Journal of Communication, Language and Culture最新文献_第2页

The Relationship between the Perception of Social Media Credibility and Political Engagement in Social Media among Generation Z Z世代对社交媒体可信度的感知与社交媒体政治参与的关系

Journal of Communication, Language and Culture Pub Date : 2022-07-27 DOI: 10.33093/jclc.2022.2.2.2

Jaayne Jeevita Ronald Alfred, Siew Ping Wong

{"title":"The Relationship between the Perception of Social Media Credibility and Political Engagement in Social Media among Generation Z","authors":"Jaayne Jeevita Ronald Alfred, Siew Ping Wong","doi":"10.33093/jclc.2022.2.2.2","DOIUrl":"https://doi.org/10.33093/jclc.2022.2.2.2","url":null,"abstract":"The growing emphasis on the perception of social media credibility has been an important factor in transforming the way Generation Z natives engage on social media. Subsequently, many people now tend to put tremendous priority on whether the information they find on social media in the realm of politics is presumed as credible which then shapes the way they engage politically. The Generation Z despite being digital natives, are not immune to the repercussions in the process of evaluating the credibility of social media and the misuse of social media in political aspects. Therefore, this research aimed to study the credibility of political information on social media perceived by Generation Z, the political engagement in social media among Generation Z, and the relationship between the perception of social media credibility and political engagement in social media among Generation Z. Quantitative research was carried out on a sample of Generation Z young adults aged 15 to 25 years old residing within Klang Valley, Selangor. From the data analysis of 400 valid responses, it was found that the Generation Z cohort has a positive perception of social media credibility and they show high political engagement in social media. Additionally, the findings indicate that the perception of social media credibility has a significant relationship with political engagement in social media among Generation Z. This paper would be useful to future researchers in studies based on this communication area as well as social news site journalists who produce content and target Generation Z audience in particular.","PeriodicalId":305913,"journal":{"name":"Journal of Communication, Language and Culture","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131424403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Students' Virtual Learning Challenges and Learning Satisfaction During COVID-19 Pandemic: A Conceptual Framework COVID-19大流行期间学生虚拟学习挑战与学习满意度:一个概念框架

Journal of Communication, Language and Culture Pub Date : 2022-07-27 DOI: 10.33093/jclc.2022.2.2.3

Atirah Mohamed Al Namiri, Hawa Rahmat

{"title":"Students' Virtual Learning Challenges and Learning Satisfaction During COVID-19 Pandemic: A Conceptual Framework","authors":"Atirah Mohamed Al Namiri, Hawa Rahmat","doi":"10.33093/jclc.2022.2.2.3","DOIUrl":"https://doi.org/10.33093/jclc.2022.2.2.3","url":null,"abstract":"Virtual learning is an excellent way for students and teachers to interact and share information. Many educational institutions utilise virtual classrooms as their primary platform for interactive knowledge sharing. However, some students lack computer and technological abilities, lack self-motivation, or have trouble adapting to these virtual classrooms. All these factors reduce their learning satisfaction. The goal of this paper is to provide a conceptual framework to research the relationship between virtual learning challenges and students’ learning satisfaction. The Shannon-Weaver Data Transmission Model and Learning Satisfaction Theory are the overarching theories underlying this investigation. The Shannon-Weaver model's technological layers are critical for integration into today's digital communication technologies, allowing the continuation of critical educational activities. \"Noise\" as understood in the Shannon-Weaver Data Transmission Model is used to examine students' learning satisfaction. In brief, by forming the conceptual framework, it may provide a second step for further investigation on the correlation between virtual learning challenges and students’ learning satisfaction during the COVID-19 pandemic.","PeriodicalId":305913,"journal":{"name":"Journal of Communication, Language and Culture","volume":"12 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114111166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Investigation on the Perspectives of Teachers Using Facebook: A Case of Malaysian Academics 教师使用Facebook的观点调查:以马来西亚学者为例

