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Smart Tourism: Concepts and Insights from Central Europe 智慧旅游:中欧的概念和见解
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2018-06-01 DOI: 10.1515/cjot-2018-0002
T. Gajdošík
{"title":"Smart Tourism: Concepts and Insights from Central Europe","authors":"T. Gajdošík","doi":"10.1515/cjot-2018-0002","DOIUrl":"https://doi.org/10.1515/cjot-2018-0002","url":null,"abstract":"Abstract Nowadays, tourism sector needs to adapt to a very fast changing environment and stronger competitiveness. Smart tourism describes the current stage of tourism development influenced by the evolution of information technologies and is becoming a promising way how to face the new market conditions. The aim of the paper is to review the conceptual foundations of smart tourism and to analyse the development of smart tourism initiative in Central Europe, specifically in Slovakia. The paper adopts an exploratory multiple case study methodology, focusing on information technologies used by Central European tourists, willingness of data sharing and the use of the state-of-the-art technologies in tourism businesses. Moreover, the smart concept is examined based on the (SA)6 framework in three tourism destinations. The paper concludes that smart tourism should not be the ultimate goal, but with the help of technology, innovation, and cooperation, it should bring better tourist experience, wellbeing of residents, enhance effectiveness and competitiveness of businesses and destinations, and lead to overall competitive sustainability.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"6 1","pages":"25 - 44"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73506307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 27
Mining Heritage and Mining Tourism 矿业遗产与矿业旅游
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2018-06-01 DOI: 10.1515/cjot-2018-0005
Jakub Jelen
{"title":"Mining Heritage and Mining Tourism","authors":"Jakub Jelen","doi":"10.1515/cjot-2018-0005","DOIUrl":"https://doi.org/10.1515/cjot-2018-0005","url":null,"abstract":"Abstract The mining industry leaves behind a large number of tangible or intangible remains. A part of them can be used by different actors as a mining heritage. Specific cultural or social values and meanings, which remind of the importance of mining in the past and today, are represented through this mining heritage. To preserve them, the heritage must be passed to future generations. One of the ways is mining tourism. However, the relation between the mining heritage and tourism is not simple as the complex mining heritage has many specific features that differ from the traditional tourist attractions and conceal many pitfalls. The aspects of authenticity or approaches to heritage interpretation are also important.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"31 1","pages":"105 - 93"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84723393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Use of the Multi-Agent Paradigm in Sustainable Tourism 多主体范式在可持续旅游中的应用
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2018-06-01 DOI: 10.1515/cjot-2018-0001
M. Husáková
{"title":"Use of the Multi-Agent Paradigm in Sustainable Tourism","authors":"M. Husáková","doi":"10.1515/cjot-2018-0001","DOIUrl":"https://doi.org/10.1515/cjot-2018-0001","url":null,"abstract":"Abstract Complex systems are characterised by a huge amount of components, which are highly linked with each other. Tourism is one of the examples of complex systems collecting various activities leading to the enrichment of travellers in the view of receiving new experiences and increasing economic prosperity of specific destinations. The complex systems can be investigated with various bottom-up and top-down approaches. The multi-agent-based modelling is the bottom-up approach that is focused on the representation of individual entities for the exploration of possible interactions among them and their effects on surrounding environments. These systems are able to integrate knowledge of socio-cultural, economic, physical, biological or environmental systems for in-silico models development, which can be used for experimentation with a system. The main aim of the presented text is to introduce links between tourism, complexity and to advocate usefulness of the multi-agent-based systems for the exploration of tourism and its sustainability. The evaluation of suitability of the multi-agent systems in tourism is based on the investigation of fundamental characteristics of these two systems and on the review of specific applications of the multi-agent systems in sustainable tourism.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"2 1","pages":"24 - 5"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83643953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
YouTube as an Airlines Marketing Tool YouTube是航空公司的营销工具
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2018-06-01 DOI: 10.1515/cjot-2018-0003
M. Pásková, J. Hruška, J. Zelenka
