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EFEKTIVITAS HASHTAG TIKTOK TRAVEL X WONDERFUL INDONESIA PADA 10 DESTINASI BALI BARU
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p09
Riza Bella Anggreani, I. Suardana, Putu Agus Wikanatha Sagita
{"title":"EFEKTIVITAS HASHTAG TIKTOK TRAVEL X WONDERFUL INDONESIA PADA 10 DESTINASI BALI BARU","authors":"Riza Bella Anggreani, I. Suardana, Putu Agus Wikanatha Sagita","doi":"10.24843/ipta.2022.v10.i02.p09","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p09","url":null,"abstract":"This study aims to determine the effectiveness of promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations. In this study, the determination of the sample used the purposive sampling. Data was collected by distributing online questionnaires through social media to 99 respondents, indirect observation, and literature study. The data analysis techniques used are descriptive quantitative analysis using a Likert scale, simple tabulation analysis and the AIDA model. The results of this study indicate that based on the results of research on the characteristics of Tiktok social media users who visited 10 New Bali Destinations, which were dominated by Tiktok social media users from East Java, aged between 18–24 years, female, high school graduates, by profession as a student, has a relatively low monthly income of Rp. 500,000.00 – Rp. 2,500,000.00 While the results of research on the effectiveness of tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia in 10 New Bali Destinations have an average AIDA score of 3.05 with a scale range of 2.51-4.00 in the effective category., so it can be said that tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations is able to attract attention (Attention), generate interest (Interest), raise desire (Desire), as well as convincing Tiktok social media users to determine their envoy is to visit directly to 10 New Bali Destinations.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41945842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SUCCESSION PLANNING IN MAINTAINING THE EXISTENCE OF FAMILY ENTREPRENEURSHIP HOTEL BUSINESS IN BALI 继承规划在维持家族创业酒店企业在巴厘岛的存在
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p21
I. W. Darsana, I. G. Sasrawan Mananda
{"title":"SUCCESSION PLANNING IN MAINTAINING THE EXISTENCE OF FAMILY ENTREPRENEURSHIP HOTEL BUSINESS IN BALI","authors":"I. W. Darsana, I. G. Sasrawan Mananda","doi":"10.24843/ipta.2022.v10.i02.p21","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p21","url":null,"abstract":"In Bali, there are many family companies in the hotel business that failed in the second generation to lead the company and also many of which were successful, and even became big after being managed by the second generation due to success in the succession process, for example the I Gede Wirata and Kadek Wiranatha families who own 6 Bounty Group hotels, Putu Gde John Sastrawan with 4 Ramayana hotels, the late Ida Bagus Tjendana Putra with 4 Santrian hotels, based on this phenomenon, it appears that generational transfer (succession) of leadership in family companies is an important factor in the company's sustainability. Leadership succession in family companies does not always end in failure and brings company decline, it is evident that there are still companies that can survive for generations. Therefore, researchers are interested in researching and argue that it is necessary for family companies to prepare and plan for leadership succession as well and as early as possible to avoid failure in the intended leadership transformation. Seven things related to family companies are related to succession, namely: (1) unprofessional family companies; (2) there is no separation between company finances and personal finances; (3) family companies are considered unable to implement sound systems and procedures; (4) family companies only provide opportunities for family relatives to occupy key positions; (5) performance is not important, but more important is the ability to build a close relationship with the owner; (6) family companies will end up in the hands of the second generation, and (7) family companies do not view HR as an important company asset.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48495154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FAKTOR PENENTU WISATAWAN MELAKUKAN STAYCATION DI BADUNG, BALI PADA MASA PANDEMI COVID-19 游客决定因素在巴厘岛COVID-19大流行期间呆在巴东
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p11
Priscilla Nivili, I. M. Kusuma Negara, Yayu Indrawati
