Jurnal Aplikasi Manajemen最新文献

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THE IMPLEMENTATION OF THE SHARED LEADERSHIP MODEL TO DEVELOP EMPLOYEE PERFORMANCE 实施共享领导模式发展员工绩效
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.13
Desy Dwi Cahyaningrum, N. Noermijati, N. Khusniyah
{"title":"THE IMPLEMENTATION OF THE SHARED LEADERSHIP MODEL TO DEVELOP EMPLOYEE PERFORMANCE","authors":"Desy Dwi Cahyaningrum, N. Noermijati, N. Khusniyah","doi":"10.21776/ub.jam.2022.020.04.13","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.13","url":null,"abstract":"This study aims to uncover and understand the application of the Shared Leadership pattern in managing PIER, to know the Shared Leadership model applied by management in managing PIER, and to reveal and understand the performance of PIER employees by applying the Shared Leadership pattern. This study uses a qualitative research method of a case study approach. The research informant is the department head and PIER staff. The research findings show that the application of Shared Leadership patterns in improving employee performance is derived from the themes contained in the attributes of Shared Leadership, including learning systems, leadership systems, and motivation systems. Shared Purpose, including personality, attitude, and ability. Social Support, including resources, organisational structure, organisational support, and awards. Voice, including expertise, perception, effort, and individual attributes. Shared purpose, social support and voice can create knowledge-sharing and work environments to improve employee performance. Further studies are needed on shared leadership in the same model applied to different objects.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45909168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET 社交媒体中的电子口碑作为资本市场投资意向的预测指标
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.01
Eka Putri Innayah, Vivin Maharani Ekowati, A. Supriyanto, M. Masyhuri, F. Johari
{"title":"ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET","authors":"Eka Putri Innayah, Vivin Maharani Ekowati, A. Supriyanto, M. Masyhuri, F. Johari","doi":"10.21776/ub.jam.2022.020.04.01","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.01","url":null,"abstract":"E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in the capital market with brand dan trust as mediation variables. It belongs to qualitative research with an explanatory research approach. The population of this study refers to the people of Jayapura City. The sampling technique was the purposive sampling technique. The samples in this research are 203 respondents. Questionnaires collected data and analyzed using partial least squares (PLS). The results reveal that E-WoM directly affects brand image and trust. Besides, brand image and trust directly affect investment intention, while E-WoM does not directly affect investment intention. Furthermore, brand image and trust can completely mediate the effect of Electronic Word-of-Mouth (E-WoM) on investment intention and function as full mediation. The findings from this research could be applied to enhance investment intention by building customer trust and sharing the banks’ reputation and brand image through E-WoM, so they receive credible information from the bank.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41450722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
CRISIS LEADERSHIP: THE ART OF NAVIGATING ORGANIZATIONAL CHANGE DURING THE COVID-19 PANDEMIC 危机领导力:在2019冠状病毒病大流行期间引导组织变革的艺术
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.18
Tatik Prihatini, S. Iswati, F. Suaedi
{"title":"CRISIS LEADERSHIP: THE ART OF NAVIGATING ORGANIZATIONAL CHANGE DURING THE COVID-19 PANDEMIC","authors":"Tatik Prihatini, S. Iswati, F. Suaedi","doi":"10.21776/ub.jam.2022.020.04.18","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.18","url":null,"abstract":"Organizational transformation is one of the steps leaders can take to survive and adapt to the current situation. Organizations that do not transform in a certain period will be left behind, even collapse, because of the dynamic nature of consumers and markets. Trans- formation is driven by internal factors such as the need for efficiency, revenue enhancement, and increasing employee prosperity. Meanwhile, external factors that trigger transformation include competition with competitors, technological advancement, and demand for adaptation to consumer needs and desires changes. Leaders have many references to adopt for navigating transformation in the normal situation. However, they have few references on navigating transformation in the Covid-19 pandemic situation. The Covid-19 pandemic has implied implementing a remote working system to minimize viral transmission. Such a system poses many challenges to leaders and employees as they have never practiced it. Failure of the leaders to navigate transformation will seriously harm the organization and even lead to collapse. The present study aims to identify some applicable competencies for leaders in navigating organizational transformation during the pandemic. This study used a qualitative method with semi-structured interviews as the data collection technique. The thematic analysis was conducted to analyze responses from interview questions. 