FAKTOR YANG MEMPENGARUHI PENGUNJUNG MILENIAL KE PANTAI CINTA KEDUNGU, KABUPATEN TABANAN

Jurnal IPTA Pub Date : 2023-01-09 DOI:10.24843/ipta.2022.v10.i02.p16

Hesy Suci Septia, Ni Made Sofia Wijaya, Lglk. Dewi

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Abstract

The number of visitors that visited Cinta Beach Kedungu has increased since it was opened on September 2020. This study aims to determine the factors that affecting millennial visitors decision to visit Cinta Beach Kedungu. The sample of this research was 130 millennial visitors who have visited Cinta Beach Kedungu. Data collection techniques was conducted in several ways, such as: observation, questionnaire, interview, literature study, and documentation. The data were analysed by factor analysis. The results showed that the characteristics of the respondents were dominated by visitors from Denpasar, women, aged 21-25 years, unmarried, level of education was bachelor degree, status as student, visited Cinta Beach Kedungu with friends on weekends, and spend Rp. 101-200 thousands. Based on the results of factor analysis, there are six push factors that affecting visitors, such as: (1) looking for a partner, (2) looking for novelty, (3) spending time with family, (4) breaking away from routine, (5) visiting famous places on social media and (6) romanticism. Meanwhile, three pull factors that affecting visitors such as: (1) facilities and products, (2) information about tourist attractions, and (3) natural beauty.

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影响千禧游客前往塔巴南摄政海滩的因素

自2020年9月开业以来，参观Cinta Beach Kedungu的游客数量有所增加。本研究旨在确定影响千禧一代游客前往克墩古Cinta Beach的因素。本研究的样本为130名到访过克墩古Cinta Beach的千禧一代游客。采用观察法、问卷调查法、访谈法、文献法、文献法等方法收集数据。采用因子分析法对数据进行分析。结果表明:受访者特征以来自登巴萨的游客为主，女性，年龄21-25岁，未婚，本科学历，学生身份，周末与朋友一起游览Cinta Beach Kedungu，消费101-20万Rp。根据因子分析的结果，影响游客的推力因素有六个，分别是:(1)寻找伴侣，(2)寻找新奇，(3)与家人共度时光，(4)打破常规，(5)浏览社交媒体上的著名景点，(6)浪漫主义。同时，影响游客的拉动因素有:(1)设施和产品;(2)旅游景点信息;(3)自然风光。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Jurnal IPTA

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审稿时长

24 weeks