{"title":"Green Innovation Sustainability & Green Practice Behaviours in Tourism & Hospitality","authors":"A. Chivandi, Mutali Sikhauli, Thembelani Mlilo","doi":"10.30958/ajt.10-2-2","DOIUrl":"https://doi.org/10.30958/ajt.10-2-2","url":null,"abstract":"This study aimed to examine the sustainability of green innovation concerning green practices in city-based hotels. As a result of climate change in the global atmosphere, unpredictable weather patterns, and deforestation, the hospitality sector faces new challenges. The hospitality sector has demonstrated efficiency, gaining a competitive advantage through sustainability and gross domestic product (GDP). Travellers and tourists experience quality service delivery, food and beverage, entertainment, and transportation. Extras such as amusement parks, inns, and hotels. This study used a positivist philosophy and deductively tested hypotheses using Structural Equation Modelling (SEM), Confirmatory Factor Analysis (CFA) and random sampling. A sample size of N=250 was from the top team management and employees of the travel and tourism sector in Gauteng province in South Africa. Based on the path model, the best model fit was determined. Several research constructs were examined, including green branding, pricing, environmental sustainability, green innovation, green growth, & green practice. Green innovation and green practices have a correlation coefficient of 0.358, indicating a strong link between green growth and green practices. A p-estimation of 0.001 indicates a 0.05 certainty level, meaning speculation must be maintained. As a result, travel and tourism companies that practice green business strategies showed more significant support for sustainability strategies. It is recommended that tourism & hospitality companies employ green innovation strategies that support their business objectives, enabling them to assess and improve business growth, make contributions to policy within the industry, raise awareness about climate change while in business and improve current strategic relationships while maintaining a high level of preservation of the environment. Keywords: green innovation, sustainability, tourism & hospitality, green growth strategy, green branding","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115246411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Built Heritage Management Systems: Australia and Germany Compared","authors":"J. Amar, L. Armitage, D. O’Hare, Matthew Moorhead","doi":"10.30958/ajt.10-2-1","DOIUrl":"https://doi.org/10.30958/ajt.10-2-1","url":null,"abstract":"A recent, unreported, focus group of international heritage practitioners from academia, urban planning, land use management and urban design, found interesting similarities and differences between Australian and German cultural built heritage (CBH) management systems. For validation, a literature review provided a methodological framework and is reported in this paper. Its objective is to confirm the principal themes elicited by the initial work, being: assessment standards, transferable development rights, heritage conservation incentives and private property rights’ management thereby contributing enhanced clarity to the broader relationship between built heritage and stakeholder roles in heritage conservation. This paper is a precursor of more detailed planned empirical, in-country study seeking further insights into stakeholder interests and value systems based on a recent developed analytical approach known as Cultural Heritage Discourse (CHD). It is recognised that this empirical component is a limiting feature of the current research but anticipated as inevitable due to the preliminary stage of enquiry. Keywords: Conservation of built heritage; cultural heritage discourse; heritage management systems; transferable development rights; Germany and Australia","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129262440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mennatullah Alaa-Eldeen, Ahmed Tawfik, Ashraf Tag-Eldeen
{"title":"Crisis of Competition: A Conceptual Review of Hospitality and Tourism Industries","authors":"Mennatullah Alaa-Eldeen, Ahmed Tawfik, Ashraf Tag-Eldeen","doi":"10.30958/ajt.10-1-3","DOIUrl":"https://doi.org/10.30958/ajt.10-1-3","url":null,"abstract":"The hospitality and airline industries tend to be in a never-ending competition. This competition in many situations leads to a crisis with many forms such as price wars, emergence of a new competitor with lowered price products and competitors following fast-second strategy. So, this paper is a conceptual research that outlines these different forms of crisis of competition. Furthermore, it indicates how organizations face competition and how they set strategies for survival and coexist in the highly competitive market. This paper also overviews case studies from the hospitality and airline industry and their response to competition. Keywords: crisis of competition, concept of competition, competitive position, price wars, fast-second strategy","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131633928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Natural Capital and Natural Asset Management in the Hospitality Industry","authors":"M. Wynn, Peter Jones","doi":"10.30958/ajt.10-1-1","DOIUrl":"https://doi.org/10.30958/ajt.10-1-1","url":null,"abstract":"There has been some recent interest in the role that natural capital can play in the transition to a more sustainable hospitality industry. However, little work has been published in the academic