Olsztyn Economic Journal最新文献_第7页

Part-time Work and the Workers’ Age and Sex 非全日制工作与职工年龄、性别

Olsztyn Economic Journal Pub Date : 2019-09-10 DOI: 10.31648/oej.4371

A. Skorska

引用次数: 1

Food in Retailers’ Commercial Offer – Possibilities of Building Relationships with Consumers 食品零售商的商业报价——与消费者建立关系的可能性

Olsztyn Economic Journal Pub Date : 2019-09-10 DOI: 10.31648/oej.4375

B. Kucharska

引用次数: 2

Selected Psychological Factors as Predictors of Consumer Choice in the Milk Product Market 选择心理因素对乳制品市场消费者选择的影响

Olsztyn Economic Journal Pub Date : 2019-09-10 DOI: 10.31648/oej.4376

J. Rybanská, Ľ. Nagyová, Filip Tkáč

{"title":"Selected Psychological Factors as Predictors of Consumer Choice in the Milk Product Market","authors":"J. Rybanská, Ľ. Nagyová, Filip Tkáč","doi":"10.31648/oej.4376","DOIUrl":"https://doi.org/10.31648/oej.4376","url":null,"abstract":"Milk and milk products represent one of the most important components of a well-balanced diet. The average consumption of milk in 2017 in Slovakia was about 176 kg per capita. Because the consumption of milk and milk products is generally considered to be very important for human health, it is also important to convince consumers to buy these products. \u0000The presented paper deals with selected psychological factors that influence consumer behaviour when buying milk and milk products. We focused on 180 young consumers (20-45 years old) who belong to the generation Y and we studied the persuading power of selected tools of marketing communication (mainly visual aspects like colour, features of logos, overall look of packages, etc.) for milk. \u0000Several methods of psychological and marketing research were used in the study, specifically a personality questionnaire NEO FFI, semantic differential based analysis of profile, content analysis and an analysis of dependences (binomial logit). It was found that personality characteristics and the temperament structure of consumers influence their choices in the milk product market. Packages and logos of milk products are strong persuaders if they are associated with the offered products.","PeriodicalId":315965,"journal":{"name":"Olsztyn Economic Journal","volume":"415 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115954189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Combining Paid Work and Eldercare in the Netherlands in the Practice of Selected Dutch Organizations 荷兰有偿工作与养老相结合的若干实践

Olsztyn Economic Journal Pub Date : 2019-09-10 DOI: 10.31648/oej.4372

Agnieszka Furmańska-Maruszak, S. Heeger-Hertter

{"title":"Combining Paid Work and Eldercare in the Netherlands in the Practice of Selected Dutch Organizations","authors":"Agnieszka Furmańska-Maruszak, S. Heeger-Hertter","doi":"10.31648/oej.4372","DOIUrl":"https://doi.org/10.31648/oej.4372","url":null,"abstract":"The possibility to balance work and eldercare in the Netherlands is determined by legal and institutional factors (such as special employment entitlements for a career in the form of leaves and a flexible working arrangement). In our paper we compare the Dutch legislation in this field with the HRM practice of four Dutch public and private (non-profit and for-profit) organizations. The aim is to check what kind of workplace eldercare assistance is provided by the organizations and what forms are applied due to legal regulations and what goes beyond these regulations and why. The results show that the relationship between employer and employee is based on mutual trust. Dutch employers are – as far as circumstances permit – more generous in practice than the specific legislation requires, mainly due to the minimum rights in the legislation. A reason for the generosity is self-interest. The Dutch regulation of sick pay can be seen as an incentive to prevent sickness as it obliges employers to continue paying the wages during sickness for a long period. Moreover, they want to build loyalty and motivation among their employees by developing a formof corporate social responsibility.","PeriodicalId":315965,"journal":{"name":"Olsztyn Economic Journal","volume":"303 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122775148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Causes and Directions of Student Migration Using Polish and Portugese Students as an Example 学生移民的原因与方向——以波兰和葡萄牙学生为例

