Market Forces最新文献_第4页

Antecedents of Attitude towards Advertising of Controversial Products in Digital Media 数字媒体中争议产品广告态度的前提

Market Forces Pub Date : 2020-12-01 DOI: 10.51153/MF.V15I2.460

Safeena Yaseen, S. A. Saeed, Muhammad Ibtesam Mazahir, Sara Chinnasamy

{"title":"Antecedents of Attitude towards Advertising of Controversial Products in Digital Media","authors":"Safeena Yaseen, S. A. Saeed, Muhammad Ibtesam Mazahir, Sara Chinnasamy","doi":"10.51153/MF.V15I2.460","DOIUrl":"https://doi.org/10.51153/MF.V15I2.460","url":null,"abstract":"The promotion of controversial products on digital media has become a challenge for marketers as consumers of different ethnicities and cultures access web media. Therefore, the study has examined the impact of advertising’s antecedents on consumers’ attitude and their effect on purchase intentions. The study has also considered the mediating roles of attitude towards purchase intentions. The population for this study comprises of adult female digital media users. We collected data from 400 female respondents via the online survey method. The results suggest that hedonic value, falsity, and materialism directly impact attitude towards the advertising of controversial products. Further, hedonic value and materialism also affect purchase intentions. We also found that advertising attitude mediates the relationship between hedonic value, falsity, materialism, and purchase intentions. The study’s empirical results will help design appropriate marketing strategies, especially in the context of controversial products. Future research may extend the model by incorporating other factors and testing their efficacy in different regions and cultures.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":"15 1","pages":"22-22"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43385716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Antecedents and Mediating Role of Green Buying Behavior 绿色购买行为的前因及中介作用

Market Forces Pub Date : 2020-12-01 DOI: 10.51153/MF.V15I2.459

M. Khalique, Samra Iftikhar, M. Yaacob, Ahsan Tahir

{"title":"Antecedents and Mediating Role of Green Buying Behavior","authors":"M. Khalique, Samra Iftikhar, M. Yaacob, Ahsan Tahir","doi":"10.51153/MF.V15I2.459","DOIUrl":"https://doi.org/10.51153/MF.V15I2.459","url":null,"abstract":"Sustainability of the environment is one of the major issues both in developed and developing countries. There is an abundance of studies on green buying behavior. However, a few have studied the mediating role of green buying behavior. Thus, we have developed a new model that has five direct and three mediating relationships. This empirical research has used a snowball sampling technique for collecting the data. We distributed 400 questionnaires and received 377 valid responses. The study has used Smart PLS software for data analysis, including reliability, validity, and generating measurement and structural models. We found that green brands, green identification, and social influence are significant predictors of green buying behavior. Further, we find that the green brand image and green buying behavior promote green satisfaction. The results also suggest that green buying behavior mediates (1) green image and green satisfaction, (2) social influence and green buying behavior, (3) self-identification, and green satisfaction. We also found that consumers have a favorable attitude towards green buying behavior. However, there is a huge gap in consumers’ attitudes and actual buying behavior. Thus, marketers and practitioners need to develop strategies that would translate a favorable attitude toward actual buying behavior.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":" ","pages":"22-22"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46917783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Audit Reporting Lag and Firm Value in Nigerian Food and Beverage Companies 尼日利亚食品和饮料公司的审计报告滞后与公司价值

Market Forces Pub Date : 2020-12-01 DOI: 10.51153/MF.V15I2.458

Lawal Babatunde Akeem, A. Rufus, Sanyaolu Wasiu Abiodun, Lawal Busayo Olawum

{"title":"Audit Reporting Lag and Firm Value in Nigerian Food and Beverage Companies","authors":"Lawal Babatunde Akeem, A. Rufus, Sanyaolu Wasiu Abiodun, Lawal Busayo Olawum","doi":"10.51153/MF.V15I2.458","DOIUrl":"https://doi.org/10.51153/MF.V15I2.458","url":null,"abstract":"Delays in financial reporting give a negative signal to the market and adversely affect the company’s market value. Financial reporting lags raise suspicions among market participants regarding concealment of any potential bad news by a firm, which may affect its share value. Thus, the study investigates the interaction of audit reporting lag and firm value in Nigerian beverage and food companies. Audit delays lead to the late publication of financial statements, enhancing the information asymmetry problem, and affecting firm value. We obtained the data from annual reports of 10 listed companies for five years. The Generalized Method of Moments (GMM) estimation is used to analyze the data. The results suggest that audit delays do not affect the market value of a firm. Previous studies mainly focus on the relationship between corporate governance firm characteristics, and audit reporting lag in Nigeria. To the best of our knowledge, the impact of audit delays on firm value in Nigeria is yet to be adequately explored. The finding may help statutory bodies in reducing the period of financial reporting. The results may also help firms improve their performance and promote an environment that may give investors confidence. This study has focused on the food and beverage sector in Nigeria. Future studies can be undertaken in other sectors which may bring more insight to the issues related to financial reporting lags.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":"15 1","pages":"12-12"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49542368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Unemployment: A Missing Link 失业:缺失的一环

Market Forces Pub Date : 2020-12-01 DOI: 10.51153/MF.V15I2.463

Muhammad Irfan Khan, Athar Iqbal, S. Zaman, F. Wajidi

引用次数: 0

Training & Development, Organizational Commitment and Turnover Intentions in SMEs 培训与发展、组织承诺与中小企业离职意向

