Jurnal Manajemen dan Pemasaran Jasa最新文献

PERSEPSI KONSUMEN ATAS RISIKO MAKANAN DAN KEMASAN OLEH PENYEDIA BISNIS JASA MAKANAN SELAMA PANDEMI COVID - 19 DI SURABAYA 在泗水的COVID - 19大流行期间，消费者对食物风险和食品服务供应商的看法

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2023-04-27 DOI: 10.9744/jmp.17.1.53-63

Agung Harianto, Ian Widjaya, Nelson Cavalero Marchell

引用次数: 0

PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, SECURITY DAN TRUST TERHADAP INTENTION TO USE APLIKASI JAGO 感知易用性、感知有用性、安全性、信任和使用意愿

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2023-04-27 DOI: 10.9744/jmp.17.1.64-72

Ricardo Ananta Kurnia, Trixie Nova Bella Tandijaya

引用次数: 1

PERAN MEDIASI BRAND IMAGE PADA PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PRODUK SKIN CARE NATURE REPUBLIC Peran media品牌形象padpadaruh名人代言terhadap购买意向产品护肤自然共和国

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2023-04-27 DOI: 10.9744/jmp.17.1.24-30

Lavenia Calista Alessandro, Edwin Japarianto, Yohanes Sondang Kunto

引用次数: 0

EVALUASI MANAJEMEN MEDIA SOSIAL INSTAGRAM MENGGUNAKAN FRAMEWORK DRAGONS: STUDI KASUS PADA PROGRAM STUDI PASCASARJANA DI SURABAYA INSTAGRAM社交媒体管理评价使用框架龙:泗水研究生项目案例研究

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2023-04-27 DOI: 10.9744/jmp.17.1.17-23

Arie Viriawan Ruse, Ferry Jaolis, S. Wijaya

{"title":"EVALUASI MANAJEMEN MEDIA SOSIAL INSTAGRAM MENGGUNAKAN FRAMEWORK DRAGONS: STUDI KASUS PADA PROGRAM STUDI PASCASARJANA DI SURABAYA","authors":"Arie Viriawan Ruse, Ferry Jaolis, S. Wijaya","doi":"10.9744/jmp.17.1.17-23","DOIUrl":"https://doi.org/10.9744/jmp.17.1.17-23","url":null,"abstract":"Dalam lima tahun terakhir, tidak sedikit universitas yang mulai memanfaatkan media sosial untuk membangun engagement dengan pemangku kepentingan utamanya seperti mahasiswa dan calon mahasiswa. Dalam manajemen media sosial sebagai sarana pemasaran, perlu adanya rancangan strategi konten yang efektif untuk mendorong performa pemasaran sebuah universitas lewat engagement. Penelitian ini bertujuan untuk menganalisis efektivitas manajemen media sosial dari sebuah akun Instagram program pascasarjana di salah satu universitas di Surabaya menggunakan framework DRAGONS. Framework ini terdiri dari tujuh elemen utama yaitu Dialogue, Relatability, Authenticity, Give, Opinion, Niche dan Sales Hasil penelitian menunjukkan, bahwa sejauh ini menajemen media sosial dari objek analisis masih menitikberatkan pada elemen Dialogue dan Relatability dari keseluruhan elemen framework. Rekomendasi praktikal terkait perancangan dan penerapan konten Instagram dari objek analisis berdasarkan elemen DRAGONS lainnya yang belum dielaborasi juga diberikan untuk meningkatkan engagement para pengikut akun Instagram dari program studi.","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84129973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

PENGARUH ORIENTASI PELANGGAN DAN ADOPSI MEDIA SOSIAL TERHADAP KINERJA UMKM DI MASA PANDEMI COVID-19 (Studi pada UMKM Binaan Dinas Koperasi dan Usaha Kecil Jawa Barat Tahun 2021 Sektor Kuliner) COVID-19大流行期间客户定位和社交媒体采用对UMKM表现的影响

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2023-04-27 DOI: 10.9744/jmp.17.1.1-10

Rifqi Yudanta Febriansyah, Fajar Sidiq Adi Prabowo

引用次数: 1

PENGARUH DINING EXPERIENCE TERHADAP KEPUASAN KONSUMEN DI RUSTIC MARKET BY THE LAKE RESTORAN GRAHA NATURA SURABAYA

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2023-04-27 DOI: 10.9744/jmp.17.1.31-40

Jesslyn Meillycent, Steven Jonathan Oslan, Adriana Aprilia

引用次数: 0

PENGARUH PERCIEVED CREDIBILTY OF CONSUMERS, PERCIEVED IMAGES OF CONSUMERS, DAN CONSUMER’S TRUST DALAM SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PRODUK KECANTIKAN

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2023-04-27 DOI: 10.9744/jmp.17.1.11-16

