{"title":"PENETRASI PASAR HASIL PERTANIAN KEBUNSAYUR SURABAYA","authors":"Firda Eliyana, Eko Nurhadi, Endang Yektiningsih","doi":"10.33005/adv.v9i2.2455","DOIUrl":"https://doi.org/10.33005/adv.v9i2.2455","url":null,"abstract":"Kebun sayur Surabaya is the first hydroponic vegetable producer in the city of Surabaya as well as a supplier of fresh vegetables in several segments of hotels, restaurants and cafes in Surabaya. To penetrate this segment is not easy, it requires a long process and various efforts to be able to penetrate the segment amid increasingly fierce market competition. This study aims to analyze: 1) market penetration conducted by Kebunsayur Surabaya towards hotels, restaurants and cafes, 2) differences in the absorption capacity of Kebunsayur Surabaya lettuce in hotels, restaurants and cafes, 3) Market penetration strategy that has been carried out by Kebunsayur Surabaya towards hotels, restaurants and cafes, 4) Market share controlled by Kebunsayur Surabaya in hotels, restaurants and cafes in Surabaya. The results showed that: (1) The form of market penetration carried out by Kebunsayur towards hotels, restaurants and cafes was by attracting non-users or potential consumers who were in their market environment (2) there were differences in the absorption of lettuce between hotels, restaurants and cafes in Kebunsayur Surabaya, (3) the market penetration strategy that has been carried out by Kebunsayur is in accordance with the Ihalauw 2017 theory, (4) The market share of Kebunsayur lettuce at Resto A has decreased from 39% (before the pandemic) to 29% (during the pandemic), while the lettuce from Kebunsayur is able to control 100% market share in JW Marriot and Cattura Expresso","PeriodicalId":320936,"journal":{"name":"Berkala Ilmiah AGRIDEVINA","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114827975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KESEDIAAN MEMBAYAR LEBIH TERHADAP BERAS ORGANIK DI TRANSMART ICONMALL GRESIK","authors":"Arinda Dwi Nellasari, S. Nugroho, Eko Nurhadi","doi":"10.33005/ADV.V9I2.2460","DOIUrl":"https://doi.org/10.33005/ADV.V9I2.2460","url":null,"abstract":"Public awareness of a healthy lifestyle makes organic products in great demand, including organic rice. The willingness to pay consumers for a good or service is determined by the desire of each individual or household who tries to maximize is utility with certain income and will determine the amount of demand for goods or services to be consumed. Therefore, it is necessary to do research on the factors that affect the willingness to pay consumers for organic rice. The research was conducted at Iconmall Gresik Transmart. The sample of this research was 40 people with the criteria that they had bought at least once organic rice products and were at least 17 years old. The data used in this research include primary data and secondary data. Data analysis used is contingent valuation analysis. The results showed that organic rice consumers are willing to pay more for all types of organic rice brands sold on Iconmall Gresik Transmart, where the total average for the type of Hotel Beras Kepala Super brand is Rp 33.214,286, Pure Green Pandan Wangi is Rp 41.444,445, Hotel Beras Merah Premium is Rp 36.181,817, dan Tropicana Slim Panino is Rp 39.096,001.","PeriodicalId":320936,"journal":{"name":"Berkala Ilmiah AGRIDEVINA","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130864523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sri Rahayu Margaretna Jajuk Hanafie, Yusroniya Eka Putri Rachman Waliulu, Rieca Permata Sari
{"title":"REKOMENDASI KEBIJAKAN REHABILITASI DAERAH IRIGASI SEBAGAI UPAYA MENINGKATKAN PRODUKTIVITAS HASIL PERTANIAN DI KECAMATAN KEDUNG GALAR, NGAWI JATIM","authors":"Sri Rahayu Margaretna Jajuk Hanafie, Yusroniya Eka Putri Rachman Waliulu, Rieca Permata Sari","doi":"10.33005/ADV.V9I2.2462","DOIUrl":"https://doi.org/10.33005/ADV.V9I2.2462","url":null,"abstract":"The Cepret Irrigation Area, located in Kedung Galar District, Ngawi Regency, East Java, irrigates agriculture, especially rice fields in Begal Village. The D.I Cepret irrigation channel, which should have irrigated rice fields with an optimal area of 611 hectares, is only able to irrigate paddy fields of 510 ha. This is due to damage to the irrigation canal, which requires rehabilitation. Rehabilitation of the D.I Cepret irrigation canal requires a benefit analysis and cost analysis to determine