Market Forces Pub Date : 2020-12-01 DOI: 10.51153/MF.V15I2.457

V. T. Nandi, S. Khan, M. Qureshi, Saqib Ghias

{"title":"Training & Development, Organizational Commitment and Turnover Intentions in SMEs","authors":"V. T. Nandi, S. Khan, M. Qureshi, Saqib Ghias","doi":"10.51153/MF.V15I2.457","DOIUrl":"https://doi.org/10.51153/MF.V15I2.457","url":null,"abstract":"Training and development is an important tool for motivating employees and increasing organizational performance. Therefore, we have developed a new model in which we have empirically tested four direct relationships, three mediating relationships, and one moderating effect. We have collected the data from selected SMEs in Karachi. A total of 410 questionnaires were distributed, and 385 valid responses were available. The instrument was adapted from earlier studies. We have used Smart PLS for data analysis. Of the four direct hypotheses, we found support for two of them. Similarly, we only found support for one indirect hypothesis and no support for the moderating relationship. The study found that antecedents “availability of training and managerial support for training” stimulate organizational commitment. However, we did not find any support for the “association between motivation to learn and organizational commitment” in Karachi SMEs. In contrast to earlier literature, we found that “organizational commitment stimulates turnover intentions.” Organizational commitment mediates (1) availability of training and turnover intentions, and (2) managerial support and turnover intentions. However, the study did not support organizational commitment’s mediating role on motivation to learn and turnover intentions. Similarly, constituent attachment did not have a moderating effect in our study.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":" ","pages":"24-24"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43879169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

An Empirical Insight into the Theory and Practices of Capital Budgeting in Pakistan 巴基斯坦资本预算理论与实践的实证分析

Market Forces Pub Date : 2020-12-01 DOI: 10.51153/MF.V15I2.466

U. Baig, M. Khalidi, Shujaat Mubarak, Salman Sarwat

引用次数: 0

Employee Cynicism and Organizational Change 员工犬儒主义与组织变革

Market Forces Pub Date : 2020-07-11 DOI: 10.51153/mf.v15i1.406

Talat Behazad

{"title":"Employee Cynicism and Organizational Change","authors":"Talat Behazad","doi":"10.51153/mf.v15i1.406","DOIUrl":"https://doi.org/10.51153/mf.v15i1.406","url":null,"abstract":"Organizational performance and its sustainability significantly depend on aligning business procedures with the fast-changing environment. Because of its significance, the study is based on the Social Exchange Theory. It has developed a new model that has five latent variables (i.e., organizational change, organizational commitment, trust, employee cynicism, and tendency to gossip and a total of fifteen direct and indirect relationships. The study has focused on SMEs in New York. The sample size for the survey was 390 calculated at a 95% percent confidence level and a 5% margin of error. The scales used in the study were adapted from earlier studies. The author has collected the data personally by visiting selected SMEs and used SmartPLS for data analysis. The results suggest that employee cynicism has a negative association with organizational change, the tendency to gossip, and trust. The organizational change also has a negative relationship with organizational commitment and trust. The tendency to gossip and trust have a negative association with organizational commitment. The results support all five single mediating relationships and two multi-mediating relationships. Based on the results, the study has concluded that the element of trust between employees and management is the most crucial aspect in SMEs of the surveyed units. Employees who have confidence and trust in management policies and procedures tend to support change management processes and have a high commitment level towards the organization.Keywords: Organizational change, commitment, trust, employee cynicism, the tendency to gossip.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45852448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Determinants of Capital Adequacy of Nigerian Banks 尼日利亚银行资本充足率的决定因素

Market Forces Pub Date : 2020-07-11 DOI: 10.51153/MF.V15I1.405

Sanyaolu Wasiu Abiodun, Alao Adeniyi Abdul-Azeez, Y. Adewale

{"title":"Determinants of Capital Adequacy of Nigerian Banks","authors":"Sanyaolu Wasiu Abiodun, Alao Adeniyi Abdul-Azeez, Y. Adewale","doi":"10.51153/MF.V15I1.405","DOIUrl":"https://doi.org/10.51153/MF.V15I1.405","url":null,"abstract":"A reliable banking system in developing economies like Nigeria is vital for economic progress as it facilitates the flow of funds to productive investment sectors. The capital adequacy requirement of banks is a crucial feature of the stability of the banks globally. Because of its importance, we have examined the antecedents to capital adequacy. We have used the data set of ten leading banks of Nigeria from 2007 to 2017. Our results indicate that ROA and loan to total assets are significantly associated with capital adequacy. However, we found that nonperforming loans and size are negatively associated with the capital adequacy. Our results do not support the association between macroeconomics variables and capital adequacy. Therefore, we recommend that all banking entities should reserve sufficient cash and cash equivalents as a percentage of deposits and apply aggressive risk management practices to reduce the magnitude of nonperforming loans. This study was restricted to one country. Future studies can be carried out in other countries. A comparative data set of more than one country may bring further insight into the phenomenonKeywords: Capital adequacy ratio, banks-specific determinants, macroeconomic determinants, Nigeria.","PeriodicalId":31666,"journal":{"name":"Market Forces","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48099400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

REFLECTIONS ON GLOCAL On the Basis of the Semiotic Study of Culture 基于文化符号学研究的全球本土化思考

Market Forces Pub Date : 2011-01-01 DOI: 10.11606/issn.1982-8160.v2i1p185-206

F. Sedda

引用次数: 0