None S. Gurunathasivam, None G. D. Samarasinghe, None G. N. Kuruppu
{"title":"Social Listening Practices towards Social CRM and Customer Relationship Performance in the Fast-Food Industry in Sri Lanka","authors":"None S. Gurunathasivam, None G. D. Samarasinghe, None G. N. Kuruppu","doi":"10.31357/vjm.v9iii.6590","DOIUrl":"https://doi.org/10.31357/vjm.v9iii.6590","url":null,"abstract":"This study is carried out to identify the impact of social listening practices on social CRM and customer relationship performance in the fast-food industry in Sri Lanka. The target population for this study included the internal stakeholders from the organizations in the fast-food industry located in the Colombo metropolitan area which uses social media. The data was obtained via a structured questionnaire using a sample of 150 registered organizations. The time horizon was cross-sectional, and data were analyzed through both descriptive and inferential analysis. Based on the Resource-Based View (RBV) and the Capabilities Based Perspective, especially the dynamic capabilities theories, the conceptual model of this research study was developed by expecting that, organizations in the fast-food industry in Sri Lanka can exploit capabilities which are social listening practices and social CRM capabilities and resources which are customer relationship orientation and social media technology usage to obtain higher customer relationship performance. Further, gain a competitive advantage over their competitors by effectively utilizing such resources. This is one of the few papers to exclusively focus on the impact of social listening practices on social CRM and customer relationship performance in the fast-food industry in Sri Lanka. The findings of this study have important implications for the fast-food industry in Sri Lanka.
 Keywords: Customer Relationship Management (CRM); Customer Relationship Orientation (CRO); Customer Relationship Performance; Social Customer Relationship Management (Social CRM) capabilities; Social media technology; Fast-food industry","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135546862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
None Nayomi De Peiris, None K. A. S. P. Kaluarachchi
{"title":"Bourdieu, Strategy, and Identity Work: A Case from a Manufacturing Organisation in Sri Lanka","authors":"None Nayomi De Peiris, None K. A. S. P. Kaluarachchi","doi":"10.31357/vjm.v9iii.6613","DOIUrl":"https://doi.org/10.31357/vjm.v9iii.6613","url":null,"abstract":"This empirical study aims to discuss how organisational actors' identity work is reflected through their strategy work, from a Bourdieusian perspective. The study is a case study which followed the qualitative research approach. The participants of the study were managers representing a cross-section of a manufacturing organisation in Sri Lanka. Twenty-six semi-structured interviews were used for the generation of the data for thematic analysis. NVivo12 data management software was used for the data management and in initial coding. It was found that managers are engaged in different identity work for self during their strategy work, in the implementation of a new organisational strategy. Further, the behaviour and practices normalised in the selected organisation through managers' strategy work reflected their identity work for other/s in way of defining other/s. The discussion was based on the theory of practice by Pierre Bourdieu (1990). Accordingly, this research shows how the identity work of position takers (newly joined and promoted organisational actors) supports shaping the practices linked with a new strategy (strategy work). Further, their identity work reflected through strategy work is also connected with their individual dispositions (habitus). The discussion further shows how individuals’ capital—mainly their cultural capital—contribute to constructing a new strategy in the selected organisational field. As implications of this study, it highlighted the contribution of the position-takers in shaping the organisation's strategy (strategy work) while engaging in identity work for self and others. Consequently, this study illustrates how organisational actors perform different social-symbolic work (identity work and strategy work) in parallel.
 Keywords: Capital; Habitus, Identity work; Social-symbolic work; Strategy work","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135546860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
None Assalaarachchi L. I., None Silva K. P. K. H., None Hewagamage C.
