Media Biznes Kultura最新文献

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Autografon, maszyna do pisania, ChatGPT – techniki wytwarzania nieludzkich podmiotów Autographeon、打字机、ChatGPT - 制作非人类主题的技术
Media Biznes Kultura Pub Date : 2024-07-11 DOI: 10.4467/25442554.mbk.24.011.19948
Michał Dawid Żmuda
{"title":"Autografon, maszyna do pisania, ChatGPT – techniki wytwarzania nieludzkich podmiotów","authors":"Michał Dawid Żmuda","doi":"10.4467/25442554.mbk.24.011.19948","DOIUrl":"https://doi.org/10.4467/25442554.mbk.24.011.19948","url":null,"abstract":"The article deals with the relation between techniques of automatic writing in spiritualism, writing on a typewriter, and computerized text generation by ChatGPT. The article interprets the historical continuity between past media and contemporary software. The research method is based on media archaeology. The author assumes that media and the technical practices surrounding them are discoursive in nature. The author analyses such topics as: the imagined characteristics of spiritual techniques that attempted to reduce human involvement in writing, so the non-human spiritual subjects can take over the practice; the mechanical and industrial aspects of typewriting; and how the afromentioned discourses converge in ChatGPT. The analysis shows, how the contemporary fascination with automatic text generation by chatbots stems from the technical discourse at the turn of the 19th and 20th centuries, and how this discourse aims to create non-human, writing subjects.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"138 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141656028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kulturowy przekaz syreningu – zarys definicji oraz perspektywy dalszych badań tego zjawiska 人鱼传说的文化传播--概述定义和进一步研究人鱼传说的前景
Media Biznes Kultura Pub Date : 2024-07-11 DOI: 10.4467/25442554.mbk.24.012.19949
Anna Reglińska-Jemioł
{"title":"Kulturowy przekaz syreningu – zarys definicji oraz perspektywy dalszych badań tego zjawiska","authors":"Anna Reglińska-Jemioł","doi":"10.4467/25442554.mbk.24.012.19949","DOIUrl":"https://doi.org/10.4467/25442554.mbk.24.012.19949","url":null,"abstract":"The aim of the presented article is to familiarize the reader with the relatively new and still little studied phenomenon of mermaiding (diving in a mermaid tail, an activity that combines sport with a form of art and entertainment) in Polish research. The text is primarily an attempt to categorize topics relating to the cultural narrative (mainly in media) focused around this phenomenon, taking into account the concept of choreography understood as an element of the “spectacle text” (Patrice Pavis). The idea of such a comparison results from the desire to view the points of intersection of show choreographic practices with other fields (sports) from the perspective of social and cultural communication. The basic research method of the proposed discourse is a case study. A holistic view of mermaiding (analysis of narratives of leading mermaid performers, review of fan forums, film documentaries about the merfolk subculture) allows us to see how broad a cultural area is currently defined by the figure (and costume) of a mermaid. Therefore the research impulse to ask further questions about the place of mermaiding in the conceptual field of blue humanities.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"36 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Trendy i odpowiedź strategiczna organizacji cyfrowo-medialnych w czasach kryzysu na przykładzie TikToka, Tindera i Twitcha 以 TikTok、Tinder 和 Twitch 为例,探讨危机时期数字媒体机构的发展趋势和战略对策
Media Biznes Kultura Pub Date : 2024-07-11 DOI: 10.4467/25442554.mbk.24.002.19939
Anna Teler
{"title":"Trendy i odpowiedź strategiczna organizacji cyfrowo-medialnych w czasach kryzysu na przykładzie TikToka, Tindera i Twitcha","authors":"Anna Teler","doi":"10.4467/25442554.mbk.24.002.19939","DOIUrl":"https://doi.org/10.4467/25442554.mbk.24.002.19939","url":null,"abstract":"The role of the media in the context of the crisis is significant: the informational, opinion-forming, educational, conciliatory aspect and potential of the media is known. The media’s exploitation of the crisis is also known: financial exploitation or social polarization. The media as organizations, however, are themselves operating in a permanent crisis and are looking for a strategic response, which they can – and often must – provide. Because no digital-media organization, understood as an organizational