{"title":"FAKTOR PENENTU WISATAWAN MELAKUKAN STAYCATION DI BADUNG, BALI PADA MASA PANDEMI COVID-19","authors":"Priscilla Nivili, I. M. Kusuma Negara, Yayu Indrawati","doi":"10.24843/ipta.2022.v10.i02.p11","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p11","url":null,"abstract":"This study aims to determine the motivational factor that determines the domestic tourist to do the staycation activities in Badung Regency during the Covid-19. Data collection technique in this study using the questionnaire, the interview, observation, and literature review. The types and sources of data in this study used quantitative and qualitative data as well as primary and secondary data. Sampling itself using purposive sampling technique with data analysis using factor analysis with the help of SPSs. The results of this study found that there were six new factors that determine the motivational factor of the tourist doing the staycation activities in Badung Regency during the COVID19. These factors were, activity, health protocol, perception, purpose, marketing, and personal. The activities factor include visiting relatives, tourist attractions, and culture. The health protocol includes pandemic protocol, availability of the CHSE certificates, and the certainty there is no crowd. The perception factors include prestige, wish fulfillment, advertising, incentive Scheme. The purpose factor includes escape, relaxation, and play. The marketing factor includes social interaction, special events, and marketing. The personal factor includes romance, and location. While one indicator which is selffulfillment. This study did not involve any of the new factors due to its loading factor not passing the minimum value to the new factor. Self-fulfillment is an obligation to find what is the meaning inside a person after doing new things.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44587947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN NUSANTARA KE BALI ZOO PADA ERA NEW NORMAL 口腔电子文字对新时代前往巴厘岛动物园的游客的决定的影响
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p03
Angita Dita Sari, N. Wijaya, I. Negara
{"title":"PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN NUSANTARA KE BALI ZOO PADA ERA NEW NORMAL","authors":"Angita Dita Sari, N. Wijaya, I. Negara","doi":"10.24843/ipta.2022.v10.i02.p03","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p03","url":null,"abstract":"Electronic Word Of Mouth (EWOM) is a positive or negative statement that is formed from the opinions of consumers, both prospective and former consumers of a product that can be accessed by a wide audience in cyberspace. The number of tourists visiting Bali Zoo cannot be separated from promotions carried out through social media which makes it easy to convey information about their products or services in various forms such as text, images and videos. This study aims to determine the effect of Intensity, Content, Valence of Opinion on the Decision of Domestic Tourists to Visit Bali Zoo in the new normal era. The research method used ordinal regression analysis. The sampling technique was taken by purposive sampling and data were collected 100 respondents of domestic tourists who had visited the Bali Zoo in the new normal era. Data collection techniques used in this study by means of observation, documentation, questionnaires and literature study. Ordinal regression results on parameter estimates for test results on electronic word of mouth variables with indicators X1.1, X2.2, X3.1 and X3.3 obtained sig. 0.044 (0.05), 0.006 (0.05), 0.023 (0.05), and 0.000 (0.05) with an estimated value for X1.1 of 4.047, X2.2 of 7540, X3.1 of 5206, and X3.3 of 12,643. H4a is accepted and H4o is rejected. It is examined that EWOM affect the decision of tourist to visit Bali Zoo in the new normal era. \u0000 \u0000","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45526963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KOMPARASI FAKTOR DOMINAN MEMPENGARUHI PERILAKU PEMBELIAN TIKET WISATAWAN NUSANTARA KE BALI (SEBELUM PANDEMI – ERA PANDEMI) 主导因素的比较影响了群岛前往巴厘岛的游客购买门票的行为(在大流行之前——大流行时代)
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p12
Ngas. Dewi
{"title":"KOMPARASI FAKTOR DOMINAN MEMPENGARUHI PERILAKU PEMBELIAN TIKET WISATAWAN NUSANTARA KE BALI (SEBELUM PANDEMI – ERA PANDEMI)","authors":"Ngas. Dewi","doi":"10.24843/ipta.2022.v10.i02.p12","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p12","url":null,"abstract":"This article discusses the comparison of the dominant factors in the behaviour of nusantara tourists in purchasing plane tickets to the island of Bali Island, before and during the Covid-19 pandemic outbreak. The study is viewed from secondary data with data taken from two studies that have been conducted related to the behavioural factors of buying tickets for domestic tourists to Bali. The findings in this study explain that the dominant factor in the behaviour of domestic tourists buying airline tickets to Bali before the pandemic is psychological factors, namely (1) family factors, (2) self-desire factors, (3) security factors, (4) factors on timeliness, (5) the image of the airline, (6) the travel experience factor, (7) the knowledge factor of the airline, (8) the friendliness of airline services, (9) the availability of additional facilities, (10) the boarding service factor, and (11) baggage drop-off speed factor. Meanwhile, the dominant factors in the behaviour of domestic tourists buying tickets to Bali during the Covid-19 pandemic are (1) the influence factor from the closest people (other than family); (2) social strata factor; (3) the influence of the family; (4) the factor of family loyalty to this airline; (5) social status factor; (6) the family's trust factor in this airline; (7) social role factors; (8) the factor of feeling proud to have used this airline; (9) airline image factor. This study implies that the behaviour of domestic tourists tends to change due to the increase in prestige/social status gained by domestic tourists because not everyone can travel during the economic recession. It is hoped that airline companies will be able to optimize better service to prospective passengers who have social class (prestige) levels.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47729692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENERAPAN PROTOKOL CHSE PADA CENTRAL EVENT ORGANIZER SAAT KENORMALAN BARU 中心活动组织者遵守的协议