{"title":"YouTube as an Airlines Marketing Tool","authors":"M. Pásková, J. Hruška, J. Zelenka","doi":"10.1515/cjot-2018-0003","DOIUrl":"https://doi.org/10.1515/cjot-2018-0003","url":null,"abstract":"Abstract Multimedia communication through social media has been experiencing constantly growing significance in the field of airline marketing. The aim of the research presented in this paper was to find out and, with the help of both qualitative and quantitative analyses, describe the way YouTube is used by airlines. The research was conducted in the form of a comparative study with the objective of identifying the difference between YouTube performance of full-service carriers (FSCs) and low-cost carriers (LCCs). The intention was to identify which factors influence the effectiveness of airline marketing conducted via YouTube an as well as the way in which they do it. Analysis of selected data was facilitated by social media analytics tool SocialBakers, content analyses and a correlation analysis of YouTube metrics, selected on the base of previous research results. The research data were collected twice during the year 2017 in order to reflect changes over time. Research results showed that FSCs build their YouTube channels more systematically than LCCs. FSCs offer a substantially wider range of video topics and often sort out topics of their videos in a more detailed way. Regarding the basic metrics of YouTube channels (total number of views, number of subscribers), FSCs surpass LCCs significantly. One reason for their much higher rate of views is the fact that FSCs use celebrities more frequently, and frequently they offer high-quality impression/relationship airline presentation.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"97 1","pages":"45 - 69"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73943010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Mining Landforms: An Integrated Approach for Assessing the Geotourism and Geoeducational Potential 矿业地貌:地质旅游和地质教育潜力评估的综合方法
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2017-12-01 DOI: 10.1515/cjot-2017-0007
Lucie Kubalíková
{"title":"Mining Landforms: An Integrated Approach for Assessing the Geotourism and Geoeducational Potential","authors":"Lucie Kubalíková","doi":"10.1515/cjot-2017-0007","DOIUrl":"https://doi.org/10.1515/cjot-2017-0007","url":null,"abstract":"Abstract Anthropogenic landforms (especially the mining landforms – quarries, pits, mines) have undoubtedly a great potential for the geotourism development. In addition, they are important from the geoconservation and geoeducation point of view as they allow to see the Earth-science features that would normally remain hidden (e.g., stratigraphic boundaries or soil profiles). However, the potential of these landforms in some case is not fully recognized and the sites themselves can even be endangered. The article presents guidelines for inventorying and assessment method for geotourism and geoeducational purposes of these specific landforms (respectively, the mining geosites and geomorphosites which are going to be used for geotourism and geoeducation) and gives an example from the area in which geotourism has not been fully developed yet (Červený kopec/Red Hill in Brno, Czech Republic).","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"35 1","pages":"131 - 154"},"PeriodicalIF":0.0,"publicationDate":"2017-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83835011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Strategy of Czech Medium-Sized Royal Towns with Regard to Tourism Development 捷克中型皇家城镇旅游发展战略
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2017-12-01 DOI: 10.1515/cjot-2017-0010
D. Fialová, Nikol Jiroutová
{"title":"Strategy of Czech Medium-Sized Royal Towns with Regard to Tourism Development","authors":"D. Fialová, Nikol Jiroutová","doi":"10.1515/cjot-2017-0010","DOIUrl":"https://doi.org/10.1515/cjot-2017-0010","url":null,"abstract":"Abstract The medium-sized historical towns in Czechia have at their disposal a preserved cultural heritage which constitutes important potential for tourism. Apart from some exceptions, these towns are rarely a destination of tourists, but rather of the visitors who come to visit them in connection with a targeted stay destination. They also choose them as an alternative to optional excursions, just from the destination of their stay (also from the place of their permanent residence). Based on the intensification indicators calculated from publicly accessible data, this study answers the question of what the position of tourism in the selected towns (Czech royal towns with the population size between 10,000 and 30,000 inhabitants) is. Based on the strategic documents, it analyses what strategies were chosen by the selected royal towns for their development. It also analyses whether the topic of tourism that can undoubtedly without doubts rely on its historical potential, declared by legislative protection of cultural heritage, is represented and what its importance is.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"17 1","pages":"187 - 220"},"PeriodicalIF":0.0,"publicationDate":"2017-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73392689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Community-Based Ecotourism Management: The Case of a Cooperative in Mazatlán, Sinaloa, Mexico 以社区为基础的生态旅游管理:以墨西哥锡那罗亚Mazatlán合作社为例
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2017-12-01 DOI: 10.1515/cjot-2017-0008
J. Ramos-García, Juan Pedro Ibarra-Michel, M. Velarde-Valdez