14 informants were involved in this study. They consisted of general and senior managers transforming the pandemic situation. The results of this study revealed four major competencies, namely task competencies, human relation competencies, adaptive competencies, and virtual competencies in navigating transformation during the pandemic situation.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48634135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
INTEGRATING BANK SIZE, LIQUIDITY, AND FINANCIAL PERFORMANCE INTO MODERATING FINANCIAL TECHNOLOGY: A CASE STUDY OF SHARIA COMMERCIAL BANKS IN INDONESIA 将银行规模、流动性和财务绩效整合到调节金融技术中&以印尼伊斯兰教法商业银行为例
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.15
S. Hermuningsih, A. Rahmawati
{"title":"INTEGRATING BANK SIZE, LIQUIDITY, AND FINANCIAL PERFORMANCE INTO MODERATING FINANCIAL TECHNOLOGY: A CASE STUDY OF SHARIA COMMERCIAL BANKS IN INDONESIA","authors":"S. Hermuningsih, A. Rahmawati","doi":"10.21776/ub.jam.2022.020.04.15","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.15","url":null,"abstract":"A company evaluates each profit-generating success to understand the organization’s growth, prospects, and potential developments. If a business meets the established goals and standards, it can be said to succeed. This study examines and demonstrates how bank size and liquidity affect financial performance in Indonesia’s Islamic Commercial Banks using Financial Technology (Fintech). This moderating factor connects the Financial Services Authority from 2016 to 2021, which constitutes the study’s population. The sample was drawn from Islamic Commercial Banks using Fintech between 2016 and 2021. The sampling procedure used purposeful sampling with the requirements of Islamic Commercial Banks that incorporated Fintech to obtain data from 12 Islamic Commercial Banks with 76 financial statement data. SmartPLS software (PLS-SEM method) is used for the analysis process. The findings of this study show that bank size and liquidity positively affect financial performance. Applying Fintech by Indonesia’s Islamic Commercial Banks improves their impact on earnings management. Due to the size of the bank and more liquidity, such financial performance will consequently enhance the chances of adopting Fintech. This empirical data shows that Indonesia’s Islamic Commercial Banks’ adoption of Fintech is unprecedented.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48671474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ROLE OF KNOWLEDGE SHARING AND LEADERSHIP STYLE IN IMPROVING EMPLOYEE PERFORMANCE WITH WORK CULTURE AS AN INTERVENING VARIABLE 以工作文化为中介变量,知识分享与领导风格对员工绩效提升的作用
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.14
Abadi Sanosra, A. Hakim, Dwi Cahyono, N. Qomariah, Muhammad Thamrin
{"title":"ROLE OF KNOWLEDGE SHARING AND LEADERSHIP STYLE IN IMPROVING EMPLOYEE PERFORMANCE WITH WORK CULTURE AS AN INTERVENING VARIABLE","authors":"Abadi Sanosra, A. Hakim, Dwi Cahyono, N. Qomariah, Muhammad Thamrin","doi":"10.21776/ub.jam.2022.020.04.14","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.14","url":null,"abstract":"Competition in the cement industry is increasing with the opening of opportunities for foreign cement industries to take part in the country. This paper aims to re-examine the effect of sharing and leadership skills on work culture. The next research aims to know the effect of knowledge sharing and leadership style on employee performance. This research was conducted at PT. Semen Bosowa, which is located in Banyuwangi Regency. The number of employees owned by PT. Semen Bosowa, located in Banyuwangi, has 94 employees, all used as research samples (saturated samples). Descriptive analysis is used to describe respondents and variables in the study. The study used test tools to test the validity of research data and the reliability of research data to measure the questionnaire. PLS (Partial Least Square) analysis with the Smart PLS version 3 application was used to test the research hypotheses of 5 (five) direct hypotheses and two indirect hypotheses. The research results after the analysis is that knowledge sharing in PT. Semen Bosowa has no impact on the work culture of the employees. The leadership style in the organization has a positive impact on the work culture in the PT. Bosowa Banyuwangi. Knowledge sharing of employees of PT. Semen Bosowa turned out to be able to improve employee performance. The leadership style that exists at PT. Bosowa Banyuwangi has a positive and significant effect on employee performance. The next result is the work culture of the employees of PT. Bosowa Banyuwangi has no effect on employee performance.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48885938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION 序列中介对直播购物属性对购买意愿影响的作用
