Jurnal IPTA最新文献

{"title":"ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PETAK ENAM SEBAGAI DAYA TARIK WISATA KULINER DI KAWASAN GLODOK JAKARTA","authors":"Melly Ramadhani, N. Narottama, N. Sunarta","doi":"10.24843/ipta.2023.v11.i01.p11","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p11","url":null,"abstract":"Petak Enam is one of the historical shopping districts in Jakarta, which has now transformed into a renowned Culinary Tourism Attraction (CTA) in Pecinan. To ensure progressive visitor rates, a good marketing strategy is required. This research examines and analyzes both internal and external factors, including strengths, weaknesses, threats, and opportunities of Petak Enam as a culinary tourism center in the capital city, with the aim of obtaining the appropriate marketing strategy. A mixed-method approach is employed to gather quantitative and qualitative data, using direct observation, unstructured interviews, and questionnaire distribution as data collection techniques. This study utilizes SWOT analysis techniques such as IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), and the conclusion of the SWOT Matrix. The research findings indicate that: (1) The marketing strategy employs a synergistic marketing mix; (2) SWOT analysis reveals an aggressive strategy with active promotion, and; (3) Human resource development and facility enhancement are identified as strategies for the development of Petak Enam.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45916824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN DOMESTIK KE CAFE EL LAGO, KINTAMANI, BALI","authors":"Rina El, Diana Ridwan, I. S. Mananda, I. K. Suwena","doi":"10.24843/ipta.2023.v11.i01.p16","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p16","url":null,"abstract":"Pandemic has a major impact on the tourism sector in Bali, many of tourist attractions are closed due to the effect of Covid-19 and  some of it turn to a restaurant or cafe business, one of popular cafe is Cafe El Lago which has a unique buildings and located near Batur mountain and it is suitable as a place for relaxation. The purpose of this study is to find out the characteristics and factors that influence the decision of domestic tourists to visit Cafe El Lago. The sample in this study is 100 domestic tourists with sampling techniques is purposive sampling. Data was taken in this study by using observation techniques, questionnaires, documentation and literature studies. Data were analyzed using validity tests, reliability tests and factor analysis techniques.  The results showed that there are 6 variable factors that affectingdomestic tourists from 23 indicators. The six (6) factors have eigenvalue > 1 with a cumulative eigenvalue value of 63,32%.The most dominant factor from overal factors is service factor has an eigenvalue value of 6,99 with a total variance of 16,71% consists of six forming indicators consisting of (1) speed, (2) friendliness. (3) accuracy, (4) directions. (5) quality, (6) availability of transportation and this factor is the main factor that affect domestic tourists visiting Cafe El Lago Batur Selatan, Kintamani, Bangli, Bali.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43797940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH DIMENSI CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI BALI ZOO PADA MASA NEW NORMAL","authors":"Natasya Friseyla, Lglk. Dewi, Nyoman Sudiarta","doi":"10.24843/ipta.2023.v11.i01.p13","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p13","url":null,"abstract":"This study aims to determine the effect of customer experience dimensions in terms of sense, feel, think, act, and relate to revisit intention at Bali Zoo during the new normal period. Determination of the sample used is through purposive sampling method with the criteria of domestic tourists who have visited the Bali Zoo during the new normal. The data collection used is the distribution of online questionnaires through social media to domestic tourists of Bali Zoo as many as 100 respondents, observation, documentation, and literature study. The data analysis technique used is descriptive quantitative using measurement model evaluation, structural model evaluation, and hypothesis testing using SmartPLS software version 3.3.9. The results of this study indicate that sense, think, and relate have a positive and significant effect on revisit intention; feel has a negative and significant effect on revisit intention; and act has a positive and insignificant effect on revisit intention at Bali Zoo during the new normal period. The influence generated from customer experience in terms of sense, feel, think, act, and relate to revisit intention is 52% which is moderate. The resulting predictive relevance value is 0.378.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42873389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGEMBANGAN VIRTUAL TOUR DESA WISATA CARANGSARI, BADUNG","authors":"I. Made, Kusuma Negara, P. Agus, Wikanatha Sagita","doi":"10.24843/ipta.2023.v11.i01.p09","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p09","url":null,"abstract":" The tourist village spread across the Badung district shows the impact of fluctuating visits. Travelers not only expect quick information but also expect information packaged in an attractive way. This research focuses on the development of a virtual tour of the potential tourist village of Carangsari in the Badung district into virtual reality media (VR). This study's data was gathered through library surveys, observations, and interviews with government officials, tourists, and local residents. The collected data will be grouped and presented according to the needs of the research, which will then be analyzed and synthesized