Mudra Jurnal Seni Budaya最新文献

Analysis of Promotional Content on Marketplace Tokopedia and Bukalapak to Improve the Culture of Online Shopping 分析市场网站 Tokopedia 和 Bukalapak 上的促销内容以改善网上购物文化

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2787

Indah Tjahjawulan, Teuku Syahnureza

{"title":"Analysis of Promotional Content on Marketplace Tokopedia and Bukalapak to Improve the Culture of Online Shopping","authors":"Indah Tjahjawulan, Teuku Syahnureza","doi":"10.31091/mudra.v39i3.2787","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2787","url":null,"abstract":"The online marketplace is one of the most prominent players in the e-commerce business in Indonesia. Marketplace sites act as third parties in online transactions by providing places to sell, logistics, and payment facilities. The widespread use of digital platforms in Indonesian society has contributed to the growth of online marketplaces. From early observations of promotional designs on various online marketplaces, they show similarities in the concept of promise, which is content that conveys different moments that need to be celebrated by shopping online with repeated messages and high airing frequency. Then the question arises, why is there a similarity? So it needs to be explored further; what is the content of promotional design on various marketplaces in Indonesia? The promotional content is considered an effective way to encourage consumers to continue shopping, so marketplaces in Indonesia widely use it. The research focused on two leading marketplaces in Indonesia, Tokopedia and Bukalapak, using content analysis methods and comparative studies with digital data collection through Google's search engine facility to find the promotional patterns of the two marketplaces. The results showed similarities in promotional content, including messages, visualizations, and frequency intensity, proving that there is a semblance of content in promotional designs built to improve online shopping culture.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141677591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Elite Capture Phenomenon and Political Dialogic Space: Reflections on the Folklore of Asal Usul Raja Negeri Jambi in the Current Political Situation 精英俘虏现象与政治对话空间：当前政治形势下对占碑省 Asal Usul Raja Negeri 民间传说的思考

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2871

Saefu Zaman, Reza Amarta Prayoga, B. Sukma, Tri Amanat

{"title":"Elite Capture Phenomenon and Political Dialogic Space: Reflections on the Folklore of Asal Usul Raja Negeri Jambi in the Current Political Situation","authors":"Saefu Zaman, Reza Amarta Prayoga, B. Sukma, Tri Amanat","doi":"10.31091/mudra.v39i3.2871","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2871","url":null,"abstract":"This research focuses on the process of political elite capture which is associated with the current political context and the dialogic space that occurs in the narrative text of the folklore Asal Usul Raja Negeri Jambi (AURNJ) [The Origins of the King of Jambi]. This study used a descriptive qualitative method. The data were obtained from the recording and documentation of Jambi folklore 2: Asal Usul Raja Negeri Jambi (AURNJ) by Kaslani (1997). The results of the analysis produce several conclusions. First, there are symptoms of the political phenomenon of elite capture of village elders in perpetuating their power in the election of the King of Jambi. Second, this phenomenon also fostered the practice of dynastic familism. In the belief of village elders, the king must be chosen from their lineage, meaning that people in their circle are worthy to be king. Third, the deadlock in finding a leader figure was experienced by village elitist elders in the political contestation of the election of the king. This stalemate then awakened the elite village elders to open equal participatory dialogue spaces. This is nothing but to open up opportunities for candidates for kingship outside their circle of power. Fourth, the paradox of elite capture political dynamics in AURNJ's story describes a situation similar to contemporary political phenomena, namely the thirst for power and building political dynasties for personal and group interests as a security strategy and perpetuation of the arena of exposure to power.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141680550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unraveling Aesthetics Tapestry: Mapping the Artistic Styles of Young Contemporary Artist in Bandung 解开美学挂毯：绘制万隆当代青年艺术家的艺术风格图

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2785

Lingga Agung, R. P. Bastari, Ganjar Gumilar, Angelia Lionardi, R. Siswanto

{"title":"Unraveling Aesthetics Tapestry: Mapping the Artistic Styles of Young Contemporary Artist in Bandung","authors":"Lingga Agung, R. P. Bastari, Ganjar Gumilar, Angelia Lionardi, R. Siswanto","doi":"10.31091/mudra.v39i3.2785","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2785","url":null,"abstract":"Bandung thrives as a city deeply entrenched in its artistic progression, boasting a vibrant array of art institutions, galleries, collectives, and accolades in the axis of Indonesian contemporary art. Despite this flourishing landscape, the divergence of contemporary art from conventional aesthetics poses challenges in garnering public appreciation. Since the early 2000s, Bandung’s contemporary art scene has witnessed a proliferation of innovative expressions influenced by recent aesthetic philosophies, notably postmodernism, and characterized by diverse aesthetic idioms. However, despite these progressive strides, a notable gap persists between contemporary art in Bandung and its local community. This study utilizes qualitative methodologies, including Focus Group Discussions (FGD) and visual analysis, to probe the aesthetic nuances within Bandung’s contemporary art milieu. FGD sessions delve into aesthetic dialogues, institutional dynamics, and community perceptions, while visual analysis deciphers cultural symbols within socio-political contexts. The findings illuminate prevalent themes of parody, pastiche, kitsch, and cultural fusion, indicative of a profound exploration of Indonesian identity amidst the currents of globalization. Bandung young contemporary artists adeptly interweave traditional values with contemporary themes, infusing their works with tradition, religion, and locality elements. While defying rigid categorization, these creations unveil intriguing intersections deserving further scholarly inquiry. This research underscores Bandung’s contemporary art scene as a complex and diverse tapestry shaped by historical, political, and social dynamics. It emphasizes the importance of discursive meaning and social processes within the artistic medium, shedding light on the intricate interplay between artistic innovation and socio-cultural contexts within Bandung’s vibrant art landscape.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141678036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Creation of Learning Videos on Balinese Folk Song Arrangements for Junior High School Art and Culture Teachers in Buleleng Regency and Denpasar City 为 Buleleng 地区和登巴萨市的初中艺术和文化教师制作巴厘民歌编曲学习视频

