{"title":"Chatbots in Museums: Is Visitor Experience Measured?","authors":"Kamila Stekerová","doi":"10.2478/cjot-2022-0002","DOIUrl":"https://doi.org/10.2478/cjot-2022-0002","url":null,"abstract":"Abstract Chatbots are rapidly growing application area of conversational artificial intelligence. The aim of the paper is to explore the evaluation of user experience with chatbot applications in museums and galleries. Introduction to principles of chatbots, their creation and testing is provided. Methods of user experience evaluation are explained and the indicators that can be used to assess user experience with chatbots are listed. History and classification of museum chatbots is briefly summarized. A systematic review according to the PRISMA methodology was conducted to map the latest trends in museum chatbots’ development and namely to answer two research questions: (1) What chatbots have been developed for the needs of museums and galleries? and (2) Was the visitor experience with these chatbots evaluated? The research gap in measuring visitor experience with chatbots was identified.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85275712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Identity of Destination or Why We Need New UNESCO Sites in the Czech Republic for Development of Tourism","authors":"Nora Dolanská","doi":"10.2478/cjot-2022-0006","DOIUrl":"https://doi.org/10.2478/cjot-2022-0006","url":null,"abstract":"Abstract The Czech Republic now has 16 monuments of cultural and natural heritage on the UNESCO list; given the size of the country, it is one of the best concentrations in the world. Newly nominated monuments in the Czech Republic contribute significantly to the development of local tourism, particularly in inbound tourism. Thus, they attract a culturally oriented clientele with a sufficient view and interest in historical monuments. The quality framework of the destination is predetermined by their identity.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86393169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Entry Strategies and the Potential of International Travel Market: Perceptions and Practices of Macedonian Travel Agencies","authors":"Snezhana Hristova, Krum Efremov, Klaudija Filipova","doi":"10.2478/cjot-2022-0004","DOIUrl":"https://doi.org/10.2478/cjot-2022-0004","url":null,"abstract":"Abstract Having in mind that the tourism industry has been seen as highly complex and competitive, which is driven also by the rapid change in technology, the paper examines the perceptions and practices of Macedonian travel agencies that have intentions to boost their international exposure and find new strategies to perform. Data were collected from 96 employees’ responses to identify external macro and competitive environment factors as well as to further investigate of the patterns and perceptions regarding their international strategy practices. Two considerations are taken into the discussion. What travel agencies might do in view of changes in the global environment and in view of its abilities and what entry mode is most suitable. Hence, the findings from the paper support the notion for greater internationalization and for encouraging travel agencies to establish new strategic alliances. Also, it can provide relevant and useful information for the policy makers which can be used for improving the overall tourism country internationalization efforts.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77290852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of the COVID-19 pandemic on the hotel strategy: Introductory assessment","authors":"Andrea Králiková, K. Ryglová, Silvie Zámečník","doi":"10.2478/cjot-2022-0001","DOIUrl":"https://doi.org/10.2478/cjot-2022-0001","url":null,"abstract":"Abstract The pandemic COVID-19 led to almost “zero tourism” worldwide, with unforeseen consequences for a certain period of time. The hospitality industry was one of the hardest hit sectors of tourism, resulting in unprecedented versatility of lodging establishments. This paper examines the impact of the COVID-19 pandemic on the hospitality industry, focusing primarily on the socio-demographic aspect of domestic demand in the Czech Republic. The gender of guests was found to have a strong impact on various safety requirements, such as maintaining a safe distance, reduced hotel capacity, or provided disinfection. In addition, women rated all COVID-19 measures higher than men. Other socio-demographic aspects, such as age and education, also have an impact on safety requirements. Consequently, the research findings can help develop new hotel strategies that keep the guest experience and profit optimization in mind.