Izvestiia Ikonomicheski universitet Varna最新文献

Building Effective Marketing Partners: a Tactical Tool to Achieve Customer Retention in the Face of Strong Competitors 建立有效的营销伙伴:面对强大的竞争对手实现客户保留的战术工具

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-09-01 DOI: 10.56065/ijuev2023.67.3.171

Bayode Olusanya BABATUNDE, Idris Adegboyega ONIKOYI, Bolanle M. SANUSI, Abosede OJEWANDE

引用次数: 0

THE CAPITAL MARKET MATTERS - THE EXPERIENCE OF THE GRAND DUCHY 资本市场很重要——这是大公国的经验

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-09-01 DOI: 10.56065/ijuev2023.67.3.196

Krasimira NAYDENOVA

引用次数: 0

DEMAND AND COMPETITION IN THE RETAIL MARKET OF DIESEL FUEL IN BULGARIA 保加利亚柴油零售市场的需求和竞争

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-09-01 DOI: 10.56065/ijuev2023.67.3.225

Milcho BLIZNAKOV

引用次数: 0

THE EFFECT OF INFORMAL ECONOMY ON HUMAN CAPITAL DEVELOPMENT 非正式经济对人力资本发展的影响

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-09-01 DOI: 10.56065/ijuev2023.67.3.182

Temitope Sade AKINTUNDE, Abiodun Samuel ISAYOMI

引用次数: 0

Decoding the DNA of Customer Relationships: the Role of Marketing Diagnostics in the Digital Age 解读客户关系的DNA:营销诊断在数字时代的作用

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-06-29 DOI: 10.56065/ijuev2023.67.2.101

Ivelina Ivanova-Kadiri

{"title":"Decoding the DNA of Customer Relationships: the Role of Marketing Diagnostics in the Digital Age","authors":"Ivelina Ivanova-Kadiri","doi":"10.56065/ijuev2023.67.2.101","DOIUrl":"https://doi.org/10.56065/ijuev2023.67.2.101","url":null,"abstract":"As businesses increasingly recognize the importance of effective customer relationship management, building a rich database and managing it sustainably becomes a crucial factor for success. Digital transformation has altered consumer behavior, necessitating the transformation of strategic frameworks for managing customer relationships and precise management of customer data. To implement effective marketing approaches, it is necessary to conduct a CRM system diagnostics that identifies critical customer interaction areas through adequate metrics. This paper examines the main aspects of marketing diagnostics and their contribution to customer relationship management. The research focuses on the nature and development of three main diagnostic tools as fundamental to the diagnostic process in customer relationship management: the RFM-method, the customer lifetime value (CLTV) and the Customer churn prediction model. The possibilities of using machine learning and artificial intelligence in marketing diagnostics and their impact on customer relationship management are discussed. The purpose of the present study is to contribute to a better understanding of the importance of marketing diagnostics for customer relationship management and to highlight the importance of the effective application of diagnostic tools in organizations.","PeriodicalId":30732,"journal":{"name":"Izvestiia Ikonomicheski universitet Varna","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78110348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Business Networks as a Means of Impact on Agribusiness Organizations Competitiveness 商业网络作为影响农业综合企业组织竞争力的手段

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-06-29 DOI: 10.56065/ijuev2023.67.2.153

Galina Ivanova

引用次数: 0

The International Trade of Non-Euro CEE Countries During the Period 2014-2021. A Multiparameter Analysis 2014-2021年中东欧非欧盟国家国际贸易。A多参数分析

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-06-29 DOI: 10.56065/ijuev2023.67.2.125

Ion Pănescu, Dumitru Miron

{"title":"The International Trade of Non-Euro CEE Countries During the Period 2014-2021. A Multiparameter Analysis","authors":"Ion Pănescu, Dumitru Miron","doi":"10.56065/ijuev2023.67.2.125","DOIUrl":"https://doi.org/10.56065/ijuev2023.67.2.125","url":null,"abstract":"On their development path the Central and Eastern European (CEE) countries partially overcame the gap to the developed countries by means of the external trade, acquiring the needed goods and services and satisfying the foreign demand for their products which otherwise was lacking on their territory or seizing an opportunity. In the current paper the authors aim at analysing the evolution of the trade flows of the countries they thought to be the most similar in this aspect, which are the ones belonging to the non-euro area of the European Union (EU) during the period 2014-2021. The research used the Eurostat database, the products being classified after the Standard International Trade Classification (SITC) main categories in order to find out the sectors with the largest contribution to the total surplus or deficit. Moreover, there were identified the main partners of every analysed country and calculated the evolution of respective trade balances at the start and the end of the selected period of time. The authors findings reveal an increasing dependency on exports to Germany, imports from China, decreasing imports of mineral fuels from Russia and also important similarities and differences in the group. The novelty of the manuscript resides in comparing the most profitable sectors during the analysed period and identifying the partners’ contribution to the surplus or the deficit. The current research might be extended with a more in-depth level of multinational enterprises and also in the case of services.","PeriodicalId":30732,"journal":{"name":"Izvestiia Ikonomicheski universitet Varna","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90483636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship 尼日利亚银行业的品牌形象、客户满意度和消费者购买意愿:服务质量能加强这种关系吗

