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ANALISA PENGARUH SERVICE QUALITY TERHADAP BEHAVIORAL INTENTIONS DENGAN PERCEIVED VALUE DAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENDIDIKAN TINGGI
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-10-12 DOI: 10.9744/pemasaran.12.2.84-93
Trixie Nova Bella Tandijaya
{"title":"ANALISA PENGARUH SERVICE QUALITY TERHADAP BEHAVIORAL INTENTIONS DENGAN PERCEIVED VALUE DAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENDIDIKAN TINGGI","authors":"Trixie Nova Bella Tandijaya","doi":"10.9744/pemasaran.12.2.84-93","DOIUrl":"https://doi.org/10.9744/pemasaran.12.2.84-93","url":null,"abstract":"The importance of maintaining the quality of education of a country, making education in Indonesia also continues to make improvements both from the Elementary School level to the University level. At the University level alone, there is increasing competition between the State and Private Universities to produce more and more qualified graduates. So many universities are starting to think of strategies to win the competition. One of them by maintaining the Service Quality they provide. This study aims to determine the effect of Service Quality on Behavioral Intention or the tendency to behave, with perceived value and customer satisfaction as intervening variable high education students 2012-2016. The results of this study indicate that service quality has a positive and significant influence on perceived value and behavioral intentions, perceived value positively and significantly influence customer satisfaction and behavioral intentions, and customer satisfaction positively and significantly influence behavioral intentions. The results of this study also show that perceived value and customer satisfaction as intervening variables do not successfully mediate the relationship between service quality and behavioral intentions","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81133311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
BRAND EXPERIENCE, BRAND COMMITMENT, DAN BRAND LOYALTY PENGGUNA APPLE IPHONE DI SURABAYA 品牌体验，品牌承诺，丹品牌忠诚度彭古纳苹果iPhone迪泗水
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-10-12 DOI: 10.9744/PEMASARAN.12.2.69-76
H. Semuel, Reynaldi Susanto Putra
{"title":"BRAND EXPERIENCE, BRAND COMMITMENT, DAN BRAND LOYALTY PENGGUNA APPLE IPHONE DI SURABAYA","authors":"H. Semuel, Reynaldi Susanto Putra","doi":"10.9744/PEMASARAN.12.2.69-76","DOIUrl":"https://doi.org/10.9744/PEMASARAN.12.2.69-76","url":null,"abstract":"The development of technology in the era of globalization more rapidly, that causing high competition between companies. Smartphone companies generally strive to maintain survival, gain optimal profit and strengthen the brand in the minds of consumers. To achieve these objectives then the products produced company must be useful, quality and innovative. This research objective to analyze the impact of brand experience – commitment to brand loyalty to Apple IPhone users in Surabaya. This study was carried out by distributing questionnaires to 100 respondents on Apple IPhone users in Surabaya. This type of research uses descriptive causal using data management from SPSS and SmartPLS. The results of this study indicate that the direct influence of brand experience on brand loyalty has no significant effect, while indirect influence on brand experience on brand loyalty through affective commitment has a significant influence","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90568670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
PENGARUH DIGITAL MARKETINGTERHADAP ORGANIZATIONAL PERFORMANCE DENGANINTELLECTUAL CAPITAL DAN PERCEIVED QUALITYSEBAGAI VARIABEL INTERVENING PADA INDUSTRI HOTEL BINTANG TIGA DI JAWA TIMUR
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-10-12 DOI: 10.9744/pemasaran.12.2.101-112
Willy Andrian Prabowo
{"title":"PENGARUH DIGITAL MARKETINGTERHADAP ORGANIZATIONAL PERFORMANCE DENGANINTELLECTUAL CAPITAL DAN PERCEIVED QUALITYSEBAGAI VARIABEL INTERVENING PADA INDUSTRI HOTEL BINTANG TIGA DI JAWA TIMUR","authors":"Willy Andrian Prabowo","doi":"10.9744/pemasaran.12.2.101-112","DOIUrl":"https://doi.org/10.9744/pemasaran.12.2.101-112","url":null,"abstract":"The influence of Digital Marketing on Organizational Performance with Intellectual Capital and Perceived Quality as an intervening variables in Three Star Hospitality Industry in East Java.The growth of tourism in Indonesia is growing abundantly. People’s desire for vacation is developing through the years. This enables intense competiton in the Hospitality Industry in East Java.This research aims to analyze the influece of Digital Marketing (Interactive, Incentive Programs, Site design, Cost), to Organizational Performance in Hotel Industry in East Java with Intellectual Capital (Human Capital, Customer Capital, Structural Capital) and Perceived Quality (Tangibles, Reliability, Responsiveness, Assurance, Empathy), as an intervening variables.This research was conducted by distributing questionnaires to 120 respondents internal employees of Three Star Hotel in East Java. Analytical technique used in technical quantitative analysis with path analysis method","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76142743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
ANALISIS IDENTITAS MEREK, LOYALITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TOYOTA 分析品牌认同、忠诚度、品牌形象和信念
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-10-12 DOI: 10.9744/pemasaran.12.2.61-68
Ade Jermawinsyah Zebuah