entity engaged in the production and distribution of content in the digital space, operates in a vacuum. They operate in a business environment that is nowadays described as turbulent, hostile, hyper-competitive and high-potential. Therefore, there is a need to analyze the environment, which makes it possible, among other things, to identify trends and build a strategic response based on their instrumentalization and prioritization. Trends in the growth phase were analyzed using infuture.institute’s proposed maps and trend cards for 2022 and 2023, relating them to selected digital-media companies: Tinder, Twitch and TikTok. A mapping of selected trends was carried out based on a modified Eisenhower matrix: the urgent-strategic matrix. As a result of the analysis, observations were made observations on the specificity and importance of the strategic response. Some recommendations for long-term action were also formulated. The purpose of the article is to sustain interest in the discussion of the importance of strategic thinking with strategic foresight and anticipation of the future in relation to digital-media organizations.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"99 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Odbiorca medialny w erze Web 2.0
Media Biznes Kultura Pub Date : 2023-06-30 DOI: 10.4467/25442554.mbk.23.001.18024
Jolanta Maćkiewicz
{"title":"Odbiorca medialny w erze Web 2.0","authors":"Jolanta Maćkiewicz","doi":"10.4467/25442554.mbk.23.001.18024","DOIUrl":"https://doi.org/10.4467/25442554.mbk.23.001.18024","url":null,"abstract":"Artykuł poświęcony jest nakreśleniu sylwetki nowego odbiorcy czy raczej użytkownika mediów. Zakłada się, że przyczyniły się do tego nowe technologie, a raczej nowy sposób używania tych technologii (Web 2.0). Nowy sposób używania to nieograniczony wybór treści a także czasu, miejsca i sposobu docierania do nich, recepcja nielinearna i powierzchowna, interaktywność, możność modyfikowania i tworzenia przekazów. Nowy odbiorca jest głównie powierzchowny, niecierpliwy i impulsywny, odbierający nielinearnie i kompleksowo, nastawiony bardziej na obraz niż na słowo, aktywny.\u0000\u0000The article is devoted to outlining the profile of a new media recipient, or rather a media user. It is assumed that new technologies, or rather a new way of using these technologies (Web 2.0), contributed to this. The new way of using means unlimited choice of content as well as time, place and way of reaching it; non-linear and superficial reception; interactivity; the possibility of modifying and creating messages. The new user is mainly superficial, impatient and impulsive, receiving non-linearly and comprehensively, more image-oriented than word-oriented, active.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116932380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kryzys wizerunkowy w serwisach społecznościowych – przykład Mamy Ginekolog
Media Biznes Kultura Pub Date : 2023-06-30 DOI: 10.4467/25442554.mbk.23.011.18034
Ilona Dąbrowska
{"title":"Kryzys wizerunkowy w serwisach społecznościowych – przykład Mamy Ginekolog","authors":"Ilona Dąbrowska","doi":"10.4467/25442554.mbk.23.011.18034","DOIUrl":"https://doi.org/10.4467/25442554.mbk.23.011.18034","url":null,"abstract":"The publication is an attempt to describe and analyse the image crisis of the Polish influencer ‒ Nicole Sochacki-Wójcicka, which began in February 2023. The main subject of the research is the analysis of the influencer profile ‒ the content published on the @mamaginekolog Instagram profile in the years 2022‒2023 was subjected to a detailed analysis. The article poses questions about the ways of using social networking sites to build and implement an image strategy, as well as about the actions (strategy) adopted during the ongoing crisis. Based on the case studies, it was established that the process of managing the image of Mama Gynaecologist was gradually professionalized commensurate with the developing commercial activity of the influencer. The analysis of Nicole Sochacki-Wójcicka’s e-activity during the ongoing image crisis indicates the lack of existence or too slow introduction of a crisis prevention strategy. It is noticeable that they rely on limiting the effects of the event by partial withdrawal from the virtual world, as well as an attempt to warm up the image by publishing posts regarding the private sphere.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122332971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dziadziuś z YouTube’a, felietonista czy siewca nienawiści? Wizerunek Jerzego Urbana na Twitterze
