Management Science Letters最新文献_第6页

The effects of digital marketing implementation on online consumer in Selangor during COVID-19 pandemic 在2019冠状病毒病大流行期间，数字营销实施对雪兰莪在线消费者的影响

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2021.8.002

Z. Zaidi, S. Shukri

{"title":"The effects of digital marketing implementation on online consumer in Selangor during COVID-19 pandemic","authors":"Z. Zaidi, S. Shukri","doi":"10.5267/j.msl.2021.8.002","DOIUrl":"https://doi.org/10.5267/j.msl.2021.8.002","url":null,"abstract":"The COVID-19 pandemic caused significant changes in many aspects especially towards small medium entrepreneurs (SMEs) as many of SMEs need to shut down their business due to movement control order (MCO) conducted by Malaysia government as SMEs cannot reach their customers. Previous studies show that having an effective digital marketing strategy in place might leave businesses vulnerable to severe setbacks towards SMEs. This research proposal aims to carry out and prove the possible potential effects and factors that influence digital marketing implementation towards online consumers in Selangor during COVID-19 pandemic. The methodology of this paper uses a descriptive qualitative approach by analyzing various previous literature on digital marketing scope of study. The sample size of the study is 235 respondents who were selected based on convenience sampling. The finding has discovered that there is a significant relationship between customer loyalty with implementation of digital marketing towards online consumers in Selangor during COVID-19 pandemic and there is a significance relationship between brand awareness and the implementation of digital marketing towards online consumer in Selangor during COVID-19 pandemic.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70881337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Enhancing the large-scale electric power systems to meet future demands considering the sustainable technologies 考虑可持续发展技术，加强大型电力系统以满足未来需求

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.4.001

G. Alvarez

{"title":"Enhancing the large-scale electric power systems to meet future demands considering the sustainable technologies","authors":"G. Alvarez","doi":"10.5267/j.msl.2022.4.001","DOIUrl":"https://doi.org/10.5267/j.msl.2022.4.001","url":null,"abstract":"Electricity systems are currently expanding towards more efficient forms of production. Several expansionary strategies are being developed to cover increases in future electricity demand. Goals such as reducing greenhouse gas emissions, increasing the efficiency of operations, and achieving more equitable participation of the actors in charge of the investments are set. Following this premise, this paper presents a multi-objective model that helps in decision-making on the problem of expanding electricity generation. The model considers more realistic views than other works in the literature. The vast majority of the stakeholders in the studied field are satisfied with the present proposal. Investment costs, greenhouse emissions, and investment contribution rates are considered. Also, the actual procedures of the generation and transmission stages are rigorously studied. This means obtaining solutions that are closer to reality. The case study is the electricity system of Argentina. The results obtained indicate that the recommended solutions are the most convenient from all points of view. They constitute a mix of the generation with renewable and non-renewable technologies. The case study reveals emission reductions of up to 25% and it can be achieved that the most vulnerable social groups do not have to finance future system expansions.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70881838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of spiritual leadership on the decision-making process in the Kuwaiti ministries 属灵领导对科威特各部委决策过程的影响

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.002

Mubarak Almutairi, A. Khashman

引用次数: 0

Gym Layout Modeling and Optimization 体育馆布局建模与优化

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.001

Tarik Küçükdeniz

{"title":"Gym Layout Modeling and Optimization","authors":"Tarik Küçükdeniz","doi":"10.5267/j.msl.2022.2.001","DOIUrl":"https://doi.org/10.5267/j.msl.2022.2.001","url":null,"abstract":"The purpose of the loop layout problem is to determine the optimal sequence for operations by giving a cyclical arrangement of the machines along a given route. Calculating the initial cost of processes is critical in general. Additionally, these expenses can be reduced by proposing an alternate flow for the system's components. It has been observed that machines at gyms are utilized in accordance with a certain program, and so they require the optimal arrangement to accommodate these programs. In this study, the best cyclical arrangement of the machines in a gym was determined using an intuitive method. Customers enrolled in various training programs will be required to change machines in accordance with the sequence of the machines in their training program. The purpose of this study is to determine the optimal layout of these machines in order to alleviate gym traffic congestion and provide a more intuitive movement plan for consumers. The purpose is to build a layout plan that minimizes backward movement using an objective function created from the positions of the machines in the training programs, the number of customers who use these programs, and the frequency with which the machines appear in multiple programs. For the first time in gyms, an effective solution to the machine layout problem has been proposed using an optimization approach.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70881996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dissolution of companies and partnerships: causes and effects in accordance with the legal environment in Kingdom of Saudi Arabia 公司和合伙企业的解散:根据沙特阿拉伯王国的法律环境的因果关系

