Market Forces最新文献

The Effect of Social Media Influencers on Brand Trust and the Moderating Role of Brand Reputation on Brand Commitment and Brand Loyalty 社交媒体影响者对品牌信任的影响以及品牌声誉对品牌承诺和品牌忠诚度的调节作用

Market Forces Pub Date : 2024-07-07 DOI: 10.51153/mf.v19i1.643

Shuomaila Asad

{"title":"The Effect of Social Media Influencers on Brand Trust and the Moderating Role of Brand Reputation on Brand Commitment and Brand Loyalty","authors":"Shuomaila Asad","doi":"10.51153/mf.v19i1.643","DOIUrl":"https://doi.org/10.51153/mf.v19i1.643","url":null,"abstract":" Firms need help retaining and attracting new customers in the prevailing competitive era. Therefore, besides other strategies, they have started using social media influencers to enhance their brand image and trust. Given its importance, the study has examined the impact of social media influencers (expertise, authenticity, attractiveness, and homophily) on brand trust. It also examined the effect of brand trust on brand commitment and loyalty. The study also examined the moderating effect of brand reputation on brand commitment and loyalty. The study collected data from Karachi’s social media users. The study found that the social media influencer’s expertise and homophily positively affect brand trust. Social media influencer authenticity and attractiveness insignificantly affect brand trust. Brand trust promotes brand commitment and brand loyalty. Brand reputation significantly moderates brand trust and brand commitment. However, brand reputation insignificantly moderates brand trust and brand loyalty. We recommend that firms select authentic and attractive influencers while selecting social media influencers. We also suggest that firms confirm that their recruited social media share entertaining content and keep the followers engaged. Brand trust promotes brand commitment and brand loyalty. Therefore, we suggest that firms focus on increasing brand trust through adequate marketing strategies.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":" 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141670455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effects of Social Media Influencers' Self-Disclosure, Source Credibility, and Parasocial Relationships on Brand Trust and its Consequences 社交媒体影响者的自我披露、来源可信度和准社会关系对品牌信任的影响及其后果

Market Forces Pub Date : 2024-07-07 DOI: 10.51153/mf.v19i1.652

Kaukab Abid Azhar, Zubair Shah, Hassaan Ahmed, Nayab Iqbal

{"title":"The Effects of Social Media Influencers' Self-Disclosure, Source Credibility, and Parasocial Relationships on Brand Trust and its Consequences","authors":"Kaukab Abid Azhar, Zubair Shah, Hassaan Ahmed, Nayab Iqbal","doi":"10.51153/mf.v19i1.652","DOIUrl":"https://doi.org/10.51153/mf.v19i1.652","url":null,"abstract":"The availability of social media to most of the population has significantly increased in the present era. Social media users now have many options to access all kinds of information for their personal and job-related information. Many users seek opinions from social media influencers about goods and services because of their prosocial relationships. Past studies document that, besides other factors, an essential precursor of social media influencers is \"intimate relationships between social media users and followers.\" Thus, the study has examined the effect of \"self-disclosure on parasocial relationships and source credibility.\" It also examined the effect of \"parasocial relationship and source credibility on brand trust.\" In addition, it examined the effect of \"brand trust on commitment and brand loyalty.\" The study has collected a sample of 472 students from leading local universities in Karachi. It focused on them because the students are active users of social media. The study documents that self-disclosure positively affects parasocial relationships and source credibility. Parasocial relationships and source credibility promote brand trust. In addition, brand trust is a significant precursor of commitment and brand loyalty. These findings are crucial for understanding the dynamics of social media influencers and their impact on brand trust and loyalty. It also provides valuable insights for marketers and researchers in the domain of social media influencers.\u0000 \u0000 ","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":" 71","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141670734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Antecedents to Firm Performance and the Moderating Role of Environment Turbulence 企业绩效的前因及环境动荡的调节作用