Media Biznes Kultura Pub Date : 2023-06-30 DOI: 10.4467/25442554.mbk.23.009.18032
Martyna Siudak
{"title":"Dziadziuś z YouTube’a, felietonista czy siewca nienawiści? Wizerunek Jerzego Urbana na Twitterze","authors":"Martyna Siudak","doi":"10.4467/25442554.mbk.23.009.18032","DOIUrl":"https://doi.org/10.4467/25442554.mbk.23.009.18032","url":null,"abstract":"The aim of the article is to analyse Jerzy Urban’s image on Twitter. Quantitative and qualitative methods were used for the purpose of the article. The analysis of contents served as the main tool. The Twitonomy tool was used to support the process of analysis. The author discusses Jerzy Urban’s persona and references the editor-in-chief of Nie weekly magazine – closely connected to traditional media (printed press) in the Internet world – by describing his online „second life”. She also provides an analysis of his online image. The starting point of the analysis was a discussion which took place on Twitter after the death of Jerzy Urban. Some Internet users said goodbye to „an outstanding columnist” while others to „a repulsive servant of a criminal system”. The author decided to check which image of the journalist is prevalent in the microblogging environment. The analysis of tweets has shown that the way Twitter Martyna Siudak 148 users perceive Jerzy Urban is inconclusive. Numerous extreme statements were used to describe the editor-in-chief of Nie – from a positive „phenomenon” through a neutral „columnist” to „a communist criminal”. The material analysed by the author presents a mostly negative image of Urban. He was a controversial, emotive figure and his perception largely depends on the generation to which we belong.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115278858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Polaryzacja medialna na przykładzie kryzysu migracyjnego na granicy polsko-białoruskiej latem 2021 roku w relacjach trzech polskich telewizyjnych serwisów informacyjnych
Media Biznes Kultura Pub Date : 2023-06-30 DOI: 10.4467/25442554.mbk.23.010.18033
Monika Kożdoń-Dębecka
{"title":"Polaryzacja medialna na przykładzie kryzysu migracyjnego na granicy polsko-białoruskiej latem 2021 roku w relacjach trzech polskich telewizyjnych serwisów informacyjnych","authors":"Monika Kożdoń-Dębecka","doi":"10.4467/25442554.mbk.23.010.18033","DOIUrl":"https://doi.org/10.4467/25442554.mbk.23.010.18033","url":null,"abstract":"The article presents a television image of the migration crisis that took place on the Polish section of the border between the EU and the Republic of Belarus at the turn of August and September 2021, with a particular focus on the phenomenon of polarization in Polish audiovisual media. The study analyses the news coverage of the news services of the three largest Polish television broadcasters: Wiadomości TVP, Wydarzenia Polsat and Fakty TVN. The following methods were used in the analysis of the content of television news: qualitative, quantitative and comparative. The study made it possible to identify (using the framing theory and agenda setting) fundamental differences in the information provided by the most critical tv broadcasters in Poland devoted to this issue. The differences identified by the author were revealed primarily in the editors’ approach to the order in which selected content was presented, in the verbal and visual layer Monika Kożdoń-Dębecka 162 of news about migrants, and in the manner of commenting on the materials of competing stations by individual competing editorial offices. The results of the content analysis provide also insight into the type of polarizing processes in the audiovisual media in Poland.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126983808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fandom Gry o tron. Władza i kultura w środowiskach fanowskich
Media Biznes Kultura Pub Date : 2023-06-30 DOI: 10.4467/25442554.mbk.23.002.18025
Katarzyna Piórecka
