ARID International Journal of Media Studies and Communication Sciences最新文献

{"title":"The active forces in the Russian propaganda discourse on the Russian-Ukrainian war","authors":"Ahmed Emad Al-Jumaili, Dr. Jamal Abed Namoos","doi":"10.36772/arid.aijmscs.2024.5102","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2024.5102","url":null,"abstract":"This study aimed to identify the active forces in the Russian propaganda discourse during the period of the Russian-Ukrainian war in the Russia Today website, in order to know those forces and stand on their reactions from the war, as the researcher chose the Russia Today news site and subject its contents to research, amounting to (1160) journalistic art, which appeared in which the active forces appeared in the Russian propaganda discourse about the Russian-Ukrainian war, and as the site is affiliated with the state and pays special attention to events related to Russia and related to In order to reach scientific and practical results, the researcher relied on the survey method, as this approach is the most appropriate to obtain data and information accurately and reach the goals and requirements of the research, and the researcher has deliberately used the content analysis tool, through which the content of the news material was studied and analyzed for the site (the subject of study), in addition to the use of the active forces tool one of the tools of the analysis methodology Speech. The research problem came under the title (What are the active forces in the Russian propaganda discourse vis-à-vis the heat ...","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":"107 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141647279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Importance of the Digital Media Education Curriculum in Students' Production of Media Content: A Field Study","authors":"Sadeq Mutlag Aswad, dr.sahar khalifa salim","doi":"10.36772/arid.aijmscs.2024.5103","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2024.5103","url":null,"abstract":"البليهشي، ق. م. ب. ص. (2018). تعليم الكبار في عصر تكنولوجيا المعرفة. بنها: دار لوتس للنشر والتوزيع.\u0000البوطورة، ف. ز.، وآخرون. (2023). أساليب التعليم الإلكتروني لمواجهة الأمية الرقمية. في وقائع الملتقى الوطني الأول. برلين: المركز الديمقراطي العربي.\u0000الطعاني، س. (2020). الوجيز في التربية الإعلامية. عمان: دار الخليج للنشر والتوزيع.\u0000التل، س. م. (2022). التربية الوطنية مقاربة شاملة. عمان: دار اليازوري العلمية للنشر والتوزيع.\u0000عبد العاطي، ح. ر. (2021). المواطنة الرقمية في السياق التربوي. عمان: دار الجنان للنشر والتوزيع.\u0000الضبع، ر. ع. (2009). الإعلام التربوي تأصيله وتحصيله. عمان: دار الفجر للنشر والتوزيع.\u0000الكبيسي، و. م. (2010). القياس النفسي بين النظرية والتطبيق. بيروت: مؤسسة مصر مرتضى للكتاب العراقي.\u0000الهواري، ش. (2021). الحكامة الإعلامية بين التنظير الاصطلاحي والقانوني وواقع التضليل. برلين: المركز الديمقراطي العربي.\u0000المصري، م. و.، و شعت، أ. ح. (2017). مستوى المواطنة الرقمية لدى عينة من طلبة جامعة فلسطين من وجهة نظرهم. مجلة جامعة فلسطين لأبحاث والدراسات، 7(2)، 177.\u0000غانم، ع.، وصبيرة، ف. (2019). دور التربية الإعلامية في مواجهة التطرف والإرهاب. في وقائع المؤتمر العلمي الخامس، جمعية البصيرة للبحوث والتطوير الإعلامي (ص 443). عمان: دار الفجر.\u0000سالم، س. خ.، وحسن، ر. ر. (2018). كفايات منهج التربية الإعلامية الرقمية من وجهة نظر أساتذة الجامعات العراقية. مجلة الباحث الإعلامي جامعة بغداد، 10(40)، 44.\u0000Turow, J., & Duffy, B. E. (2009). Key Readings in Media Today: Mass Communication Context. New York: Routledge.\u0000فراي، ن.، وآخرون. (2015). محو الأمية المعلوماتية في المدارس في القرن الحادي والعشرين. (ع. حمدي، مترجم). القاهرة: مجموعة النيل العربية.","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141832642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Advertising Campaigns on Social Media in Enhancing Brand Reputation (Case Study of Telecommunications Companies in Saudi Arabia)","authors":"Samaher Abdullah Barboud, Dr. Mohammed Ahmed Owees","doi":"10.36772/arid.aijmscs.2024.5101","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2024.5101","url":null,"abstract":"The study aimed to investigate the role of advertising campaigns on social media platforms in enhancing the brand reputation of telecommunications companies in the Kingdom of Saudi Arabia through a field study involving all employees in the telecommunications sector in Saudi Arabia across several companies. The study employed a descriptive-analytical approach and was conducted on a sample of all employees of telecommunications companies in the Kingdom of Saudi Arabia, with a total of 50 respondents participating in the questionnaire. The study's results indicated that advertising campaigns in telecommunications companies are significantly proliferating, fostering increased competition among companies to enhance brand reputation. Moreover, there exists a statistically significant positive relationship between advertising campaigns on Saudi social media platforms and consumer attitudes towards the brand. Additionally, statistically significant differences were found in the impact of