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80806523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Future tourism development based on the knowledge of preferential choice of HSR","authors":"Andrea Holešinská, Eliška Holubová, Marián Čomor","doi":"10.2478/cjot-2022-0003","DOIUrl":"https://doi.org/10.2478/cjot-2022-0003","url":null,"abstract":"Abstract The paper contributes to the extensive knowledge on the impacts of high-speed transport systems on transport-related human behaviour. The paper presents the case of the Czech Republic – a small transit country in Central Europe where the government plans to build high-speed transport systems to improve transport connectivity within Europe. This step will certainly be met with a response. So, the aim of the paper is to find out how high-speed rail (HSR) influences tourism development in the Czech Republic. Therefore, the paper focuses on behaviour of travellers and analyses its intention to switch from a certain mode of transport to HSR. In order to predict future tourism development, determinants of transport mode choice are analysed and tested to learn more about travellers’ preferences and their potential change in their behaviour. The findings reveal that HSR would stimulate international tourism and for certain circumstances it would help to recover MICE tourism.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83138005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Medical Tourists’ Satisfaction and Decision-Making Factors with a focus on the Czech Republic","authors":"Monika Hilšerová","doi":"10.2478/cjot-2022-0005","DOIUrl":"https://doi.org/10.2478/cjot-2022-0005","url":null,"abstract":"Abstract Medical tourism in the Czech Republic is a relatively new phenomenon, so far, no research has been conducted in this area to collect relevant data. This research aims to analyse and evaluate the experience of medical tourists and find out what is important and what influences them in choosing a destination where they will undergo the selected procedure. Based on qualitative research, which was conducted in the form of interviews with medical tourists who underwent medical intervention in the Czech Republic, the problems faced by medical tourists, and factors influencing their decision-making processes were identified. Finally, suggestions for improvement were found. The research focused on the areas of communication, behaviour, decision-making processes, and factors that lead to patient satisfaction. The results are important not only for the healthcare facilities themselves but also for the creation of an adequate marketing strategy, as it was found that the most important tool in the decision-making process is the word of mouth. It was found that medical tourists choose the country mostly based on the recommendation of family or friends, mostly those who have already undergone medical treatment in that country. Therefore, it is important that patients leave satisfied so that they can continue to recommend going for treatment abroad or particularly in the Czech Republic.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74996679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Health Precautions While Traveling after Covid-19","authors":"T. Sharon, S. Shahrabani","doi":"10.5281/zenodo.5550822","DOIUrl":"https://doi.org/10.5281/zenodo.5550822","url":null,"abstract":"Purpose: The tourism industry needs to identify potential tourists' planned behavior after COVID-19 and prepare accordingly. This study was conducted in Israel during the initial outbreak of COVID-19. This research focused on different types of precautionary measures used by the tourists and how perceived risk of getting sick with COVID-19 while traveling abroad as well as risk perceptions and attitudes about travel abroad might affect tourists’ intentions to adopt precautionary measures when planning future travel abroad. Methods: This research is based on an online survey questionnaire distributed during March 2020 among four hundred and six Israeli participants. Results: The analytical model show that people’s with higher levels of attitudes toward traveling abroad and those that prefer to avoid destinations with higher levels of attitudes toward traveling abroad and those that prefer to avoid travel to destinations with various risks had higher intentions to take precautionary measures while traveling abroad. Implications: The results of the current research can assist the tourism industry understand what precautionary measures are important to potential travellers and what health safety assurances the industry must provide to facilitate its recovery in the near future.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90653283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hannes Thees, Elina Störmann, F. Thiele, Natalie Olbrich
