{"title":"Membangun loyalitas pelanggan melalui kualitas produk dan citra merek (studi pada pelanggan Oppo Jambi)","authors":"Resi Afrida, Syahmardi Yacob, Novita Sari","doi":"10.22437/jdm.v8i1.16829","DOIUrl":"https://doi.org/10.22437/jdm.v8i1.16829","url":null,"abstract":"This study aims to analyze the quality of products and brand image of customer loyalty either partially or simultaneously. The number of samples in this study was 99 respondents. The type of research used is explanatory research while hypothesizing using multiple linear regression. Customer loyalty is influenced by brand image through product quality. However, other factors that influence customer loyalty and brand image, and product quality need to be continued by further research to increase customer loyalty from different perspectives.","PeriodicalId":30522,"journal":{"name":"Jurnal Dinamika Manajemen","volume":"75 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83211636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Erick Willy Stevant Manurung, Agus Syarif, Novita Sari
{"title":"Pengaruh lingkungan keluarga dan motivasi berwirausaha terhadap intensi berwirausaha siswa SMK","authors":"Erick Willy Stevant Manurung, Agus Syarif, Novita Sari","doi":"10.22437/jdm.v8i1.16827","DOIUrl":"https://doi.org/10.22437/jdm.v8i1.16827","url":null,"abstract":"This study aims to determine the effect of family environment and entrepreneurial motivation on vocational student entrepreneurship intentions (case studies on SMK N 2 Payakumbuh). The population in this study were students of class X SMK N 2 Payakumbuh with 100 respondents. The data collection methods used were questionnaires. The analytical tool used in this study is the instrument test consisting of validity and reliability test, multiple linear regression analysis, t-test, f test, and coefficient of determination. The whole investigation was calculated using the SPSS ver 22 program. The results showed that the family environment and entrepreneurial motivation positively and significantly affected entrepreneurial intentions.\u0000 ","PeriodicalId":30522,"journal":{"name":"Jurnal Dinamika Manajemen","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78426835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh inovasi produk terhadap keputusan pembelian kaos Merek JAKOZ","authors":"Faisal Fansuri, Adelia Octavia, Sylvia Kartika","doi":"10.22437/jdm.v8i1.16830","DOIUrl":"https://doi.org/10.22437/jdm.v8i1.16830","url":null,"abstract":"This study aims to determine the effect of a variable products innovation consisting of sub-variables relative advantage, compatibility, complexity, divisibility, and communicability on purchasing decisions on a T-shirt & Souvenir Jakoz outlets in the city of Jambi. This research is a survey using a questionnaire instrument. The samples used were 100 consumer brands Jakoz shirts. The analytical tool used is multiple linear regression analysis. This study indicates that product innovation (relative advantage, compatibility, complexity, divisibility, and communicability) simultaneously influences consumer purchasing decisions in partial compatibility, complexity, divisibility, and communicability influence purchase decisions. In contrast, the relative superiority does not affect the purchase decisions on Jakoz shirt brand products in Jambi.","PeriodicalId":30522,"journal":{"name":"Jurnal Dinamika Manajemen","volume":"33 1-2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78206325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Anticipated Regret in the Purchase of Secondhand and Counterfeit Product","authors":"M. Kurniawati","doi":"10.15294/jdm.v10i2.18537","DOIUrl":"https://doi.org/10.15294/jdm.v10i2.18537","url":null,"abstract":"The purpose of this study is how consumers can minimizing negative emotion they will probably experience. One of negative emotion that consumers could experience is regret. When consumers develop a mechanism to anticipate future regret after buying decision, it is called anticipated regret. This research identifies how anticipated regret affects consumer choice between two risky buying decisions, which are counterfeit product and secondhand product. This research also investigates whether perceived risk mediates the effect of anticipated regret on consumers’ choice. Experimental design is used with 120 participants. The result of the analysis shows that anticipated regret significantly affects perceived risk, anticipated regret has negative significant effect toward purchase intention, and perceived risk also negatively affect purchase intention. The bootstrap results indicate that perceived risk mediates the effect of anticipated regret on consumers’ choice. Managerial implications and suggestions for future research then will be delivered.","PeriodicalId":30522,"journal":{"name":"Jurnal Dinamika Manajemen","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87308479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Switching Expression or Emotion: Emotional Labor Strategy on Negative Word of Mouth Mediated by Customer Satisfaction","authors":"Resekiani Mas Bakar, Riska Amaliah, N. Hidayati","doi":"10.15294/jdm.v10i2.19843","DOIUrl":"https://doi.org/10.15294/jdm.v10i2.19843","url":null,"abstract":"This experimental study aimed to examine the effect of emotional labor strategy towards the negative WOM mediated by customer satisfaction. Research of emotional labor context has widely examined its impacts on service employees. The limitations in several studies proved that the opportunity in the indirect effect of emotional labor strategy on negative word of mouth (WOM) is still available. Sixty-two participants were involved in this study and divided into two groups (deep acting versus surface acting) by using videos. PROCESS model moderation proved that emotional labor strategy indirectly affects the negative WOM, mediated by customer satisfaction. This study showed that deep acting strategy can enhance customer satisfaction, therefore the negative WOM can be diminished. In contrast, surface acting strategy affects the decrease of customer satisfaction and thus it can raise the intention of the negative WOM. Emotion modification would be more