Market Forces Pub Date : 2023-12-13 DOI: 10.51153/mf.v18i2.642

Zahid Kamal, Saleem Ahmed, Muhammad Ramzan

{"title":"Antecedents to Firm Performance and the Moderating Role of Environment Turbulence","authors":"Zahid Kamal, Saleem Ahmed, Muhammad Ramzan","doi":"10.51153/mf.v18i2.642","DOIUrl":"https://doi.org/10.51153/mf.v18i2.642","url":null,"abstract":"Innovation is necessary for all industries' growth and sustainability, including the pharmaceutical sector. The study has focused on the pharmaceutical sector of Karachi to examine the impact of product, process, marketing, and organizational innovations on firm performance. It also examined the moderating role of environmental turbulence. The study collected a sample of 423 employees from the target firms. We found: \"product innovation, process innovation, marketing innovation, and organizational innovation positively affect firm performance.\" We also found that (i) environmental turbulence moderates product innovation and firm performance, and (ii) environmental turbulence insignificantly moderates process innovation and firm performance. Past studies exhibit that innovation impacts business performance differently due to intensive competitive markets and environmental influence. Thus, to achieve high business performance, firms must focus on all the dimensions of innovation (i.e., product, process, marketing, and organization). Environmental turbulence, directly and indirectly, affects firm performance. Therefore, firms must deal with it adequately. \u0000 ","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":"4 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139004732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Transformational and Transactional Leadership on Work Engagement with the Mediating Impact of Job Satisfaction and Emotional Regulation as a Moderator 变革型和交易型领导对工作投入的影响:工作满意度和情绪调节的中介作用

Market Forces Pub Date : 2023-08-21 DOI: 10.51153/mf.v18i1.604

Rabia Noor, Syeda Anusha Anusha, Muhammad Rehan

{"title":"Impact of Transformational and Transactional Leadership on Work Engagement with the Mediating Impact of Job Satisfaction and Emotional Regulation as a Moderator","authors":"Rabia Noor, Syeda Anusha Anusha, Muhammad Rehan","doi":"10.51153/mf.v18i1.604","DOIUrl":"https://doi.org/10.51153/mf.v18i1.604","url":null,"abstract":"The textile sector in Pakistan significantly contributes to GDP and employment generation. Job satisfaction and work engagement in this sector are low. We examined the antecedents that directly and indirectly affect job satisfaction and work engagement. Using scales and measures used in past studies, we collected a sample of 287 respondents from four leading textile units in Karachi. We found “transformational leadership affects work engagement and job satisfaction.” Transactional leadership promotes “job satisfaction and work engagement.” Job satisfaction mediates” (i) transformational leadership and work engagement” and (ii) “transactional leadership and work engagement.” In the context of the moderating role, we found emotional regulation insignificantly moderates “transformational leadership and work engagement” and significantly moderates “transactional leadership and work engagement.” Therefore, we recommend that the textile sector use both types of leadership styles. For complex and interrelated jobs, firms may use a transformational leadership style. And for routine tasks, we recommend using transactional leadership styles.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135877186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Instrumental, Adversarial Network Ties, and Emotional Labor on Job Satisfaction 工具性、对抗性网络关系和情绪劳动对工作满意度的影响

Market Forces Pub Date : 2023-08-21 DOI: 10.51153/mf.v18i1.561

Madiha Shafique Dar

引用次数: 0

Perceived Organizational Support as an Antecedent of Knowledge Sharing Behaviors: Achieving Sustainability of Change Management Efforts 感知组织支持作为知识共享行为的前提:实现变革管理工作的可持续性

Market Forces Pub Date : 2023-08-21 DOI: 10.51153/mf.v18i1.599

Pireh Sikandar, Muhammad Arif

{"title":"Perceived Organizational Support as an Antecedent of Knowledge Sharing Behaviors: Achieving Sustainability of Change Management Efforts","authors":"Pireh Sikandar, Muhammad Arif","doi":"10.51153/mf.v18i1.599","DOIUrl":"https://doi.org/10.51153/mf.v18i1.599","url":null,"abstract":"Knowledge is the only way organizations gain sustainable competitive advantage in such a hyper-competitive era. Given its importance, the study examines the antecedents to tacit and explicit knowledge and the mediating role of psychological ownership. We have collected a sample of 157 using online Google forms and physically visiting the banks in certain cases. The study used Smart PLS for statistical analysis. Structural equation modeling was performed on Smart PLS for data analysis as the constructs are reflective. The study found that perceived organizational-support positively influences both dimensions of knowledge-sharing behavior – tacit and explicit knowledge. Psychological ownership positively “mediates perceived organizational support and explicit knowledge sharing.” However, we did not find support for the mediating role of psychological ownership between perceived organizational-support and tacit knowledge sharing. The study recommends the HR department must create awareness of the support it provides to employees. HR professionals must build an all-inclusive workplace culture that embodies organizational support. Furthermore, customized incentives such as extrinsic and intrinsic benefits can encourage employees to share knowledge.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135877188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on BI System: A Moderating Role of Organizational Learning 商业智能系统:组织学习的调节作用研究