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p15
Kelvin Aldira, I. M. Sendra, Lglk. Dewi
{"title":"PENERAPAN PROTOKOL CHSE PADA CENTRAL EVENT ORGANIZER SAAT KENORMALAN BARU","authors":"Kelvin Aldira, I. M. Sendra, Lglk. Dewi","doi":"10.24843/ipta.2022.v10.i02.p15","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p15","url":null,"abstract":"This study focuses on the application of the CHSE (Cleanliness, Health, Safety, and Environment Sustainability) protocol in organizing events at the Central Event Organizer during the new normal. The Covid-19 pandemic has a direct impact on the event organizing industry, where the level of public trust in the event organizing company has decreased, as well as the assumption that organizing events is the cause of mass crowds. The purpose of this study is to find out how the implementation of the CHSE health protocol (Cleanliness, Health, Safety, and Environment Sustainability) at events organized by the Central Event Organizer at the Pre Event, On Event, and Post Event stages. This study uses a non-probability sampling technique with a special technique, namely purposive sampling. The technique of determining informants directly uses the in-depth interview method. The number of informants in this study were 8 informants, which were divided into primary informants and principal informants. The data analysis technique in this study is a qualitative descriptive data analysis technique, namely fixed analysis, using words that are arranged into the text and then expanded. The results of this study are the implementation of new operational procedures in organizing events by the event organizing company properly. These operational procedures have been fully implemented at the Pre Event, On Event, Post Event stages. It is hoped that in the future there will be cooperation from the government in the form of clear rules regarding organizing events in the new normal.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44863233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PHOTO ELICITATION: POTRAYING THE EXPERIENCE OF TOURIST HOLIDAYING IN BALI 照片引发:游客在巴厘岛度假的经历
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p07
Yayu Indrawati
{"title":"PHOTO ELICITATION: POTRAYING THE EXPERIENCE OF TOURIST HOLIDAYING IN BALI","authors":"Yayu Indrawati","doi":"10.24843/ipta.2022.v10.i02.p07","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p07","url":null,"abstract":"As a social phenomenon, tourism is an activity that takes place in different cultural environment. This paper aims to explore tourism experience through the use of photo elicitation as a media for collecting data. The in-depth interviewed conducted using research participants own generated photographs that include aspects such as cultural, social and geographical.  and the data emerged from tourist narratives as well as the images. Pictures captured by participants served as the baselined of interview process. Collaborative approach in which research participants portray the pictures and gives meaning to the experiences. The data analyse using qualitative approach and three themes resulted from the analysis; “portraying the sceneries”, “portraying the relationality”, “portraying the hazardous”. The initial two imply into the positive experiences, while the third theme indicates negative one. The findings in this research illustrated how the experience was highly influenced by the physical environment, natural setting of destinations as well as human interactions.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43885318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PELANCONG KE M-BLOC SPACE JAKARTA PADA ERA NEW NORMAL 关于玩家决定M块空间的新推广收入
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p08
N. Audrey, I. N. Sudiarta, Ni Putu Eka Mahadewi