advertising campaigns on social media platforms on brand trust among telecommunications companies in the Kingdom of Saudi Arabia.","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":"42 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141644858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The crime of \"electronic terrorism\" and the role of the Moroccan legislator in addressing it","authors":"EL Hicho Youssef","doi":"10.36772/arid.aijmscs.2024.595","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2024.595","url":null,"abstract":"This paper seeks to monitor the crime of \"electronic terrorism\" as a cross-border crime, for which terrorist organizations have harnessed a network of technicians and technicians specialized in the field of digital terrorist propaganda, which has undertaken the task of (claiming power) at its maximum, and promoting its extremist ideology, relying on that Distinguished digital media material that was considered as a tool for carrying out the criminal act, and posed a real threat to international and national security, which required the Moroccan legislator to fully engage with the countries of the world through his legal arsenal in confronting this crime.\u0000What do we mean by the crime of \"electronic terrorism\"? And what are its manifestations? And to what extent was the Moroccan legislator able to succeed in addressing it?","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139437272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Public Relations in Disseminating Human Rights Culture and Social Peace in the Iraqi Society An Analytical Study of the Facebook Page of the High Commission for Human Rights","authors":"Professor Dr. Fatima Abdel Kazem, Dr. Nisreen Kazem Obaid","doi":"10.36772/arid.aijmscs.2024.596","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2024.596","url":null,"abstract":"This research aims to clarify the role of public relations in disseminating a culture of human rights and social peace among the Iraqi public by examining the activities of the Public Relations Department in the Higher Commission for Human Rights. The primary focus of the research revolves around the question, \"What is the role of public relations in spreading a culture of human rights and social peace among the Iraqi public?\" The researcher employed a survey methodology to analyze the commission's activities published on its official Facebook page using both quantitative and qualitative content analysis from 1/10/2020, to 1/10/2021. Additionally, the researcher conducted scientific interviews with employees in the Public Relations and Outreach departments to obtain relevant information and data for the research.\u0000The study found that field visits were among the most important direct communication activities, while press releases constituted indirect communication activities, focusing on topics such as the right to healthcare and social care for citizens. The commission utilized persuasion techniques and arguments to convince its audience of the content of its communication messages. The communication strategies were identified as media strategy, relationship-building strategy, dialogue strategy, and social responsibility strategy.\u0000The research yielded several results, including the commission's focus on human rights in general and specific rights for targeted groups. Notably, field visits, receiving appeals and complaints, and conducting training workshops were prominent activities. Various persuasive techniques were applied, with a focus on logical appeals achieving the highest percentage compared to emotional and fear appeals. Additionally, the commission emphasized the use of logical arguments, such as the precedent argument, causal argument, and historical argument in its diverse content.\u0000Keywords: Role, Public Relations, culture, Human Rights, Social Peace, Higher Commission for Human Rights.","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":"49 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139437389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Journalistic treatment of the French position towards Islam according to frame theory on the websites (France 24 Arabic and Al Jazeera Net)","authors":"Dr.wefaq hafud, Iman Abdel Attia","doi":"10.36772/arid.aijmscs.2024.594","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2024.594","url":null,"abstract":"The research deals with the frameworks of the journalistic treatment of the French position towards Islam on the electronic websites represented by the (France 24 Arabic) and (Al Jazeera Net) websites, and is represented by the main question of (what are the frameworks of the journalistic treatment of the French position towards Islam on the two websites), from which several questions branch out through which the objectives of the research are achieved? The research is considered a descriptive research in which the survey/analytical method was used. The researcher reached several results, the most prominent of which are: the similarity of the journalistic frameworks in