whether the costs incurred will be proportional to the benefits obtained. The method used for the analysis of benefits and costs is the calculation of the Benefit Cost Ratio (BCR). The costs analyzed are the investment costs for rehabilitation and operational costs as well as maintenance of the D.I Cepret irrigation canal, while for the analysis the calculated benefits are the increase in rice yields in Begal village. The final result of this benefit and cost analysis is the feasibility analysis of the irrigation canal rehabilitation project in Cepret. Based on the results of the calculation, it is known that the irrigation canal rehabilitation project in Cepret has an investment cost of 7,628,450,000.00 and maintenance and operational costs for 25 years of 18,639,112,038.46. The feasibility ratio using the Benefit Cost Ratio method is 2.91, which means that the rehabilitation of the D.I Cepret irrigation canal is declared feasible because the calculation of the Benefit Cost Ratio is worth more than one.","PeriodicalId":320936,"journal":{"name":"Berkala Ilmiah AGRIDEVINA","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130068263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN BUAH PISANG BERMEREK DAN TANPA MEREK","authors":"Herdina Herwina, E. Nurhadi, I. Amir","doi":"10.33005/adv.v9i2.2458","DOIUrl":"https://doi.org/10.33005/adv.v9i2.2458","url":null,"abstract":"Consumer perspective on a product brand is important for the sustainability of products in the market, including banana. In this modern era, many people choose to buy fruit because of their high lifestyle and prestige. Therefore, it is necessary to conduct research to determine the level of consumer loyalty to the buying of branded and unbranded banana and to analyze the factors that influence the buying decision of branded and unbranded banana. The research was conducted in the Puncak Permai Surabaya modern market with 30 sample of branded banana consumer and 30 sample of unbranded banana consumer. The sampling technique uses non-probability sampling, the type of non-probability sampling used is accidental sampling. This research method uses a online questionnaire distributed via instagram and whatsapp. The data analysis used multiple linier regression analysis and consumner loyalty analysis. The results showed that there were 56,3% loyal branded banana consumers and 44% loyal unbranded banana consumers. On other side, the factors that significantly influence of banana buying decision are personal and psychological factors, while the income has a negative effect on the banana buying decision.","PeriodicalId":320936,"journal":{"name":"Berkala Ilmiah AGRIDEVINA","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116962994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH JIWA KEWIRAUSAHAAN MASYARAKAT TERHADAP KEBERHASILAN BUMDES PERTANIAN","authors":"Vignansia Amzallova","doi":"10.33005/ADV.V9I2.2463","DOIUrl":"https://doi.org/10.33005/ADV.V9I2.2463","url":null,"abstract":"An organization was founded because it has a goal to be achieved. This can be achieved with an entrepreneurial spirit. BUMDES is a village business organization that is managed by the community and village government. The establishment of BUMDES aims to drive local economic development at the village level, formed based on the needs, capacity, potential of the village and increasing the economic level of village communities. Rural areas cannot be separated from the agricultural sector. The agricultural sector plays an important role as a food producing sector. The factors that influence the entrepreneurial spirit are: self-confidence, initiative, motivation, leadership, courage to take risks, and human relationships. The existence of BUMDES Ngadeg Jejeg in agriculture needs to be developed so that it can empower local people to achieve prosperity. Research Objectives (1.) To determine the influence of entrepreneurial factors in the agricultural BUMDES community. (2.) Knowing the influence of the role of the entrepreneurial spirit on the success of the BUMDES Agriculture community. This study uses quantitative methods, namely data collection using research instruments. The collected data were analyzed using statistics to determine the validity test, reliability test, and normality test. Then processed with Structural Equation Modeling (SEM) in order to test the hypothesis. Sampling using random sampling. Data collection