{"title":"Adoption of Software-as-a-Service (SaaS) Applications in E-learning: Perception of the Management Undergraduates in a Selected State University of Sri Lanka","authors":"None Assalaarachchi L. I., None Silva K. P. K. H., None Hewagamage C.","doi":"10.31357/vjm.v9iii.6588","DOIUrl":"https://doi.org/10.31357/vjm.v9iii.6588","url":null,"abstract":"Software-as-a-Service applications immensely impact the success of e-learning with their ability of cost saving, scalability, and better collaboration. Identifying the factors influencing Software-as-a-Service applications’ adoption and their impact on the adoption of e-learning by management undergraduates in Sri Lanka became the main objectives for this research. 116 responses obtained were analyzed adopting Partial Least Squares-Structural Equation Modelling in SmartPLS. Findings revealed that behavioral intention to adopt such software together with facilitating conditions has a significant impact on the SaaS applications’ adoption by undergraduates in e-learning and factors such as performance expectancy, effort expectancy, and trust determine the intention towards adoption. This research is a value addition to the theoretical arena where studies are lacking regarding SaaS technology, specifically in the context of e-learning. Universities can focus on significant factors determined in this research when promoting the adoption of SaaS applications as an innovative tool to enhance the quality of education. 
 Keywords: Software-as-a-Service; e-learning; UTAUT model; Partial Least Squares-Structural Equation Modelling","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"302 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135546859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gender Identity Matters: Barriers to Employment Cycle of Transgender Individuals in the Labor Market of Sri Lanka","authors":"None Wijayawardhana W.M.P.M, None Chaminda J.W.D, None Siriwardhane D.R.J","doi":"10.31357/vjm.v9iii.6586","DOIUrl":"https://doi.org/10.31357/vjm.v9iii.6586","url":null,"abstract":"Transgender individuals, a vulnerable community in Sri Lanka do not share the same economic opportunities in the labor market as cisgender individuals. This paper examines the barriers faced by transgender individuals in Sri Lanka during three stages of the employment cycle, namely the pre-working stage, the working stage, and the post-working stage. This qualitative study used snowball sampling to select a sample of 25 transgender participants in early adulthood (20–40 years). The in-depth interviews and participatory observations were the data collection methods used. Reflexive thematic analysis is employed for the data analysis with the use of the NVivo analytical tool. This study found that there is no free entry, free stay and free exit for transgender individuals in the Sri Lankan labor market. The labor entry at the pre-working stage is identified to be restricted by the employer’s prejudicial attitude at the selection phase, delays in labor entry due to the transition process, and fear of labor entry due to previous negative experiences. Further, this study recognized the absence of free stay during the working stage, mainly due to underemployment, the glass ceiling, hegemonic masculinity, and harassment and discrimination. Moreover, this research has revealed that transgender individuals’s freedom to exit their current job is suppressed by the uncertainty of receiving a new job at the post-working stage. In doing so, this study highlights the importance of having a trans-inclusive and equitable workplace policy in every organization. 
 Keywords: Labor Market Barriers, Qualitative Study, Sri Lanka, Transgender Individuals","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135546858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
None Risini W. Ilangasingha, None Deanna Grant-Smith, None Robyn Mayes
{"title":"Spas in the Socio-Cultural Geography of Sri Lanka: Interrogating the Social Space of Spas through Lefebvre’s Spatial Triad","authors":"None Risini W. Ilangasingha, None Deanna Grant-Smith, None Robyn Mayes","doi":"10.31357/vjm.v9iii.6589","DOIUrl":"https://doi.org/10.31357/vjm.v9iii.6589","url":null,"abstract":"The focus of this paper, the organisational entity termed the spa, signifies a local place with a significant presence in the (semi)urban areas of Sri Lanka. Spas play diverse roles within the local specificity, as legally endorsed wellness service providers and, on the contrary, as places of commercial sex work. In this context, we explore the social construction of the spa within the broader socio-cultural geography of Sri Lanka, utilising a socio-spatial perspective. For this purpose, we draw upon Henry Lefebvre’s conceptual spatial triad to examine the ongoing spatial practices, representational space, and representations of the space of the spa. In doing so, this paper provides insights into the way in which the interplay of class and gender relations in the local geography of Sri Lanka forms this organisational entity as a distinctive social space. Informed by a qualitative methodology, the paper draws on data generated from in-depth interviews conducted with the social actors who occupy the urban spas of Sri Lanka, specifically the female spa workers who form the labour force of these spas. Focusing on an organisational context that has become a space of tension in Sri Lankan society, the study provides original insights into the complex socio-political dimensions producing this unique social space in the urban geographies of Sri Lanka.
