The Role of Advertising Campaigns on Social Media in Enhancing Brand Reputation (Case Study of Telecommunications Companies in Saudi Arabia)

Abstract

The study aimed to investigate the role of advertising campaigns on social media platforms in enhancing the brand reputation of telecommunications companies in the Kingdom of Saudi Arabia through a field study involving all employees in the telecommunications sector in Saudi Arabia across several companies. The study employed a descriptive-analytical approach and was conducted on a sample of all employees of telecommunications companies in the Kingdom of Saudi Arabia, with a total of 50 respondents participating in the questionnaire. The study's results indicated that advertising campaigns in telecommunications companies are significantly proliferating, fostering increased competition among companies to enhance brand reputation. Moreover, there exists a statistically significant positive relationship between advertising campaigns on Saudi social media platforms and consumer attitudes towards the brand. Additionally, statistically significant differences were found in the impact of advertising campaigns on social media platforms on brand trust among telecommunications companies in the Kingdom of Saudi Arabia.