{"title":"PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PELANCONG KE M-BLOC SPACE JAKARTA PADA ERA NEW NORMAL","authors":"N. Audrey, I. N. Sudiarta, Ni Putu Eka Mahadewi","doi":"10.24843/ipta.2022.v10.i02.p08","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p08","url":null,"abstract":"Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers can find out information about a product or a tourist destination. One of the tourist destinations that carry out promotional mix activities is the M-Bloc Space Jakarta area. The purpose of this study was to determine the effect of promotional scatter on the decision to visit M-Bloc Space Jakarta in the New Normal Era. The operational definition of the variables used in this study is the Promotional Mix which consists of four sub-variables advertising (X1), sales promotion (X2), public relations (X3) direct marketing (X4) and visiting decision variables (Y). Data was collected using observation, literature study, documentation and distributing questionnaires with the help of google form to 85 respondents with purposive sampling. The data analysis technique in this study used multiple linear regression analysis. Based on the results of the research, it is known that the promotion mix variables which consist of advertising (X1), public relations (X3) and direct marketing (X4) affect the decision to visit M-Bloc Space Jakarta. While the sales promotion variable (X2) has no effect on the decision to visit M-Bloc Space Jakarta. Furthermore, based on the results of the F test, it shows that the promotion mix variable simultaneously influences the decision to visit M-Bloc Space Jakarta in the New Normal Era with a coefficient of determination value of 63% and the rest is influenced by other factors.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42161158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH MOTIVASI DAN PERSEPSI RISIKO TERHADAP MINAT BERKUNJUNG KEMBALI KE EKOWISATA TAMAN HUTAN RAYA NGURAH RAI PADA MASA PANDEMI COVID-19 在COVID-19大流行期间,动机和风险观念对回归森林生态旅游兴趣的影响
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p19
Winda Leonita, I. Suardana, Yohanes Kristianto
{"title":"PENGARUH MOTIVASI DAN PERSEPSI RISIKO TERHADAP MINAT BERKUNJUNG KEMBALI KE EKOWISATA TAMAN HUTAN RAYA NGURAH RAI PADA MASA PANDEMI COVID-19","authors":"Winda Leonita, I. Suardana, Yohanes Kristianto","doi":"10.24843/ipta.2022.v10.i02.p19","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p19","url":null,"abstract":"Travel is inseparable from the motivation that drives an individual/group to travel. In addition to motivation, there are also other factors that influence tourist decisions, namely the image of the destination that later formed perceptions. Among the various kinds of influential tourist perceptions, there is perception of risk which is one of the key determinants in tourists’ decision-making process. This study was conducted with the aim to know how to influence of motivation and perceived-risk on tourist interest in making return visits to the Ngurah Rai Grand Forest Park (TAHURA) tourist attraction during the Covid-19 pandemic. In this study, a purposive sampling technique was used by distributing questionnaires via google form to 100 tourists who had visited TAHURA Ngurah Rai at least once. The data obtained from the questionnaire was then processed quantitatively with likert sale, then validity and reliability test were carried out with the outer loadings limit of 0,5. The data analysis technique used in this research is SEM-PLS analysis with the help of SmartPLS version 3.3.5 program. Based on the results of the data analysis, it is known that there is a positive and significant influence between motivation and revisiting intention, while there is a positive but insignificant influence between perceived risk and revisiting intention.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":"36 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41273904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FAKTOR YANG MEMPENGARUHI PENGUNJUNG MILENIAL KE PANTAI CINTA KEDUNGU, KABUPATEN TABANAN 影响千禧游客前往塔巴南摄政海滩的因素
Jurnal IPTA Pub Date : 2023-01-09 DOI: 10.24843/ipta.2022.v10.i02.p16
Hesy Suci Septia, Ni Made Sofia Wijaya, Lglk. Dewi
{"title":"FAKTOR YANG MEMPENGARUHI PENGUNJUNG MILENIAL KE PANTAI CINTA KEDUNGU, KABUPATEN TABANAN","authors":"Hesy Suci Septia, Ni Made Sofia Wijaya, Lglk. Dewi","doi":"10.24843/ipta.2022.v10.i02.p16","DOIUrl":"https://doi.org/10.24843/ipta.2022.v10.i02.p16","url":null,"abstract":"The number of visitors that visited Cinta Beach Kedungu has increased since it was opened on September 2020. This study aims to determine the factors that affecting millennial visitors decision to visit Cinta Beach Kedungu. The sample of this research was 130 millennial visitors who have visited Cinta Beach Kedungu. Data collection techniques was conducted in several ways, such as: observation, questionnaire, interview, literature study, and documentation. The data were analysed by factor analysis. The results showed that the characteristics of the respondents were dominated by visitors from Denpasar, women, aged 21-25 years, unmarried, level of education was bachelor degree, status as student, visited Cinta Beach Kedungu with friends on weekends, and spend Rp. 101-200 thousands. Based on the results of factor analysis, there are six push factors that affecting visitors, such as: (1) looking for a partner, (2) looking for novelty, (3) spending time with family, (4) breaking away from routine, (5) visiting famous places on social media and (6) romanticism. Meanwhile, three pull factors that affecting visitors such as: (1) facilities and products, (2) information about tourist attractions, and (3) natural beauty.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48037814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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