Research Horizon最新文献_第6页

Product Awareness of International Muslim Students in South Korea about the Importance of Halal Food 在韩国的国际穆斯林学生对清真食品重要性的产品意识

Research Horizon Pub Date : 2021-02-27 DOI: 10.54518/rh.1.1.2021.1-6

N. Handani

{"title":"Product Awareness of International Muslim Students in South Korea about the Importance of Halal Food","authors":"N. Handani","doi":"10.54518/rh.1.1.2021.1-6","DOIUrl":"https://doi.org/10.54518/rh.1.1.2021.1-6","url":null,"abstract":"The objective of this study was to obtain the views of muslim international student about importance of halal food. This study was conducted in South Korean cities having muslim international students. The research design used was qualitative conducted with interview and field study with participant sample of international students in South Korea. The results showed the key themes explanation of halal food, importance of halal food, halal food price. More specifically, the results presented that among all students answer that they must eat halal food. They have to eat halal food as in rules in their religious tenet. Besides that, this was is considered not just because of the rule, but also purposing their healthy, where they highly perceive that halal food also mean hygienic food. From the discussion, it can be concluded that even the halal price is expensive, and it is not a big deal for muslim. They will buy it even it’s expensive. The results practically useful for local and international marketers to assess their marketing to muslim consumer in non-muslim countries as it will be good opportunity for marketers to gain some profit by sell halal food and increasing the product price.","PeriodicalId":325622,"journal":{"name":"Research Horizon","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125595522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Role of Young Entrepreneurs in Labor Absorptions and its Implications to Family Economic Resilience 青年企业家在劳动力吸收中的作用及其对家庭经济弹性的影响

Research Horizon Pub Date : 2021-02-27 DOI: 10.54518/rh.1.1.2021.16-27

Azhar Ulwan

{"title":"Role of Young Entrepreneurs in Labor Absorptions and its Implications to Family Economic Resilience","authors":"Azhar Ulwan","doi":"10.54518/rh.1.1.2021.16-27","DOIUrl":"https://doi.org/10.54518/rh.1.1.2021.16-27","url":null,"abstract":"The purpose of this study is to determine the role of young online convection entrepreneurs in labor absorption and the obstacles faced by young online convection entrepreneurs as well as to analyze the implications of young online convection entrepreneurs in Bantul Regency on their family economic resilience. This research used a qualitative approach. Primary data is obtained from observations and in-depth interviews with 5 young entrepreneurs from 5 different online convection, namely Arto Convection, Apparelsae Convection, Convection San Project, ID Convection, and Indeepco Clothing. The data analysis technique used is interactive model data analysis. This study used data validity checking techniques, namely triangulation, and detailed description techniques. The results of the research showed that young entrepreneurs have a role in labor absorption and provide income to the owner convection. Some of the obstacles often encountered by young entrepreneurs of convection online are a constraint on the production, financial management, management of marketing, customer service online base, less qualified human resources constraints, and constraints background education entrepreneurs who are not majoring in business. Young online convection entrepreneurs have made several efforts to overcome these obstacles. Based on the analysis with the income contribution approach and the basic need approach, the impact of online convection makes the economic resilience of young entrepreneur families strong and resilient.","PeriodicalId":325622,"journal":{"name":"Research Horizon","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116770823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 14

Competitive Intensity, Innovation Capability and Dynamic Marketing Capabilities 竞争强度、创新能力和动态营销能力

Research Horizon Pub Date : 2021-02-27 DOI: 10.54518/rh.1.1.2021.7-15

A. Riswanto

引用次数: 16

Influence of Brand Equity and Service Quality on Purchase Decisions on Garuda Indonesia Airline Services 品牌资产与服务品质对嘉鲁达航空服务购买决策的影响

Research Horizon Pub Date : 2021-02-27 DOI: 10.54518/rh.1.1.2021.28-38

S. Wahyuni, Aurika Praninta

引用次数: 12

Empirical Analysis of Farmers Household Food Security Levels in Salatiga, Indonesia 印尼萨拉提加农户粮食安全水平实证分析

Research Horizon Pub Date : 2021-02-27 DOI: 10.54518/rh.1.1.2021.39-46

Wahyu Ariyadi

{"title":"Empirical Analysis of Farmers Household Food Security Levels in Salatiga, Indonesia","authors":"Wahyu Ariyadi","doi":"10.54518/rh.1.1.2021.39-46","DOIUrl":"https://doi.org/10.54518/rh.1.1.2021.39-46","url":null,"abstract":"This study aims to analyze the conditions of farm household food security levels and analyze the magnitude of the influence of factors such as farmer income, farmer education, farmer age, and number of family members on the level of food security of farm households in Sidorejo District, Salatiga City. This study uses data taken by survey methods and interviews with farmers as respondents. The number of samples used was 90 respondents, taken using the simple random sampling method in Pulutan Village, Kauman Kidul Village, and Blangkas Village as the areas where surveys and interviews were conducted with the largest number of farmer households registered in the Farmer Members Group in Sidorejo District. Data were analyzed using qualitative descriptive analysis, multiple linear regression analysis with the Ordinary Least Square (OLS) method, and the use of a proportion of food expenditure as an indicator for the level of food security of farm households. The analysis showed that statistically the factors of farmer income, farmer education, and the number of family members of the farmer had a significant effect on the level of food security of the household of the farmer, while the age factor of the farmer had no significant effect. Many as 55.56% of households have a proportion of food expenditure ≥ 60% or food insecurity. The rest, as much as 44.44% of households have food expenditure <60% or food security. Based on these results, the advice given is to increase farmers’ incomes by providing skills and training, as well as dissemination of policies on Sustainable Food Home Areas (KRPL).","PeriodicalId":325622,"journal":{"name":"Research Horizon","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128877408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7