{"title":"ANALISIS IDENTITAS MEREK, LOYALITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TOYOTA","authors":"Ade Jermawinsyah Zebuah","doi":"10.9744/pemasaran.12.2.61-68","DOIUrl":"https://doi.org/10.9744/pemasaran.12.2.61-68","url":null,"abstract":"Consumer needs in vehicles is increasing, it triggers any car companies to create great brand identity in order to gain brand trust from consumen. Perception of brand from consumen is affect to gain brand trust which is have great deal to brand loyalty. This research is aiming to analyze the influence of brand identity on brand loyalty with brand image and brand trust as an intervening variable. This research will be done by distributing 100 questionnairs to the respondents who have buy or used Toyota. Analysis techniques that will be used is quantitative analysis with Smart-PLS method. Research shows that brand identity influences brand image, but has no influences to brand trust, brand image influences brand trust. Also brand image and brand trust influences loyalty of Toyota’s brand.","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78068691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
PENGARUH PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE DAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA FAST FOOD RESTAURANT DI SURABAYA 彭加鲁感知服务质量与顾客满意度之间的变量关系
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-10-12 DOI: 10.9744/PEMASARAN.12.2.77-83
Jocellynne Saintz
{"title":"PENGARUH PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE DAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA FAST FOOD RESTAURANT DI SURABAYA","authors":"Jocellynne Saintz","doi":"10.9744/PEMASARAN.12.2.77-83","DOIUrl":"https://doi.org/10.9744/PEMASARAN.12.2.77-83","url":null,"abstract":"The purpose of this research aims to analyze the effects of Perceived Service Quality towards Repurchase with Customer Satisfaction as an intervening variabel  inFast food restaurant. This research was conducted by distributing questionnaires to 100 respondents who were customers of Fast food restaurants who had made transactions in the last six month. This research use the Perceived service quality (X1) variable with the indicators Reliability, Responsiveness, Assurance, Empathy, Tangible, Customer satisfaction variable (Y1) with the indicators Fulfillment, Pleasure, Ambivalance, Repurchase variable (Z1) with the indicators Interest, Pleasure-based value, Sign value, Risk Pribability, dan Risk. The results show: (1) Perceived service quality influence significantly effect customer satisfaction; (2) Perceived service quality affect significantly effect repurchase; (3) customer satisfaction has a significant impact on repurchase","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"96 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83402517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
PENGARUH ONLINE PROMOTION TERHADAP REPURCHASE INTENTION DENGAN CONSUMER PERCEPTION SEBAGAI MEDIASI PADA TRAVEL ONLINE 鹏达旅游在线推广、再购买意愿、消费者感知等
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-10-12 DOI: 10.9744/PEMASARAN.12.2.94-100
Stefanie Adelia
{"title":"PENGARUH ONLINE PROMOTION TERHADAP REPURCHASE INTENTION DENGAN CONSUMER PERCEPTION SEBAGAI MEDIASI PADA TRAVEL ONLINE","authors":"Stefanie Adelia","doi":"10.9744/PEMASARAN.12.2.94-100","DOIUrl":"https://doi.org/10.9744/PEMASARAN.12.2.94-100","url":null,"abstract":"Marketing strategies such as online promotion are now mostly done to attract customer repurchase intention to online travel services by establishing a good consumer perception. Online media is chosen as a media campaign because it is able to reach a very broad market segment and not limited to time with a relatively low cost and can form a consumer perception that affects the consumer's buying interest. Research on the influence of online promotion on repurchase intention with consumer perception as mediation on online travel is done to 100 online travel online buyers selected by non-probability sampling with WarpPLS data analysis technique. The results showed that online promotion has a positive effect on repurchase intention directly and repurchase intention positively indirectly influence through the mediation variable consumer perception. This study proves that consumer perception can be a good mediation between online promotion and repurchase intention","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"216 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75587859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
KEPEMIMPINAN TRANSFORMASIONAL PADA ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KOMITMEN AFEKTIF 组织公民身份转变的准备与有效的委员会一起行动
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-09-30 DOI: 10.25105/JMPJ.V11I2.2771
H. Tjahjono, Fajar Prasetyo, M. Palupi