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.16
Syafruddin Chan, K. Asni
{"title":"THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION","authors":"Syafruddin Chan, K. Asni","doi":"10.21776/ub.jam.2022.020.04.16","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.16","url":null,"abstract":"The urgency of this study is to solve the problem regarding the slow penetration of TikTok Livestreaming shopping; even though the traffic opportunities on TikTok are huge and far outperform any social media application, even if it is compared to applications that existed before TikTok, such as Facebook and Instagram. This study analyzes the factors influencing purchase intention among TikTok users in Indonesia. The number of samples in this study is 180 respondents. A questionnaire with a 5-point Likert scale was used to collect data. The data were processed by using Structural Equation Model (SEM) approach. Of the five direct hypotheses tested, all of them had a significant effect. Thus, we can say Live streaming Shopping Attribute, Products’ Trust, and Sellers’ Trust are the determinant variables of purchase intention. Even though this research has provided factual information on the contribution of antecedent purchase intention variables, it is necessary to expand the variables considered to support the increase in purchase intention, such as the Guarantee Return Policy and seller pacing. Unlike previous studies that mostly assessed the direct effect of exogen variables on purchase intention used a one-level mediating variable, throughout the author’s knowledge, there has been no one to examine the influence of antecedent factors live streaming purchase intention through sequence mediation. This study implies that sellers who use the live streaming channel on TikTok to market their products have to pay serious attention to the quality of the products and guarantee that the products will provide maximum benefits for their buyers.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48967765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL 使用技术接受模型测量应用增强现实以提高MSME性能
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.02
Noni Setyorini, Q. Violinda, Arisul Ulumudin, Erandi Jinadari Wattegama
{"title":"MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL","authors":"Noni Setyorini, Q. Violinda, Arisul Ulumudin, Erandi Jinadari Wattegama","doi":"10.21776/ub.jam.2022.020.04.02","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.02","url":null,"abstract":"This study aimed to examine the effect of perceived usefulness and perceived ease to use on the performance of MSMEs in Ngerangan Village, Klaten, with trust as a mediator. The data collection method used is probability sampling with a saturated sampling technique. The total respondents in the study were 100 respondents, which is MSME in Ngerangan Village. Hypothesis testing using smartPLS software. The study results are perceived usefulness and perceived ease of use affect trust. Likewise, trust influences the performance of MSMEs in Ngerangan Village. However, perceived usefulness does not directly affect the performance of MSMEs. In contrast to perceived ease to use, which directly influences the performance of MSMEs. The practical implications of this research are that the technology adopted by MSMEs must be easy to use and have many benefits for business development.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46599797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM 参与平台的产品描述对市场平台上网店购买意向的影响
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.08
D. Immanuel, Yosef Peter
{"title":"THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM","authors":"D. Immanuel, Yosef Peter","doi":"10.21776/ub.jam.2022.020.04.08","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.08","url":null,"abstract":"This quantitative method research aims to determine whether the product description influences purchase intention, with the mediation of enduring and situational involvement as part of platform involvement. This research is based on the Theory of Planned Behavior (TPB), Involvement theory, and previous research on product description, platform involvement, and purchase intention on online platforms. The number of samples in this study was 95 respondents, with the determination of the sample using a purposive sampling technique, with the respondent’s criteria being online consumers who had made transactions on the Tokopedia and Shopee marketplace platforms. The data analysis method is structural equation modelling