{"title":"Fandom Gry o tron. Władza i kultura w środowiskach fanowskich","authors":"Katarzyna Piórecka","doi":"10.4467/25442554.mbk.23.002.18025","DOIUrl":"https://doi.org/10.4467/25442554.mbk.23.002.18025","url":null,"abstract":"Fani reprezentują zmianę w konsumowaniu mediów, a ich wzory zachowania są coraz częściej widoczne poza ich grupami, w innych środowiskach. Wraz z obserwowanym zwrotem ku społeczeństwu sieciowemu, którego emanacją są fandomy, zmienia się także pole konfliktu społecznego, funkcjonując w obrębie kultury. Władza kulturowa nad wytworami medialnymi należy już nie tylko do twórców, a wpływ mają na nią także użytkownicy, którzy przestają biernie konsumować produkty, twórczo je interpretując i angażując się w ich rozwój. Celem artykułu było ukazanie tego procesu na przykładzie przeprowadzonej analizy zawartości treści internetowych tworzonych wewnątrz środowiska fandomu serialu Gra o tron w tym spekulacji, które wielbiciele marki toczyli w kontekście rozwoju fabularnego.\u0000\u0000Fans represent a shift in media consumption, and their patterns of behaviour are increasingly visible outside their communities, in other groups. With the observed shift towards a network society, of which fandoms are an emanation, the field of social conflict begins to operate within culture. Cultural power over media products no longer belongs only to the creators, but is also influenced by the users, who cease to passively consume products, creatively interpreting them and engaging in their development. The aim of the article was to show this process on the example of content analysis of internet entries created within the environment of the Game of Thrones fandom, including speculations which the fans of the brand carried out in the context of the plot development.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123788575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reklama i promocja piwa w nowych mediach w świetle przepisów prawa polskiego
Media Biznes Kultura Pub Date : 2023-06-30 DOI: 10.4467/25442554.mbk.23.008.18031
Maria Szajny, Julia Molibog
{"title":"Reklama i promocja piwa w nowych mediach w świetle przepisów prawa polskiego","authors":"Maria Szajny, Julia Molibog","doi":"10.4467/25442554.mbk.23.008.18031","DOIUrl":"https://doi.org/10.4467/25442554.mbk.23.008.18031","url":null,"abstract":"The purpose of this article is to examine how brewery brands portray their products on Facebook and Instagram, and whether their practices comply with current laws in Poland. The theoretical part presents selected legal issues in the field of advertising and promotion of alcoholic beverages. The empirical part uses the methodology of qualitative research. Firstly, a technique of media content analysis was used based on the use of categorization key. Next, a focus interview was conducted with 5 people of different age and gender on the associations that graphic identification of selected beer brands evokes in them. The combination of these 2 methods provided a better understanding of the given research problem. It was proved that brewery brands only partially follow the rules established by the Polish legal order regarding advertising and promotion on social media platforms.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116606305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Odcienie technologii VR. Zaburzenia odżywiania jako przykład psychospołecznych konsekwencji wykorzystania technologii wirtualnej rzeczywistości
Media Biznes Kultura Pub Date : 2023-06-30 DOI: 10.4467/25442554.mbk.23.012.18035
Gabriela Motyl
{"title":"Odcienie technologii VR. Zaburzenia odżywiania jako przykład psychospołecznych konsekwencji wykorzystania technologii wirtualnej rzeczywistości","authors":"Gabriela Motyl","doi":"10.4467/25442554.mbk.23.012.18035","DOIUrl":"https://doi.org/10.4467/25442554.mbk.23.012.18035","url":null,"abstract":"Nowadays, with the development of virtual space, it is evident that society is becoming more susceptible to content and models created online. Moreover, the boundary between the real world and the virtual world is slowly becoming blurred. Cyberspace creates advantageous conditions for development but is also a source of danger in all aspects of life. The purpose of this paper is to take a critical look at the use of VR technology and the analysis of the psychosocial consequences of its utilization. The article is a systematization of knowledge about the areas of use and opportunities offered by virtual reality, as well as the hazards it causes. The topics covered in the article address the psychosocial consequences of the use of virtual reality. It also focuses on analysing the influence of VR usage on the escalation of specific eating disorders.","PeriodicalId":303852,"journal":{"name":"Media Biznes Kultura","volume":"98 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121639287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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