Profit Jurnal Administrasi Bisnis最新文献

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PROSEDUR PENANGANAN KOMPLAIN PELANGGAN (Studi Pada Resto Burger di Bekasi) 投诉处理程序(贝卡西汉堡店研究)
Profit Jurnal Administrasi Bisnis Pub Date : 2022-05-31 DOI: 10.31294/jab.v2i1.1254
Idah Yuniasih
{"title":"PROSEDUR PENANGANAN KOMPLAIN PELANGGAN (Studi Pada Resto Burger di Bekasi)","authors":"Idah Yuniasih","doi":"10.31294/jab.v2i1.1254","DOIUrl":"https://doi.org/10.31294/jab.v2i1.1254","url":null,"abstract":"Industri minuman dan makanan akan bertahan lama dikarenakan makan dan minum merupakan kebutuhan dasar manusia sehingga industri ini akan selalu hidup. Maka dari itu sebuah restoran semakin sangat penting dan saling berlomba untuk meningkatkan mutu makanan serta pelayanan dengan sebaik-baiknya dengan harapan dapat meraih pelanggan sebanyak-banyaknya. Dalam kegiatan perdagangan tentu saja ada beberapa faktor yang menjadi penyebab pelanggan merasa tidak puas terhadap perusahaan sehingga dapat terjadinya komplain pelanggan, untuk itu dalam penanganan komplain pelanggan harus memiliki prosedur supaya penanganan dapat terarah dan dapat diselesaikan dengan baik tanpa merusak nama baik perusahaan. Penanganan komplain yang diterapkan yaitu LAST : (Listen) Mendengarkan, (Apologize) meminta maaf, (Smile) senyum, (Thank) Ucapakan Terimakasih. Penting sekali dilakukan selama pelanggan melakukan komplain karena dapat meredakan rasa kecewa pelanggan terhadap perusahaan agar dapat berkunjung kembali di kemudian hari.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"130 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75496250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Komparasi Kinerja Keuangan Perbankan BUKU 4 Sebelum dan Sesudah Pengumuman Covid-19 银行财务表现手册4在Covid-19发布前后
Profit Jurnal Administrasi Bisnis Pub Date : 2022-05-31 DOI: 10.31294/jab.v2i1.1170
Syukron Sazly
{"title":"Komparasi Kinerja Keuangan Perbankan BUKU 4 Sebelum dan Sesudah Pengumuman Covid-19","authors":"Syukron Sazly","doi":"10.31294/jab.v2i1.1170","DOIUrl":"https://doi.org/10.31294/jab.v2i1.1170","url":null,"abstract":"ABSTRAKSI \u0000Pandemi Covid19 telah berjalan selama dua tahun sejak ditemukannya kasus terpaparnya 3 orang pasien , yang menjadi awal pandemi di tanah ini  ini. Melonjaknya kasus secara eksponensial memaksa pemerintah bergerak cepat dan menyatakan covid 19 sebagai Pandemi. Konsekuensinya terjadi pembatasan sosial berskala besar (PSBB) yang berdampak pada menurunnya pertumbuhan ekonomi dan membuat kegiatan industri menurun dengan cepat. Tak terkecuali industri keuangan, khusunya perbankan. Terkait dengan hal tersebut, penelitian ini dilakukan untuk mengetahui apakah indikator kinerja keuangan perbankan mengalami dampak yang signifikan akibat pandemi tersebut. Kinerja keuangan perbankan yang ditunjukkan dengan rasio Biaya Operasional-Pendapatan Oprasional (BOPO) , Loan to Deposit Ratio ( LDR) , Non Performing Loan ( NPL), Net Interest margin ( NIM) , Capital Adequency Ratio  ( CAR) serta Retutn On Asset ( ROA) semestinya akan terpengaruh karena industry perbankan adalah intermediary dari semua industry yang ada. Logikanya jika industry secara umum mengalami penurunan, maka kinerja pebankan pun mengalami penurunan.Penelitian ini bertujuan untuk mengetahui apakah terdapat perbedaan dengan rasio Biaya Operasional-Pendapatan Oprasional (BOPO) , Loan to Deposit Ratio ( LDR) , Non Performing Loan ( NPL), Net Interest margin ( NIM) , Capital Adequency Ratio . Populasi penelitian ini adalah seluruh perusahaan perbankan yang tegolong dalam BUKU 4 , yaitu yang memiliki modal inti diatas 30 Triliun Rupiah. Metode  purposive sampling digunakan dengan pertimbangan bahwa bank BUKU 4 adalah bank papan atas di tanah air yang kinerjanya memiliki dampak yang besar pada perekonomian. Sampel data yang diambil adalah sebanyak 7 bank yang termasuk golongan  BUKU 4 , yaitu 3 Bank BUMN dan 4 Bank Swasta Nasional, sesuai dengan ketentuan OJK-RI dan juga terdaftar di BEI. Metode analisis data yang digunakan adalah uji t sampel berpasangan dengan SPSS for windows. Hasil penelitian ini menunjukkan adalah tidak ada perbedaan yang signifikan pada rasio CAR dan NPL pada bank BUKU 4 antara sebelum dan sesudah pengumuman Pandemi Covid19.Terdapat perbedaan yang signifikan pada rasio ROA, NIM, BOPO dan LDR  pada bank BUKU 4 antara sebelum dan sesudah pengumuman Pandemi Covid19. \u0000  \u0000  \u0000Kata Kunci :  BOPO, LDR, NPL, NIM, CAR, ROA","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"94 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74751124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Strategies to Increase Marketplace Customer Loyalty 提高市场客户忠诚度的策略
