Jurnal IPTA Pub Date : 2023-08-27 DOI: 10.24843/ipta.2023.v11.i01.p12

Nasya Locita, Alya Humaira, I. K. Suwena, N. Putu, Eka Mahadewi

引用次数: 0

FAKTOR YANG MEMPENGARUHI KEPUASAN WISATAWAN MANCANEGARA MENGGUNAKAN KAPAL PESIAR PINISI PRANA DI LABUAN BAJO 这影响了外国游客在LABUAN BAJO乘坐PINISI PRANA游艇的满意度

Jurnal IPTA Pub Date : 2023-08-27 DOI: 10.24843/ipta.2023.v11.i01.p18

Syarif Hidayatullah, I. M. Kusuma Negara, Lglk. Dewi

{"title":"FAKTOR YANG MEMPENGARUHI KEPUASAN WISATAWAN MANCANEGARA MENGGUNAKAN KAPAL PESIAR PINISI PRANA DI LABUAN BAJO","authors":"Syarif Hidayatullah, I. M. Kusuma Negara, Lglk. Dewi","doi":"10.24843/ipta.2023.v11.i01.p18","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p18","url":null,"abstract":"As one of the National Tourism Strategic Areas, Labuan Bajo is starting to be visited by many tourists. Many pinisi ships operate in Labuan Bajo. One of them is Prana. Due to the high price offered, the Prana manager must give satisfaction to tourists. This journal aims to determine the characteristics of tourists and the factors that influence the satisfaction of tourists who use the pinisi Prana cruise ship in Labuan Bajo. The sample choosen with a purposive sampling technique with a number of respondents 100 foreign tourists. Data analysis techniques: validity test, reliability test, and factor analysis. The results indicate that: the characteristics of tourists who use the pinisi Prana cruise ship in Labuan Bajo are 25 - 50 years old, male, work as an entrepreneur, latest undergraduate education, not married, for recreation, stay for 5-7 days, get information from friends / relatives, going on trips with friends, and planning trips by yourself. From 2 initial factors consisting of 22 indicators, 6 factors are formed that affect the satisfaction of tourists who use the pinisi Prana cruise ship. The 6 factors are service quality (29,20%), security (8,61%), price & image (7,81%), convenience (6,11%), facilities (5,33%), and trust (5,07%). The dominant factor affecting the satisfaction of tourists using the Pinisi Prana cruise ship in Labuan Bajo is the quality of service with an eigenvalue of 6,42 and a percentage of variance of 29,20%.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46394059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN NUSANTARA KE BALI ZOO SINGAPADU, GIANYAR 品牌警示维萨塔万修女开放式发展的形象与品质

Jurnal IPTA Pub Date : 2023-08-27 DOI: 10.24843/ipta.2023.v11.i01.p20

I. Gusti, Agung Ayu, Wrecika Vishnuputri, W. Suardana, Nms. Wijaya

{"title":"PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN NUSANTARA KE BALI ZOO SINGAPADU, GIANYAR","authors":"I. Gusti, Agung Ayu, Wrecika Vishnuputri, W. Suardana, Nms. Wijaya","doi":"10.24843/ipta.2023.v11.i01.p20","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p20","url":null,"abstract":"The selection of the location of the tourist attraction that you want to visit is usually influenced by several aspects, including how the image of the tourist attraction itself is and the quality of service that will be provided at the tourist attraction, especially in pandemic conditions. As one of the tourist attractions affected by the pandemic, Bali Zoo maintains its image as a family-friendly tourist attraction and is safe to visit. In addition, Bali Zoo has also added new services that are needed at this time in accordance with standard operating procedures for tourist attractions during the pandemic. This study aims to determine the effect of brand image and service quality on the satisfaction of domestic tourists visiting Bali Zoo. The sample used is domestic tourists who visit Bali Zoo in 2020-2021.sampling technique used purposive sampling on 100 respondents. Sampling technique used was purposive sampling technique and used a Likert scale model questionnaire which was calibrated using the validity test and the reliability test was calculated using the Cronbach alpha using SPSS 22.0. The data analysis technique in this study used multiple linear regression analysis techniques. Based on the calculation of the IBM SPSS Statistics version 22.0 software, the results show that there is a significant influence between brand image and service quality variables on the satisfaction of domestic tourists visiting the Bali Zoo. This is evidenced from the analysis of the determination of the influence of brand image and service quality on the satisfaction of visiting domestic tourists, which is 71%. Furthermore, the influence of brand image and service quality on the satisfaction of visiting domestic tourists gets Fcount 118, 887 > Ftable 3.939, this means that the variable brand image and service quality has a positive effect on the satisfaction of domestic tourists visiting Bali Zoo.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47266318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGELOLAAN SAMPAH TERPADU DALAM PARIWISATA BERBASIS MASYARAKAT DI DESA BINDU, BADUNG 巴东，世界上有多少工作取决于你在哪里