descriptively. The development of the VR content of the tourist village of Carangsari is done by digging up the natural and cultural potential that exists, such as in tourism in Puri Carangsari, tracking tracks, traditional crafts, and agriculture in local communities. \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48589111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT PENGGUNA MELALUI PLATFORM DIGITAL AIRASIA SUPERAPP","authors":"Dinda Adellia Budiarto, I. Sasrawan Mananda, I. Sudana","doi":"10.24843/ipta.2023.v11.i01.p03","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p03","url":null,"abstract":"Airasia superapp is an application released by Airasia in the transformation from an airline company to a digital lifestyle company, however, many reviews about their service are found on social media. This study aims to analyze about the forms of electronic word of mouth (E-WOM), the user’s behavior, and the effect of E-WOM on airline ticket purchase decisions of users through airasia superapp. This study was using samples of 70 respondents that ever experienced in buying an airline ticket through airasia superapp which determined by purposive sampling method and data analysis in this study uses descriptive quantitative with a simple linear regression analysis. The results of this study indicated that forms of E-WOM influence as positive reviews discussing the promotions and negative reviews discussing on how the application works. In general, the users had fewer interactions with other users on social media and the process of purchase decisions with planned travel, information evaluations comparison and there is a significant effect of E-WOM on airline ticket purchasing decisions through airasia superapp.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44600169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGEMASAN PAKET WISATA KEBUGARAN DI DESA SAYAN, KECAMATAN UBUD, KABUPATEN GIANYAR","authors":"R. Hanny, Advenia Hadi, I. Sudana, Y. Kristianto","doi":"10.24843/ipta.2023.v11.i01.p04","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p04","url":null,"abstract":"Wellness and village tourism are one of the travel trends that can be done during the pandemic. To increase interest in this tour, the activities are packaged in an attractive manner, in this study referring to the thematic packaging of fitness tour packages. This research was conducted to determine the potential of wellness tourism in Sayan Village, which was then packaged thematically to become a fitness tour package. The package of this tour package can then be used as a tourism product in Sayan Village. Data collection techniques used in this study, namely observation, in-depth interviews, and literature study. Then, the data analysis technique in this study used descriptive qualitative analysis. Based on data collection, the results obtained are that there are four dimensions of potential fitness tourism in Sayan Village, including the emotional dimension, spiritual dimension, mental dimension, and environmental dimension. The wellness potention is then packaged into thematic tour packages according to the dimensions of wellness. The package packages include the emotional dimension, Sayan Healing Culture Tour with a full day tour type; spiritual dimension, Sayan Authentic Spiritual Tour with half day tour activity type; mental dimension, Sayan Happy Tour with half day tour activities; and environmental dimensions, Sayan Eco Life Tour with half day tour activities.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43142181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PENERAPAN PROTOKOL KESEHATAN DAN PERSEPSI RISIKO TERHADAP KEPERCAYAAN WISATAWAN KE TAMAN REKREASI SELECTA, MALANG","authors":"Muhamad Farhan Ilham, W. Suardana, Lglk. Dewi","doi":"10.24843/ipta.2023.v11.i01.p06","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p06","url":null,"abstract":"Selecta Recreation Park is one of the tourist recreational parks located in Batu City and is one of the tourist attractions that is able implement health protocols to provide comfort and health for tourists who want to visit in the midst of the ongoing pandemic. One of the things that becomes an important point during a pandemic when tourists visit tourist attractions is how they perceive the risks they face will generate trust from tourists in the tourist attractions they visit. This study aims to determine the effect of implementing health protocols on tourist trust with perceived risk as an intermediate variable. The research sample used in this study was domestic tourists who visited the Selecta recreational park with a total of 100 respondents. The data analysis technique is quantitative descriptive analysis using partial least squares (PLS) analysis to determine the effect of the independent variables on the dependent variable and the intermediate variables in it. The results obtained in this study show that the application of the CHSE health protocol has an effect the confidence of domestic tourists with a t-statistic value of 4.960 which is greater than the t-table (1.96) with a p-value of 0.000. Furthermore, the risk perception variable has an influence on trust with a t-statistic value of 2.057 which is greater than t-table (1.96) and a P-value of 0.003. on the effect of the risk perception variable on trust, the t-statistic value of 2.507 is greater than the t-table of 1.96 with a p-value of 0.013 which indicates that risk perception affects the confidence of domestic tourists who visit the Selecta recreation park. Furthermore, on the indirect effect between the CHSE health protocol on tourist trust, where the perception of risk as an intervening variable gets a t-statistic value of 1.985 which is greater than the t-table of 1.96 with a p-value of 0.048. These results indicate that the application of health protocols indirectly affects the confidence of domestic tourists with the perception of risk as an intervening variable.