literature on the role of natural capital in the hospitality industry and how it can be assessed, and this represents a gap in that literature. With this in mind, this short exploratory paper outlines the origins and definition of natural capital, looks at some of the ways in which the hospitality industry benefits from natural capital, explores the relationship between natural capital and natural asset management, and provides an illustrative cameo case study of how one of the leading companies in the hospitality industry, namely Marriott international, has addressed natural capital in their most recent environmental, social and governance report. The paper concludes that there is, as yet, very limited universal recognition of natural capital as an element of sustainability strategy in the hospitality industry. Indeed, even where it is in evidence, natural capital is still viewed within the idiom of economic growth and the continuing expansion of the hospitality industry. The paper suggests, however, that the adoption and adaptation of asset management practices may provide a more realistic way of assessing and measuring the current and evolving value and condition of natural capital. Keywords: hospitality industry, tourism, natural capital, natural asset management, Marriott International","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"283 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127066586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Opportunities for Digitalization in Marketing Management of Health Tourism in Bulgaria","authors":"N. Tsonev","doi":"10.30958/ajt.10-1-2","DOIUrl":"https://doi.org/10.30958/ajt.10-1-2","url":null,"abstract":"With the development of the tourism industry worldwide, there is a need for proper and sustainable management of the specialized types of tourism and one of the most developed one is health tourism. According to the tourist zoning in Bulgaria, seven regions with basic and extended specialization in the field of health tourism can be distinguished. Embracing digitalisation throughout the tourism industry will help to develop the health tourism business in a post-COVID-19 era. This will include analysis of the opportunities digitalisation opens up for marketing, product and tourism destination management. According to the Ministry of Tourism in Bulgaria digitalization is not just a change but a mandatory transformation for the tourism in Bulgaria to be efficient and competitive. In this paper, the authors strive to disclose opportunities for digitalization of marketing management on national level as well as in specific tourism regions in Bulgaria. In the article good international practices of digitalisation in the health tourism field are analysed and specific measures for the external marketing of the destination are proposed to implement in the marketing management of the health tourism in Bulgaria. Keywords: digitalization, marketing management, tourism regions, health tourism","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"46 1-2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114122335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Improving the Syrian Coastal Area in the Context of Sustainable Tourism","authors":"Gildis Tachir, Ahmed Alali","doi":"10.30958/ajt.10-1-4","DOIUrl":"https://doi.org/10.30958/ajt.10-1-4","url":null,"abstract":"Tourism is an important field of industry that helps create a large number of job opportunities in many fields that contribute to economic development and increase personal and national incomes. However, when tourism is planned irregularly and without discipline, it negatively affects the environment and natural resources by threatening the environmental resources of future generations. Therefore, we need sustainable tourism development to strike a balance between economic growth on the one hand and the protection of environmental resources and social values on the other. This study aimed to investigate the conditions of sustainable tourism planning. In line with this goal, a picture of the physical potential of the region was created by using the literature data on sustainable tourism, environmental analysis of the Syrian coastal region, on-site observation and mapping method, and qualitative research techniques. Suggestions are put forward in line with the findings that are presented in the created table. We believe that the study will make a positive contribution to the literature to ensure sustainable tourism development on the Syrian coast in terms of urban, environmental, social, and global aspects. Keywords: sustainable development, sustainable tourism, the Syrian Coast","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129066466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How Digitalization in Tourism Led to Moral Disengagement of Employees: Differential Impacts on X, Y, Z Generations in Egyptian Hotels","authors":"","doi":"10.30958/ajt.9-4-1","DOIUrl":"https://doi.org/10.30958/ajt.9-4-1","url":null,"abstract":"The recent global trend towards digitalization is causing a lot of economic, political and social changes to all world populations and states. From travel agencies to Online Travel Agencies (OTA’s) in Tourism and from Central Reservation Offices (CRO’s) to Global Distribution Networks (GDS) in hospitality business, this is how the world changed. Even social media is converting from Facebook to Metaverse and from Two Dimentional (2D) to Virtual Reality (VR) and Virtual Augmented Reality (VAR) besides to holograms. Many researches explored