Market Forces Pub Date : 2023-08-21 DOI: 10.51153/mf.v18i1.615

Saira Naz, Muhammad Khalique, Saleem Ahmed

{"title":"A Study on BI System: A Moderating Role of Organizational Learning","authors":"Saira Naz, Muhammad Khalique, Saleem Ahmed","doi":"10.51153/mf.v18i1.615","DOIUrl":"https://doi.org/10.51153/mf.v18i1.615","url":null,"abstract":"Organizational performance significantly depends on business intelligence. Business intelligence (BI) converts raw data into meaningful and useful information that managers use to make quick and improved assessments. Before implementing business intelligence in their firms, the manager must thoroughly evaluate it. Absorptive capacity (ACAP) and BI systems are closely related. We assessed the impact of the sub-dimensions of ACAP “acquisition, assimilation, transformation, and exploitation” on BI, Impact of BI on firm performance, and the moderating role of organizational learning. We adopted the quantitative method that comprises gathering secondary data from middle managers in Karachi’s banking industry and analyzing the data using partial least squares-structural equation modeling (PLS-SEM). The study found the dimensions of ACAP “acquisition, assimilation, transformation, and exploitation” positively affect the BI system. The BI system promotes firm performance. We also found organizational learning insignificantly moderates BI and firm performance. Managers can use the model to determine which areas of their company need more development before making the major financial commitment toward the BI system and to determine whether their company is ready to adopt it","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135877190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Emotional Intelligence on Job Performance with a Mediating Role of Job Satisfaction 情绪智力对工作绩效的影响:工作满意度的中介作用

Market Forces Pub Date : 2023-08-21 DOI: 10.51153/mf.v18i1.606

Syeda Tarum Abbas Naqvi, Ali Noman Siddiqui

引用次数: 0

A Moderated Model: Task Ambiguity and Task Complexity Moderating Servant Leadership and Employees Turnover Intention 一个有调节的模型:任务模糊性和任务复杂性对服务型领导和员工离职倾向的调节

Market Forces Pub Date : 2023-08-21 DOI: 10.51153/mf.v18i1.616

Saif-ur Rehman, Abuzar Wajidi

{"title":"A Moderated Model: Task Ambiguity and Task Complexity Moderating Servant Leadership and Employees Turnover Intention","authors":"Saif-ur Rehman, Abuzar Wajidi","doi":"10.51153/mf.v18i1.616","DOIUrl":"https://doi.org/10.51153/mf.v18i1.616","url":null,"abstract":"Apart from contributing towards GDP and employment generation, SMEs face the challenges of retaining talented employees. Besides other factors, the type of leadership, task ambiguity, and complexity affect employees’ attitudes toward work and organizations. Given its importance, the study examines the effect of “servant leadership, task ambiguity, and complexity” on turnover intention. It also examines the moderating roles of “ambiguity and complexity on turnover intentions” in SMEs in Karachi. We collected a sample of 252 from local SMEs in Karachi. The study found servant leadership negatively affects turnover intention. Task ambiguity and task complexity positively affect turnover intention. Task ambiguity insignificantly moderates “servant leadership and turnover intention. Task complexity significantly moderate servant leadership and turnover intention. Due to a lack of job description and direction, employees often get confused, adversely affecting their motivation, well-being, and productivity. We suggest leaders delegate jobs by aligning employees’ characteristics, skills, and job requirements. They must be clear about what they expect from the employees by communicating verbally and in writing. Firms must arrange seminars, workshops, and counseling sessions on leadership styles. Such sessions may improve leaders’ attitudes and behaviors toward employees.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135877191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Green Human Resource Management on the Triple Bottom Lines of Sustainability Performance 绿色人力资源管理对可持续发展绩效三重底线的影响

Market Forces Pub Date : 2023-02-02 DOI: 10.51153/mf.v17i2.571

Saira Naz

{"title":"The Impact of Green Human Resource Management on the Triple Bottom Lines of Sustainability Performance","authors":"Saira Naz","doi":"10.51153/mf.v17i2.571","DOIUrl":"https://doi.org/10.51153/mf.v17i2.571","url":null,"abstract":"The concern for a green environment in the last few years has increased significantly, due to which firms worldwide spend considerable resources on corporate social responsibility. GHRM is a new concept that involves all the stakeholders for a sustainable environment. Given its importance, we have focused on the textile sector of Pakistan because it contributes significantly to economic development and environmental decay. The study collected 565 responses non-randomly from the targeted textile sectors of Karachi. Given its importance, we tested a model with five articulated hypotheses and found green recruitment and selection and green empowerment significantly affect environmental performance. But we found an inverse association between training and development and environmental performance. Perhaps, employees in the textile sectors feel the training in their entities is not relevant to environmental sustainability. We also found an insignificant association between green empowerment and environmental performance. Most of the textile units in Pakistan are family owned, and they often do not empower the employees in decision-making. Green knowledge theoretically should enhance the association between green recruitment and selection, but we found it does not. The results suggest that the textile sector in Pakistan need to focus on this aspect to increase the employees’ green knowledge.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135395902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0