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-06-29 DOI: 10.56065/ijuev2023.67.2.110

Calvin Y. Ojeleye, Abdullahi H. Mustapha, S. Umar, M. Bakare

{"title":"Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship","authors":"Calvin Y. Ojeleye, Abdullahi H. Mustapha, S. Umar, M. Bakare","doi":"10.56065/ijuev2023.67.2.110","DOIUrl":"https://doi.org/10.56065/ijuev2023.67.2.110","url":null,"abstract":"The marketing concept holds that the key to realizing the goals of the organization lies in the ability of the organization in creating, delivering and communicating customer value to the target market more effectively compared to the competitors. This research examined brand image, and customer satisfaction as determinants of purchase intention with the moderating role of service quality. A quantitative research which employed both survey and cross-sectional research designs. The study has an infinite population with a sample size of 422. Purposive sampling techniques were employed in the process of administering the copies of questionnaires to respondents. Partial Least Square Structural Equation Modelling (PLS-SEM) was utilised to ascertain the hypothesised relationship. The findings of the study suggested that brand image, customer satisfaction and service quality have a positive and significant effect on purchase intentions. In addition, service quality significantly moderated the relationship between brand image and purchase intentions and customer satisfaction and purchase intentions. The study recommends that managers should improve service quality in clients' views, such as improving banking facilities, commitments to the customer, the interaction between the staff and the client, being ready to listen to the concerns of customers, and being prepared to solve the problems of customers.","PeriodicalId":30732,"journal":{"name":"Izvestiia Ikonomicheski universitet Varna","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75757823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Crude Oil Price Fluctuations and Manufacturing Sector Performance in Nigeria (1981 - 2019) 尼日利亚原油价格波动与制造业业绩(1981 - 2019年)

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-06-29 DOI: 10.56065/ijuev2023.67.2.139

B. Okuneye, Peter Oluwo

{"title":"Crude Oil Price Fluctuations and Manufacturing Sector Performance in Nigeria (1981 - 2019)","authors":"B. Okuneye, Peter Oluwo","doi":"10.56065/ijuev2023.67.2.139","DOIUrl":"https://doi.org/10.56065/ijuev2023.67.2.139","url":null,"abstract":"Nigeria’s high import of manufactured products and the weak export of processed goods are indications of the palpable weakness of the sector. The paper examines the response of manufacturing performances to crude oil price fluctuations in Nigeria and considered annual data in Nigeria from 1981 to 2019. The paper evaluates fluctuation in crude oil price in relation to manufacturing sector performance in Nigeria. Hence, the need to find solution to the crude oil price fluctuations becomes inevitable. The data set was estimated using dynamic ordinary least square (DOLS) as the series is a mixture of me (0) and me (1). However, ex post facto research design was employed to realize the first objective. Phillips Perron and Bounds test were carried out to evaluate the F-statistic against the critical values. The results show that physical investment had negative value (-0.0466) and was significant at (1%) on manufacturing performance; also oil price fluctuations had negative value (-0.1399). Therefore, policy makers need to engage the Governments to create enabling environment and regulate the distortions in the crude oil price for manufacturing sector.","PeriodicalId":30732,"journal":{"name":"Izvestiia Ikonomicheski universitet Varna","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82996195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

AN APPROACH TO MODELING THE PROBABLE CONSUMERS DEMAND OF FOOD PRODUCTS USING PEARSON DISTRIBUTION SYSTEM AND JOHNSON DISTRIBUTION SYSTEM 利用Pearson分销系统和Johnson分销系统对食品产品的可能消费者需求进行建模的方法

Izvestiia Ikonomicheski universitet Varna Pub Date : 2023-01-01 DOI: 10.56065/ijuev2023.67.3.213

Julieta MIHAYLOVA

引用次数: 0