 Keywords: Class Relations, Gender Relations, Socio-Cultural Geography, Power, Social Space, Sri Lankan Spas","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135546861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Navigating the Digital Workplace: The Impact of Social Media Use on Thriving and Job Performance with a Focus on Self-Regulation","authors":"None U. H. Ononye, None M. Ojieh, None K. Ofune","doi":"10.31357/vjm.v9iii.6591","DOIUrl":"https://doi.org/10.31357/vjm.v9iii.6591","url":null,"abstract":"The purpose of this study is to examine the relationship between social media use, thriving, and job performance given self-regulation as a moderating factor. The increasing social media use by employees in the workplace provides both opportunities and challenges, which may cause its impact on performance outcomes to be highly variable. Moreover, the relationship between social media use and performance outcomes is complex, suggesting that there may be contextual variables influencing the significance of this relationship. Data for this study were collected from 274 academics at Delta State University, Delta State, Nigeria, and subjected to the partial least square [PLS] analytical protocol for structural equation modeling. The PLS results demonstrated that social media use and thriving have a positive and significant link that can be explained partly by the mediational pathway of thriving. Second, self-regulation interaction with social media use triggers thriving, which can be viewed as a significant antecedent of job performance. The study recommended that managers should encourage the regulated use of social media to ensure it stays effective for the realisation of desirable work benefits. This calls for the training of staff to enable them to address conceptions and misconceptions of social media use and develop competencies and strategies for the regulated and productive use of social media applications.
 Keywords: Learning, Job Performance, Self-Regulation, Social Media, Thriving, Vitality","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"169 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135546863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Financial Sector Development on Economic Growth: Evidence from Sri Lanka","authors":"None Samuditha Ganepola, None Prabhath Jayasinghe","doi":"10.31357/vjm.v9iii.6587","DOIUrl":"https://doi.org/10.31357/vjm.v9iii.6587","url":null,"abstract":"The objective of this study is to examine the impact of financial sector development on economic growth in Sri Lanka by taking two complementary sectors, namely banking and equity markets, to represent the financial sector. All previous studies in the Sri Lankan context have examined this relationship employing either the banking sector variables or equity market variables to represent the financial sector. This study is in favour of the supply-leading hypothesis and it tests the empirical validity of the hypothesis. The proposed model has been estimated with five banking sector variables and two equity market variables. Autoregressive Distribution Lag (ARDL) bounds testing approach is employed to identify the existence of short- and long-run relationships. The study relies on quarterly data from 2002:01 to 2020:04. Findings reveal that there exists a long-run relationship between financial sector variables and economic growth. More specifically, the size of financial intermediaries, interest rate, monetization, and size of the stock market have a significant positive impact on economic growth in the long-run. Somewhat surprisingly, the availability of credit to the private sector has a significant negative impact. All seven variables significantly influence economic growth in the short-run. Overall, the results of this study support the supply-leading hypothesis or the notion that financial sector development affects economic growth. These findings are mostly in line with previous literature. The results of seven diagnostic tests show that the estimated model is adequate for the purpose and estimation results are reliable. The study has some important policy implications. 
 Keywords: Financial sector development, Economic growth, Banking sector development, Equity market development, ARDL","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135546449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. P. Jayasinghe, G. W. J. S. Fernando, H. A. K. N. S. Surangi
{"title":"Post-crisis recovery management of tourism: Lesson Learnt from the Easter Sunday attack in Sri Lanka","authors":"P. P. Jayasinghe, G. W. J. S. Fernando, H. A. K. N. S. Surangi","doi":"10.31357/vjm.v9ii.6371","DOIUrl":"https://doi.org/10.31357/vjm.v9ii.6371","url":null,"abstract":"International tourism has evolved into one of the largest global economic sectors, contributing significantly to many national and local economies. However, the crises have caused much loss and damage over the last few decades, burdening the tourism industry. On April 21, 2019, the day of Easter Sunday, Sri Lanka experienced a series of unexpected attacks. It caused many problems and challenges to the tourism industry. This study attempts to understand respondents who are involved in the tourism industry's lived experiences of the Sunday easter attack and their involvement in recovery. The qualitative research method, particularly the phenomenological approach, was adopted to collect and analyse data through the lens