Jurnal IPTA Pub Date : 2023-08-27 DOI: 10.24843/ipta.2023.v11.i01.p15

Putu Indra Purnama Sari, I. B. Suryawan

引用次数: 0

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK WISATA DI BLIBLI TRAVEL PADA MASA PANDEMI COVID-19 在COVID-19大流行期间，市场营销组合对b蜂鸟旅游产品购买决定的影响

Jurnal IPTA Pub Date : 2023-08-27 DOI: 10.24843/ipta.2023.v11.i01.p19

Viona ., Ni Putu Eka Mahadewi, Putu Agus Wikanatha Sagita

{"title":"PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK WISATA DI BLIBLI TRAVEL PADA MASA PANDEMI COVID-19","authors":"Viona ., Ni Putu Eka Mahadewi, Putu Agus Wikanatha Sagita","doi":"10.24843/ipta.2023.v11.i01.p19","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p19","url":null,"abstract":"This research is conducted because the marketing mix strategy applied by Blibli Travel was ineffective. This study aims to determine the effect of the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence) and which marketing mix had the most significant influence on tourism products purchasing decisions at Blibli Travel during the Covid-19 pandemic. This sample is determined by purposive sampling method with total sample of 125 respondents. Data collection uses questionnaires distributed online through social media, interviews with Blibli Travel management and several Blibli Travel consumers, observations, literature studies, and documentation. The data analysis technique is descriptive quantitative with validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test, and coefficient of determination test. This study uses the IBM SPSS Statistics 25 for MacOS program. The results indicate that product and physical evidence partially have a significant effect on tourism products purchase decision at Blibli Travel while price, place, promotion, people, and process partially have no significant effect on tourism products purchase decision at Blibli Travel. Meanwhile, simultaneously, the marketing mix has a significant effect on tourism products purchase decision at Blibli Travel with a coefficient of determination of 69%.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135181754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MILENIAL DOMESTIK KE TAMANSARI, YOGYAKARTA 嘴电子文字(EWOM)对日惹来访千禧国内游客的决定的影响

Jurnal IPTA Pub Date : 2023-07-31 DOI: 10.24843/ipta.2023.v11.i01.p17

Suci Setiyaningsih, Putu Agus Wikanatha Sagita, Ngas. Dewi

{"title":"PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MILENIAL DOMESTIK KE TAMANSARI, YOGYAKARTA","authors":"Suci Setiyaningsih, Putu Agus Wikanatha Sagita, Ngas. Dewi","doi":"10.24843/ipta.2023.v11.i01.p17","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p17","url":null,"abstract":"Electronic Word of Mouth (EWOM) is the communication media which can help shares the information there are consumer reviews of product or services, one of EWOM’s communication media is Instagram. Through Instagram tourists can find out the spread of information through reviews, comments, caption and hastags that indirectly provide benefit for potensial tourists in making decision to visit a tourist destination. The purpose of this research is to determine the influence of Electronic Word of Mouth (EWOM) on Instagram of the domestic milennial tourists visiting decisions to Tamansari Yogyakarta. This study use accidental sampling to determinant the sample. The data collected by interview, observation, shares the questionnaries from google form, literature review, documentations and netnography. The data analysis used simple linear regression analysis which had previously had been analyzed by classical assumptions. The result of this study the significance of the EWOM variable 0,01 < 0,05 and the t count was 12,808 > t table 1,981. The result of determination R Square is 60,03%. Based on this result, partially and simultaneously the Electronic Word of Mouth (EWOM) on Instagram has a positive and significant influence on the domestic millennial tourist visiting decisions to Tamansari Yogyakarta.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45722633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

TANTANGAN DAN HAMBATAN PENGUSAHA AKOMODASI LOKAL DALAM MENGELOLA ONLINE TRAVEL AGENT DI NUSA PENIDA 在努萨毗尼达管理在线旅游代理方面，当地企业家住宿的挑战和障碍

Jurnal IPTA Pub Date : 2023-07-31 DOI: 10.24843/ipta.2023.v11.i01.p02

Wayan Darsana, Yayu Indrawati

引用次数: 0

STRATEGI PENGEMBANGAN DAYA TARIK WISATA PANTAI SERANG, BLITAR SEBAGAI LOKASI AKTIVITAS FAMILY LEISURE AND RECREATION 天变策略天WISATA PANTAI新，BLITAR作为家庭休闲娱乐活动的场所