Profit Jurnal Administrasi Bisnis Pub Date : 2022-05-31 DOI: 10.31294/jab.v2i1.1180
Tri Lestari
{"title":"Strategies to Increase Marketplace Customer Loyalty","authors":"Tri Lestari","doi":"10.31294/jab.v2i1.1180","DOIUrl":"https://doi.org/10.31294/jab.v2i1.1180","url":null,"abstract":"In recent years, the marketplace has become a favorite as a trusted distribution channel to get sales profits and loyal customers, especially during the COVID-19 pandemic in Indonesia in March 2020, where people prefer to make purchases online. Everyone needs both primary needs and secondary needs. The study was conducted using quantitative methods with multiple linear regression, F test, coefficient determination, normality test, heteroskedasticity test, and multicollinearity test. The tests were based on questionnaires distributed using Google forms to 168 respondents consisting of 72 percent of women and 28 percent of men, to see how much influence predictive variables used had on increasing customer loyalty. Customer loyalty to the marketplace depends not only on the services provided by the marketplace provider but also on the product or service provider. The combination of predictive variables from marketplace providers and product or service providers in the form of prices, shipping costs, logistics, and payment systems in this study significantly influenced customer loyalty output variables. A determination coefficient of 51.62 percent also provides evidence that the predictive variables used in this study effectively increase customer loyalty variables.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81021312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Kinerja Keuangan PT Telkom Sebelum dan Selama Pandemi Covid-19 分析PT Telkom在Covid-19大流行之前和期间的财务表现
Profit Jurnal Administrasi Bisnis Pub Date : 2022-05-31 DOI: 10.31294/jab.v2i1.1187
Rakhmat Hadi Sucipto
{"title":"Analisis Kinerja Keuangan PT Telkom Sebelum dan Selama Pandemi Covid-19","authors":"Rakhmat Hadi Sucipto","doi":"10.31294/jab.v2i1.1187","DOIUrl":"https://doi.org/10.31294/jab.v2i1.1187","url":null,"abstract":"Wabah pandemi Covid-19 yang terjadi di seluruh dunia dan Indonesia menciptakan efek negatif terhadap perekonomian. Meski demikian, pandemi meningkatkan penggunaan akses teknologi informasi dan komunikasi. Perusahaan yang bergerak di industri ini seharusnya bisa memanfaatkan situasi tak kondusif akibat pandemi sebagai peluang positif untuk meningkatkan kinerja keuangannya. PT Telkom Indonesia (Persero) Tbk sebagai salah satu perusahaan yang bergerak di sektor teknologi informasi dan komunikasi seharusnya mampu meningkatkan kinerja keuangan ketika terjadi pandemi. Penelitian ini bertujuan untuk mengetahui kinerja keuangan PT Telkom sebelum dan selama terjadi pandemi serta menguji rasio keuangan perusahaan. Penelitian menggunakan metode riset deskriptif dengan pendekatan kuantitatif. Penelitian menggunakan data sekunder perusahaan. Dengan menggunakan data tersebut, analisis fokus pada current ratio, quick ratio, debt to assets ratio, debt to equity ratio, return on assets, serta return on equity. Hasil penelitian menunjukkan, mayoritas indikator kinerja keuangan PT Telkom terpengaruh oleh pandemi Covid-19. Pada rasio likuiditas, current ratio dan quick ratio menunjukkan perbedaan signifikan antara sebelum dan selama pandemi. Pada rasio solvabilitas, baik debt to assets ratio maupun debt to equity ratio, sama-sama berbeda signifikan sebelum dan selama pandemi. Hanya rasio profitabilitas, yaitu return on assets dan return on equity, yang tidak berbeda signifikan antara sebelum dan selama pandemi.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"41 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88629345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Building Green Capabilities through Green Supply Chain Practices 通过绿色供应链实践建立绿色能力
Profit Jurnal Administrasi Bisnis Pub Date : 2022-03-27 DOI: 10.14710/jab.v11i1.41342
Anggraeni Pratama Indrianto, T. Kusmantini
