Brett. Until recently, these relations, which are the brightest example of the synthesis of friendship and mutual benefit, were not the subject of a separate study. The influence of publishers, editors and the literary market as a whole on the writer’s creativity was also underestimated. The purpose of this study is to confirm the significant role of Brett in London’s writing career, who became not only a business partner for the writer, but also a friend and mentor. The relationship between the writer and the publisher is traced in a historical perspective, showing their changes as the writer’s career develops from a literary aspirant to a popular author, conflicts and contradictions, including those that resulted in London’s brief apostasy from Macmillan and a contract with Century. It is shown that many of London’s works, radical or different from the demands of the mass reader, such as The People of the Abyss, The Kempton - Wace Letters, The Iron Heel, The Road, Martin Eden, saw the light solely due to Brett’s liberalism. The firm intention of the writer to publish a significant number of works unclaimed in the literary market debunks the myth of Jack London as a commercial writer. On the other hand, it was precisely the generous and steady advances from Macmillan that gave London freedom for literary experiments, without which he would never have been able to go beyond the short story genre, as well as the “discourse of bargaining” was an integral part of this amazing friendship between writer and publisher.","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45508532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mythologisation of the fiction text in the socio-informational space","authors":"N. L. Slobodyanyuk","doi":"10.22363/2312-9220-2022-27-4-757-766","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-757-766","url":null,"abstract":"The mechanisms of the process of mythologization of artistic text in the modern media space are considered. The role and importance of the artistic text and artistic image as an important and specific tool for modeling the socio-informational space are analyzed. The relationship between social, political, cultural processes and the nature of the aestheticization of the information and communication space is studied, the role of the artistic image and the artistic text in this process is determined. The author of the study has identified the nature of the creation, circulation and functioning of the actual myths in the modern media space, marked their impact on communication in the modern society. The phenomenon of norm mobility in modern society as a consequence of acceleration and activation of myth-making process based on the change of aesthetic characteristics of media and information and communication space in the modern world has been considered. The author also discusses the functional tasks of mythology in the context of the specifics of the media sphere and the socio-information space.","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42293623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Media text: is there a need for a change of research and linguodidactic paradigms. Book review: Panasenko, N., & Greguš, Ľ. (2022). Media text in the mirror of linguistics. Prague: Wolters Kluwer ČR a.s.","authors":"E. Kulikova","doi":"10.22363/2312-9220-2022-27-4-838-844","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-838-844","url":null,"abstract":"The author analyzes a handbook for students in the directions of “Journalism”, “Linguistics” and related humanities. The text of the handbook consists of three chapters, provided with representative illustrative material, as well as media texts from modern English-language media analyzed with a set of adequate techniques proposed by the authors. The linguo-didactic potential of the textbook resides in the possibility of using its materials in different courses connected with the problems of the language ecology, including extrapolation of linguo-ecological principles to the structural and semantic organization of media texts represented in various communicative spheres, conditions, situations.","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41573448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. Skvortsova, I. Volkova, A. Sikharulidze, D. Abazov, Ana Dovlatova
{"title":"Formation of pre-election political discourse in the audiovisual media of Georgia","authors":"N. Skvortsova, I. Volkova, A. Sikharulidze, D. Abazov, Ana Dovlatova","doi":"10.22363/2312-9220-2022-27-4-788-807","DOIUrl":"https://doi.org/10.22363/2312-9220-2022-27-4-788-807","url":null,"abstract":"Based on qualitative and quantitative analysis of the audio-visual material of two Georgian media outlets, the empirical base of research on the formation of political discourses and their influence on the socio-political life of the country is presented. Media content during the pre-election period September - October 2020: about 2337 publications of audio-visual character. The analysis of television content is of interest for understanding the information and political environment in a society where media is directly linked to various interest groups. There is a high concentration of the political factor in the media that determines its discourse. Taking into account the increasing political polarization in Georgia, the mass media also take an appropriate stance towards political actors and form discourse that serves the political agenda of a certain interest group. The public receives ideologically processed information and, despite the factor of democratization of the methods of political struggle, finds itself in a situation where political forces use information and disinformation as a method of combating opponents. The presented analysis is one of the first results of the inter-university project “Mass Media in Political Processes of Georgia”, it is crucial for understanding the trends of Georgian mass media related to both internal and external factors. The results of the research show the patterns inherent in different TV channels in the context of media and political environment in Georgia.","PeriodicalId":32646,"journal":{"name":"RUDN Journal of Studies in Literature and Journalism","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41809017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}