effective through the deep acting strategy in transmitting the positive emotion for the customer, than modification the expression. The satisfaction felt by the customer will decrease the intention to spread negative information about the service provider to other customers.","PeriodicalId":30522,"journal":{"name":"Jurnal Dinamika Manajemen","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88432986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Testing of January Effect, the Day of the Week Effect, and Size Effect: a Study of LQ45 Stocks in Indonesia Stock Exchange","authors":"E. Hendrawaty, R. Huzaimah","doi":"10.15294/jdm.v10i2.20620","DOIUrl":"https://doi.org/10.15294/jdm.v10i2.20620","url":null,"abstract":"The purpose of this study is to examined the anomalies on the efficient capital market. However, research that combines January Effect, the day of the week Effect, and size Effect of getting a complete and clear picture of the phenomenon on the market is still limited. The variables used are stock returns, trading days, company size. This study uses linear panel regression. The January Effect hypothesis in The Indonesian Capital Market does not support, whereas the combined test conducted to differentiate the behavioral pattern of the days of the week Effect and the size Effect in January and Non-January months. The study proved the hypothesis which states that seasonal pattern dominated occurs in January trading months, while the size pattern occurs in Non-January trading months. In the future, the arguments about the emergence of the day of the week Effect phenomenon in the Indonesian capital market by revealing the role of investors and essential information as factors that cause the phenomenon to arise. Further studies should continue to use all listed stocks but use a more extended period.","PeriodicalId":30522,"journal":{"name":"Jurnal Dinamika Manajemen","volume":"147 5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91124209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods","authors":"Rakotoarisoa Maminirina Fenitra, B. Haryanto","doi":"10.15294/jdm.v10i2.18573","DOIUrl":"https://doi.org/10.15294/jdm.v10i2.18573","url":null,"abstract":"The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake luxury goods. This is because these variables are considered to have influenced individual attitudes. They have a positive attitude towards fake luxury goods in terms of brand image, price and quality and that consumer attitude is a significant variable in shaping consumer purchase intentions, because positive attitude is a stimulus for consumer purchase intention which is a predictor. consumer buying behavior; so the higher the attitude of consumers, the higher their intention to buy. These findings can be an asset for policy makers and producers of original products to formulate strategies to overcome counterfeiting activities.","PeriodicalId":30522,"journal":{"name":"Jurnal Dinamika Manajemen","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76503003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Intention of Adopting Information Technology for SMES in Special Region of Yogyakarta","authors":"Tony Wijaya, Santi Budiman","doi":"10.15294/jdm.v10i2.19347","DOIUrl":"https://doi.org/10.15294/jdm.v10i2.19347","url":null,"abstract":"This study aims to examine the intention of adopting information technology for SMEs in DIY through the expansion of the technology acceptance model. This research continues the previous research related to aspects of obstacles experienced in the development of SME businesses. The research conducted a survey using a sample of SMEs entrepreneurs in DIY. The data analysis technique in this study uses structural equation models that are assisted by the AMOS program. Overall, the expansion model of the technology acceptance model in predicting the intention of adopting SME’s information technology in this study fulfils the model fit rules, which means that the model developed in this study is by existing empirical conditions. In particular, the results of the study prove the influence of business competition pressure on the usefulness of SME owners. It also found that ease of use and perceived usefulness have an effect on the attitudes towards SMEs information technology adoption of SMEs owners, and the attitudes on the adoption of SMEs information technology affect the intention of adopting SME’s information technology.","PeriodicalId":30522,"journal":{"name":"Jurnal Dinamika Manajemen","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73136622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Theory of Planned Behavior Approach and Gender Differences on Students’ Intention to Practice Online Business","authors":"Okto Aditya Suryawirawan","doi":"10.15294/jdm.v10i2.19398","DOIUrl":"https://doi.org/10.15294/jdm.v10i2.19398","url":null,"abstract":"The purpose of this study is to examine the influence of attitude, subjective norm, perceived behavioral control, gender and self-efficacy towards college students’ intention to practice online business in Surabaya. Theory of planned behavior is used to analyze student intention to become an entrepreneur through e-commerce especially online shop platform, thus becoming solution to decrease unemployment rate in Indonesia and furthermore increasing the economy of Indonesia in general. This research uses primary data resources which collected directly by distributing questionnaires to 114 respondents. The respondents are college students that use e-commerce application at least once a month. The findings of this study are attitude has a negative effect towards student’s intention to practice online business, subjective norm and perceived behavioral control have a positive effect towards student’s intention to practice online business. Self-efficacy could not moderate the effect of attitude on student’s intention to practice online business. Female college students have a higher intention to practice online business compared to male college students.","PeriodicalId":30522,"journal":{"name":"Jurnal Dinamika Manajemen","volume":"239 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88466285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}