{"title":"Shaping Digitalization Among German Tourism Service Providers: Processes and Implications","authors":"Hannes Thees, Elina Störmann, F. Thiele, Natalie Olbrich","doi":"10.5281/ZENODO.5548393","DOIUrl":"https://doi.org/10.5281/ZENODO.5548393","url":null,"abstract":"Purpose: This study addresses the digital transformation in tourism, accelerated due to the COVID-19 pandemic. By linking the front- and backstage activities, a model of the tourism value system is sketched with the aim to assist the shift toward digital value creation in the case of the German tourism sector by asking, What are the challenges for the digital transformation of tourism service providers, and how can it be promoted along with the tourism value system? Methods: Recognizing the processual challenges of digitalization, this contribution builds upon a mixed-methods approach. First, a quantitative online survey (n = 372) was conducted by the German Competence Center for Tourism at the beginning of the COVID-19 pandemic. The results were discussed in a workshop with 40 experts from the tourism industry in September 2020, where the COVID-19 pandemic was referred to. Results: The focus of tourism service providers is predominantly the digitalization of guest communication, whereas corporate strategies on digitalization are widely not available. Key findings of the survey indicate that competitiveness in digitalization will depend on the appropriate infrastructure, clear strategies, and organizational integration. Implications: The study affirms the increased speed of digital transformation against the backdrop of the COVID-19 pandemic and reveals the need for greater focus on internal processes. In addition, an orchestrated linking of the service providers in a digital ecosystem that is supported by national efforts is proposed.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82306588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Community Partnership Program BUMDES Catu Graha Mandiri in Gumbrih Tourism Village, Pekutatan, Jembrana, Bali","authors":"I. Junaedi, Gerson Feoh, I Gusti Bagus Rai Utama","doi":"10.28932/JICE.V1I2.3525","DOIUrl":"https://doi.org/10.28932/JICE.V1I2.3525","url":null,"abstract":"The partnership program between Dhyana Pura University and Catu Graha Mandiri BUMDES was applied by socialization activity, management training, mentoring, and evaluation. The program used a business management indicator that aims to improve the knowledge and skills of the Catu Graha Mandiri BUMDES community business group members. The partnership programs were measured by Pre-Test and Post-Test Method so that the effectiveness and output of the program can be measured accurately. The program offered the solution in terms of providing assistance and training on the use of appropriate technology in increasing the quantity and quality of production of BUMDES Catu Graha Mandiri Gumbrih Village, as well as making financial reports, providing assistance and training on management, education on ethics and consumer behavior, and training product marketing using social media. The results of this partnership program have been able to improve the services of BUMDES Catu Graha Mandiri Gumbrih to consumers and be able to make financial reports accurately. The sales turnover of partners BUMDES has also increased and developed so that job opportunities are open to the community as well as the addition of new entrepreneurs in Gumbrih Village. The increase in human resources in the application of professional management has also increased, an increase in business production has also occurred, marketing has also increased and financial reports can also be done regularly, and promotions on social media have increased so that the sales turnover of BUMDES partners Catu Graha Mandiri Desa Gumbrih more increasing.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89041124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Possibilities of Sustainable Mobility and Tourism Management in Large Environmentally Sensitive Areas in the Czech Republic","authors":"Radek Timoftej, H. Foltýnová","doi":"10.2478/cjot-2020-0005","DOIUrl":"https://doi.org/10.2478/cjot-2020-0005","url":null,"abstract":"Abstract Growing tourism in environmentally protected areas brings pressure not only on nature and ecosystems, but also on their management. This paper focuses on main conflicts connected with transport and mobility of tourists and environment protection in these areas, and tools to solve the identified problems. The research is based on data obtained from structured interviews with representatives of administrations of 26 PLAs (protected landscape areas) and 4 NPs (national parks) in the Czech Republic. Another 45 key stakeholders were interviewed in three case study areas (PLA Jizerské hory, PLA Moravský kras, and NP České Švýcarsko together with PLA Labské pískovce). Our results indicate that sustainable mobility of visitors and sustainable tourism have a high potential, but that a system supporting relevant economic activities, together with good information and promotion, should be created. The paper also suggests mobility plans for these areas as a promising strategic tool.","PeriodicalId":30657,"journal":{"name":"Czech Journal of Tourism Journal of Masaryk University","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75466612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}