{"title":"KEPEMIMPINAN TRANSFORMASIONAL PADA ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KOMITMEN AFEKTIF","authors":"H. Tjahjono, Fajar Prasetyo, M. Palupi","doi":"10.25105/JMPJ.V11I2.2771","DOIUrl":"https://doi.org/10.25105/JMPJ.V11I2.2771","url":null,"abstract":"The aims of this study are to explore a number of antecedents that affect the organizational citizenship behavior. The antecedent of organizational citizenship behavior is transformational leadership while affective commitment serves as a mediation variable. The respondents in this research are lecturers at private universities in Special Province of Yogyakarta Province. The number of samples used is 145 respondents by using purposive sampling. The analytical technique used in this study is Structural Equation Modeling (SEM). Based on the analysis, the influence of transformational leadership on the behavior of organizational citizenship is positively significant while transformational leadership to the affective commitment has significant positive effects, and the same also for affective commitment to behavior organizational citizenship which has a significant positive effect. The results of this study explain the phenomenon of organizational citizenship behavior among the lecturers which is increasingly demanding profession. The role of transformational leadership and affective commitment of lecturers are also becoming increasingly important.","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42447031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 22
THE EFFECTS OF WORK PASSION, WORK ENGAGEMENT AND JOB SATISFACTION ON TURN OVER INTENTION OF THE MILLENNIAL GENERATION 工作激情、工作敬业度和工作满意度对千禧一代离职意愿的影响
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-09-30 DOI: 10.25105/jmpj.v11i2.2954
S. Purba, Andhie Novien Dwi Ananta
{"title":"THE EFFECTS OF WORK PASSION, WORK ENGAGEMENT AND JOB SATISFACTION ON TURN OVER INTENTION OF THE MILLENNIAL GENERATION","authors":"S. Purba, Andhie Novien Dwi Ananta","doi":"10.25105/jmpj.v11i2.2954","DOIUrl":"https://doi.org/10.25105/jmpj.v11i2.2954","url":null,"abstract":"The purpose of this research was to observe the effect of work passion of the millennial workforces in Belant Persada Ltd on its turnover intention through work engagement and job satisfaction. The sample is all of the millenial workforces in Belant Persada Ltd, which are58 employees. The data were collected through questionnaires and analyzed using Macro PROCESS by Hayes and Preacher through Statistical Package for the Social Sciences (SPSS). The results showed that work passion significantly affects work engagement and job satisfaction. While the work passion and work engagement are not direct and significant impact on the turnover intention. Furthermore, job satisfaction brings a significantly negative effect on turnover intention. This research failed to prove the existence of variable work engagement as a mediating variable. On the other hand, job satisfaction successfully serves as a mediating variable. It presents that work passion can determine turnover intention through increasing the job satisfaction.","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45605525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 16
PENGARUH DRIVE FOR ENVIRONMENTAL RESPONSIBILITY, COLLECTIVISM DAN SUBJECTIVE NORM TERHADAP BEHAVIORAL INTENTION PENGGUNAAN REUSABLE BAG 环保责任感、集体主义和主观规范的驱动力——行为意向——使用可重复使用的袋子
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-09-30 DOI: 10.25105/JMPJ.V11I2.2973
A. Ekasari
{"title":"PENGARUH DRIVE FOR ENVIRONMENTAL RESPONSIBILITY, COLLECTIVISM DAN SUBJECTIVE NORM TERHADAP BEHAVIORAL INTENTION PENGGUNAAN REUSABLE BAG","authors":"A. Ekasari","doi":"10.25105/JMPJ.V11I2.2973","DOIUrl":"https://doi.org/10.25105/JMPJ.V11I2.2973","url":null,"abstract":"The purpose of the research is to examine the effect of driver for environmental responsibility, collectivism and subjective norm on behavioral intention in using reusable bag. This was a quantitative survey using a total sample of 282 respondents. Data were analyzed by using multiple regression method in order to test the hypotheses. Findings of the research revealed that driver for environmental responsibility and subjective norm were two strong predictors for behavioral intention in using reusable bag. However, there was no significant effect of collectivism on behavioral intention. The study contributes to the literature of pro-environmental behavior and its antecedents as well as suggestions for policy makers and retailers to design effective social marketing campaign to promote pro-environmental behavior, which is using reusable bag.","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43645568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
PERCEIVED EXTERNAL PRESTIGE, DEVIANT WORKPLACE BEHAVIOR DAN JOB SATISFACTION PADA KARYAWAN INDUSTRI OTOMOTIF DI JAKARTA 雅加达KARYAWAN工业的外部声望、异常工作行为和工作满意度
Jurnal Manajemen dan Pemasaran Jasa Pub Date : 2018-09-30 DOI: 10.25105/JMPJ.V11I2.2959
Netania Emilisa, Dony Priandi Putra, E. Yudhaputri
{"title":"PERCEIVED EXTERNAL PRESTIGE, DEVIANT WORKPLACE BEHAVIOR DAN JOB SATISFACTION PADA KARYAWAN INDUSTRI OTOMOTIF DI JAKARTA","authors":"Netania Emilisa, Dony Priandi Putra, E. Yudhaputri","doi":"10.25105/JMPJ.V11I2.2959","DOIUrl":"https://doi.org/10.25105/JMPJ.V11I2.2959","url":null,"abstract":"This study aims to analyze the effect of perceived external prestige to the workplace deviant behavior that is mediated by job satisfaction. The sample used in this study was 120 respondents who are employees in automotive industries in Jakarta of collected by purposive sampling method. Tests conducted by the method of Structural Equation Model (SEM). The results of this study are perceived external prestige has a positive influence on job satisfaction, but job satisfaction negatively affect the workplace deviant behavior. It can be concluded that job satisfaction has a negative influence in mediating the effects of perceived external prestige to the workplace deviant behavior. ","PeriodicalId":31681,"journal":{"name":"Jurnal Manajemen dan Pemasaran Jasa","volume":"594 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41278551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
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