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2772

Ni Luh Sustiwati, Ni Wayan Ardini, I Komang Darmayuda

引用次数: 0

Enhancing Understanding and Application of Fundamental Visual Elements and Visual Principles Through Collaborative Learning: Insights from the Experiences of Design Students 通过协作学习加强对基本视觉元素和视觉原理的理解和应用：设计专业学生的经验启示

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2702

G. Adhitama, Yogie Candra Bhumi, Miranti Sari Rahma, Yuki Agriyadi, Andriano Simarmata, Eljihadi Alfin, Arsaika Widasati, Dwi Hatmojo Danurdoro, Dona Saphiranti

{"title":"Enhancing Understanding and Application of Fundamental Visual Elements and Visual Principles Through Collaborative Learning: Insights from the Experiences of Design Students","authors":"G. Adhitama, Yogie Candra Bhumi, Miranti Sari Rahma, Yuki Agriyadi, Andriano Simarmata, Eljihadi Alfin, Arsaika Widasati, Dwi Hatmojo Danurdoro, Dona Saphiranti","doi":"10.31091/mudra.v39i3.2702","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2702","url":null,"abstract":"Recent scholarly discussions have robustly endorsed collaborative learning in educational settings but also highlight a significant gap in understanding its effects, particularly in the design disciplines of Indonesian higher education. This research aims to address this gap by investigating the impact of collaborative learning, specifically structured to incorporate fundamental visual elements and principles (FVEVP), on students' comprehension and application in three-dimensional design—an essential area of design education. The study integrates an immersive design workshop with questionnaire surveys to evaluate student perceptions of the pedagogical strategy's effectiveness, advantages, and challenges. The findings demonstrate significant benefits of collaborative learning, including advanced learning processes, enhanced innovative thinking, elevated student confidence, and improved project efficiency, all attained cost-effectively. These benefits contribute to greater student satisfaction and superior educational results. Nonetheless, the study also highlights challenges, such as the unequal distribution of workloads and extended decision-making times, which emphasize the need for structured management strategies to bolster the educational effectiveness of collaborative learning. By providing critical insights into the intricate effects of collaborative learning in design education, the study offers valuable contributions to refining educational practices and directing future research.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141678634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Creation of Contemporary Batik with Brush Stroke Motifs Using Layering Technique 使用分层技术创作具有笔触图案的当代蜡染作品

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2745

Ahda Yunia Sekar Fardhani, Alaika Sugih Katresna

{"title":"Creation of Contemporary Batik with Brush Stroke Motifs Using Layering Technique","authors":"Ahda Yunia Sekar Fardhani, Alaika Sugih Katresna","doi":"10.31091/mudra.v39i3.2745","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2745","url":null,"abstract":"One of Indonesia's growing creative sectors is the Batik industry. The development of the batik industry not only benefits artisans or small and medium-sized enterprises (SMEs) but serves as a creative industry supporting the national economy. This has prompted the government to implement policies to ensure the growth of the batik industry, including promoting innovation and creativity. The author sees opportunities to create contemporary batik in line with these government policies. The term \"contemporary\" is defined as modern and current. Contemporary batik is characterized by motifs and styles that are not bound by specific rules, making it tailored to consumer preferences. One example of contemporary batik creation, the basis for this research, is brushstroke batik. Brushstroke batik refers to batik motifs created using a brush to apply wax during the batik process, resulting in distinctive patterns. Based on the researcher's observations at a brushstroke batik production house, the coloring process involves basic techniques such as dipping and brushing. However, there is a trend towards using a variety of colors in one batik design. The research identifies the potential to develop designs by focusing on the composition of brushstroke motifs as the main element and exploring various color combinations. This development aims to give novelty in the scientific realm of contemporary textile design, especially in batik innovation towards a modern direction. The development will be carried out using visual composition and coloring layering techniques. This research employs a qualitative method, utilizing literature review, observation, characteristic study, and experimentation for data collection.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Actualization And Inheritance Of Pabitte Passapu Art In Tanah Towa Village, South Sulawesi 南苏拉威西塔纳托瓦村帕比特帕萨普艺术的实现与传承