{"title":"Community-Based Ecotourism Management: The Case of a Cooperative in Mazatlán, Sinaloa, Mexico","authors":"J. Ramos-García, Juan Pedro Ibarra-Michel, M. Velarde-Valdez","doi":"10.1515/cjot-2017-0008","DOIUrl":"https://doi.org/10.1515/cjot-2017-0008","url":null,"abstract":"Abstract Nature-based ecotourism has been a growing trend, especially in rural areas where balance with the environment is desirable and it turns into a driver for economic and social development. An ecotourism cooperative operating in the “El Verde Camacho” Sanctuary, is an example of collaborative work between the government experts and the community. The cooperative was created with the support of the National Commission of Natural Protected Areas (CONANP, in Spanish Comisión Nacional de Áreas Naturales Protegidas), developed and funded by this government office, it involved the advice of experts in ecology as well as cooperative’s management and residents of “El Recreo” community. This study aims to describe the involvement process and community management as well as the benefits derived from ecotourism according to the reviewed literature; a case study with a qualitative approach was defined in the Sanctuary in this regard. Semi-structured interviews were used to discover community members’ perception of management involvement and benefits of ecotourism. The findings show positive opinions of community residents.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"519 1","pages":"155 - 170"},"PeriodicalIF":0.0,"publicationDate":"2017-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77189633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Geotourism Destinations – Visitor Impacts and Site Management Considerations 地质旅游目的地-游客影响和场地管理考虑
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2017-12-01 DOI: 10.1515/cjot-2017-0006
R. Dowling, D. Newsome
{"title":"Geotourism Destinations – Visitor Impacts and Site Management Considerations","authors":"R. Dowling, D. Newsome","doi":"10.1515/cjot-2017-0006","DOIUrl":"https://doi.org/10.1515/cjot-2017-0006","url":null,"abstract":"Abstract Geotourism is becoming a well established form of tourism based on the geological environment. It offers a new form of sustainable tourism which is more holistic then previous niche forms of tourism. However, with more people than ever visiting natural areas worldwide, the cumulative impacts of visitors on geological sites is increasing. This paper surveys visitor impacts and site management at geological sites which are geotourism destinations. We describe geotourism which is the engine driving the core activities of conservation, education and sustainable development in geoparks. We then outline some lessons learned from management in dealing with visitor impacts at a heavily visited geopark in Taiwan, a volcano in Indonesia, and a coastal World Heritage site in England. The importance of education is emphasized for geo-climbing in Spain and all-terrain vehicles in Poland. A number of site management approaches are noted, including the importance of guiding as a management strategy as well as the value of a positive involvement by the local community. Finally, some examples are given of the risks associated with tourism activities in volcanic areas as well as related appropriate management activities.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"27 1","pages":"111 - 129"},"PeriodicalIF":0.0,"publicationDate":"2017-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81441832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 35
Spa, Spa Tourism and Wellness Tourism in the Czech Republic 捷克共和国的温泉、温泉旅游和健康旅游
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2017-06-01 DOI: 10.1515/cjot-2017-0001
Jiří Vystoupil, Martina Sauer, M. Bobková
{"title":"Spa, Spa Tourism and Wellness Tourism in the Czech Republic","authors":"Jiří Vystoupil, Martina Sauer, M. Bobková","doi":"10.1515/cjot-2017-0001","DOIUrl":"https://doi.org/10.1515/cjot-2017-0001","url":null,"abstract":"Abstract The aim of this paper is to compare and assess the position of the spa and wellness sector in the structure of tourism in the Czech Republic. In this context, the article deals with the brief history of the Czech spa tourism and the development of spa tourism in the spa resorts, including the focus of specialized literature review. The methodological part consists of an explanation of the existing statistical information about the spa sector. The main part of the paper deals with the geographic analysis of current spa centres (the capacity of spa and total collective accommodation facilities, the number of spa patients and guests, guest attendance and their geographical structure). The assessment also includes the determination of the importance of the spa for overall spa tourism. Furthermore, the paper also deals with the development and localization of the selected forms of wellness tourism. As a pilot example, aquaparks built especially in the last 20 years in the Czech Republic were chosen.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"38 1","pages":"26 - 5"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91164985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
The Role and Importance of Spa and Wellness Tourism in Hungary's Tourism Industry 温泉和健康旅游在匈牙利旅游业中的作用和重要性
Czech Journal of Tourism Journal of Masaryk University Pub Date : 2017-06-01 DOI: 10.1515/cjot-2017-0003
J. Csapó, G. Marton
{"title":"The Role and Importance of Spa and Wellness Tourism in Hungary's Tourism Industry","authors":"J. Csapó, G. Marton","doi":"10.1515/cjot-2017-0003","DOIUrl":"https://doi.org/10.1515/cjot-2017-0003","url":null,"abstract":"Abstract This paper presents and highlights the role and importance of spa and wellness tourism in Hungary. Ever since tourism has played an important role in the social-economic processes of the country the leading tourism product proved to be health tourism (spa and wellness) thanks to the advantageous physical geographical and social-political background. After the presentation of the country-specific theoretical system of spa and wellness, the paper examines the supply and the demand side together with competitor analysis and recent trends in spa and wellness in Hungary.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":"1 1","pages":"55 - 68"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78795479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
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