the impacts of digitalization on these perspectives. However, few if any were focused to measure the shift in moral models adopted due to this shift in life, from physical to digital. This paper targets to explore the moral disengagement caused by the aforementioned trend on employees from different generations “x, y and z” concerning total performance, reputation, present and future image of hospitality business operations and how is this perceived among them and the role of accumulated experience to mitigate these impacts. Keywords: digitalization, x, y, z generations, moral disengagement, immoral decisions, reputation, total performance, present and future image, accumulated experience","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128540177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Adapting for Resilience: Exploring the Advent of Virtual Experiences in Pandemic-era Wine Tourism Offerings","authors":"B. Amarendra, Amarendra Kumar Das","doi":"10.30958/ajt.9-4-2","DOIUrl":"https://doi.org/10.30958/ajt.9-4-2","url":null,"abstract":"When nations across the world were brought to an abrupt hiatus by the ravaging pandemic, the tourism industry was left in a quagmire. Tourism ventures were faced with the option of either suffering through an onslaught of hardships; while hoping to be relieved of it soon or adapting for resilience in order to cushion the blow. If they choose the latter, the conventional playbook of experience offerings and customer interactions had to be reinvented. It was a choice that the wine tourism sectors in America and Europe made; a choice that charted its course towards embracing the attributes of virtual tourism. Wineries curated virtual vineyard tours, hosted virtual tastings and conducted virtual interactions over wine. Although these virtual experiences did not exude the panache of being present in the midst of a vineyard or winery's immersive atmosphere, virtual wine tourism became increasingly popular. This newfound popularity and its outcome of garnering new clientele for wines and wine tours, in turn, boosted competitiveness in virtual experience offerings amongst wineries and wine regions. Despite this phenomenal adaptation of the wine tourism sector for resilience, there have been few peer- reviewed studies examining the enrichment of the sector through virtual experiences during the pandemic. The paper, thereby, explores the trajectory of virtual experiences in the pandemic battered wine tourism sector and the influence of such experiences in shaping consumers’ appreciation of wines and wine destinations. The paper discusses the failings and challenges of incorporating virtual experiences in wine tourism, along with appraising the future forward of using such experiences in the sector. Keywords: tourism digitalisation, virtual tourism, virtual wine experiences, virtual wine tasting, virtual wine tours","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132966359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mennatullah Alaa-Eldeen, Ahmed Tawfik, Sameh Eldaly, Ashraf Tag-Eldeen
{"title":"Exploring the Growing Importance of Cultural Diversity: Case Studies of the Hospitality Industry","authors":"Mennatullah Alaa-Eldeen, Ahmed Tawfik, Sameh Eldaly, Ashraf Tag-Eldeen","doi":"10.30958/ajt.9-4-4","DOIUrl":"https://doi.org/10.30958/ajt.9-4-4","url":null,"abstract":"In environments characterized by extreme cultural diversity, the ability to understand the cultural makeup of the workforce would equip businesses with knowledge required for innovation and enhancing performance. So, managing culturally diverse employees is a key challenge, especially in the hospitality and tourism industry, where people with diverse cultural backgrounds from all over the world interact with each other. This paper is a conceptual research that outlines the concept of cultural diversity in the hospitality industry. In addition, it outlines the benefits and challenges regarding culturally diverse workplace. Furthermore, it addresses diversity management practices and why cultural intelligence is essential when managing employees. Keywords: hospitality sector, multiculturalism, diversity management, cultural intelligence","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125129321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Tourism and Biodiversity: A Paradoxical Relationship","authors":"Peter Jones","doi":"10.30958/ajt.9-3-2","DOIUrl":"https://doi.org/10.30958/ajt.9-3-2","url":null,"abstract":"Biodiversity has a vital role to play in tourism and yet a paradox lies at the core of the relationship between tourism and biodiversity. On the one hand, biodiversity is at the heart of what drives the tourism industry, while on the other hand tourism activities contribute to the continuing loss of biodiversity, This commentary paper explores the relationships between tourism and biodiversity, and includes an outline of the basic characteristics of biodiversity, and of tourism, a short review of some of the project and policy reports and the academic literature on the relationship between tourism and biodiversity, a cameo case study of the recent United Nations World Tourism Organisation’s (2020) ‘One Planet Vision for a Responsible Recovery of the Tourism Sector’, and some concluding reflections. Keywords: tourism, biodiversity, tourism industry, sustainability, COVID-19 pandemic","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"83 3-4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120916149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}