Jurnal IPTA Pub Date : 2023-07-31 DOI: 10.24843/ipta.2023.v11.i01.p14

Nurul Aisy, Ni Made, Oka Karini, I. Sudana

{"title":"STRATEGI PENGEMBANGAN DAYA TARIK WISATA PANTAI SERANG, BLITAR SEBAGAI LOKASI AKTIVITAS FAMILY LEISURE AND RECREATION","authors":"Nurul Aisy, Ni Made, Oka Karini, I. Sudana","doi":"10.24843/ipta.2023.v11.i01.p14","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p14","url":null,"abstract":"The survey aims to knowing the appropriate strategy in developing the tourist attraction of Serang Beach as a location for family leisure and recreation in Blitar Regency.Dalam this researchusing mix methods, namely descriptive qualitative and quantitative. Data was collected by means of observation, interviews, and documentation. The next step is to analyze the internal environment of Serang Beach tourist attraction, which is analyzed based on tourism potential 4A, while the external environment is based on PEST. Then analyze the internal environment and external environment using IFAS and EFAS matrices. The internal environment gets a total score of 3.13 which is greater than the total score of external factors, which is 0.03. So based on these results, the tourist attraction of Serang Beach as a location for family leisure and recreation activities is included in quadrant I, which means the appropriate strategy is grow and build. Next, formulate a development strategy using the SWOT matrix to produce SO, WO, ST, and SO strategies. and WT. based on the results of the IFAS and EFAS weighting scores, in the internal environment the highest total score is on strengths, while external factors are on opportunities, so the strategy that can be applied in the short term is SO.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45906616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FAKTOR PENDUKUNG PEMULIHAN UMKM DI SEKTOR PARIWISATA TERDAMPAK PANDEMI COVID-19 旅游业UMKM复兴的支持者受到COVID-19大流行的影响

Jurnal IPTA Pub Date : 2023-07-31 DOI: 10.24843/ipta.2023.v11.i01.p21

AA. Manik Pertiwi, Putu Diah Kesumadewi

{"title":"FAKTOR PENDUKUNG PEMULIHAN UMKM DI SEKTOR PARIWISATA TERDAMPAK PANDEMI COVID-19","authors":"AA. Manik Pertiwi, Putu Diah Kesumadewi","doi":"10.24843/ipta.2023.v11.i01.p21","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p21","url":null,"abstract":"The Covid-19 pandemic caused many tourism workers to lose their jobs. Tourism workers who have been laid off try to open businesses despite limited capital and human resources through the Micro, Small and Medium Enterprises (MSMEs) sector. During the Covid - 19 pandemic, MSMEs in Cemagi Village, Mengwi District, also felt the impact due to the absence of visiting tourists. This study aims to 1) find out the factors that support the recovery of Micro, Small and Medium Enterprises (MSMEs) in the tourism and creative economy sectors affected by the Covid-19 pandemic in Cemagi Village, Mengwi District, Badung Regency. 2) to find out the most dominant factors which are supporting factors for the recovery of Micro, Small and Medium Enterprises (MSMEs) in the tourism and creative economy sectors affected by the Covid -19 pandemic in Cemagi Village, Mengwi District, Badung Regency. This research used 70 MSME respondents using a saturated sampling technique. Data will be analyzed using quantitative descriptive analysis and using factor analysis. Based on the results of calculations using factor analysis, there are 12 variables grouped into 2 factors, namely digitalization of MSME management and factors of motivation and legal protection for MSMEs which are supporting factors for the recovery of Micro, Small and Medium Enterprises (MSMEs) in the tourism and creative economy sectors that are affected Covid 19 pandemic in Cemagi Village, Mengwi District, Badung Regency. Of these two factors, the digitalization factor of MSME management is the most dominant.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44501558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ISU STRATEGIS TERKAIT PENGEMBANGAN USAHA MIKRO KECIL MENENGAH PADA KAWASAN BOROBUDUR SEBAGAI DESTINASI SUPER PRIORITAS 婆罗浮屠地区与中小型微企业发展有关的战略问题，其目标是最高优先事项

Jurnal IPTA Pub Date : 2023-07-31 DOI: 10.24843/ipta.2023.v11.i01.p10

Reagan Brian, Myrza Rahmanita

{"title":"ISU STRATEGIS TERKAIT PENGEMBANGAN USAHA MIKRO KECIL MENENGAH PADA KAWASAN BOROBUDUR SEBAGAI DESTINASI SUPER PRIORITAS","authors":"Reagan Brian, Myrza Rahmanita","doi":"10.24843/ipta.2023.v11.i01.p10","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p10","url":null,"abstract":"Small and Medium-Sized Enterprises (SMEs) or Usaha Mikro Kecil Menengah (UMKM) have significant role in tourism sector during COVID-19 Pandemic. SMEs was the main income generator for the tourism sector due to the limited movement of people, so there are no tourists in the destinations. Despite the fact, SMEs in many tourists destinations in Indonesia are still facing many issues. There are also limited study that identified the issues facing by the SMEs in tourist destinations. This study try to identify the strategic issues facing by the SMEs. This study was conducted using qualitative approach and data were obtained from the results of Focus Group Discussions (FGD), interviews, and observations. This study used the Nvivo analysis tool version 12 to process the data. The processed data is qualitative data obtained from questionnaires and FGD results. Qualitative data processing methods carried out are data reduction, data presentation, and drawing conclusions. The results shows that the issuses are experiencing not only by the SMEs but also by another industry player related. The SMEs are experiencing strategic issues in resources, both capital and human resouces. There are assistance program by the government regarding this issues, but the effectiveness of the programs are still low as feel by the SMEs.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42324705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

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