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Journal of Market-Focused Management最新文献

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Editorial: Marketing strategy and organizational strategy 社论:营销战略和组织战略
Journal of Market-Focused Management Pub Date : 1996-09-01 DOI: 10.1007/BF00190037
R. Grover
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引用次数: 0
Size and marketing centralization in multinational companies 跨国公司的规模与营销集中化
Journal of Market-Focused Management Pub Date : 1996-09-01 DOI: 10.1007/BF00190040
P. Quester, Jodie Conduit
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引用次数: 1
Conflict and control in MNC new product introduction 跨国公司新产品引进中的冲突与控制
Journal of Market-Focused Management Pub Date : 1996-09-01 DOI: 10.1007/BF00190041
J. Johanson, Cecilia Pahlberg, Peter Thilenius
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引用次数: 5
Striving for quality: The key role of internal and external customers 追求品质:内外部客户的关键角色
Journal of Market-Focused Management Pub Date : 1996-06-01 DOI: 10.1007/BF00128689
B. Lukas, I. Maignan
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引用次数: 101
A framework for managing customer expectations 管理客户期望的框架
Journal of Market-Focused Management Pub Date : 1996-06-01 DOI: 10.1007/BF00128687
J. Sheth, Banwari Mittal
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引用次数: 47
Market-focused: Some fundamental issues 市场导向:一些基本问题
Journal of Market-Focused Management Pub Date : 1996-06-01 DOI: 10.1007/BF00128685
R. Grover
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引用次数: 6
Market orientation: Review, refinement, and roadmap 市场定位:回顾、细化、路线图
Journal of Market-Focused Management Pub Date : 1996-06-01 DOI: 10.1007/BF00128686
Bernard J. Jaworski, Ajay K. Kohli
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引用次数: 700
Competitive strategy in the market-focused business 以市场为中心的企业的竞争策略
Journal of Market-Focused Management Pub Date : 1996-06-01 DOI: 10.1007/BF00128688
S. Slater, John C. Narver
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引用次数: 186
The influence of innovation orientation in human resource management on new product development: The moderating role of innovation type 人力资源管理创新导向对新产品开发的影响:创新类型的调节作用
Journal of Market-Focused Management Pub Date : 1996-03-01 DOI: 10.1007/BF00129605
K. Atuahene-Gima
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引用次数: 16
Market-focused HRM in service organizations: Satisfying internal and external customers 服务组织中以市场为中心的人力资源管理:满足内部和外部客户
Journal of Market-Focused Management Pub Date : 1996-03-01 DOI: 10.1007/BF00129602
D. Bowen
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引用次数: 52
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