Olsztyn Economic Journal Pub Date : 2019-09-10 DOI: 10.31648/oej.4373

G. Kowalewska, Joanna Niezurawska-Zajac, N. Duarte

引用次数: 2

Introduction of the Single Currency and Inflation - the Case of Central and Eastern European Countries 引入单一货币与通货膨胀-以中欧和东欧国家为例

Olsztyn Economic Journal Pub Date : 2019-06-28 DOI: 10.31648/OEJ.3966

J. Heller, Rafał Warżała, Kamil Kotliński

{"title":"Introduction of the Single Currency and Inflation - the Case of Central and Eastern European Countries","authors":"J. Heller, Rafał Warżała, Kamil Kotliński","doi":"10.31648/OEJ.3966","DOIUrl":"https://doi.org/10.31648/OEJ.3966","url":null,"abstract":"The study of price increases in five countries (Slovenia, Slovakia, Estonia, Latvia and Lithuania) aimed to assess the introduction of the single currency (euro) on the rate of HICP inflation in two short-term perspectives: after the first month and after the first year of the introduction of the euro in these countries. The following hypothesis was put forward: prices after the introduction of the euro are contained in the inflation target, that is, there can be no substantial increase, and contrasting views on the issue are only an effect of illusion, that is, the difference between actual and perceived inflation level. The research was carried out using the comparative method. They show that the inflation effect in the euro-adopting countries was clearly convergent with the level of price growth recorded at the same time in other European Union countries, including those already with a single currency. The result is that the reasons for excessive price growth in the short-term perspective should not be sought in connection with the introduction of the euro, but rather explained by e.g. the convergence of business cycles with these euro area countries in which HICP inflation target exceedance was recorded at the same time. There can be also any other conditions that affect price growth in all European countries, regardless of whether they belong to euro area or have its national currencies.","PeriodicalId":315965,"journal":{"name":"Olsztyn Economic Journal","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116936209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Factors underlying the economic migration of German women to Poland 德国妇女经济移民到波兰的潜在因素

Olsztyn Economic Journal Pub Date : 2019-06-28 DOI: 10.31648/OEJ.3967

R. Marks-Bielska

引用次数: 2

Consumer engagement and the perception of packaging information 消费者参与和包装信息的感知

Olsztyn Economic Journal Pub Date : 2019-06-28 DOI: 10.31648/OEJ.3971

Dobrosława Mruk-Tomczak, E. Jerzyk, Natalia Wawrzynkiewicz

{"title":"Consumer engagement and the perception of packaging information","authors":"Dobrosława Mruk-Tomczak, E. Jerzyk, Natalia Wawrzynkiewicz","doi":"10.31648/OEJ.3971","DOIUrl":"https://doi.org/10.31648/OEJ.3971","url":null,"abstract":"Packaging is an important factor influencing purchasing decisions, especially in the case of food products. Packaging draws the consumer’s attention and communicates with the consumer at a critical time in the purchasing process, providing information, while instructing and educating. The significance of the information varies depending on the product and on the information needs of the consumer stemming from his or her attitude. The level of consumer engagement in the purchase can significantly determine the perception of information – both emotional and factual - on the packaging. \u0000The aim of the article was to research the perception of the emotional content and factual information on the packaging of fruit juice, taking into account the level of consumer engagement in the purchase. It was assumed that high consumer engagement would result in greater visual attention to the product information. The tools used achieve the goal included eye-tracking and a questionnaire. \u0000The results have indicated that the level of consumer engagement in the purchase of fruit juice (purchase frequency and motivation) does not affect preferences regarding the type of the perceived information. \u0000 ","PeriodicalId":315965,"journal":{"name":"Olsztyn Economic Journal","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123649659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

The consequences of ozone layer depletion on the health of Poles – a case study of skin melanoma 臭氧层耗竭对波兰人健康的影响——皮肤黑色素瘤个案研究

Olsztyn Economic Journal Pub Date : 2019-06-28 DOI: 10.31648/OEJ.3973

Stanisław Wieteska, M. Jabłońska

引用次数: 1

The food expenditure in Poland and other European Union countries – a comparative analysis 波兰和其他欧盟国家的食品支出——比较分析

Olsztyn Economic Journal Pub Date : 2019-06-28 DOI: 10.31648/OEJ.3970

G. Maciejewski

引用次数: 1