{"title":"Building Green Capabilities through Green Supply Chain Practices","authors":"Anggraeni Pratama Indrianto, T. Kusmantini","doi":"10.14710/jab.v11i1.41342","DOIUrl":"https://doi.org/10.14710/jab.v11i1.41342","url":null,"abstract":"Green capability is the capability of factories to produce more efficiently and competitively in the market in an environmentally friendly manner. This study aimed to analyze the ability of the “Lestari” Women Farmers Group (WFG) to develop their green products and to see the supply chain structure for their green products. This research was conducted using a qualitative research design and the research technique used was a case study. The result of this research was that green capability can be built through the green supply chain in the Sustainable Farmer Group. “Lestari” Women Farmers Group has succeeded in making business access to destination markets and was able to implement green capability quite well because the quality of the products produced was a product that was free of pesticides, chemicals and used natural ingredients as plant fertilizers such as fertilizers from fruit fermentation and rice washing water so that the quality of the vegetables is guaranteed.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87295204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Value dan Technology Acceptance sebagai Faktor Penentu Behavior Intention Melalui Trust dan Customer Value Pengguna Aplikasi Gerak Virtual Race 客户价值,技术接受度,因素,行为意向,信任,客户价值,彭古那,彭古那
Profit Jurnal Administrasi Bisnis Pub Date : 2022-03-27 DOI: 10.14710/jab.v11i1.41975
Zuwina Miraza, Arasy Ayu Setiamy, Tommy Afrialdi Syahputra
{"title":"Customer Value dan Technology Acceptance sebagai Faktor Penentu Behavior Intention Melalui Trust dan Customer Value Pengguna Aplikasi Gerak Virtual Race","authors":"Zuwina Miraza, Arasy Ayu Setiamy, Tommy Afrialdi Syahputra","doi":"10.14710/jab.v11i1.41975","DOIUrl":"https://doi.org/10.14710/jab.v11i1.41975","url":null,"abstract":"A healthy lifestyle today is very important because the body is always primed during a pandemic. Gerak Virtual Race Indonesia app provides the best solution for tracking sports activities. The required feel can provide good application performance and trusted services in order to increase the intensity of use. This study aims to determine customer value and technology acceptance of behavioral intentions through customer trust and value in the Gerak Virtual Race Indonesia application. The research sample was 220 people who were determined by purposive sampling method. Primary data was obtained by questionnaire, and the statistical test used was SEM (Structural Equation Model) using IBM's AMOS. The results of this study indicate that the customer value variable has a positive and significant effect on trust directly. Trust variable has a positive and significant effect on behavioral intentions directly. Trust variable mediates positive and significant relationship between customer value and behavioral intention indirectly. Technology acceptance variable has a positive and significant effect on customer attitudes directly. Customer attitude variable has no significant positive effect on behavioral intentions directly. The customer attitude variable does not mediate and does not have a significant relationship between technology acceptance and behavioral intentions indirectly.Gaya hidup sehat saat ini sangat penting karena tubuh dituntut selalu prima disaat pandemi. Aplikasi Gerak Virtual Race Indonesia memberikan solusi terbaik untuk mentracking aktivitas olahraga. Perusaahan diharuskan dapat memberikan performa aplikasi yang baik dan layanan yang terpercaya agar dapat meningkatkan intensi penggunaan. Penelitian ini bertujuan untuk mengetahui customer value dan technology acceptance terhadap behavior intention melalui trust dan customer value pada aplikasi Gerak Virtual Race Indonesia. Sampel penelitian sebanyak 220 orang yang ditentukan dengan metode purposive sampling. Data primer diperoleh dengan kuesioner dan uji statistik yang digunakan adalah SEM (Structural Equation Model) menggunakan AMOS IBM. Hasil penelitian ini menunjukan bahwa variabel customer value berpengaruh positif dan signifikan terhadap trust secara langsung. Variabel trust berpengaruh positif dan signifikan terhadap behavior intention secara langsung. Variabel trust memediasi positif dan signifikan terhadap hubungan customer value terhadap behavior intention secara tidak langsung. Variabel technology acceptance berpengaruh positif dan signifikan terhadap customer attitude secara langsung. Variabel customer attitude berpengaruh positif tidak signifikan terhadap behavior intention secara langsung. Variabel customer attitude tidak memediasi dan tidak signifikan hubungan technology acceptance terhadap behavior intention secara tidak langsung","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89317656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand Loyalty: Pengaruh Self-Brand Connection melalui Brand Experience Burberry di Indonesia 品牌忠诚度:Pengaruh自我品牌连接melalui品牌体验Burberry di Indonesia