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43221380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERSEPSI WISATAWAN NUSANTARA TERHADAP DAYA TARIK WISATA EMBUNG KLEDUNG, TEMANGGUNG","authors":"Atanasius Carrillo, Yayu Indrawati, Ni Made Oka Karini","doi":"10.24843/ipta.2023.v11.i01.p01","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p01","url":null,"abstract":"The purpose of this research is to find out the perceptions of domestic tourists towards 4A (attraction, amenity, accessibility, ancillary) at Embung Kledung. This research is located in Embung Kledung, precisely on Jalan Raya Parakan - Wonosobo No. km. 12, Rice Field Area, Kledung, Kledung District, Temanggung Regency, Central Java, 56264. Data collection techniques used in this study included observation, distribution of questionnaires, interviews, literature study and documentation. The sampling technique in this study was purposive sampling by distributing questionnaires to domestic tourists who had visited the Embung Kledung tourist attraction. The number of respondents in this study were 100 people/respondents. The data analysis technique used in this study is a mixed methods analysis technique consisting of quantitative descriptive analysis and qualitative descriptive analysis. The results obtained from this study are the perceptions of domestic tourists towards attractions that have an average score of 3.35 and are in the very agree category. Domestic tourists' perception of amenities has an average score of 2.764 and is in the agree category. Domestic tourists' perception of accessibility has an average score of 2.543 and is in the agree category. Domestic tourists' perception of ancillary service has an average score of 2.746 and is in the agree category. However, there are several indicators that are in the category of strongly disagreeing, such as the variety of accommodations provided and the condition of the road leading to the Embung Kledung tourist attraction.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49309514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BAURAN PROMOSI DAYA TARIK WISATA CURUG SEWU, KENDAL","authors":"Muhammad Irfan Priyanto, I. K. Suwena, N. Putu, Eka Mahadewi","doi":"10.24843/ipta.2023.v11.i01.p07","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p07","url":null,"abstract":"Curug Sewu waterfall is the highest waterfall in Central Java province, Curug Sewu waterfall is a leading tourist attraction owned by Kendal Regency, besides having natural beauty and very cool air, Curug Sewu waterfall has artificial infrastructure such as a zoo, pond swimming pools, and children's playgrounds, so that the Curug Sewu waterfall has enormous tourism potential, in addition to having tourism potential, tourist attractions must have the right tourism strategy to attract tourists to visit, referring to this, researchers are interested in researching about \" Promotion Mix of Curug Sewu Tourism Attraction, Kendal Regency (Case Study of Kendal Regency Disporapar Work Program)”. Data collection techniques in this study include observation, in-depth interviews, documentation, literature study and questionnaires. The technique of determining informants in this study uses purposive sampling which is a technique of determining informants and sources with certain objectives in accordance with the research theme. The results obtained in this study are Curug Sewu has enormous tourism potential and can be further developed, the promotional mix carried out by the Kendal Regency Disporapar is very good, with the mess selling indicator value getting the best results from the four promotional mix indicators that have been carried out by the Kendal Regency Disporapar.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42141030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI PEMASARAN KERAJINAN TENUN IKAT SUMBA SEBAGAI PRODUK INDUSTRI KREATIF PENDUKUNG PARIWISATA DI SUMBA TIMUR","authors":"Hendrina Mbitu Hanja, I. S. Mananda, N. Putu, Eka Mahadewi","doi":"10.24843/ipta.2023.v11.i01.p05","DOIUrl":"https://doi.org/10.24843/ipta.2023.v11.i01.p05","url":null,"abstract":"This research refers to Sumba ikat weaving crafts as a creative industry product in East Sumba, a case study at one of the souvenir shops namely Artshop Maradda Indah. This study aims to find out the strategy of Artshop Maradda Indah in marketing Sumba ikat weaving crafts as a creative industry product in East Sumba and look for new strategies based on existing strengths, weaknesses, opportunities, and threats. The sample determination technique uses accidental sampling technique by distributing internal environment questionnaires to 130 customers at Artshop Maradda Indah. Respondents to answer external indicators were determined by the quota sampling technique, namely as many as 10 respondents using the likert scale technique. Data analysis techniques using IFAS & EFAS analysis methods, IE matrix analysis and SWOT analysis. The results based on the dissemination of the internal questionnaire, 8 strengths and 4 weaknesses were obtained with an IFAS score of 2.87 and 9 opportunities and 5 threats with an EFAS score of 2.85 from the distribution of the external environment questionnaire. Thus, it can be known that Artshop Maradda Indah is in cell V on the IE matrix with a strategy that can be applied of is a growth and stability strategy.","PeriodicalId":31660,"journal":{"name":"Jurnal IPTA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48065875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}