Partial Least Square (SEM-PLS) with SmartPLS 3.3.7 software. The results of this study indicate that product description can positively and significantly affect enduring and situational involvement. However, the mediation between the product description and purchase intention is only fully found on the situational involvement variable, while enduring involvement does not affect purchase intention. It is different from the results of previous studies, which stated that enduring and situational involvement influence purchase intention. The implications for further researchers, it is recommended to reuse enduring involvement and purchase intention variables and other variables that can lead to enduring involvement concerning consumer purchase intention. Different types of products, populations, and analytical models, can be used to conduct further research to provide a more complete and appropriate description and data.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45800255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FINANCIAL BEHAVIOR ON FINANCIAL SATISFACTION AND PERFORMANCE OF THE INDONESIAN BATIK INDUSTRY 财务行为对印尼蜡染行业财务满意度和绩效的影响
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.06
S. Sumani, I. Awwaliyah, I. B. Suryaningsih, Djayani Nurdin
{"title":"FINANCIAL BEHAVIOR ON FINANCIAL SATISFACTION AND PERFORMANCE OF THE INDONESIAN BATIK INDUSTRY","authors":"S. Sumani, I. Awwaliyah, I. B. Suryaningsih, Djayani Nurdin","doi":"10.21776/ub.jam.2022.020.04.06","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.06","url":null,"abstract":"The urgency of the research is that many business people understand financial literacy but seem to have less impact on financial performance. It is probably because some business people have not followed up with changes in good financial behavior. This study aims to determine the effect of financial literacy on financial behavior, financial satisfaction, and financial performance. In addition, it also knows the effect of financial behavior on financial satisfaction and financial performance and the effect of financial satisfaction on financial performance. The population in this study is the entire batik industry in Indonesia with large and medium scale, as many as 208 batik business actors. The sampling technique is a saturated sample or census, where all members of the population become members of the sample. The data analysis technique used SMART PLS 03 software. According to the study’s findings, financial literacy has a significant effect on financial behavior and financial performance, and financial behavior significantly affects financial satisfaction. Financial satisfaction furthermore has a significant effect on financial performance. However, financial literacy has no effect on financial satisfaction, and financial behavior has also been found to have no effect on financial performance. This research implies that the financial performance of batik industry players will increase if they have financial behavior that can create added value and the importance of financial literacy.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46876902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
THE FACTOR OF AWARENESS AND PURCHASING DECISION OF ICE CREAM BASED ON HALAL LABEL 基于清真标识的冰淇淋认知因素与购买决策
Jurnal Aplikasi Manajemen Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.20
Muhammad Ziauddin Ulya, F. Rohman, S. Sunaryo
{"title":"THE FACTOR OF AWARENESS AND PURCHASING DECISION OF ICE CREAM BASED ON HALAL LABEL","authors":"Muhammad Ziauddin Ulya, F. Rohman, S. Sunaryo","doi":"10.21776/ub.jam.2022.020.04.20","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.20","url":null,"abstract":"The increasing Muslim population affects the demand for halal products. Multinational companies cannot see the current trend of Muslim consumer growth by looking at the decision-making of halal food and beverage purchases and brand awareness. This study examines the influence of religion, halal labeling, information delivery, and health considerations on brand awareness and purchasing decisions for Wall’s ice cream in Malang. This research is explanatory research with 180 respondents. Data were collected using a questionnaire, and the size used a Likert scale. This paper uses the Structural Equation Model (SEM) for data analysis with the Variance Based SEM approach, commonly known as Partial Least Square (PLS). The results showed that two variables had no significant effect: exposure to information and health labels. And considering that the independent variables in this study are essential in influencing purchasing decisions, it is hoped that the results of this study can be used as a wish for further research.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48043695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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