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Journal of Market-Focused Management最新文献

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Web Marketing: Has the Distinction Between Products and Services Become Obsolete? 网络营销:产品和服务的区别已经过时了吗?
Journal of Market-Focused Management Pub Date : 1998-03-01 DOI: 10.1023/A:1009742506022
Malin E. Brännback, Jussi Pukakainen
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引用次数: 13
Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective 企业活动赞助的经济价值评估:股票市场视角
Journal of Market-Focused Management Pub Date : 1997-11-01 DOI: 10.1023/A:1009731419345
D. Mishra, George S. Bobinski Jr., Harjeet S. Bhabra
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引用次数: 51
The Effect of New Product Announcements and Preannouncements on Stock Price 新产品公告和预公告对股价的影响
Journal of Market-Focused Management Pub Date : 1997-11-01 DOI: 10.1023/A:1009735620253
P. Koku, Harsharanjeet S. Jagpal, P. Viswanath
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引用次数: 71
Guest Editorial: Event Studies in Finance and Marketing: A Road Map for Finance and Marketing Managers 嘉宾评论:财务和市场营销中的事件研究:财务和市场营销经理的路线图
Journal of Market-Focused Management Pub Date : 1997-11-01 DOI: 10.1023/A:1009740618436
James A. Verbrugge
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引用次数: 8
Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective 商标侵权诉讼是否影响品牌价值:股票市场视角
Journal of Market-Focused Management Pub Date : 1997-11-01 DOI: 10.1023/A:1009779302506
Sanjai Bhagat, U. Umesh
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引用次数: 16
The Value of Olympic Sponsorships: Who is Capturing the Gold? 奥运赞助的价值:谁在夺取金牌?
Journal of Market-Focused Management Pub Date : 1997-11-01 DOI: 10.2139/ssrn.282975
W. Scott Frame, Kathleen A. Farrell
{"title":"The Value of Olympic Sponsorships: Who is Capturing the Gold?","authors":"W. Scott Frame, Kathleen A. Farrell","doi":"10.2139/ssrn.282975","DOIUrl":"https://doi.org/10.2139/ssrn.282975","url":null,"abstract":"In recent years, corporate sponsorship has become anincreasingly important element of the marketing communicationsmix. This paper uses data from the 1996 Atlanta Summer OlympicGames to measure the value of Olympic sponsorship. Using stockreturn data, we find that the shareholders of sponsoring firmsearn negative average abnormal returns around announcement ofOlympic sponsorship agreements. This finding, consistent withan agency cost explanation of corporate investment practices,is robust to variation in a number of firm- and sponsorship-specificvariables. In addition, cross-sectional analysis supports themonitoring hypothesis, as significant equity ownership by institutionalinvestors is positively related to abnormal returns around announcement.Our results suggest that utilizing Olympic sponsorships in themarketing communications mix may not be value-enhancing.","PeriodicalId":322628,"journal":{"name":"Journal of Market-Focused Management","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129441599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 93
An Enhanced Framework for Improving Cooperation Between Marketing and Other Functions: The Differential Role of Integrating Mechanisms 营销与其他职能合作的强化框架:整合机制的差异化作用
Journal of Market-Focused Management Pub Date : 1997-09-01 DOI: 10.1023/A:1009745801151
E. Maltz
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引用次数: 43
Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows 驱动股东价值:市场营销在降低现金流脆弱性和波动性中的作用
Journal of Market-Focused Management Pub Date : 1997-09-01 DOI: 10.1023/A:1009741700243
R. Srivastava, Tasadduq A. Shervani, Liam Fahey
{"title":"Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows","authors":"R. Srivastava, Tasadduq A. Shervani, Liam Fahey","doi":"10.1023/A:1009741700243","DOIUrl":"https://doi.org/10.1023/A:1009741700243","url":null,"abstract":"","PeriodicalId":322628,"journal":{"name":"Journal of Market-Focused Management","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115815690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 57
Market Driven Manufacturing 市场驱动型制造业
Journal of Market-Focused Management Pub Date : 1997-09-01 DOI: 10.1023/A:1009737516172
W. H. Hausman, D. Montgomery
{"title":"Market Driven Manufacturing","authors":"W. H. Hausman, D. Montgomery","doi":"10.1023/A:1009737516172","DOIUrl":"https://doi.org/10.1023/A:1009737516172","url":null,"abstract":"","PeriodicalId":322628,"journal":{"name":"Journal of Market-Focused Management","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127248131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Editorial: Promoting Interfunctional Research: Contributions from a Recent MSI Conference 社论:促进互功能研究:来自最近一次MSI会议的贡献
Journal of Market-Focused Management Pub Date : 1997-09-01 DOI: 10.1023/A:1009785415264
R. Grover
{"title":"Editorial: Promoting Interfunctional Research: Contributions from a Recent MSI Conference","authors":"R. Grover","doi":"10.1023/A:1009785415264","DOIUrl":"https://doi.org/10.1023/A:1009785415264","url":null,"abstract":"","PeriodicalId":322628,"journal":{"name":"Journal of Market-Focused Management","volume":"149 1‐2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113956373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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