the two research sites, with the exception of the absence of the ethical framework from the (France 24 Arabic) website, and the political figures were central to the treatments, which were characterized by ( Biased treatment) in both sites, and most of the treatments were in the form of press reports.","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":"49 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139437391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital media and its role in achieving sustainable development in contemporary societies / a theoretical approach","authors":"Dr. Walaa Mohammed Ali Hussain","doi":"10.36772/arid.aijmscs.2023.484","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2023.484","url":null,"abstract":"There are many ideas and thoughts which need to have a theoretical foundation before any kind of field and practical studies can be initiated. Among these ideas is the attempt to explain the mutual relation between the advanced digital services and the raising of the public level of efficiency of using this highly- developed technology.\u0000The present study is a theoretical approach aiming, in the first place, at describing the nature of such relation and at making a distinction between its items and the building of a cognitive and scientific base with the sole purpose of raising the efficiency of the users on how to understand the development and accept new ideas.\u0000Before the emergence of digital technology, human societies could hardly accept a change in their lives but today's societies are more open and can easily and automatically welcome any new ideas coming from the various social media sites such as face-book, twitter, Instagram and WhatsApp.\u0000Added to this, in modern societies no one can dispute the possibility of using or not using this technology. Also, the users' level of education dealing with technology must be taken into consideration. There are some people such as children who can't read and write but they prove to be skillful in using this technology. They depend mainly on the mental picture which they acquire from their daily contact with this technology. \u0000Proceeding from above, the study tries to pose some possible questions relating to the subject. Can advanced technology bring about a change in the structure of society? Can digital technology provide opportunities for self-education for its users? If the answer is yes, can we employ them for solving problems of decision making in our daily life? Can they contribute in developing our creative and innovative thinking? What are the modern philosophies in the field of human resources management? Can a study of human resources management contribute in raising the efficiency of development? What are the possible approaches for such a study? \u0000 Keywords: digital media, human resources management, social networks, citizen journalism","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131805092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Creating content on websites and its impact on the level of public trust","authors":"Bairq Hussein Gomaah al-Rubaie","doi":"10.36772/arid.aijmscs.2023.483","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2023.483","url":null,"abstract":"The media arena at the present time is witnessing rapid and increasing developments, whether in the way the media message is manufactured or the way it is presented and displayed, and in light of the multiplicity and diversity of new media and the media momentum that the user is exposed to, and he finds himself amidst a huge amount of news from multiple sources and forms, so how can he distinguish between True and false information? What is the degree of his confidence in that information and websites? The research aims to reveal the availability of the elements of the media content industry and test the relationship between them and the levels of public confidence in websites? The research is a descriptive research that seeks to monitor levels of public confidence in websites and to identify the elements of the media content industry that has a high degree of credibility with the public through the use of the survey method. In order to reach the users, the two researchers used the snowball sample by using the questionnaire tool to achieve the research goals and hypotheses, which included several axes that simulate the research questions, hypotheses, and objectives.","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130372588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The rights of Iraqi women between legislation and application A survey of a sample of Iraqi women journalists","authors":"Dr. Yousra Khlid Ibrahim","doi":"10.36772/arid.aijmscs.2023.486","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2023.486","url":null,"abstract":"The talk about women's rights is one of the new old words. It is renewed despite all the divine religions and the laws enacted by the Holy Quran. The Quran has distinguished women in the importance of respecting their rights and honoring them. The care