Profit Jurnal Administrasi Bisnis Pub Date : 2022-03-27 DOI: 10.14710/jab.v11i1.40771
Muhammad Ardany Ramadhan, Prima Nurita Rusmaningsih
{"title":"Brand Loyalty: Pengaruh Self-Brand Connection melalui Brand Experience Burberry di Indonesia","authors":"Muhammad Ardany Ramadhan, Prima Nurita Rusmaningsih","doi":"10.14710/jab.v11i1.40771","DOIUrl":"https://doi.org/10.14710/jab.v11i1.40771","url":null,"abstract":"For the past five years, the upper middle class has experienced a dilemma in purchasing luxury brands. Even so, the sales figures for luxury brands as a whole continue to increase. The increase in sales of luxury brands is due to the adjustment of the consumer's self-concept with a high level of lifestyle. This study aims to analyze the effect of self-brand connection on brand loyalty in the luxury brand Burberry in Indonesia by using brand experience as a mediating variable. This study uses a quantitative approach with respondents in the form of customers who have purchased Burberry bag products more than once during the last five years and using a non-probability sampling technique. The results of this study indicate that brand experience has a positive effect as a mediation between self-brand connection and brand loyalty. This study shows that the value of the buying experience can be a process of verifying the suitability of the customer's self-concept with the Burberry brand so as to create a sense of loyalty from the customer himself. Masyarakat kelas menengah ke atas selama lima tahun terakhir mengalami dilema dalam pembelian luxury brand. Meskipun demikian, angka penjualan luxury brand secara keseluruhan terus meningkat. Meningkatnya penjualan luxury brand disebabkan oleh penyesuaian konsep diri konsumen dengan tingkat gaya hidup yang tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh self-brand connection terhadap brand loyalty pada luxury brand Burberry di Indonesia dengan menggunakan brand experience sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan 131 responden berupa pelanggan yang pernah membeli produk tas Burberry lebih dari satu kali selama lima tahun terakhir dan menggunakan teknik analisis regresi sederhana dan berganda. Hasil penelitian ini menunjukkan bahwa brand experience berpengaruh positif sebagai mediasi antara self-brand connection dengan brand loyalty. Nilai dari pengalaman pembelian dapat menjadi proses verifikasi kesesuaian konsep diri pelanggan dengan merek Burberry sehingga menimbulkan rasa loyalitas dari pelanggan.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"111 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82463657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Innovation Model In Indigenous Community 原住民社区的社会创新模式
Profit Jurnal Administrasi Bisnis Pub Date : 2022-03-27 DOI: 10.14710/jab.v11i1.42059
Timothy Andrianus Philemon, M. Widyarini, Tutik Rachmawati, Elivas Simatupang
{"title":"Social Innovation Model In Indigenous Community","authors":"Timothy Andrianus Philemon, M. Widyarini, Tutik Rachmawati, Elivas Simatupang","doi":"10.14710/jab.v11i1.42059","DOIUrl":"https://doi.org/10.14710/jab.v11i1.42059","url":null,"abstract":"During the past decade, social entrepreneurship has become an emerging topic. The primary objective of social entrepreneurship is to address social issues through a business lens. Social capital is a critical indicator of a social enterprise's sustainability. The purpose of this conceptual paper is to examine social capital and its role in the innovation process. At the moment, no valid model adequately describes the role of social capital in social innovation, particularly in indigenous communities. The available model is intended for use in the private sector only for social innovation. The purpose of this paper is to discuss bridging and bonding at the level of actor-actor interaction to the innovation process in the Cireundeu indigenous community. Social innovation is believed to stimulate business growth by leveraging additional ideas from external sources, providing a new capacity for the community to develop a local economy. This paper aims to develop a conceptual model of social capital in social innovation to understand the actors' innovation capabilities better.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80500018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Corporate Governance on Environmental Disclosure by Listed Nigerian Consumer Goods Firms 公司治理对尼日利亚消费品上市公司环境信息披露的影响