Journal of Communication, Language and Culture Pub Date : 2022-01-30 DOI: 10.33093/jclc.2022.2.1.3

Mohd Zulfadli Mat Husin, Z. Ali

引用次数: 0

Online Learning Process from the Perspective of Communication Strategy and Politeness 交际策略与礼貌视角下的在线学习过程

Journal of Communication, Language and Culture Pub Date : 2022-01-30 DOI: 10.33093/jclc.2022.2.1.2

Rohaidah Mashudi

{"title":"Online Learning Process from the Perspective of Communication Strategy and Politeness","authors":"Rohaidah Mashudi","doi":"10.33093/jclc.2022.2.1.2","DOIUrl":"https://doi.org/10.33093/jclc.2022.2.1.2","url":null,"abstract":"Today, online teaching and learning is widely accepted in institutions of higher learning. Although there were various problems in the beginning, all parties were receptive to thislearning approach after many improvements were made to ensure that students could followthe online teaching learning activities even during the lockdowns. The objective of the study was to identify the elements of communication strategy and politeness factors and describe the use of these elements during online learning. This study was conducted through observation and recorded sessions of Google Meet (chat room). The respondents of the study consisted of 35 students of various races who took a Malay language course (MPU3201 National Language A) for one semester at Multimedia University, Melaka campus. Data recordings were analysed according to the approach of Asmah Omar and Hymes where the use of language through direct communication strategies is often expressed in the form of statements and direct questions. In addition, communication strategies that mark politeness are examined based on the factors of adherence to social rules and factors in maintaining face. The results show the importance of selecting effective communication strategies even in a formal but friendly atmosphere during teaching and learning as this can build harmonious relationships. Therefore, it is highly recommended that instructors or lecturers use communication strategies, especially in the aspect of opening expressions and appropriate language behaviour expressions by emphasizing the politeness factor so that the formal teaching and learning sessions in a formal atmosphere is appealing to students.","PeriodicalId":305913,"journal":{"name":"Journal of Communication, Language and Culture","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132778342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influence of Cultural Dimensions on Intercultural Communication Styles: Ethnicity in a Moderating Role 文化维度对跨文化交际风格的影响:种族的调节作用

Journal of Communication, Language and Culture Pub Date : 2022-01-30 DOI: 10.33093/jclc.2022.2.1.4

K. Balakrishnan

{"title":"Influence of Cultural Dimensions on Intercultural Communication Styles: Ethnicity in a Moderating Role","authors":"K. Balakrishnan","doi":"10.33093/jclc.2022.2.1.4","DOIUrl":"https://doi.org/10.33093/jclc.2022.2.1.4","url":null,"abstract":"In a culturally varied context where managing and coordinating communication with people from various backgrounds is the greatest challenge, effective intercultural communication is even more important. It is critical for professionals and practitioners to comprehend the nuances and complexity of communication and develop competencies in this area. As a result, the importance of intercultural communication styles cannot be more emphasised, as it is a critical component of the current global and dynamic phenomenon in Malaysian workplaces. However, studies in this field are scarce, particularly in a multicultural country like Malaysia. The interaction between the determinants of cultural dimensions on intercultural communication styles variables among employees in Malaysian workplaces from various cultures and social demography is investigated in this study. The data analysis will be undertaken using SMART-PLS for generating the structural equation modelling employing data obtained from 400 practitioners via a self-administered survey questionnaire. The probability sampling technique of simple random sampling will be used for data analysis. The findings will provide insight into industry expectations and the professional skills needed to equip them for careers in typical culturally diverse situations. The findings will reveal if cultural dimension factors have a direct and statistically significant impact on intercultural communication styles. Theoretical and practical significance on the stakeholders is discussed.","PeriodicalId":305913,"journal":{"name":"Journal of Communication, Language and Culture","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123649863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Jingle Modification: Does Slogan Help? 歌曲改编：口号有帮助吗？