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2694

Samidi, Sarkawi B Husain

{"title":"Actualization And Inheritance Of Pabitte Passapu Art In Tanah Towa Village, South Sulawesi","authors":"Samidi, Sarkawi B Husain","doi":"10.31091/mudra.v39i3.2694","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2694","url":null,"abstract":"The preservation of the traditional art of Pabitte Passapu faces challenges when there are changes in the community supporting the art, so that the inheritance of art to the younger generation is hampered. This condition disrupts the stability of the arts in the Kajang indigenous community. Therefore, the problem in this article is the efforts made by the Kajang indigenous community in maintaining the art of Pabitte Passapu so that the value and meaning of the art remain a source of learning. The objectives of this article are first, to explain that the Kajang indigenous people maintain local values in the midst of societal changes; second, to analyze the performance and meaning of the Pabitte Passapu dance as a source of learning local values; and third, to analyze the ability of the indigenous people to pass on the intellectual property contained in the Pabitte Passapu art. This research uses qualitative research methods. Data were collected through observation, in-depth interviews, oral history interviews, and documentation. Qualitative data analysis uses historical and socio-cultural approaches, especially dance sociology. The results showed that the preservation of the art of Pabitte Passapu can be done through the strategy of strengthening the space for the actualization of art, innovating the inheritance of art through learning and training.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141677898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Behavioral Approach Design for Supporting Sitting Facilities at The Lounge Area Of Minangkabau International Airport (BIM) 米南卡保国际机场休息区辅助坐椅设施的行为方法设计 (BIM)

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2634

Faiz Alghifary, I. Hanom

{"title":"A Behavioral Approach Design for Supporting Sitting Facilities at The Lounge Area Of Minangkabau International Airport (BIM)","authors":"Faiz Alghifary, I. Hanom","doi":"10.31091/mudra.v39i3.2634","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2634","url":null,"abstract":"Minangkabau International Airport (BIM) located in West Sumatera is used as the main air transportation mode to travel outside the province. When waiting for flights, passengers will be in the airport lounge. However, the airport lounge still doesn’t have supporting facilities to maximize activities while in the lounge area. This research uses descriptive qualitative methods with direct observation, distributing questionnaires, and literature study as a sources. An environment can be said to be good if it can meet the needs of humans in it. Therefore, a supporting facility was created to maximize passengers' activities while in the airport lounge. This supporting facility also has a high level of mobility so that it can meet the needs of airport passengers who have high mobility in the form of a multifunctional partition. In addition, this facility uses cultural elements in the form of one typical Minangkabau motif, namely \"Itiak Pulang Patang\" which is transformed into a new design but still maintains the essence of the original form. This motif represents the accordance with the nature, behavior, and habits of the Minangkabau people who tend to migrate. The motif implements the purposes really well in designing supporting facility at BIM \u0000Keyword : behavioral approach; BIM Airport; design; minangkabau; supporting facilities.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Deconstruction of Ecofeminist Ideology in Japanese Eco-friendly Beauty Products Advertisements 解构日本环保美容产品广告中的生态女性主义意识形态

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2860

Ida Ayu Laksmita Sari, I. G. A. S. Mahardika

引用次数: 0

Dede Eri Supria's Creative Process of Painting Marginaled Urban People in the New Order Era Dede Eri Supria 在新秩序时代描绘城市边缘人群的创作过程

Mudra Jurnal Seni Budaya Pub Date : 2024-07-04 DOI: 10.31091/mudra.v39i3.2876

Guruh Ramdani, Shuri Mariasih Gietty Tambunan, Yoesoef M, Christomy Tommy

{"title":"Dede Eri Supria's Creative Process of Painting Marginaled Urban People in the New Order Era","authors":"Guruh Ramdani, Shuri Mariasih Gietty Tambunan, Yoesoef M, Christomy Tommy","doi":"10.31091/mudra.v39i3.2876","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2876","url":null,"abstract":"This article aims to reveal the creative process of Dede Eri Supria (DES) in the context of the development of Indonesian painting, showing the structure, style and thematics that represent the impact of development policies and New Order cultural politics. The discussion of this creative process uses Gramsci's concept of hegemony, namely the dominant group's ideology, to perpetuate its power through its apparatus spread throughout civil society, most of which are intellectual groups. This ideological hegemony also occurred in Indonesian painting during the New Order era. This article uses a qualitative description method to reveal and discuss data obtained through interviews and literature studies. Based on these methods and concepts, the following results were obtained. First, DES's creativity was influenced by his social environment with exponents of the New Fine Arts Movement (GSRB), which resulted in his critical views on social and cultural problems and ideological problems in the creative environment of ASRI students and GSRB activists. Second, the DES creative process is a creative reaction to express \"freedom\" in work to fight the dominant ideology that dominates art. Third, through a creative space free from dominant art ideologies, DES and GSRB exponents display their works at the TIM GSRB Exhibition. Fourth, the social, cultural and political development conditions during the New Order era impacted the socio-economic lives of marginalized urbanites, becoming one of the stimuli for the DES creative process. Fifth, DES in painting uses various visual references but does not copy them outright and creates a new reality in the space of his canvas so that his paintings represent a new type of art that is original and represents the spirit of his time, namely the hyperrealism style.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0