Profit Jurnal Administrasi Bisnis Pub Date : 2022-03-27 DOI: 10.14710/jab.v11i1.41599
K. A. Yahaya, D. Bamigbade, Glory Oluwatosin Ajiboye
{"title":"The Effect of Corporate Governance on Environmental Disclosure by Listed Nigerian Consumer Goods Firms","authors":"K. A. Yahaya, D. Bamigbade, Glory Oluwatosin Ajiboye","doi":"10.14710/jab.v11i1.41599","DOIUrl":"https://doi.org/10.14710/jab.v11i1.41599","url":null,"abstract":"In recent times, companies improve corporate communication with stakeholders by providing information on measures taking to protect the environment through environmental disclosures. The main objective of the study is to examine how corporate governance affects environmental disclosures listed Nigerian consumer goods firms. The ex-post facto research design was used and regression analysis was used to analyzed data derived from seventeen consumer goods firms. The findings revealed that the presence of environmental sustainability committee, number of meetings held by the board of directors, and firm size have significant positive impact on the quantity of environmental information disclosure (EDI). However, the size of the board of directors (BSIZE) and board independence have an insignificant inverse influence on the Environmental Disclosure Index (EDI) of the sampled companies. It was concluded that corporate governance affects environment disclosure. Based on the findings it was recommended that companies should constitute environmental committee on the board of directors to improve environmental disclosure.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"90 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78415493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Rumusan Program Membership, Poin Rewards dan Email Marketing untuk Meningkatkan Loyalitas Pelanggan: Studi pada Semanis Kamu Cafe 为增加顾客忠诚度而设计的会员方案、奖励点和市场邮箱
Profit Jurnal Administrasi Bisnis Pub Date : 2022-03-26 DOI: 10.14710/jab.v11i1.39815
Puspa Ayu Aprillia Pudjianingrum, C. Barkah, Tetty Herawaty, Lina Auliana
{"title":"Rumusan Program Membership, Poin Rewards dan Email Marketing untuk Meningkatkan Loyalitas Pelanggan: Studi pada Semanis Kamu Cafe","authors":"Puspa Ayu Aprillia Pudjianingrum, C. Barkah, Tetty Herawaty, Lina Auliana","doi":"10.14710/jab.v11i1.39815","DOIUrl":"https://doi.org/10.14710/jab.v11i1.39815","url":null,"abstract":"This paper analyzes marketing strategies to increase customer loyalty. Customer loyalty can be used as a measure of a customer's level of loyalty to a particular product or brand. The higher the level of customer loyalty will increase the number of active customers who make transactions. Semanis Kamu Cafe reported that based on the update data in May only 40 percent of the number of transactions are active buyers or customers who make transactions. Meanwhile, the management targets active buyers to reach 50 percent of the number of transactions. Therefore, the author wants to propose a marketing strategy that can increase customer loyalty. This research resulted in three program proposals, namely membership using member cards, rewards points, and email marketing. The proposed program is expected to increase customer loyalty Semanis Kamu Cafe.Paper ini menganalisis mengenai strategi pemasaran untuk meningkatkan loyalitas pelanggan. Loyalitas pelanggan dapat digunakan sebagai suatu ukuran tingkat kesetiaan pelanggan terhadap suatu produk atau brand tertentu. Semakin tinggi tingkat kesetiaan pelanggan akan meningkatkan jumlah pelanggan aktif yang melakukan transaksi. Semanis Kamu Cafe melaporkan bahwa berdasarkan data keterkinian pada bulan Mei hanya 40 persen dari jumlah transaksi merupakan pembeli aktif atau pelanggan yang melakukan transaksi. Sementara, pihak pengelola menargetkan pembeli aktif mencapai 50 persen dari jumlah transaksi. Oleh karena itu, penulis ingin mengusulkan suatu strategi pemasaran yang dapat meningkatkan loyalitas pelanggan. Hasil penelitian menghasilkan tiga usulan program yaitu membership menggunakan member card, poin rewards, dan email marketing. Usulan program tersebut diharapkan dapat meningkatkan loyalitas pelanggan Semanis Kamu Cafe.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79839277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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