techniques, namely: interviews, observation, documentation, literature study, and questionnaires. The sample taken in this study was ≥100 respondents in Meger village, Ceper district, Klaten Regency. The results showed that human relations and initiative had a positive effect on entrepreneurial spirit and was accepted at a significant level of 5%. The role of the entrepreneurial spirit has a positive effect on the success of BUMDES Ngadeg Jejeg, Meger village, Ceper district, Klaten district can be accepted at a significant level of 5%.","PeriodicalId":320936,"journal":{"name":"Berkala Ilmiah AGRIDEVINA","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131016825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS PENDAPATAN DAN FUNGSI PRODUKSI RUMPUT LAUT (Gracilaria sp.) DI KECAMATAN JABON KABUPATEN SIDOARJO","authors":"Yoga Dwipriyono, P. N. Indah, Sudiyarto Sudiyarto","doi":"10.33005/ADV.V9I2.2461","DOIUrl":"https://doi.org/10.33005/ADV.V9I2.2461","url":null,"abstract":"Small islands in Indonesia have prospects for seaweed development. Therefore, it is necessary to calculate how many income and production function of seaweed Gracilaria sp. cultivation in order to know wheter the cultivation is profitable or not and how many profit is obtained by the pond farmers. This research aims to : 1) Determine and analyze the level of farmers’s income in seaweed Gracilaria sp. cultivation; 2) Determine the factors that affect seaweed Gracilaria sp. production; and 3) Determine and analyze how efficient use of planting area, seeds, labor, and harvest time on seaweed Gracilaria sp. cultivation production. The research was conducted in Tanjung Sari hamlet, Jabon sub-district, Sidoarjo regency, East Java. Data collection methods used are interview methods, questionnaires, observation and documentation. The analysis used in this research is income analysis, Cobb-Douglas analysis and efficiency analysis. The results showed that the income level of pond farmers in the production of seaweed Gracilaria sp. was profitable and feasible to cultivate, partially had a positive effect on seaweed Gracilaria sp. production and overall the variables had a positive effect on variable Y, namely seaweed Gracilaria sp. production, and efficiency in seaweed Gracilaria sp. farming had a combination of inputs that were not optimum.","PeriodicalId":320936,"journal":{"name":"Berkala Ilmiah AGRIDEVINA","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134328507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MODEL, MOTIVASI DAN KENDALA MASYARAKAT DALAM MELAKUKAN PERTANIAN KOTA (URBAN FARMING) DI KOTA\u0000 SURABAYA","authors":"Setyo Parsudi","doi":"10.33005/adv.v8i1.1612","DOIUrl":"https://doi.org/10.33005/adv.v8i1.1612","url":null,"abstract":"Urban farming can be a government effort to strengthen the country's food security, improve the economy of the people, improve the ecology of the city, maintain the social and cultural values of Indonesia. In Surabaya there are still many people who aren’t maximal in applying the agriculture city, agriculture is still minimal so that the urban farming model that is implemented is still simple not in accordance with the situation without regard to its impact based on the background of this research. The purpose of this study is 1). Identify the application of urban farming models in the city of Surabaya 2). Knowing the motivation of the community to do urban agriculture and 3). Knowing the obstacles experienced by the community in implementing urban agriculture in the city of Surabaya. The results of the study found that the urban farming model that is mostly carried out by the people of Surabaya in sequence is hydroponics, followed by verticulture, fisheries and finally the rooftop garden. The motivation of the Surabaya community in conducting urban agriculture in sequence is mostly to increase income, utilize empty land, channel farming hobbies, and utilize green open space (RTH). Constraints or problems faced by the community in conducting urban agriculture are mostly sequentially attacked by plant pests, lack of capital to develop, barriers due to extreme weather and lack of experience and knowledge in urban agriculture. DOI : https://doi.org/10.33005/adv.v8i1.1612","PeriodicalId":320936,"journal":{"name":"Berkala Ilmiah AGRIDEVINA","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128908176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}