and respect of women is one of the most important rules in Islamic legislation that affirms this right in all fields but in the ground, these heavenly laws are transformed into verses that we read and do not work with, and the laws are reserved for materials between the books and on the shelves of libraries without finding those who apply them. In many institutions today, governmental and educational, even when they are headed by those with a religious character, those who ignore these rights have been the media women most affected by this subject because of the harassment and abuse even from their colleagues in the work because they do not understand the importance of their existence or because they consider them to contend with the place, which is a very late view of women. The media despite the call for freedom of expression and members of paragraphs of it in the Constitution, It gives the opportunity to express its opinion, but that there are many advocates of women's rights are the most people in their application has spread the latest phenomenon of violence is strange to our Muslim community, which works with the Koran and the Sunnah of the noble Prophet and women in many environments in our society, From this point of view, the idea of research on women's rights comes from legislation and application from the point of view of media. The research relies on the survey method through a questionnaire distributed to a sample of Iraqi women journalists belonging to multiple generations to find out their views and attitudes on the reality of the application of these legislations and laws that guarantee the rights woman\u0000 Keywords: women's rights, legislation, laws, Iraqi women journalists, survey study.","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129450526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Social Responsibility of the Emirati Elites in Interactive Media: An Applied Study on the Twitter Platform","authors":"Dr. Amal Sultan Alhalyan, Dr. Ihab Awais","doi":"10.36772/arid.aijmscs.2023.481","DOIUrl":"https://doi.org/10.36772/arid.aijmscs.2023.481","url":null,"abstract":"This study, entitled \"The Social Responsibility of the Emirati Elites in Interactive Media: An Applied Study on the Twitter Platform\", aims to identify the concept of social responsibility among the Emirati elites in interactive media, specifically Twitter, in addition to identifying the compatibility of the motives of the Emirati elites with the principles of the theory of social responsibility. (The theory on which the study is based) in this platform, and the most important contents and issues that the Emirati elites focus on the Twitter platform in terms of social responsibility, in addition to the most prominent forms of those responsibilities that the elites exercise in this aspect. This study relied on the qualitative approach, using The standardized interview as a main tool for collecting study data, which was applied to the intentional study sample, consisting of (12 individuals) from the various elite groups in the Emirati society (the study community), where the results came to bear a great importance for dealing with this type of media, as it revealed The study revealed, according to the mechanism that was used in analysing the answers and the qualitative data they bear, a set of important results, the most important of which is that the active Emirati elites are on a platform Twitter is considered, based on the principle of responsibility and patriotism, as elites who support the government's directions and policies, without any direct guidance from the government to do this support, and this reinforces the fact that the UAE 2022 won the people's confidence in the government by 87% and ranked second in the world, as it was found that the majority of elites in different specializations care about issues Social, and they are always looking for solutions to what concerns the people, as it turned out that \"Twitter\" is an important source of change, influence and formation of public opinion, and that it is one of the most important interactive and direct official platforms between the government and the people, and the presence of government leaders on the Twitter platform and with continuous interaction, increased The extent of responsibility on the effective and influential elites, and the concept of social responsibility is considered the most widespread and repeated concept during the analysis stage, in addition to the compatibility of the study with the second principle of the theory of social responsibility, which is concerned with objectivity, balance and accuracy, and that social responsibility is considered the necessary requirement for the elites towards community awareness and development.\u0000Keywords: elite social responsibility, interactive media - Twitter.","PeriodicalId":315726,"journal":{"name":"ARID International Journal of Media Studies and Communication Sciences","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128151976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}