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.4.005

Bader Nasser Adosari

{"title":"Dissolution of companies and partnerships: causes and effects in accordance with the legal environment in Kingdom of Saudi Arabia","authors":"Bader Nasser Adosari","doi":"10.5267/j.msl.2022.4.005","DOIUrl":"https://doi.org/10.5267/j.msl.2022.4.005","url":null,"abstract":"The term dissolution of the company refers to the expiration of the legal relationship between the partners, in different words the dissolution of the moral character of the company. Basically, commercial companies are established for the purpose of achieving the objective and the profits which are impossible for each partner to achieve alone, so partners work hardly to keep this company standing and ongoing practicing its commercial activities.in this paper focuses on the most prominent reasons for the expiry of commercial companies, whether partnerships or corporations, whether by the expiration of the definite-period of the company on the Saudi System for Companies. Also each company represents a person with a moral character who is entitled to legal capacity which enables it to acquire the rights and bear the liabilities the same as the natural person. The company is entitled to practice its activities with the assigned purposes of establishment and to conclude all legal acts including selling, purchasing, renting, leasing and whatsoever. Gaining the moral character capacity makes the company entitled to be plaintiff or defendant in case of disputes with other parties. Thus, in this scientific paper shall discuss the independent reasons which are entitled by the companies in its capacity as moral persons, moreover it can go beyond to other factors as well as being dependent by liability against other companies liabilities, and having a deputy to represent this company. It is also entitled to have the nationality of the country where its management office is located.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70882447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Dimensions of learning organization: Implications for human resources effectiveness in commercial banks 学习型组织的维度:对商业银行人力资源有效性的启示

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2021.10.002

Sulaiman Olusegun Atiku, G. Kaisara, S. Kaupa, H. Villet

{"title":"Dimensions of learning organization: Implications for human resources effectiveness in commercial banks","authors":"Sulaiman Olusegun Atiku, G. Kaisara, S. Kaupa, H. Villet","doi":"10.5267/j.msl.2021.10.002","DOIUrl":"https://doi.org/10.5267/j.msl.2021.10.002","url":null,"abstract":"This study examines the dimensions of learning organization essential in enhancing Human Resources (HR) effectiveness towards the attainment of the strategic objectives of commercial banks operating in Nigeria. This study adopted a survey research design following a quantitative approach for data collection and analysis procedure. The respondents (professional bankers) were selected using a convenience sampling technique. A structured questionnaire was designed and administered to 305 respondents in the participating commercial banks. The data was analysed using a variance-based structural equation modelling via SmartPLS, version 3.2.9. The results showcased specific learning dimensions to consider in designing learning and development interventions for HR effectiveness in commercial banks. There is a dearth of literature on the specific learning dimensions that play a prominent role in ensuring HR effectiveness in the banking industry in developing countries, particularly in Nigeria. The outcomes of this study contribute to the extant literature and assist HR business partners in adding value to commercial banks through HR effectiveness.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70877162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Subjective norms as a mediation of the opportunity to donate factors and agreeableness personality that can affect the intention to donate 主观规范作为中介的机会捐赠因素和宜人性对捐赠意愿的影响

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2021.11.001

A. Susanto, M. A. Musadieq, K. Hidayat, Mohammad Iqbal

引用次数: 1

Selecting maintenance strategy in a combined cycle power plant: An AHP model utilizing BOCR technique 联合循环电厂维修策略选择:基于BOCR技术的AHP模型

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.004

M. A. Arjomandi, Behzad Mosallanezhad

引用次数: 6

The role of differentiation strategy and organizational citizenship behavior in mediating the effect of transformational leadership on the performance of private high schools 差异化策略和组织公民行为在变革型领导对私立高中绩效影响中的中介作用

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.007

Defi Warman, B. Budiyanto, Agustedi Agustedi, Tomy Fitrio

引用次数: 1

The mediating role of organizational commitment and organizational citizenship behavior on the effect of organizational justice on the performance of civil servants 组织承诺和组织公民行为在组织公正对公务员绩效影响中的中介作用

Management Science Letters Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.008

Irfan Maidelis, B. Budiyanto, Agustedi Agustedi, Tomy Fitrio

{"title":"The mediating role of organizational commitment and organizational citizenship behavior on the effect of organizational justice on the performance of civil servants","authors":"Irfan Maidelis, B. Budiyanto, Agustedi Agustedi, Tomy Fitrio","doi":"10.5267/j.msl.2022.2.008","DOIUrl":"https://doi.org/10.5267/j.msl.2022.2.008","url":null,"abstract":"This study aimed to develop a conceptual model of the mediating role of organizational commitment and organizational citizenship behavior on the influence of organizational justice on the performance of civil servants in the Pekanbaru Municipal Government. The sample was 147 civil servants in the Pekanbaru Municipal Government. The sampling was done using systematic sampling while the data processing was done using Structural Equation Modeling Partial Least Square (SEM PLS). The findings in this study are organizational justice has a positive influence on the performance of civil servants in the Pekanbaru Municipal Government, organizational citizenship behavior mediates the influence of organizational justice on the performance of civil servants in the Pekanbaru Municipal Government, organizational commitment does not mediate the influence of organizational justice on the performance of civil servants in the Pekanbaru Municipal Government. The most effective pathway in influencing employee performance is the mediating pathway of organizational citizenship behavior on the influence of organizational justice on the performance of civil servants.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70881822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0