of the stakeholder theory. Senior managers representing the different tourism industry sectors were purposively approached and interviewed. Data were analysed using thematic analysis. Findings revealed that the easter Sunday attack negatively influenced the number of tourist arrivals and experiences. However, a well-designed crisis management plan under the control of the official authority can minimise the risk and reduce the negative impact of the incident. Therefore, this study presents an innovative integrated model that could be used as a crisis management plan to restore the tourism industry. \u0000 Keywords: Disaster, Easter Sunday attack, Recovery process, Tourism, Phenomenology, Stakeholder theory ","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134353827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gopikrishna Selvananthan, S. Amaratunge, Janaka Fernando, A. Rathnayake
{"title":"The Nexus between Agricultural Technology Adaptation and Productivity: Evidence from Hydro Greenhouse Systems in the Mullaitivu District","authors":"Gopikrishna Selvananthan, S. Amaratunge, Janaka Fernando, A. Rathnayake","doi":"10.31357/vjm.v9ii.6378","DOIUrl":"https://doi.org/10.31357/vjm.v9ii.6378","url":null,"abstract":"Sustainable technological innovation can resolve the economic crisis that exists within a nation. Sri Lanka is a developing country with one out of every six people suffering from multidimensional poverty (UNICEF, 2022). The research serves as an experimental approach to achieve the Sustainable Development Goals [SDG] of no poverty (SDG No. 1), decent employment and economic growth (SDG No. 8), and industry, innovation, and infrastructure (SDG No. 9). The study involves conducting an experimental survey in the Mullaitivu District, focusing on three agricultural households selected from three Grama Niladhari Divisions (GNDs). The selection of these households was done using a stratified simple random sampling technique, ensuring representative coverage of the district. The study conducted utilizes technologically sophisticated interventions, referred to as a hydro greenhouse. This encompasses a greenhouse that is furnished with a hydroponic system, along with the inclusion of a photosynthetically active radiation diode. The control and experimental setups were reviewed for a period of 90 days. In conclusion, technological intervention in agriculture across war-torn regions has resulted in a significant increase in productivity, reduction in cost, and effective land and water utilization. Productivity was determined based on plant height and fruit yield. The households were trained on the construction and management techniques of the prototype named hydro greenhouse. To facilitate the commercialization of this method, it was proposed that the GND and DS officers leverage the results of the conducted experiment to obtain financial support from both governmental and non-governmental organizations. \u0000Keywords: Agricultural Technology, Greenhouse, Hydroponic System, Poverty Alleviation, Productivity","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131208759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Packiyanathan Mathushan, Aruna S. Gamage, Ven. Wachissara
{"title":"Human Resource Management and Artificial Intelligence: A Bibliometric Exploration","authors":"Packiyanathan Mathushan, Aruna S. Gamage, Ven. Wachissara","doi":"10.31357/vjm.v9ii.6370","DOIUrl":"https://doi.org/10.31357/vjm.v9ii.6370","url":null,"abstract":"The concept of artificial intelligence, a driving force behind human resource management, has recently gained popularity in the academic community. This study explores the intellectual structure of this field using the Scopus database in the subject area of business, management and accounting. Bibliographic analysis, a recent and rigorous method for delving into scientific data, is used in this investigation. The approach used is a structured and transparent process divided into four steps: (1) search criteria; (2) selection of database and documents; (3) selection of software and data pre-processing; and (4) analysis of findings. We employ bibliometric mapping to observe their numerous linkages and performance evaluation to learn about their structure. A total of 67 articles were collected from the Scopus database between 2015 and 2022 using certain keywords (artificial intelligence, expert systems, big data analytics, and human resource management) and some specific filters (subject–business, management and accounting; language-English; document–article, review articles and source-journals). Ten research clusters were identified: Cluster 1: multi-agent system; Cluster 2: decision support system; Cluster 3: internet of things; Cluster 4: active learning; Cluster 5: decision tree; Cluster 6: optimisation; Cluster 7: software design; Cluster 8: data mining; Cluster 9: cloud computing; Cluster 10: human-robot interaction. The findings could be helpful for researchers and practitioners in the HRM field to extend their knowledge and understanding of AI and HRM research. This study can provide notable guidance and future directions for quite a few firms in expanding the use of AI in HRM. \u0000Keywords: Artificial intelligence, human resource management, bibliometric analysis","PeriodicalId":301618,"journal":{"name":"Vidyodaya Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128902024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}