Journal of Communication, Language and Culture Pub Date : 2022-01-30 DOI: 10.33093/jclc.2022.2.1.1

Wan Faeeza Hussain Sadri, Shuhaida Md. Noor

{"title":"Jingle Modification: Does Slogan Help?","authors":"Wan Faeeza Hussain Sadri, Shuhaida Md. Noor","doi":"10.33093/jclc.2022.2.1.1","DOIUrl":"https://doi.org/10.33093/jclc.2022.2.1.1","url":null,"abstract":"In advertising, jingle modifications are often done to inject freshness and to avoid wear-out. This study seeks to determine the effects of jingle modification on brand attitude and brand recall, and the moderating effects of slogan on that relationship. As past research on the effects of jingle modification and slogan inclusion were conducted independent of each other, the interrelationship of the two variables remains unclear. With classical conditioning as the theoretical lens, a 2 (jingle modification: original, modified) x 2 (slogan inclusion: without slogan, with slogan), between-subject experiment was conducted to test the hypotheses, with brand attitude and brand recall as the dependent variables. The results indicate that jingle modification induce positive and significant effects on brand attitude and brand recall. On the other hand, slogan inclusion was not found to have significant effects on brand attitude and brand recall. No interaction effects were found between jingle modification and slogan inclusion on brand attitude and brand recall. Further analyses indicate that slogan only help to enhance attitude when the original jingle was used but not when it has been modified. Additionally, slogan was not found to enhance brand recall for both the original and modified jingles. The implication is that in advertisements with modified jingles, slogan is not required in enhancing consumers’ brand attitude or brand recall. The study provides a strong support for jingle modification and shows that it can have substantial impact even without incorporating the slogan.","PeriodicalId":305913,"journal":{"name":"Journal of Communication, Language and Culture","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130950027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Written Text on Pakistani Vehicles: A Critical Discourse Analysis 巴基斯坦车辆的书面文本:批评性语篇分析

Journal of Communication, Language and Culture Pub Date : 2021-08-30 DOI: 10.33093/jclc.2021.1.1.3

S. Mahmood

{"title":"Written Text on Pakistani Vehicles: A Critical Discourse Analysis","authors":"S. Mahmood","doi":"10.33093/jclc.2021.1.1.3","DOIUrl":"https://doi.org/10.33093/jclc.2021.1.1.3","url":null,"abstract":"Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.","PeriodicalId":305913,"journal":{"name":"Journal of Communication, Language and Culture","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127143826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry 马来西亚航空公司品牌故事对品牌形象感知的影响

Journal of Communication, Language and Culture Pub Date : 2021-08-30 DOI: 10.33093/jclc.2021.1.1.2

Farah Hanis Rohaizad, Mokhtarrudin Ahmad, R. Razali

{"title":"The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry","authors":"Farah Hanis Rohaizad, Mokhtarrudin Ahmad, R. Razali","doi":"10.33093/jclc.2021.1.1.2","DOIUrl":"https://doi.org/10.33093/jclc.2021.1.1.2","url":null,"abstract":"The public’s perception towards brands varies from one to another. Consumers’ purchasing behaviours keep changing over the years, and people are no longer interested with a one-way flow of communication when it comes to purchasing, or in simpler words, consumers “don't like to be sold”. Brand story is one of the strongest marketing strategies that most of the big companies apply to grow their business as well as to portray a good company image. Studies show that the influence of brand story is powerful in building a positive brand image, for it can empower and motivate the audience, convey purpose, and enhance customers' purchasing experience. The purpose of this paper is to identify the respondents’ perception of brand story, to ascertain their levels of perceived brand image, as well as to examine the relationship between the perception of brand story and perceived brand image. A survey through the use of a questionnaire was carried out, and 384 respondents participated, and the results indicate a significant value on the relationship between the influence of brand story and perceived brand image.","PeriodicalId":305913,"journal":{"name":"Journal of Communication, Language and Culture","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127919246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0