Vivian Lorence, I. Fuady

{"title":"PENGARUH PERCIEVED CREDIBILTY OF CONSUMERS, PERCIEVED IMAGES OF CONSUMERS, DAN CONSUMER’S TRUST DALAM SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PRODUK KECANTIKAN","authors":"Vivian Lorence, I. Fuady","doi":"10.9744/jmp.17.1.11-16","DOIUrl":"https://doi.org/10.9744/jmp.17.1.11-16","url":null,"abstract":"Penggunaan produk kecantikan sangat ramai diperbincangkan oleh masyarakat dan berimbas pada Tingkat konsumsi produk kecantikan pun kian meningkat dan hal ini membuka peluang bagi para produsen produk kecantikan untuk meningkatkan penjualannya melalui berbagai media. Namun, perlu diketahui terdapat beberapa faktor yang memengaruhi minat beli konsumen melalui media ini, antara lain kredibilitas, citra, dan kepercayaan oleh konsumen. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh dari faktor-faktor dalam social media marketing yang memengaruhi minat beli produk kecantikan. Penelitian ini menggunakan metode penelitian kuantitatif dan menggunakan sampel sebanyak 64 sampel yang didapatkan dari hasil perhitungan melalui aplikasi G-Power versi 3.1.9.7 dengan effect size dengan nilai 0.30 α err prob = 0,05, power (1- β err prob) = 0,80, dan number of predictors = 3. Tes statistik linear multiple redression: fixed model, R² deviantion from zero akan digunakan dalam penelitian ini. Convenience sampling sebagai bagian dari non-probability sampling akan digunakan sebagai teknik sampling dari penelitian ini.","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82270167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH CUSTOMER EXPERIENCES DAN BRAND TRUST TERHADAP REPURCHASE INTENTION DENGAN MODERASI SALES PROMOTION PADA SPBU SHELL SURABAYA 彭加鲁客户体验丹品牌信任，再购买意愿登加鲁现代促销帕达斯布壳泗水

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2023-04-27 DOI: 10.9744/jmp.17.1.41-52

Joshua Revindy Chandra, Michael Adiwijaya, Ferry Jaolis

引用次数: 0

Loan disbursement by financial services institutions: Determinants in Asia 金融服务机构的贷款发放:亚洲的决定因素

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2023-03-07 DOI: 10.25105/jmpj.v16i1.14161

Suwinto Johan, Wahyuni Rusliyana Sari

{"title":"Loan disbursement by financial services institutions: Determinants in Asia","authors":"Suwinto Johan, Wahyuni Rusliyana Sari","doi":"10.25105/jmpj.v16i1.14161","DOIUrl":"https://doi.org/10.25105/jmpj.v16i1.14161","url":null,"abstract":"The economy of a country cannot be separated from the financing in the economic ecosystem of the nation. On the opposite, overly excessive funding will cause the economy of a country to become overheated. An overheated economy can harm the country's overall system. This research analyzes the variables that determine the distribution of financing by the financial services industry to private sectors. This research studies five variables as independent variables and private credit disbursement as the dependent variable. The independent variables are inflation interest rate, exchange rate, gross domestic product, and gross domestic product per capita. This research investigates the 31-year historical data collected from 11 countries in Asia. This study uses a balanced panel data model and E-views to process the data. The data is obtained from the World Bank website. This research concludes that inflation, gross domestic product, and exchange rate to United State Dollar have a significant influence on the distribution of private credit. Moreover, the gross domestic product per capita and interest rate does not influence the private credit distribution.","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44054868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Internet banking adoption in Indonesia: TAM extention with the moderation role of customer knowledge and trust 印度尼西亚采用网上银行：TAM的扩展与客户知识和信任的调节作用

Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2022-12-31 DOI: 10.25105/jmpj.v15i2.13897

Yudi Sutarso, Djoko Budi Setyawan

{"title":"Internet banking adoption in Indonesia: TAM extention with the moderation role of customer knowledge and trust","authors":"Yudi Sutarso, Djoko Budi Setyawan","doi":"10.25105/jmpj.v15i2.13897","DOIUrl":"https://doi.org/10.25105/jmpj.v15i2.13897","url":null,"abstract":"This study examines the role of customer knowledge and trust in the technology acceptance model (TAM) on internet banking (IB) in Indonesia. It proposes a hypothesis that customer knowledge and trust moderate the relationship between perceived usefulness and ease of use with attitudes toward IB, which in turn, it can also influence intention to use IB. The sample was taken by purposive sampling technique from the customers of the three largest banks in Indonesia, namely Bank Mandiri, Bank Central Asia (BCA), and Bank Rakyat Indonesia (BRI). There were 280 respondents from these banks, and the data were analyzed by using the Structural Equation Model with the Partial Least Square approach. The significant finding in this study is that customer knowledge moderates positively the relationship between perceived ease of use and usefulness with customers’ attitudes. In addition, trust moderates negatively the relationship between perceived usefulness and attitudes toward IB. These findings extend the TAM model by adding the moderating role of customer knowledge and trust to the bank and recommend managers to increase customer adoption of IB.","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45007833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0